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The S-word that changed my life (and the 'S-Town' podcast) for the better.

First thing: The "S" in "S-Town" stands for shit, but that's not the S-word that came to mind in my listen of the new podcast.

The seven-chapter story — which has been downloaded more than 10 million times so far — follows "This American Life" reporter Brian Reed as he learns about the goings-on of Woodstock, Alabama, the shit-town in question, through one of its longtime residents: antique clock restorer, climate change fanatic, and dog rescuer John B. McLemore. From a potential murder and cover-up to forgery and buried treasure, this is not true crime as you know it.

"S-Town" host Brian Reed. Photo by Andrea Morales. All photos used with permission.

It's a deep-dive look into the world of McLemore. But more significantly, it's a beautifully produced case for sonder.

Sonder, a word invented by John Koenig for "The Dictionary of Obscure Sorrows," is the idea that every single person you meet or see has a life as rich and complex as your own.

Sonder is essentially empathy+. While you are the star of your own life story, the people you interact with, even for a brief moment, are also the stars of their life stories. Unless they do something heroic, exceptional, or criminal, we don't always get to witness or hear everyone's experiences. But we know they're there.

"S-Town" lets you in on the secret. You're granted a front-row seat to McLemore's life, his complex story. It's sonder in action.

Reed with McLemore. Photo by Andrea Morales.

Listening to it feels intimate and self-indulgent, even borderline voyeuristic. Reed's reporting reveals a protagonist who is quirky and mysterious, who is highly intelligent and a self-identified semi-homosexual, who is well-known in his community, even if he's seen as an odd bird.

We get to know this man, for better or worse. It's a portrait of his lived experience few would ever see without this podcast. But as fascinating and compelling as McLemore is, he's just as remarkably ordinary as the rest of us. Sonder.

The beauty of "S-Town" was not McLemore himself, but that McLemore could have been anyone.

The unforgettable McLemore — and the riveting characters of "S-Town" — can be found in any town, with any family. Whether you believe it or not, we all have podcast-worthy lives.

Reed in the recording studio. Photo by Sandy Honig.

When we practice and recognize sonder, these previously unimaginable stories seem to reveal themselves.  

These characters walk among us. These stories already exist. You can explore new communities and dive deep into unique lived experiences just by listening — to podcasts, but mostly to each other.

You can practice and recognize sonder in your own life. Ask "How are you?" and mean it. Meet your neighbors. Introduce yourself to the people you see every day but never stop to talk to. Take your headphones off and listen to the sounds of your city, the people and places that make your neighborhood home. Recognize each of us has a part to play, large or small, in everyone's story. Who will you be for someone else? Who will tell your story? What will they have to say?

Because Reed might not be thinking about a second season of "S-Town," but you don't have to wait to discover the next great story.

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Prudential
Prudential
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Meet the 18-year-old advocating for teen mental health, one inspiring podcast at a time

All images provided by Prudential Emerging Visionaries

Collins after being selected by Prudential Emerging Visionaries

True

A changemaker is anyone who takes creative action to solve an ongoing problem—be it in one’s own community or throughout the world.

And when it comes to creating positive change, enthusiasm and a fresh perspective can hold just as much power as years of experience. That’s why, every year, Prudential Emerging Visionaries celebrates young people for their innovative solutions to financial and societal challenges in their communities.

This national program awards 25 young leaders (ages 14-18) up to $15,000 to devote to their passion projects. Additionally, winners receive a trip to Prudential’s headquarters in Newark, New Jersey, where they receive coaching, skills development, and networking opportunities with mentors to help take their innovative solutions to the next level.

For 18-year-old Sydnie Collins, one of the 2023 winners, this meant being able to take her podcast, “Perfect Timing,” to the next level.

Since 2020, the Maryland-based teen has provided a safe platform that promotes youth positivity by giving young people the space to celebrate their achievements and combat mental health stigmas. The idea came during the height of Covid-19, when Collins recalled social media “becoming a dark space flooded with news,” which greatly affected her own anxiety and depression.

Knowing that she couldn’t be the only one feeling this way, “Perfect Timing” seemed like a valuable way to give back to her community. Over the course of 109 episodes, Collins has interviewed a wide range of guests—from other young influencers to celebrities, from innovators to nonprofit leaders—all to remind Gen Z that “their dreams are tangible.”

That mission statement has since evolved beyond creating inspiring content and has expanded to hosting events and speaking publicly at summits and workshops. One of Collins’ favorite moments so far has been raising $7,000 to take 200 underserved girls to see “The Little Mermaid” on its opening weekend, to “let them know they are enough” and that there’s an “older sister” in their corner.

Of course, as with most new projects, funding for “Perfect Timing” has come entirely out of Collins’ pocket. Thankfully, the funding she earned from being selected as a Prudential Emerging Visionary is going toward upgraded recording equipment, the support of expert producers, and skill-building classes to help her become a better host and public speaker. She’ll even be able to lease an office space that allows for a live audience.

Plus, after meeting with the 24 other Prudential Emerging Visionaries and her Prudential employee coach, who is helping her develop specific action steps to connect with her target audience, Collins has more confidence in a “grander path” for her work.

“I learned that my network could extend to multiple spaces beyond my realm of podcasting and journalism when industry leaders are willing to share their expertise, time, and financial support,” she told Upworthy. “It only takes one person to change, and two people to expand that change.”

Prudential Emerging Visionaries is currently seeking applicants for 2024. Winners may receive up to $15,000 in awards and an all-expenses-paid trip to Prudential’s headquarters with a parent or guardian, as well as ongoing coaching and skills development to grow their projects.

If you or someone you know between the ages of 14 -18 not only displays a bold vision for the future but is taking action to bring that vision to life, click here to learn more. Applications are due by Nov. 2, 2023.
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