+
upworthy
Heroes

The 'Nobel Prizes' of weirdness were just announced. The winners are hilarious.

You may not have heard of the Ig Nobel Prizes, but they're basically the best thing about science.

They're a parody of the Nobel Prizes and are given out once a year. But these awards don't go to the kinds of studies that'll get anyone a meeting with the president or cure space fever. Instead, the prizes are given out to some of the weirdest, strangest, and just plain funniest academic achievements of the past year.

There are prizes in 10 different categories. Here are this year's winners:


1. The effect of polyester pants on rats' sex lives.

Image via iStock.

The reproduction category was won by the late Ahmed Shafik, of Egypt, for two studies looking at whether polyester, cotton, and wool trousers affected the sex lives of rats and humans.

2. Assessing the perceived personalities of rocks.

Image via iStock.

Are your rocks rugged? Sincere? Excited? These winners of the economics prize can tell you!

3. Why dragonflies love tombstones.

Photo by Vincenzo Pinto/AFP/Getty Images.

Nine scientists won the physics prize together for figuring out why certain dragonflies kept wigging out around polished black tombstones. Turns out the polished grave markers look just like water to the bugs!

The scientists also looked at why white-haired horses were so dang good at shooing away flies.

4. The chemistry prize was given to Volkswagen, for making emissions "disappear."

Photo by Alexander Koerner/Getty Images.

The chemistry prize this year was a little dig at Volkswagen, who cheated automobile emissions testing.

5. What happens if you scratch an itch while looking in a mirror?

Image via iStock.

Five scientists in Germany revealed that if you have an itch on the left side of your body, you can fix it by looking into a mirror and scratching the right side instead! For that they won the medicine prize.

6. Scientists ask lying liars about lying.

Image via iStock.

Scientists asked 1,000 liars about how often and how good they were at lying. Turns out, kids are masters of deception. This won them the psychology prize.

7. "On the Reception of Detection of Pseudo-Profound Bullshit."

Image via iStock.

Turns out some people are just bad at detecting what is and what isn't proactive paradigm-shifting phenomena that'll revolutionize your energy flow. Who knew? This was the winner of the peace category.

8.  For two researchers who learned what it means – what it really means – to be a badger and a goat.

Thomas Thwaites at the prize ceremony. Photo by Michael Dwyer/AP.

The biology category was jointly awarded to two men: Charles Foster, who lived as a badger, otter, deer, fox, and a bird; and Thomas Thwaites, who created an entire prosthetic goat-suit ... to live among the goats.

9. For a three-volume autobiographical work about the pleasure of collecting flies.

Image via iStock.

Specifically both dead flies and "flies that are not yet dead." This was the literature prize.

10. "For investigating whether things look different when you bend over and view them between your legs."

Image via iStock.

The perception prize was given for finding out that doing this might make images appear brighter and more distinct. Wow.

These are hilarious, but it's all in good fun.

Photo by Michael Dwyer/AP.

The winners all have a chance to bow out if they don't want to take part. And if they do want to accept their awards, they're invited to Harvard, where they're greeted with an adoring audience, (real) Nobel laureate emcees, prizes, and even an opera.

Marc Abrahams, who started the prizes, said the prizes are unique because it's not about who's the best or the worst or the most important.

"The only thing that matters is that it makes people laugh and then think," Abrahams said.

And there are a couple things we can take away.

Such as just because something is funny doesn't mean it can't still be helpful (imagine using the itchy mirror trick for a kid with chicken pox or in a burn ward). Or maybe these prizes show that science is still a human endeavor, and humans are, in the end, pretty weird, funny little animals ourselves.

But most of all, Abrahams hopes these can be a kind of inkblot test. People so often get told what's good and bad, but these prizes are so off-the-wall, they kind of defy any pat analysis. Abrahams hopes that each person will end up thinking and deciding for themselves which of these are good, silly, stupid, hilarious, or secretly brilliant.

As for me, I think I'm going to change up my wardrobe and then see what this whole badger thing is about.

Pop Culture

Two brothers Irish stepdancing to Beyoncé's country hit 'Texas Hold 'Em' is pure delight

The Gardiner Brothers and Queen Bey proving that music can unite us all.

Gardiner Brothers/TikTok (with permission)

The Gardiner Brothers stepping in time to Beyoncé's "Texas Hold 'Em."

In early February 2024, Beyoncé rocked the music world by releasing a surprise new album of country tunes. The album, Renaissance: Act II, includes a song called "Texas Hold 'Em," which shot up the country charts—with a few bumps along the way—and landed Queen Bey at the No.1 spot.

