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Viewing real art in a museum engages your brain 10x more than looking at reprints, study finds

A great case for putting down the laptop and experiencing art IRL.

this is your sign to go to an art museum.

We might live in a world where art is easily viewable (simply google “Van Gogh” and you’ll come across a bajillion iterations of Starry Night on posters, purses, coffee mugs, you name it) but anyone who’s ever actually witnessed an original work of art knows on a gut level that it just hits differently.

And now we have some science to prove that it does, in fact, affect us on a neurological level.

Researchers collaborated with the Mauritshuis Museum, which just so happens to be the home of Johannes Vermeer’s heavily reproduced Girl with a Pearl Earring, to study what the difference is between looking at a real painting vs. looking at a reproduction.


Using eye-tracking technology and MRI scans, the researchers recorded the brain activity of 20 volunteers, aged between 21 and 65, who were tasked with looking at the actual artworks and reproductions via posters in the museum's shop or images flashed onto special goggles.

The results were, and the study puts it, “astonishing.”

Findings showed that real paintings elicit an emotional response in the brain that is 10 times stronger than that of their reproduction. Which is “an enormous difference,” Martine Gosselink, director of the Mauritshuis, told The Guardian. “You become [mentally] richer when you see things, whether you are conscious of it or not, because you make connections in your brain.”

There were a few other fun discoveries specifically centered around the Girl with a Pearl Earring painting, which stood out among the five paintings used.

Johannes Vermeer, artGirl with a Pearl Earring, by Johannes Vermeerupload.wikimedia.org

For one, people looked at this painting for the longest, their attention being held in a “Sustained Attentional Loop”

This was partially by Vermeer’s design, as he “cleverly used this mechanism “ with his placement of the pearl earring.

“Normally you automatically look at someone's eyes and mouth. They give you the most information about emotions. When you look at the Girl with the Pearl Earring, something extra happens: you first look at her eyes and mouth and then immediately at her pearl. Then you look back at her eyes and mouth, and then immediately look at the pearl again. And you do that not once, not twice, but several times…You can’t take your eyes off her,” the study says.

Girl with a Pearl Earring also, apparently, stimulated more brain activity in the precuneus, the area of the brain associated with consciousness, self-reflection and personal life experiences, more than any other painting.

Art reproduction is certainly not new, but with the rise of AI art and NTF’s and other trendy tech words, it can be easy to feel like tangible, handcrafted, human made creations will soon be the relic of a bygone era. Which has caused some anguish, to say the least, because again, we all have this hunch that the physical experience of art is what truly impacts us on a cellular level. Thanks to this study, we can really take that hunch seriously.

“We all feel the difference – but is it measurable, is it real?” says Gosselink. “Now, today we can really say that it is true.”

This is your sign to not just scroll through art on Instagram. Find a museum or exhibit and let yourself be affected your brain will thank you.

The science of the snooze button.

Mornings can be a challenge for a lot of folks. Our beds feel incredibly cozy, and after the alarm sounds, the allure of "just five more minutes" seems irresistible. The snooze button promises a brief escape to the warmth of dreams, a little respite before facing the day. It's a small comfort, a momentary delay from the bustle ahead.

But five minutes becomes 10 minutes and then 15 minutes, until we find ourselves racing against the clock to get to work on time. The snooze button can create a terrible cycle that feels like an addiction.

If you’re a snoozeaholic, a one-minute video by Melanie Robbins may break your dependence. Robbins is a podcast host, author, motivational speaker and former lawyer. She is known for her TEDx talk, "How to Stop Screwing Yourself Over," and her books, “The 5 Second Rule” and “The High 5 Habit,” as well as for hosting The Mel Robbins Podcast.


In a TikTok video taken from her podcast, Robbins explains the neuroscience behind why hitting the snooze button is a terrible idea.

@melrobbins

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“Let me hit you with some neuroscience here. Two words: sleep inertia,” Robbins begins the clip. “When you hit the snooze button, you're awake, and as the alarm turns off, your brain then drifts back into sleep."

“Here's the thing that researchers have figured out—when you drift back to sleep after you've woken up, your brain starts a sleep cycle. Sleep cycles take 75 to 90 minutes to complete,” she continued. “So, when that alarm goes off again in nine minutes and you're like ‘oh my God’—have you ever noticed you're in deep sleep when you drift back to sleep?”

Robbins reasons that because you’ve entered a new sleep cycle, you will feel even more exhausted than if you woke up when the alarm first went off, and the feeling can last for a good part of the day.

“That's because you're nine minutes into a 75-minute sleep cycle." That groggy, exhausted feeling that you have, that's not a function of how well you slept. "It takes your brain about four hours to get through that groggy-a** feeling," Robbins says.

If you’re looking for a scientific take on the same issue, Steven Bender, a clinical assistant professor at Texas A&M University, agrees with Robbins. “Delaying getting out of bed for nine minutes by hitting the snooze is simply not going to give us any more restorative sleep. In fact, it may serve to confuse the brain into starting the process of secreting more neurochemicals that cause sleep to occur, according to some hypotheses,” Bender wrote in an article published by Popular Science.

Ultimately, it’s all about feeling our best in the morning to have a productive day. Most people snooze because they want a few extra minutes of sleep to feel even more energized. But, unfortunately, the truth is that it makes you feel worse. So, hopefully, all those snoozers out there will break their habits and get up when the alarm sounds so they can feel their best.