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social media breaks

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ACUVUE launches a new campaign to inspire Gen Z to put down their phones and follow their vision

What will you create on your social media break? Share it at #MyVisionMySight.

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If you’ve always lived in a world with social media, it can be tough to truly understand how it affects your life. One of the best ways to grasp its impact is to take a break to see what life is like without being tethered to your phone and distracted by a constant stream of notifications.

Knowing when to disconnect is becoming increasingly important as younger people are becoming aware of the adverse effects screen time can have on their eyes. According to Eyesafe Nielsen, adults are now spending 13-plus hours a day on their digital devices, a 35% increase from 2019.1. Many of us now spend more time staring at screens on a given day than we do sleeping which can impact our eye health.

Normally, you blink around 15 times per minute, however, focusing your eyes on computer screens or other digital displays have been shown to reduce your blink rate by up to 60%.2 Reduced blinking can destabilize your eyes’ tear film, causing dry, tired eyes and blurred vision.3


ACUVUEhas been encouraging people to take time off social media and use their newfound time to see their vision, whether that's becoming a makeup influencer, focusing on athletics or embracing their unique talents.

Upworthy caught up with influencer, YouTube star and contact lens wearer Amber Alexander to talk about how she balances her social media use. Recently, she took a social media break while visiting her sister.

“I was able to slow down time and take in each moment,” she told Upworthy. “Being on social media 24/7 always puts me in a very overwhelmed and anxious state of mind, so it was so refreshing to put my phone down and see life from a clearer perspective. Every moment felt more meaningful.”

“As soon as I put my phone away, I was able to really connect with my family and cherish our time together. I saw how my peace of mind improved when I took a break from social media,” she continued.

Alexander understands how social media can have a huge effect on her self-esteem and productivity.

“Scrolling through social media often leads people to compare their own lives, achievements, and physical appearance to people they see online,” she told Upworthy. “It is unrealistic and discouraging to see so many attractive, successful people online 24/7. Also, being on social media takes up so much time from our day that could be used socializing with real people, going outside, and working towards meaningful goals.”

ACUVUE is challenging young people to take social media breaks to pursue their purposes, visions, missions, and dreams through its Where Vision Meets Sight campaign. But the campaign from ACUVUE is about a lot more than just personal development. They’d like you to inspire others by sharing what you’ve done during your social media break by using #MyVisionMySight.

Get inspired and learn more on ACUVUE’s Where Vision Meets Sight page.



1COVID-19: Screen Time spikes to over 13 hours per day according to Eyesafe Nielsen estimates, published 3/28/20, https://eyesafe.com/covid-19-screen-time-spike-to-....

2Tsubota K, Nakamori K. Dry eyes and video display terminals. N Engl J Med. 1993;328(8):584. doi: 10.1056/NEJM199302253280817.

3Patel S, Henderson R, Bradley L, et al. Effect of visual display unit use on blink rate and tear stability. Optom Vis Sci 1991;68(11):888-892. doi: 10.1097/00006324-199111000-00010.