As the first Black female artist to have a song hit No. 1 on Billboard's country music charts, Beyoncé once again proved her popularity, versatility and ability to break barriers without missing a beat. In one fell swoop, she got people who had zero interest in country music to give it a second look, forced country music fans to broaden their own ideas about what country music looks like and prompted conversations about bending and blending musical genres and styles.

And she inspired the Gardiner Brothers to add yet another element to the mix—Irish stepdance.

Keep ReadingShow less

Kellogg's CEO tells people to eat cereal to save money

It doesn't matter if you're a single adult or married with children, there's nothing quite like having cereal for dinner or a late night snack once in a while.

Something about it feels nostalgic but it's also really easy to fall back on when you're too exhausted to cook a full meal. There's nothing wrong with grabbing a bowl of cereal for a meal outside of breakfast. You're feeding yourself or your family a food that contains some of the vitamins a body needs.

Maybe that's the thought process Kellogg's CEO Gary Pilnick was going with when he unintentionally sparked some serious backlash. Pilnick was interviewed by CNBC's "Squawk on the Street" discussing the cereal giant's new commercial featuring Tony the Tiger. The commercial itself isn't really the problem. It features a mom holding a box of cereal with kids excitedly awaiting their cereal for dinner chanting along with Tony the Tiger's call to eat the sweet meal.

The backlash came followeing Pilnick's comments about why his company felt the need to create a commercial advocating families eating cereal for diner.

Keep ReadingShow less


We all know that Americans pay more for healthcare than every other country in the world. But how much more?

According an American expatriate who shared the story of his ER visit in a Taiwanese hospital, Americans are being taken to the cleaners when we go to the doctor. We live in a country that claims to be the greatest in the world, but where an emergency trip to the hospital can easily bankrupt someone.

Kevin Bozeat had that fact in mind when he fell ill while living in Taiwan and needed to go to the hospital. He didn't have insurance and he had no idea how much it was going to cost him. He shared the experience in a now-viral Facebook post he called "The Horrors of Socialized Medicine: A first hand experience."

Keep ReadingShow less
Pop Culture

Monica Lewinsky reclaims the office power suit in new voting campaign

The activist teamed with apparel brand Reformation to combat voter frustration in a fabulous way.

Lewinsky partnered with Reformation for their "You've Got The Power" voting campaign

Monica Lewinsky knows a thing or two about reinvention.

The former White House intern became the source of media obsession after her affair with former President Bill Clinton become public. It solidified her place in history against her will, but through her actions since, Lewinsky has transformed her public persona into a feminist icon and champion of a powerful anti-bullying campaign.

Now, the 50-year-old Lewinsky is lending her household name to sustainable fashion brand Reformation and Vote.org in hopes to encourage people to vote this year.
Keep ReadingShow less
Pop Culture

Don't worry, Wendy's isn't raising prices during the busiest times. But changes are coming.

People were very upset after hearing that surge pricing may come to the local drive-thru.

A combo meal from Wendy's.

In a world where prices are continuously increasing, prominent companies are turning to surge pricing to raise prices even further during peak demand times. Uber charges people more for a ride when demand is high. Hotels have been changing prices based on demand for years and Amazon uses AI to keep prices constantly in flux.

Recently, Ticketmaster, known for charging high fees, has been charging customers even more for tickets as demand rises.

On Monday, February 26, news reports began circulating that Wendy’s, America's 5th most popular fast-food chain, would implement dynamic pricing at its restaurants. Many assumed that meant a Dave’s Double burger would cost an extra $3 during dinner time or medium fries would cost an extra buck during the lunch rush.

Keep ReadingShow less
Pop Culture

What is in its 'golden age' but not enough people know about it?

There's so much good out there if you know where to look.

Canva

From astronomy to knitting, some fields of human endeavor are having a heyday.

When you peruse the news headlines or dive into discussions on current events on social media, it's pretty easy to feel despondent. Doom and gloom sells, unfortunately, and our natural negativity bias that's meant to protect us can be overworked by a 24/7 bombardment of humanity's challenges.

There is an anecdote to all of that, though: Curating and cultivating the good. Sometimes it's just knowing where to look to find examples of problems being solved, discoveries being made, innovation taking huge leaps and other evidence that humans are moving our collective life forward in incredible ways.

Someone on Reddit asked, "What is currently in its 'Golden age,' but not enough people know about it?" and thousands of people responded. Reading through the answers is an enlightening and uplifting glimpse of things we might not personally be involved with but are happy to see having a heyday. Like, who wouldn't like to know that we're in a golden age of astronomy and paleontology. Space and dinosaurs? It's like realizing our 5-year-old selves' ideal future.

Keep ReadingShow less