+
Joy

Five Gen X values from the ’90s that can save today’s world

We're bringing "whatever" back.

1990s, gen x, '90s values

A mix tape from 1992.

A few weeks ago I came across an article about a kid who watches television at 1.5x speed so he can cram as much viewing in as he can. It seemed that his unquenchable desire to get through shows in the Golden Age of television meant he’d sacrifice the entertainment value of the show just to get to the end.

“Man, this guy would have been crucified in 1993,” I thought.

As a 45-year-old card-carrying member of Generation X (those born between 1965 and 1979), I remembered a time when nobody bragged about the amount of TV they watched. In fact, they bragged about not owning a TV. “I don't watch TV, man,” people would say. “It only exists to sell you stuff.”

This complete reversal on the social acceptance of gluttonous TV viewing made me wonder what happened to the values we were raised on as Gen Xers? We were taught that sincerity was for simpletons, everything corporate is evil, old school is always better than the latest and greatest, authenticity is king, conformity is death and there is nothing worse than being a sell-out or a poser.


Nobody would have ever referred to themselves as an “influencer” in 1991—that’s the definition of a sell-out.

“After writing this book, I’m back in the mindset of ’90s thinking, which is that nothing is worse than selling out,” Chuck Klosterman, author of “The Nineties: A Book,” told Esquire. “Nothing was more embarrassing in the ’90s than trying to convince people to like the thing you made."

Deep inside the heart of almost every Gen Xer is a deep-seated feeling of nihilism. We didn’t trust the corporations that laid off our parents or gutted their pensions in the ’80s. In fact, everything corporate was predatory. We didn’t have a lot of faith in family values because we were the first generation raised by single parents or in daycare. We didn’t care much about politics either. Back in the ’90s, Gen X’s aversion to politics was historic.

Of course, these are all generalities about a generation of nearly about 65 million people, but studies show that there are some definite hallmarks of being a Gen Xer.


According to a generational differences document circulated through the business community, Gen X’s core values are “skepticism,” “fun” and “informality.” They’re described as “self-reliant,” “independent,” “unimpressed with authority” and motivated by “freedom.”

In the young Gen Xer, the culture of the era “instilled a wariness and skepticism, and a kind of ‘figure it out for yourself’ mindset,” Paul Taylor, author of “The Next America: Boomers, Millennials, and the Looming Generational Showdown” told The Washington Post. And with that came a sense “that you don’t have to shine a light on yourself. You’re not the center of the universe.”

But things have changed since the ’90s when Gen X was coming of age. We live in an American culture that is fractured by political partisanship, fueled by a constant culture of outrage, crippled by a preoccupation with technology, plundered by greedy boomers and annoyed by overly sensitive millennials. All of this is happening while we face the greatest challenge of our times, climate change.

The answer to all of these problems is simple: admit that Gen X at one point had it right and if we followed its lead, we could reverse these terrible trends. OK, it might not fix all of our woes, but the way things are going now surely aren’t working. Plus, weren’t the ’90s great?

Also, with hat in hand, I must admit that this message is for Gen Xers as well. Many of us have lost our way by forgetting our disdain for authority and skepticism toward institutions. This is a call for us to remember what we once stood for and to fight back by doing what we do best—staying above the fray.

Gen X, it’s time to strap on your Dr. Martens boots and get back to fighting the “Battle of Who Could Care Less.” It’s time we collectively got our “whatever” back and showed the other generations how powerful dismissiveness can be.

Here are the top five Gen X values that we need to embrace again.

5.  Buying vintage items

Nothing was less hip in the early ’90s than wearing mall clothes. If you had any style you shopped at a thrift store and bought used duds from the ’70s and early ’80s and remixed them into something awesome. If you were into hip-hop or skating you shopped at the surplus store and rocked some super-durable Dickies or Carhartt gear. The mood of the times was totally anti-fashion. These days, we live in a world where fast fashion is killing the environment. By embracing the Gen X value of old-school cool, we can help the planet while looking much more fashionable in the process.

4. Corporate skepticism

In the early 2000s, people fell head-over-heels in love with smartphone technology and social media so quickly that nobody stopped and said, “Hey, wait a minute!” Now, we have a world where kids are depressed, the culture has become divided and nobody talks to each other in public anymore, they just stare at their phones. I can totally understand why young millennials and Luddite boomers would fall for the big-tech ruse, but sadly, Gen X was asleep at the wheel and fell victim, too. The generation that embraced the notion that TV rotted your brain needs to remind everyone to go outside and play in the sunshine or read a book. And if you read a book it should be by Bret Easton Ellis.

