Southwest Airlines babysits a passenger's betta fish for months after she couldn't fly with it
Now that's customer service.

A beautiful betta fish.
It was a wild summer at U.S. airports where there were more cancellations and delays than usual due to spiking demand after the pandemic, understaffed airlines and severe storms. But a story from Tampa International Airport in Florida shows that amid the chaos, there was a brief glimmer of humanity.
News Channel 8 in Florida reports that after finishing her freshman year at college, Kira Rumfola was ready to return home to New York for the summer when she ran into a problem at Tampa International Airport. Unfortunately, she wasn’t able to bring her pet betta fish, Theo, with her on a Southwest flight home.
“As a recent addition to Kira’s life, Theo is very special to her, having provided comfort and companionship as she adjusted to college life,” Southwest wrote in a Facebook post.
It’s against Southwest policy to allow fish on its flights.
“Ismael, our Customer Service Agent, talked Kira and her father through multiple options,” Southwest wrote on Facebook. “When nothing worked out, Ismael offered to take care of Theo himself while Kira was home for the summer.”
Kira swore she'd be back in the fall for the next school session and would pick up her fish when she returned to Florida.
According to a Southwest Twitter post, Kira stayed in touch with Ismael and Jamee, his fiance and fellow Southwest employee, all summer. The couple regularly shared photos of Theo with Kira and they even bought him a larger fish bowl.
POV: After learning at the airport that you can't bring your fish home, a Southwest Customer Service Agent offers to take care of him until you come back. pic.twitter.com/MqRogKMLvl
— Southwest Airlines (@SouthwestAir) September 15, 2022
Kira (the Customer with the fish) kept in touch with Ismael (our Employee, aka “Airport Fish Taker”) all throughout the summer after her freshman year in college as Ismael and his fiancé Jamee (a fellow Southwest Employee) took care of Theo (the Beta Fish). pic.twitter.com/HjndxnQFWv
— Southwest Airlines (@SouthwestAir) September 15, 2022
On September 15, Southwest shared a photo of Kira, Ismael and Jamee when they met up to reunite the student and her fish. Kira gave the couple a gift card as a thank-you. “Thank you again for the gift card, it was completely unnecessary,” Jamee wrote in a text shared by Southwest. “We hope you guys got back to your dorm ok. Let us know if you need anything.”
Theo lived with Ismael and Jamee for the entire summer—they had to be a bit teary-eyed to see him go.
The story struck a chord with people on Facebook, who thought it was an amazing show of customer service and humanity.
“That definitely shows going over and above. There is still kindness in our world!" Shelly Tibbs Eber Caulfield wrote.
"Ismael deserves a promotion! He's clearly shown he's willing to do any-fin possible to help a customer," Kristen Calvert wrote.
Matt Pope wins best joke. "That’s the greatest fish story featuring a guy named Ismael since that book by Melville," he wrote, making a reference to “Moby Dick."
Everyone appreciates a great story about someone going above and beyond in their job to help a customer. But what Ismael and Jamee did went far beyond customer service. They showed up as human beings to help a stranger take care of a beloved family member when they had run out of options. Now, that’s a great example of humanity at its best.
The only remaining question is, what will Kira do with Theo next summer?
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.