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These women in Miami are scratching backs for money and business is booming

Got an itch you just can't scratch? These ladies have got your back–literally.

These women in Miami are scratching backs for money and business is booming

Sometimes you find yourself with an uncomfortable itch right in the middle of your back that you can't seem to reach without assistance. Or you just want someone to slowly and gently rake their nails across your back due to the soothing nature of it all. Either way, there's a salon in Miami where the ladies make a living scratching people's backs. It's not small change either.

The back scratching sessions cost $75 to $129, depending on whether you opt for a 30-minute or 60-minute session, and they don't stop at your back. Get your mind out of the gutter. The only funny business going on is if they accidentally hit a ticklish spot. People find the sound, feeling, and entire experience of back scratching therapeutic, so Toni George and her daughter, Brittany Pashun George, created Scratcher Girls. A business offering full-body scratching.

back scratching; touch starvation; touch depravation; the scratcher girls; back scratch business Relief at last: back scratcher and hands team up!Photo credit: Canva

So what's the deal with paying money to have your back scratched? Well, the reality is that humans are touch-starved, also known as touch-deprived. Jordan Madison, LCMFT and founder of Therapy is My J.A.M. explains, "Touch deprivation is also referred to as touch starvation or skin hunger. It occurs when you’re not receiving physical touch from other living beings. It doesn’t have to just be sensual or romantic touch either. Receiving touch from family members and friends is just as important. Some symptoms of touch deprivation include feelings of depression, anxiety, stress, difficulty sleeping, and low relationship satisfaction."

In recent years, there has been a trend of entrepreneurs raking in big bucks to address this touch deficit humans are experiencing. With the influx of remote jobs, more people living further away from family members, and increased usage of social media to feel connected, a need arose for physical touch. Due to this unique demand, professional cuddlers, hand holders and back scratchers have gone from being a decent side hustle to a full-blown business.

@scratcher_girls #creatorsearchinsights Reconnecting with your inner child, one gentle trace at a time. Let the soothing art of body tracing and scratch therapy bring a little healing nostalgia and comfort into your world. 🤗 • • #inner #innerchildhealing #fyp #calm ♬ original sound - Scratcher Girls ASMR

Scratcher Girls didn't just start; they've been in business since 2010 and according to Axios Miami, all the staff members are women. The ladies keep their nails well-manicured and have their sharp nails professionally cleaned and filled between sessions. Scratching has several positive benefits outside of the relaxing sensation some may get from the activity. A 2015 study by Frontiers in Psychology explains that some use light scratching of the skin as a self-soothing mechanism, as it releases oxytocin and dopamine, which can help decrease anxiety and stress.

A viral video put them on the radar of even more clients after a YouTuber flew to Miami specifically to experience the services they offer. That's when Toni George, the founder of Scratcher Girls, explains how she came up with the idea, saying, "the scratch therapy concept was actually birthed from my experience as a child. I absolutely love the human touch, first off. And I absolutely love to have my back or my head caressed, scratched, whatever. What if we turn this into a business? Would anyone else pay to have this done?"

The answer to her then hypothetical question has been a resounding, "yes." Not only would someone pay to have this done, but apparently, people would fly hundreds of miles to have someone drag their nails across their backs. The family owned business posts videos to their social media pages with the consent of their customers, targeting the ASMR community, which drives a lot of their business. People can't seem to get enough of the Scratcher Girls, and viewers who haven't yet had the pleasure of experiencing the scratching for themselves are ready to empty their bank accounts.

Under a video of a scratch session, one woman says, "I would stay there till every card I have declines."

Another says, "Take every piece of my money. And I would need a driver to get home."

"My best friend and I have talked about this for so many years on how we would pay for somebody to do this but we never knew what you would call it and how to find somebody that does it. My mom used to do that when I was a child to put me to sleep every night," someone else admits.

Comments under their ASMR videos pour in from all over the world with people asking where they can find a service like that near them. Unfortunately for those people, Scratcher Girls is the only business that offers "scratch therapy" in the entire world, so if you're wanting to experience the pleasure of being lightly scratched, you'll have to book a flight to Miami.

Humor

A mom lost her son on a cruise ship. Turns out he was going viral from the karaoke room.

Tyler knew exactly where he was—rounding up aunties with his Keith Sweat performance.