3. Just say “whatever”

Two of the most popular Gen X phrases were “whatever” and “talk to the hand (because the face don’t give a damn).” These may seem to be flippant responses but they are the correct way to deal with other people’s nonsense and in 2022, we have to deal with a constant barrage of it.

Somewhere along the way, people forgot that it’s even more powerful to ignore someone than to admit they got under your skin. In the world of social media, we unintentionally amplify the most wretched voices by subtweeting, commenting and liking the posts from the army of grifters fighting for our attention.

We also live in an era where many seem to be addicted to outrage. The quickest way to stop fanning the flames of outrage is with a simple, “whatever.” Like dogs distracted by squirrels, we’ve got our heads on outrage swivels these days. Throwing around the occasional “whatever” gives us the time and energy to focus on the problems that really matter and take action.

These days “whatever” matters more than ever.

2. Bring back snobbery

Good taste used to matter. In the 2000s, millennials decided that people have the right to like what they like and that it’s worse to judge someone’s personal taste than to have bad taste. Gen Xers based their entire personalities on taste and demanded integrity from artists and were rewarded by living in a time of superior films and music. These days, no one listens to new music and we’re stuck in a world dominated by comic book movies because no one stood up and shamed people for liking low-effort culture.

1. ​Political apathy

America’s political divide has calcified over the past decade because more and more people are basing their personal identities on their politics. This has created a culture where the dialog between liberals and conservatives has become a shouting match that only makes people dig their heels in further. It’s also created a culture in Washington, D.C. that has attracted a more debased form of politician and led to the gridlock that has halted any sense of progress. Sadly, Gen X has also been sucked into this vortex.

Things were a lot different in the ’90s. Back in 1999, Ted Halstead at The Atlantic noted that Xers “appear to have enshrined political apathy as a way of life.” He added that Gen Xers “exhibit less social trust or confidence in government, have a weaker allegiance to their country or to either political party.”

Compared to what’s going on in America in 2022, this type of apathy seems welcome. Back in the ’90s, taking a “chill pill” could solve everything. Wouldn’t it be great if everyone took one, and then we could open our ears and hearts and have some constructive discussions?

There was a common lament in the 1980s that the boomer hippies had sold out and became boomer yuppies. They went from being concerned with peace, love and the planet to stocks, bonds and conspicuous consumption. Gen X is now in its 40s and 50s and it’s fair to say that we've moved from being the outsiders to creating technological and political machines that are generating the type of conformity that we once railed against.

Now that Xers are at the age where we get to run the world for a few decades, it’s time to recommit to the core values that make us well … us. The great news is that as Gen Xers, it’ll be easy to get back to our roots because we were raised to ironically love the past.


This article originally appeared on 03.10.22


True

In a flurry of heavy headlines that constantly inundate our feeds, acts of good connect us back to our faith in humanity. Witnessing just one person go out of their way to make the world a better place is a powerful healing salve against apathy. It reminds us all of what we are collectively capable of creating. This is the philosophy that Upworthy wholeheartedly believes in, hence why we’re always sharing uplifting stories of people giving kindness, generosity and support to their fellow humans.

That’s also why we’re partnering with P&G, the maker of some of our favorite household products like Tide, Always and Pampers, to bring you the 2023 Acts of Good Awards, and celebrate the individuals who are giving back and strengthening their communities.

Think of it like the Oscars of kindness. Half as formal but twice as feel-good.

Besides providing the world with brands we know and trust, P&G is a company doing good acts, whether it’s supporting hygiene education, helping struggling communities gain access to basic necessities or delivering essentials for families impacted by disasters.

Keep ReadingShow less
Joy

18-year-old took her college savings and bought the restaurant where she was a dishwasher

Samantha Frye, the newest owner of Rosalie's restaurant, is proving there's more than one way to invest in your future.

Canva

There are many way to invest in your future

Eighteen year old Samantha Frye has traded college life for entrepreneurship, and she has no regrets.

Frye began working at Rosalie's Restaurant in Strasburg, Ohio at 16 as a dishwasher, working up the ranks as a kitchen prep, server, then line cook. All while working a second job, sometimes third job.

After graduating high school, Frye started college at Ohio State with plans of studying business or environmental engineering. But when she came back to work a shift at Rosalie’s for winter break, an opportunity arose—the owners had planned to sell the restaurant.
Keep ReadingShow less
Sponsored

ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

True

If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3

Keep ReadingShow less
Pop Culture

Don't listen to the critics—Disney's new 'Little Mermaid' brings its own kind of magic

Finally, a live-action remake that breaks out of its shell in a cool way. The haters are just Poor, Unfortunate Souls.

