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Tom Holland has launched BERO, a non-alcoholic beer brand.

Actor Tom Holland has launched a non-alcoholic beer brand, BERO, and the response has been…interesting.

Some people question what the point of a non-alcoholic beer is. These are real comments from people reacting to the news:

"What is beer without alcohol?"

"Can you even call beer, beer, if its non-alcohol?"

"If it's non alcoholic then isn't it just soda?"

"Wouldn't it be better to just have a Coke or something?

There seems to be some misunderstanding of why someone would want to drink a non-alcoholic beer, which is a little surprising considering society's shifting views about alcohol, especially among the younger generations. But that misunderstanding is exactly why Tom Holland's BERO is such a big deal.


A lot of people might see themselves in Tom Holland's journey

Holland shared with Jay Shetty how he recognized he had an unhealthy relationship with alcohol after deciding to do a "Dry January." Having a drink was all he could think about, which scared him. He decided to extend his not drinking to February to prove to himself that he didn't really have a problem.

"Two months go by, and I was still really struggling," he said. "I felt like I couldn't be social. I felt like I couldn't go to the pub and have a lime soda. I couldn't go out for dinner—I was really, really struggling. And I started to worry that maybe I really had an alcohol problem."

So he decided to wait until his birthday, June 1st, to have a drink again, thinking that if he could make it six months without alcohol that he didn't have a problem.

"By the time I got to June 1st, I was the happiest I'd been in my entire life," he said. "I could sleep better. I could handle problems better…I had such better mental clarity, I felt healthier, I felt fitter. And I said to myself, 'Why am I enslaved to this drink? Why am I so obsessed with the idea of having this drink?'"

While he says he doesn't want to preach to anyone about drinking, he's loved being sober.

"It's been amazing. I can't believe the difference that I feel from not drinking."

Other people may see themselves in Holland's story, at least the first part of it, and it may help them to hear how much he has enjoyed being sober. So often, people think that sobriety sounds boring or painful or awful, so hearing someone like Tom Holland—a popular celebrity who is beloved by multiple generations—speak positively of the experience could be just the push someone needs to recognize their own problem and do something about it.

Having non-alcoholic 'real drink' alternatives is helpful for sober social stigma

People may choose not to drink for many reasons—addiction, health, religious belief or simply hating the taste of alcohol. But there's a strong social culture around drinking that people may not fully appreciate until they find themselves outside of it.

It shouldn't make a difference, but having drinks that aren't just soda or juice to order when you're around people who are drinking makes everyone feel a more comfortable. It's nice for non-drinkers to be able to order something that doesn't feel like it came from the children's menu, and having a beer to order can feel a bit less like a violation of the "grab a beer together" vibe, even if it doesn't involve alcohol.

As Holland's message to early supporters of BERO, having a non-alcoholic beer provides "a way to celebrate and connect without compromise."

Much like the push for mocktails, having non-alcoholic beer options allows non-drinkers to participate in the culture of "going out for drinks" without feeling as much pressure to drink alcohol.

Some people actually like the taste of beer but don't want the alcohol

Several commenters asked what the point of beer without alcohol is because "beer doesn't taste good" and people basically only drink beer for the alcohol. But there are actually non-drinkers who like the taste of beer and enjoy having non-alcoholic alternatives.

There are already non-alcoholic beers, of course. Anheuser-Busch launched its non-alcoholic beer O'Doul's in 1990, and for a long time that was basically the only option for teetotalers who wanted beer. Now the market for non-alcoholic drinks is increasing, so we're seeing more and more options.

Holland shares that one of his goals with BERO was "to bring all the sophistication and flavour of the best craft beverages," which will appeal to people who like beer but have discerning tastes. Beer drinkers have lots of options and their own personal preferences, and there's no reason non-drinkers can't have a wide range of tastes to choose from.

If people don't want to drink non-alcoholic beer, they certainly don't have to. But there's no question that having more non-alcoholic drink options is a good thing for people who don't want to or can't drink alcohol.

Health

All hail the mocktail: Growing demand makes non-alcoholic socializing a lot more fun

Sober bars and events are growing in popularity with delicious, grown-up alternatives to alcohol.

Photo by Blake Wisz on Unsplash

Non-alcoholic drinks go way beyond club sodas and Shirley Temples.

For as long as there's been alcohol, there have been people who don't drink it. Some don't care for the taste, some don't like the buzz, some have religious prohibitions against it and some are recovering addicts who need to avoid it altogether.

Whatever reasons people have for not drinking, there's an unspoken attitude by some that they're missing out on a key part of social culture, especially when countless movies and TV shows portrays people winding down (or wooing one another) with wine and bonding over beers at bars. There's an air of camaraderie over sharing a cocktail or clinking champagne flutes together that's hard to capture with a basic Coke or sparkling water.

