The S-word that changed my life (and the 'S-Town' podcast) for the better.

First thing: The "S" in "S-Town" stands for shit, but that's not the S-word that came to mind in my listen of the new podcast.

The seven-chapter story — which has been downloaded more than 10 million times so far — follows "This American Life" reporter Brian Reed as he learns about the goings-on of Woodstock, Alabama, the shit-town in question, through one of its longtime residents: antique clock restorer, climate change fanatic, and dog rescuer John B. McLemore. From a potential murder and cover-up to forgery and buried treasure, this is not true crime as you know it.

"S-Town" host Brian Reed. Photo by Andrea Morales. All photos used with permission.


It's a deep-dive look into the world of McLemore. But more significantly, it's a beautifully produced case for sonder.

Sonder, a word invented by John Koenig for "The Dictionary of Obscure Sorrows," is the idea that every single person you meet or see has a life as rich and complex as your own.

Sonder is essentially empathy+. While you are the star of your own life story, the people you interact with, even for a brief moment, are also the stars of their life stories. Unless they do something heroic, exceptional, or criminal, we don't always get to witness or hear everyone's experiences. But we know they're there.

"S-Town" lets you in on the secret. You're granted a front-row seat to McLemore's life, his complex story. It's sonder in action.

Reed with McLemore. Photo by Andrea Morales.

Listening to it feels intimate and self-indulgent, even borderline voyeuristic. Reed's reporting reveals a protagonist who is quirky and mysterious, who is highly intelligent and a self-identified semi-homosexual, who is well-known in his community, even if he's seen as an odd bird.

We get to know this man, for better or worse. It's a portrait of his lived experience few would ever see without this podcast. But as fascinating and compelling as McLemore is, he's just as remarkably ordinary as the rest of us. Sonder.

The beauty of "S-Town" was not McLemore himself, but that McLemore could have been anyone.

The unforgettable McLemore — and the riveting characters of "S-Town" — can be found in any town, with any family. Whether you believe it or not, we all have podcast-worthy lives.

Reed in the recording studio. Photo by Sandy Honig.

When we practice and recognize sonder, these previously unimaginable stories seem to reveal themselves.  

These characters walk among us. These stories already exist. You can explore new communities and dive deep into unique lived experiences just by listening — to podcasts, but mostly to each other.

You can practice and recognize sonder in your own life. Ask "How are you?" and mean it. Meet your neighbors. Introduce yourself to the people you see every day but never stop to talk to. Take your headphones off and listen to the sounds of your city, the people and places that make your neighborhood home. Recognize each of us has a part to play, large or small, in everyone's story. Who will you be for someone else? Who will tell your story? What will they have to say?

Because Reed might not be thinking about a second season of "S-Town," but you don't have to wait to discover the next great story.

Photo courtesy of Macy's
True

Macy's and Girls Inc. believe that all girls deserve to be safe, supported, and valued. However, racial disparities continue to exist for young people when it comes to education levels, employment, and opportunities for growth. Add to that the gender divide, and it's clear to see why it's important for girls of color to have access to mentors who can equip them with the tools needed to navigate gender, economic, and social barriers.

Anissa Rivera is one of those mentors. Rivera is a recent Program Manager at the Long Island affiliate of Girls Inc., a nonprofit focusing on the holistic development of girls ages 5-18. The goal of the organization is to provide a safe space for girls to develop long-lasting mentoring relationships and build the skills, knowledge, and attitudes to thrive now and as adults.

Rivera spent years of her career working within the themes of self and community empowerment with young people — encouraging them to tap into their full potential. Her passion for youth development and female empowerment eventually led her to Girls Inc., where she served as an agent of positive change helping to inspire all girls to be strong, smart, and bold.

Photo courtesy of Macy's

Inspiring young women from all backgrounds is why Macy's has continued to partner with Girls Inc. for the second year in a row. The partnership will support mentoring programming that offers girls career readiness, college preparation, financial literacy, and more. Last year, Macy's raised over $1.3M for Girls Inc. in support of this program along with their Science, Technology, Engineering, and Math (STEM) programming for more than 26,000 girls. Studies show that girls who participated are more likely than their peers to enjoy math and science, score higher on standardized math tests, and be more equipped for college and campus life.

Thanks to mentors like Rivera, girls across the country have the tools they need to excel in school and the confidence to change the world. With your help, we can give even more girls the opportunity to rise up. Throughout September 2021, customers can round up their in-store purchases or donate online to support Girls Inc. at Macys.com/MacysGives.

Who runs the world? Girls!

via Pixabay

Over the past six years, it feels like race relations have been on the decline in the U.S. We've lived through Donald Trump's appeals to America's racist underbelly. The nation has endured countless murders of unarmed Black people by police. We've also been bombarded with viral videos of people calling the police on people of color for simply going about their daily lives.

Earlier this year there was a series of incidents in which Asian-Americans were the targets of racist attacks inspired by the COVID-19 pandemic.

Given all that we've seen in the past half-decade, it makes sense for many to believe that race relations in the U.S. are on the decline.

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Photo courtesy of Macy's
True

Did you know that girls who are encouraged to discover and develop their strengths tend to be more likely to achieve their goals? It's true. The question, however, is how to encourage girls to develop self-confidence and grow up healthy, educated, and independent.

The answer lies in Girls Inc., a national nonprofit serving girls ages 5-18 in more than 350 cities across North America. Since first forming in 1864 to serve girls and young women who were experiencing upheaval in the aftermath of the Civil War, they've been on a mission to inspire girls to kick butt and step into leadership roles — today and in the future.

This is why Macy's has committed to partnering with Girls Inc. and making it easy to support their mission. In a national campaign running throughout September 2021, customers can round up their in-store purchases to the nearest dollar or donate online to support Girls Inc. and empower girls throughout the country.


Kaylin St. Victor, a senior at Brentwood High School in New York, is one of those girls. She became involved in the Long Island affiliate of Girls Inc. when she was in 9th grade, quickly becoming a role model for her peers.

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Within her first year in the organization, she bravely took on speaking opportunities and participated in several summer programs focused on advocacy, leadership, and STEM (science, technology, engineering and math). "The women that I met each have a story that inspires me to become a better person than I was yesterday," said St. Victor. She credits her time at Girls Inc. with making her stronger and more comfortable in her own skin — confidence that directly translates to high achievement in education and the workforce.

In 2020, Macy's helped raise $1.3 million in support of their STEM and college and career readiness programming for more than 26,000 girls. In fact, according to a recent study, Girls Inc. girls are significantly more likely than their peers to enjoy math and science, to be interested in STEM careers, and to perform better on standardized math tests.

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