You'll want to be part of this world.

Look, like many, I have utterly loathed Disney’s live-action remakes. In my opinion, they have either been a lazy, frame-by-frame rehashing of what we already know (“Beauty and the Beast,” “Lion King”) or the original essence is lost in trying to be cutting edge or topical (“Mulan”). Either way, audiences young and old are robbed of that special feeling promised by the Disney brand. Instead, we’re left wondering if we’ll ever have that feeling again.

This is, sadly, exactly what I expected for Disney’s live-action remake of 1989’s “The Little Mermaid.” To be more specific, I expected to get a wondrous performance by Halle Bailey as Ariel, which would ultimately be drowned out by mediocre storytelling.

And honestly, why shouldn’t I? Even before the movie premiered, there have been some questionable choices, such as changes to the song lyrics (not inherently bad, IMO, but would lead me to wonder if the songs themselves were dulled in some way), and having the animal characters like Sebastion and Flounder look like they belong in National Geographic…which I guess is still technically Disney nowadays but just ain’t right, ya know?

Headlines that have rolled in since the premiere, cleverly calling the film a “shallow,” “not bad…but not good,” and “poor unfortunate remake” certainly didn’t lessen my skepticism. All that to say, I went in thinking I’d come out completely unchanged, unmoved and unimpressed.

Boy, was I pleasantly surprised.

(Avast! Mild spoilers ahead, though I was purposely cryptic throughout.)

Keep ReadingShow less
@Steve_Perrault/Twitter

Some moments never get old.

On November 19, 1999, a man named John Carpenter made game show history and quite possibly gave us all the greatest game show moment of all time.

Carpenter was a contestant on the very first season of “Who Wants to be a Millionaire” shot in America. Hosted by the late Regis Philbin, the quiz show featured three "lifeline" options to help them with difficult questions, the most popular being able to “Phone-a-Friend.”

Carpenter had impressively not used a single lifeline for any of his questions. That is, until question 15. The million-dollar question, to be exact.

Keep ReadingShow less
@frankieduncan76/TikTok

He slayed.

Since May 10, 2023, Beyoncé’s "Renaissance" tour has been in full swing. And with a performer known for her show-stopping dance routines, you can bet that many loyal fans have picked up a move or two and plan to bust them out during a concert.

But one fan with some seriously next-level dance skills seems to be on par with Queen Bey herself. People are so enamored with his choreography that they are calling for him to become an actual tour performer.


A viral video shows the mysterious dancer unofficially warming up the crowd at Murrayfield Stadium in Edinburgh, Scotland, before Beyoncé was set to arrive, bringing audiences to life with his enthusiastic strutting, spinning and sashaying across the stage.
Keep ReadingShow less

Scenes from "The Lion King," "Toy Story 3" and "The Nightmare Before Christmas"

When we talk about beautiful images from the history of cinema, people often bring up the groundbreaking cinematography in Orson Welles’ “Citizen Kane,” the spectacle of David Lean’s “Lawrence of Arabia” or the majesty of Stanley Kubrick’s “Barry Lyndon.” But unfortunately, animated films are often overlooked in the conversation.

A YouTube creator named Sugar decided to give animated films their due, so they edited together what they consider to be the “Some of the Most Beautiful Shots in Animation History” and set them perfectly to Chopin's "Fantaisie Impromptu, Op. 66."

Chopin’s piece was composed in 1834 but only became known after the composer died in 1849.

Keep ReadingShow less
Pop Culture

Mom gives her daughter's pink nursery a delightfully goth 'Wednesday Addams' makeover

"Love when parents support their kid's interest," one stunned viewer wrote.

@nicola__marie/TikTok

Even Wednesday would smile at this.

Some crafty parents really get a kick out of going all out to decorate their kid’s room. During the toddler years, this might be much easier. Some fluffy clouds painted here, a creative stuffed animal display there, throw a cutesy cartoon painting on the wall and call it a day.

But when that kid gets older and starts developing their own distinct personality, well, that’s another kettle of fish. Now you have outside input based on your child’s new tastes, never knowing if those tastes will last a few years or a few weeks. And often, it’s a complete departure from what was previously established.

Case in point: this mom who turned her daughter’s whimsical pink bedroom into an all-black goth girl fantasy in honor of the 6-year-old’s newfound obsession with Wednesday Addams.
Keep ReadingShow less