The New York City subways can be miserable, but one Brooklyn-bound L train became a lot more festive when a pop-up Thanksgiving feast appeared onboard. It was like Friendsgiving, but the friends were strangers that you'd fight for a seat if it ever came down to it. It's nice to be reminded that New Yorkers can display a strong sense of community when the occasion presents itself.

A table with a full Thanksgiving feast was set up in the middle of the car. Collard greens, mashed potatoes, homemade mac and cheese, cider, stuffing, and of course, turkey, were available to everyone riding the car. The table was even draped with a table cloth, making this subway Thanksgiving dinner a classy affair. After a prayer, everyone on the train was allowed to eat. All in all, about 40 people were fed on the train.

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When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?

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