A mom lost her son on a cruise ship. Turns out he was going viral from the karaoke room.

Cruise ships are often the perfect family vacation. They allow you to go to multiple different locations on a tighter budget while also giving your family a resort experience with all the on ship entertainment and activities. But cruise ships are big. We're talking so large that they make the Titanic look like a tug boat, so, it's fairly easy to get lost on one. This is what one mom, Kim Heyworth, thought happened when her young adult son disappeared from the group for a while.

Thankfully, that wasn't the whole story. In turned out that the missing 20-year-old was going viral while his mom was actively looking for him. According to some comments, the missing kid, named Tyler, was supposed to be going to the pool but wasn't there when his family went looking for him. Instead of taking a dip, Tyler Heyworth went on a bit of a side quest after coming across a room full of people dressed up and singing karaoke.

Tyler on cruise; Tyler singing; kid singing on cruise; Tyler on Carnival; cruise ship; karaoke A large neon karaoke sign on the side of a building. Photo by Nikola Đuza on Unsplash

Clearly, Tyler was no longer interested in the pool. His calling suddenly became the stage, a microphone, and a room full of uncles and aunties waiting to be entertained—and entertain he did. Tyler grabbed the mic as a familiar tune filled the room: "Nobody" by R&B artist Keith Sweat. Was he actually going to sing Keith Sweat? He was. He did. And the 20-year-old knew every single word and tone without having to look at the screen. This kid was born an entertainer, clearly.

As soon as he starts singing the first few words, one of the women in the front of the room gets up and walks away before stopping to fan herself. It's clear that nobody in the room thought that song was going to come out of Tyler's mouth, probably because it's a pretty niche song that didn't seem to have much crossover when it was dominating the R&B airwaves.

@crazy_chickenlady03

full video of Tyler singing Keith Sweat Nobody.#carnival #karaoke #nobody #arethafranklin #carnivalcruise

Before long, Tyler's older brother comes looking for him, but fails to bring his brother back at all. The brother, Timmy, saw what Tyler was doing and decided to join in on the fun, both apparently forgetting they were supposed to be returning to their mother. Timmy dons a pair of sunglasses while rocking a messy bun and grabs the second mic. In time, the duo are grooving to the 2004 hit, "Let Me Love You" by Mario.

While the crowd was thoroughly entertained, their mother was confusedly still searching—now for both of her sons. In the meantime, Tyler was going viral on social media thanks to small snippets from cruise passengers that were quickly being reshared online. Soon, Carnival had reshared a clip and, serendipitously, John Legend did too. Funnily enough, Tyler didn't have his own TikTok at the time, which was a let down for fans looking to follow him. What fans did have, though was Tyler's first name and the name of his cruise ship.

@crazy_chickenlady03

Brothers Timmy and Tyler singing. #karaoke #carnival Paradise @TimmyHeyworth @tyler

Eventually, word got to Tyler's mom and she found her boys in the middle of their viral moment. Soon, she uploaded two full videos of the performances: one of Tyler singing alone and the other with his brother.

Carnival later reached out to Tyler, sending him a box full of goodies and inviting him back on one of their cruises with a guest. Tyler is good for business.

This article originally appeared in June.

An angry man in front of the American flag.

America has never been a perfect place, but since the Civil War, it has been one where most people bought into the idea of the country and supported the institutions that keep it running. People may disagree on politics and culture, but when America was threatened, whether it was 9/11 or World War II, people came together to fight for the country they love, even though the reasons may have differed.

However, it’d be naive to say that sentiment is still as strong as it once was. Since The Great Recession, many people have felt that the vibes are off in America, and polls and research back those feelings. Right around 2012, when smartphones became ubiquitous, there was a considerable rise in the number of people who felt that America was on the wrong track and that racism and sexism were considerably worse than they were just a year before. There was also a big spike in mental illness.

So what happened in 2012? Did the world suddenly become drastically worse overnight, or had our perceptions been changed?

woman, dispair, smartphone, bad news, woman in kitchen, upset woman A woman is upset looking at her smartphone.via Canva/Photos

Why does it feel like America is on the decline?

Other developed countries have experienced similar vibe shifts since 2012, but it has hit America the hardest. Economics blogger Noah Smith explains why this feeling of malaise has hit America so hard, and he illustrates it perfectly in a viral Substack piece called “Social media destroyed one of America's key advantages.” Smith is an American blogger and commentator on economics and current events and former assistant professor of behavioral finance at Stony Brook University.