But what if you want that fun, social atmosphere without the alcohol? What if you want to go out and have fancy, alcohol-free drinks with your friends at night without being surrounded by drunk people? Where do you go for that?


Big cities like New York and Los Angeles have seen non-alcoholic options increasing on menus for a while, but the trend has spread to smaller cities and expanded to full bars, pop-up events and retail shops dedicated to sober drinking.

In fact, the Mindful Drinking Fest held on January 21 in Washington D.C. was sold out, as over 300 attendees sampled all manner of non-alcoholic beers, wines and mixed drinks. One of the event's organizers, award-winning bartender Derek Brown, told NPR that not drinking isn't actually new. Early bartending manuals all included plenty of non-alcoholic drinks, but post-Prohibition, the temperance movement took a hit. "People stopped treating people who don't drink alcohol like adults," he said.

Now temperance appears to be making a comeback with the younger generations of adults. A 2016 Heineken survey discovered that 75% of Millennials purposefully limited their alcohol intake on nights out, and Gen Zers across high-income Western nations are reportedly drinking far less than their elders. According to The Conversation, there's a handful of reasons younger folks are far more "sober curious" than their parents were, including a sense of responsibility about their futures, greater consciousness about wellness, a better understanding of the health risks of even small amounts of alcohol and shifting attitudes about what's cool.

But young folks aren't the only ones hopping on the sobriety train. Even as the pandemic saw a spike in heavy drinking, it also caused a lot of people to examine their relationship with alcohol. With annual traditions like "Dry January" and "Sober October" growing in popularity, people are at least trying out the alcohol-free life for a while—what Brown refers to as an "alcoholiday."

This growing demand for alternatives to alcohol is driving alcohol-free establishments with clever names such as Absence of Proof, Sans Bar, Spirited Away and more to pop up all over the place. And we're not just talking about Shirley Temples or virgin daiquiris here. Today's alcohol-free mixed drinks are far more sophisticated, with new distilled spirits, bitters, and other ingredients creating complex flavors without a sickeningly high sugar content.

Abby Ehmann owned a regular bar in New York and enjoyed her regular customers, but also saw the devasting impacts alcohol had on some of her patrons. So she opened a sober bar named Hekate in 2022. "I wanted to create that sort of vibe and community for people, but take alcohol out of the equation," she told NBC News. "Here we have the community and the vibe without the booze."

The culture around drinking is slowly but surely changing, and the success of events like the Mindful Drinking Fest and sober bars seems to be proving that alcohol isn't the necessary social lubricant many believe it to be.

As Brown told NPR, "All the positive emotions we associate with alcohol—they come from just being with people and tasting delicious, wonderful things," he said. "You don't really need alcohol."

Cheers to that.

Celebrity

Hayden Panettiere proves that doing what's best for your child isn't always what's easy

Sometimes a parent's love looks like giving up to others, but it's far from it.

Hayden Panettiere proves what's best isn't always easy.

Parenting isn't always easy. I don't think there's a single person on this planet that would proclaim it's easy to parent a child and to parent that child well. But there's an additional layer to trying to be a good parent when you're also struggling with addiction. Hayden Panettiere knows that struggle all too well and recently went on Red Table Talk to discuss her life and the difficult decision she had to make when it came to parenting her daughter.


Panettiere has a 7-year-old daughter that she shares with her ex-husband Wladimir Klitschko, a world heavyweight boxing champion from Ukraine. When discussing her daughter on Red Table Talk she revealed that she signed over full custody to her ex-husband while she was struggling with her sobriety. While Panettiere feels she had little choice at the time due to how it was presented, she also explained her decision wouldn't have changed because it was best for her daughter at the time.

Panettiere isn't the first person to have to make a decision around caring for her child and caring for herself, it's a common thing that many parents struggle with. You don't have to be a parent in recovery to have an idea of how difficult that decision is for someone. A common theme in mom groups online is the guilt that comes with taking time to care for yourself so you can properly care for your children, so having to make a decision like that on a larger scale is heartbreaking.

Addiction in America is a real problem, whether it be something harder like methamphetamine and opioids, or something that seems innocuous like "mommy wine culture." It's an issue that hundreds of thousands of people face a day, and sometimes it results in people giving up their children by choice or by force. No matter which way a parent comes to be without their child, it's difficult, so Panettiere sharing her story so publicly can only help others who are struggling with the decision.

