Viewing real art in a museum engages your brain 10x more than looking at reprints, study finds
A great case for putting down the laptop and experiencing art IRL.
We might live in a world where art is easily viewable (simply google “Van Gogh” and you’ll come across a bajillion iterations of Starry Night on posters, purses, coffee mugs, you name it) but anyone who’s ever actually witnessed an original work of art knows on a gut level that it just hits differently.
And now we have some science to prove that it does, in fact, affect us on a neurological level.
Researchers collaborated with the Mauritshuis Museum, which just so happens to be the home of Johannes Vermeer’s heavily reproduced Girl with a Pearl Earring, to study what the difference is between looking at a real painting vs. looking at a reproduction.
Using eye-tracking technology and MRI scans, the researchers recorded the brain activity of 20 volunteers, aged between 21 and 65, who were tasked with looking at the actual artworks and reproductions via posters in the museum's shop or images flashed onto special goggles.
The results were, and the study puts it, “astonishing.”
Findings showed that real paintings elicit an emotional response in the brain that is 10 times stronger than that of their reproduction. Which is “an enormous difference,” Martine Gosselink, director of the Mauritshuis, told The Guardian. “You become [mentally] richer when you see things, whether you are conscious of it or not, because you make connections in your brain.”
There were a few other fun discoveries specifically centered around the Girl with a Pearl Earring painting, which stood out among the five paintings used.
Girl with a Pearl Earring, by Johannes Vermeerupload.wikimedia.org
For one, people looked at this painting for the longest, their attention being held in a “Sustained Attentional Loop”
This was partially by Vermeer’s design, as he “cleverly used this mechanism “ with his placement of the pearl earring.
“Normally you automatically look at someone's eyes and mouth. They give you the most information about emotions. When you look at the Girl with the Pearl Earring, something extra happens: you first look at her eyes and mouth and then immediately at her pearl. Then you look back at her eyes and mouth, and then immediately look at the pearl again. And you do that not once, not twice, but several times…You can’t take your eyes off her,” the study says.
Girl with a Pearl Earring also, apparently, stimulated more brain activity in the precuneus, the area of the brain associated with consciousness, self-reflection and personal life experiences, more than any other painting.
Art reproduction is certainly not new, but with the rise of AI art and NTF’s and other trendy tech words, it can be easy to feel like tangible, handcrafted, human made creations will soon be the relic of a bygone era. Which has caused some anguish, to say the least, because again, we all have this hunch that the physical experience of art is what truly impacts us on a cellular level. Thanks to this study, we can really take that hunch seriously.
“We all feel the difference – but is it measurable, is it real?” says Gosselink. “Now, today we can really say that it is true.”
This is your sign to not just scroll through art on Instagram. Find a museum or exhibit and let yourself be affected your brain will thank you.