In his Substack post, Smith postulates that the technological change hit America the hardest because it punctured our geographical buffers. “A hippie in Oakland and a redneck in the suburbs of Houston both fundamentally felt that they were part of the same unified nation; that nation looked very different to people in each place,” Smith writes. “Californians thought America was California, and Texans thought America was Texas, and this generally allowed America to function.”

Why did America fundamentally change in 2012?

Here’s an excerpt from Smith’s piece. Please check out the entire piece on the Noahpinion Substack.

Like some kind of forcible hive mind out of science fiction, social media suddenly threw every American in one small room with every other American. Decades of hard work spent running away from each other and creating our ideologically fragmented patchwork of geographies went up in smoke overnight, as geography suddenly ceased to mediate the everyday discussion of politics and culture.

The sudden collapse of geographic sorting in political discussion threw all Americans in the same room with each other — and like the characters in Sartre’s No Exit, they discovered that “Hell is other people.” Conservatives suddenly discovered that a lot of Americans despise Christianity or resent White people over the legacy of discrimination. Liberals suddenly remembered that a lot of their countrymen frown on their lifestyles. Every progressive college kid got to see every piece of right-wing fake news that their grandparents were sharing on Facebook (whereas before, these would have been quietly confined to chain emails). Every conservative in a small town got to see Twitter activists denouncing White people. And so on.


protests, american protest, protest sign, demonstration, mass gathering A group of people protesting in the street.via Ted Eytan/Flickr

It may sound cynical to believe that America was a better place when people were less likely to talk to people with a different worldview. But, given how things have gone in the past 15 years, it’s fair to say that putting every American in a proverbial ring to fight it out just makes everyone feel under attack... and the fight never ends.

The problem with the Like button

Another development around the same time that many believe negatively affected the country was the development of the Like button on Facebook. The button made its debut in 2009, and it, along with the share button, which came in 2010, incentivized people to create content that their audience agreed with, creating echo chambers. The buttons also incentivized people to make outrage-provoking posts and create fake stories to go viral and increase advertising revenue.

maga, trump supporters, trump flags, trump rally, american flags Trump supporters at a rally.via Elvert Barnes/Flickr

The positive takeaway from Smith’s geographical sorting theory is that, quite possibly, many people’s perceptions about life in Amerca are wrong because we’re seeing it through the distorted, funhouse mirror of social media that shows us every bad deed in a country of 330 million people and amplifies the voices of the unscroupulous. By pinpointing the moment that America “went to hell,” as author Jonathan Haidt says, we also have a roadmap to get back to when people had greater faith in America’s institutions and people.

This article originally appeared in June.

A rude commenter got a lesson from Ms. Allen.

Being a teacher isn't easy. Teaching middle school students is especially not easy. Teaching middle school students who spent several of their formative years going through a global pandemic in the age of smartphones, social media and a youth mental health crisis is downright heroic.

If you haven't spent time in a middle school classroom lately, you may not fully grasp the intensity of it on every level, from the awkwardness to the body odor to the delightful hilarity that tweens bring to the table. When you connect with your students, it can be incredibly rewarding, and when you don't…well, we all read "Lord of the Flies," right?

Skilled teachers bring out the best in young people, and that can be done in many different ways. In fact, this new generation of students requires out-of-the-box thinking and new ideas to keep them engaged in the learning process.

For Amy Allen, she does it by making her middle school classroom a fun, welcoming place to learn and by bonding with her students. For Allen, fun and welcoming comes before anything else.

"I love teaching middle schoolers because they are awkward, and I’m awkward, so we get along," Allen tells Upworthy.

She plays games with students, gets rambunctious with them and creates opportunities for them to expend some of that intense pre-and-early-teen energy in healthy ways. For instance, she shared a video of a game of "grudgeball," an active trivia game that makes reviewing for a quiz or test fun and competitive, and you can see how high-energy her classroom is:

@_queenoftheclassroom

If this looks like fun to you, pick up my grudgeball template (🔗 in bio) #qotc #grudgeball #10outof10recommend @Amy Allen ☀️ @Amy Allen ☀️ @Amy Allen ☀️

"I think for teachers, we always want to create moments for our students that are beyond the standard reading, writing, memorizing, quiz, 'traditional learning,'" Allen says. "Games are a great way to incorporate fun in the classroom."

