Target lowers prices on thousands of items, including staples, in 'sign of disinflation'
Good news for people's grocery bills.

Target is dropping prices.
It's been a weird few years for theU.S. economy as the COVID-19 pandemic threw the entire system into disarray and recovery from it took some unpredicted turns, for better and for worse. One thing we knew would be coming was inflation, and Americans have felt it at the checkout counter. Price increases on basic food staples as well as restaurant prices across the board have been painful reminders that, despite record unemployment and a booming stock market, everyday life has gotten ridiculously expensive.
But there are some signs things may be taking a positive turn, such as Target's announcement that they will be cutting prices on thousands of items, including household essentials, in the coming months. Here's what shoppers can expect:
Target has already reduced prices on approximately 1,500 items and will continue through the summer to drop thousands more. "Consumers will enjoy savings on everyday items such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, pet food and more. These price reductions will collectively save consumers millions of dollars this summer," the company shared in a press release.
More specifically, a pound of Good & Gather Unsalted Butter that was $3.99 will be $3.79, Good & Gather 5 oz. Organic Baby Spinach will drop from $3.29 to $2.99, and a 20-ounce package of Thomas' Plain Bagels is going from $4.19 to $3.79. Just in time for summer, Aveeno SPF 50 Sunscreen (3 fl oz) will drop from $13.89 to $13.19.
Savvy Target shoppers know how to get the most bang for their buck on a Target trip by using their Target Circle Card, which gives them an additional 5% off purchases, and the company recently reintroduced Target Circle, its free-to-join membership program that applies deals automatically at checkout and features member-exclusive sales throughout the year like Target Circle Week and Target Circle Bonuses—personalized deals to help members earn rewards and get extra savings.
LinkedIn editor Cate Chapman calls Target's price cuts a "sign of disinflation at work"—a hopeful sign, considering Target isn't the only store to announce price drops . Walmart predicted months ago that a "deflationary environment" would mean lower prices on dry groceries and consumables and they were already seeing lower prices on grocery items such as eggs, apples and deli snacks.
People's money should go a little further at the grocery store this summer.
Photo by Arren Mills on Unsplash
Even already-low-priced grocery chain Aldi has announced lower prices on 250 items for the summer of 2024. “We don’t want food prices to hold people back from getting together with friends and family or spending time outdoors this season," Dave Rinaldo, president at Aldi U.S., said in a statement.
And McDonald's, which has seen price increases over 100% over the past decade, announced recently that it is exploring a $5 meal option. It used to be that $5 could easily pay for a full McD's meal, but you can't even get a kids' Happy Meal for that price in 2024.
People have reacted to the news of lower grocery prices with a mix of relief and annoyance at feeling like they were being price gouged. They have a point. In fact, President Biden had taken aim at corporations in November of 2023, saying, “Any corporation that has not brought their prices back down, even as inflation has come down, even as the supply chains have been rebuilt, it’s time to stop the price gouging."
Whatever the reason for the lowered prices, feeling a little ease instead of squeeze at the checkout counter will be a refreshing change from the past few years.
There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."
This article originally appeared in May.