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Amazon Climate Pledge Friendly
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New Amazon badge helps you discover and shop for more sustainable products

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Increasingly customers are looking for more conscious shopping options. According to a Nielsen survey in 2018, nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

But while many consumers are interested in spending their money on products that are more sustainable, few actually follow through. An article in the 2019 issue of Harvard Business Review revealed that 65% of consumers said they want to buy purpose-driven brands that advocate sustainability, but only about 26% actually do so. It's unclear where this intention gap comes from, but thankfully it's getting more convenient to shop sustainably from many of the retailers you already support.

Amazon recently introduced Climate Pledge Friendly, "a new program to help make it easy for customers to discover and shop for more sustainable products." When you're browsing Amazon, a Climate Pledge Friendly label will appear on more than 45,000 products to signify they have one or more different sustainability certifications which "help preserve the natural world, reducing the carbon footprint of shipments to customers," according to the online retailer.

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In order to distinguish more sustainable products, the program partnered with a wide range of external certifications, including governmental agencies, non-profits, and independent laboratories, all of which have a focus on preserving the natural world.

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Amanda Gorman, the 22-yr-old inaugural poet, symbolizes America's seismic shift in focus

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Among many notable moments in Joe Biden's presidential inauguration, Amanda Gorman's recitation of her original poem "The Hill We Climb" stood out as a punctuation mark on the day.

It's perhaps fitting that Gorman herself stands out in several ways. The 22-year-old former National Youth Poet Laureate is the youngest poet to compose and deliver an inaugural poem. Like Joe Biden, she struggled with a speech impediment as a child, which makes reciting her poetry in an event broadcast around the globe all the more impressive. But what's most striking in this moment is what she represents—the bright and hopeful future of America.

For four years, we've had an administration focused on reversing progress and taking the country backwards to a mythical era in which the country was better. The slogan "Make America Great Again" has always implied a yearning to return to some kind of ideal past—one which, in reality, didn't exist (unless you're actually into white supremacy). The U.S. was built on high ideals but has always grappled with the advancement of some at the expense of others, with the legacy of racism and sexism ever-present in our politics, and with injustice being inseparable from our imbalance of political power.

Today, though, we marked a distinct shift in that balance of power. We swore in our first female vice president, in addition to our first non-white vice president. And in adding the voice of a young, Black, female poet to artfully contextualize the occasion, we see an emphasis in leaning into that shift. In Amanda Gorman, we see an America looking to the future as we honestly assess our past.

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P&G Good Everyday
P&G Good Everyday
Let's Do More Together

Meet the people infusing their communities with love and support when it’s needed most

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If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.