Allen clearly enjoyed the game as much as her students—"I love the chaos!" she says— and there's absolutely nothing wrong with that. Fun keeps teachers sane, too.

Allen shares tons of classroom and teacher content on her TikTok page, where she's accrued 15,000 followers. Most of them admire her as a dedicated educator.

Most of them.

Recently, one person took issue with Allen's silly and raucous classroom behavior and commented, "your a teacher act like it." (Not my typo—that's exactly what the person wrote, only with no period.)

Allen, never one to shy away from public criticism on her social media, addressed the comment in another video in the most perfect way possible—by acting exactly like a teacher.

Watch as she eviscerates the anonymous commenter's poor spelling, grammar, and punctuation.

@_queenoftheclassroom

Replying to @كل الكلبات تريد مني Come see me if you have any further questions. #qotc #iteachmiddleschool #weDEFINITELYdonthavefuninhere @Amy Allen ☀️ @Amy Allen ☀️ @Amy Allen ☀️ #Inverted

There are two solid ways to handle a rude comment without making things worse—you can ignore it or you can craft a response that makes the person look like a fool without being cruel or rude yourself. Allen's grammar lesson response was A+ work, right down to the "Come see me if you have any further questions" caption.

Teacher-mode, activated.

In fact, the person apparently went back and deleted their comment after the comeback video went viral, which makes it all the more hilarious. Allen's video currently has more than 4 million views on TikTok and over 18 million views on YouTube.

"What’s funny is I left my correction on the board accidentally, and the next day, students asked me what that was all about," Allen says. "When I explained it, they thought it was cool because 'why would anyone go after Ms. Allen'? At that point, the video had maybe 10,000 views. I never imagined the video would go viral."

Two days later, as the video was creeping toward a million views, she upped the stakes. "Some of my students are my ultimate hype people, and they were tracking it harder than I was," she says.

"I made a 'deal' with my fifth period if it reached 1 million during their class, they could sit wherever they wanted the entire week.


teacher, education, schools, elementary school, middle school, pandemic, gen alpha, gen z, millennials, classroom, viral tiktok What some people want teachers like Allen to act like. Giphy

"During lunch, I checked, and it reached 1 million. So when they came back from recess, I announced it, and it was like I was a rockstar. They screamed and cheered for me. It was an incredible moment for me."

Allen's followers, and many more people beyond that, loved her response:

"You're an amazing teacher. (Did I do it right???)"

"Well, I appreciate you acting like a teacher... love it..."

"I love this clap-back! Look at you "acting" like a teacher!"

The irony, of course, is that Allen was acting like a teacher in her grudgeball video—an engaged teacher with engaged students who are actively participating in the learning process. Just because it doesn't look like serious study doesn't mean it's not learning, and for some kids, this kind of activity might be far more effective at helping them remember things they've learned (in this case, vocabulary words) than less energetic ways of reviewing.

Allen has her thumb on the pulse of her students and goes out of her way to meet them where they are. Last year, for instance, she created a "mental health day" for her students. "I could tell they were getting burnt out from all the state tests, regular homework, and personal life extracurricular activities that many of my students participate in," she says. "We went to my school library for 'fireside reading,' solved a murder mystery, built blanket forts, watched the World Cup, colored, and completed sudokus. Is it part of the curriculum? No. Is it worth spending one class period doing something mentally rewarding for students? Absolutely."

@_queenoftheclassroom

Up Next: We decide to form a band with our first single “Rub some dirt on my boots”. #staytuned #qotc #parentdiscipline #teacherhumor #CapCut

Teaching middle school requires a lot of different skills, but perhaps the most important one is to connect with students, partly because it's far easier to teach someone actually wants to be in your classroom and partly because effective teaching is about so much more than just academics. A teacher might be the most caring, stable, trustworthy adult in some students' lives. What looks like silly fun and games in a classroom can actually help students feel safe and welcomed and valued, knowing that a teacher cares enough to try to make learning as enjoyable as possible. Plus, shared laughter in a classroom helps build a community of engaged learners, which is exactly what a classroom should be.

Keep up the awesome work, Ms. Allen, both in the classroom and in the comment section.

You can follow Amy Allen on TikTok and YouTube.

This article originally appeared last year. It has been updated.