Admitting that you're not in the place to take care of your child is powerful because you're saying "I love my child enough to not intentionally or unintentionally cause them harm due to my addiction. I love them enough to care for myself so I can show up how they need me." There's strength in that decision and if we as society can talk about that more, it could be life-changing for those struggling with addiction.


Panettiere pointed how publications would make it seem that she simply gave her child away as if there wasn't deep thought and heartbreak in the decision. But there shouldn't be stigma attached to a mother doing what's best for her child, even though there is, and with the stigma comes guilt. No parent should feel guilty for taking care of themselves, even if it means they have to step back from being an active parent.

No matter if you're a celebrity or a suburban parent that has difficulty maintaining sobriety, a healthy parent who visits when they can is better than one that lost the battle of addiction. Everyone wants to root for people to get sober, but we also have to stand behind them when they make the difficult decision to step away from parenting to put all of their focus on healing. Respecting the entire process may save lives and end stigmas.

More

Read one woman's heartfelt letter to her father, an addict, on Father's Day.

I never thought I’d get a wedding dance with my alcoholic father. But after more than 20 years, I’m letting myself dream.

True
Fathers Everywhere

Dear Dad,

Lately, I’ve felt like Katherine Heigl in "27 Dresses" — closets overflowing with bridesmaids dresses, and weddings every month.

But as I stand next to my best friends at their weddings, I’m rarely watching the bride. Instead, I love to watch the father of the bride walk his little girl down the aisle to give her away.


Honestly, Dad, for so many years I wasn’t sure we would ever have that moment together.

Growing up as the daughter of an addict, I felt too afraid to invite you to big events because I thought you’d show up three sheets to the wind and forget the alphabet.

Me and my dad. All photos here from me, used with permission.

In that moment when everyone stands on their tiptoes to catch a glimpse of the bride and her father, I used to hold my breath and sometimes turn away.

Like turning my head when a nurse draws blood, I couldn’t stomach watching their pure joy. I guess it’s pretty textbook “Alcoholic Father,” but I pictured you divorced and passed out on a couch in some crappy apartment with an address I would refuse to write on an invitation. In my imagination, I would resort to walking myself down the aisle. Alone.

Now that you’re sober, I like to watch those dads walk their daughters down the aisle because I know we will have our moment.

I know you’ll be there. I cry when I watch my friends dance with their “Daddy” in the father-daughter dance, but mostly I smile with the excited kind of butterflies. I can’t wait for our dance.

For so long, I never let myself dream of you sober on my wedding day, but now I can give myself permission.

You’ll hold me close and whisper something in my ear like, “You’ll always be my little girl” before we swallow those lumps and embrace the ugly cry.

You’ll lift my lacy white veil from my face and kiss me goodbye. We will dance to our song, "Butterfly Kisses," and I’ll get to remind you of how proud I am — how proud I am that all of you will be there to give me away on my big day.

I know it’s usually the father saying to his daughter, “I’m so proud of who you’ve become.”

But, on Father’s Day this year, and at my wedding someday, I’ll say it to you: Dad, I’m so proud of the man you’ve become. You’ve devoted your entire life to recovery. You fought to keep your family. You showed us the strength and determination we knew you had buried inside of you.

Please forgive me for taking a while to learn how to trust you again.

I’ve never known this kind of love that drives out fear. For a lot of years, I couldn’t come to you for advice or help, and it might take some time to accept this joy that steals my heart away.

Every night, I pray that your sobriety will stick around. I know it’s an ongoing journey that we’ll both keep stumbling down. There are a lot of people out there who are going through the same struggle.

Let’s show the people still stuck in the darkest pits of addiction that there’s actually hope for a beautiful future. We know it isn’t easy, but it’s possible.

There’s something else I want to say, before the day is done: I’m sorry, Dad.

I’m sorry for all the years that I wished Mom would just sign those divorce papers. I even wrote a book called “Closing the Door.” But I just didn’t see any way out.

It felt like life played some kind of sick "Groundhog Day" joke where we kept waking up to the same dark day over and over again. I forgot how to breathe.

Somehow, we all stuck together as a family and learned, eventually, how to set a dinner table for four.

So when the time comes for you to walk me down the aisle on my wedding day, I’m thankful you’ll get to sit with Mom in the front row.

You’ve taught me what true love looks like, fighting through all the fumbling and touchdown moments of marriage.

You’ve shown me exactly what it means to uphold your wedding vows: “for better, for worse, for richer, for poorer, in sickness and in health, until death do us part.”

Happy Father’s Day, Dad.

I vow to keep learning to love you through the good, the bad, the ugly, and the beautiful moments of being your daughter. And I can’t wait for that DJ to announce: “Please turn your attention to the center of the dance floor. The bride and her father will now have their special dance.”

Love always,

Ashley