Walking Alongside Martu: A journey with one of the world’s oldest living cultures
Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.
In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.
Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.
James Roh
Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.
Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.
James Roh
Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.
There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.
To learn more about the partnership and fragrances, visit Pura x Dutjahn.
Remember when Michael Cohen threatened a reporter? Jim Carrey definitely does.
If you hadn't heard, Jim Carrey likes to paint.
Swapping out the hustle and bustle of Hollywood for a more quiet life of canvases and color swatches, Carrey's been making all kinds of statements via his paint brush. But in recent months, the iconic actor has taken a liking to reimagining the figures we often see splashed across front pages and news chyrons: high-profile members of President Donald Trump's orbit.
Photo by Christopher Polk/Getty Images for AFI.
Now, a new caricature created by Carrey is making waves again.
The subject is Trump's personal lawyer, Michael Cohen. And the depiction ... isn't too flattering.
The painting includes words wrapped around the lawyer's head you may have missed at first glance.
Ensnaring Cohen's turquoise face is a quote from Trump's personal lawyer: "I’m warning you, tread very lightly because what I’m going to do to you is gonna be fucking disgusting."
The slightly edited-down quote was part of a larger threat Cohen made to The Daily Beast back in 2015, when Trump was the front-runner to be the GOP nominee for president. During an interview with Cohen, the media outlet brought up an allegation from the president's ex-wife, Ivana Trump, that the then-candidate had once raped her while they were married.
Cohen, rattled by the subject matter, basically blew up. Here is the quote Carrey incorporated into his painting in full context (emphasis added):
Photo by Drew Angerer/Getty Images.
While Carrey hasn't specified why he chose that particular quote, Cohen's attack on the free press is especially telling in lieu of recent news.
The home, hotel room, and offices of Trump's self-proclaimed "fix-it guy" were raided by the FBI earlier this month, casting doubt on Cohen's innocence in shielding the president from ongoing investigations into his business dealings and alleged extra-marital affairs.
Just days after the raid, with the eyes of the country on his every move, Cohen dropped libel suits against BuzzFeed and Fusion GPS for their roles in publishing the so-called Steele dossier, which connected Trump to Moscow through various unconfirmed claims.
It appears Cohen's bark is worse than his bite when it comes to his disdain for the free press.
Cohen's not the only one in Trump's world who's taken a hit from Carrey's paintbrush.
In March, the actor shared a painting of an angry, open-mouthed press secretary Sarah Huckabee Sanders.
Some slammed the caricature as sexist. But others defended Carrey's work, as the style of the painting fell in line with the actor's other works, and unflattering depictions of powerful people have often been used as a tool for political commentary — regardless of the subject's gender.
Between the time Huckabee Sanders' portrait went viral and his latest recreation of Cohen, Carrey painted several other Trump allies as well.
Like Scott Pruitt, the president's embattled EPA chief.
And Trump's new controversial and very hawkish national security adviser, John Bolton.
Even Fox News host — and, incredibly, client of Cohen's — Sean Hannity got a shout-out from Carrey.
Carrey's creations are brash, unapologetic, and as candid as they come. They may not be your cup of artistry tea — regardless of where you lie on the political spectrum — and that's OK.
But the actor's commentary on Cohen's threats to the free press are critical to keep in mind for every Republican, Democrat, and independent alike. After all, it was George W. Bush who once said media is "indispensable to democracy."
"We need the media to hold people like me to account," the former president told NBC News last year — breaking with Trump's move barring several news organizations from White House press briefings.
A free press is American as apple pie. And if it takes a Canadian actor to remind us of that, so be it.