Marmite is a sticky, brown spread made from yeast extract that is so divisive, Marmite has even incorporated the controversy over its taste into its slogan: "Love it or hate it." Recently, the controversial condiment was at the center of another controversy that had nothing to do with its taste.
Someone named John posted a Marmite hack on Twitter. "It took me years to realise that near-empty Marmite jars should be kept on their side so you can [get] the last of it out more easily. That's why the jar is flat is the sides," John wrote.
It took me years to realise that near-empty Marmite jars should be kept on their side so you can the last of it out… https://t.co/hWiGMzq7x8— John (@John)1566114061.0
Marmite enjoyers went nuts over the hack.
@casioroee This right here is the tweet of the century. May as well turn the internet off. That is genius!!— Darren Swords (@Darren Swords)1566122166.0
@casioroee WHAT— TechnicallyRon (@TechnicallyRon)1566125561.0
@casioroee Never noticed that. Genuinely thank you for sharing— Dan Saunders (@Dan Saunders)1566114631.0
@casioroee Whaaaaaaaatttttt? How have I got to the age of *mumbles incoherently* without knowing this?— Polly (@Polly)1566120915.0
@casioroee Woah. This is almost as good as the tabs on the end of a tin foil box revelation. My life just changed 😂— Deb Hepplestone (@Deb Hepplestone)1566127539.0
Not everyone is a fan of Marmite, something which many people weighed in on, too.
@casioroee @secraney No they shouldn't be kept on their side. Whether full or near-empty, the best place to store a… https://t.co/Z70tH4mG6E— Sipech (@Sipech)1566125207.0
@casioroee @TheOnlyGuru I like the way it fits comfortably in the hand so I can throw it as far away as possible.— Naughty_Nigel (@Naughty_Nigel)1566122162.0
@casioroee I’ve tasted it and no offense...but I wouldn’t taste it again with somebody else’s mouth.— Jackie BonnerFarnham🆘 (@Jackie BonnerFarnham🆘)1566159381.0
Someone pointed out that Marmite's glass jar might be flat for a very different reason.
@casioroee don't want to be that guy but - they'll have little flats on (both) sides for much easier queuing on the… https://t.co/mPBcFjAfgd— Paul Gaskell (@Paul Gaskell)1566130416.0
Marmite confirmed that the jar's shape has nothing to do with how they intend for consumers to eat it. "We know that our Marmite lovers will go to any length to enjoy every single drop, so while this was not the original intention of the jar's flat sides, it's great to see Marmite fans inventing new ways to spread the love," said a spokeswoman for the product. Still, the brand decided to take the hack and run with it, posting about it on Twitter.
You wouldn’t want to miss a drop #NewProfilePic https://t.co/HTBokSBuEf— Marmite (@Marmite)1566229320.0
Not only that, but the hack is a product of John's imagination. "I made that thing up about the Marmite, by the way. I've no idea. I don't keep it on its side, I'm not an animal," John Tweeted.
I made that thing up about the Marmite, by the way. I’ve no idea. I don’t keep it on its side, I’m not an animal— John (@John)1566128164.0
John isn't thrilled about the idea of a Marmite Tweet being his legacy. "The whole thing is ridiculous," John told i News "A tweet about Marmite is neither something about which I'm hugely proud, nor is it something I had put much thought into." Not only that, but, according to John, "Marmite haven't said hi." Ouch.
Well, that's one more controversy to add to Marmite's reputation.
- How Twitter CEO Jack Dorsey's Account Was Hacked | WIRED ›
- This ingenious Marmite hack gets more out of the jar...especially ... ›
- Help with my compromised account ›
- Cole Sprouse Hilariously Hacks KJ Apa's Twitter Account | Teen ... ›
- Help with my hacked account ›
- Dan Walker: BBC Breakfast and Football Focus host reveals shock ... ›
- Lifehacker on Twitter: "Marmite: HACKED https://t.co/FGXdJfGmLL… " ›
- The handy Marmite jar hack you need to know about ›
- A New Zealander Reacts to Cole Sprouse's Marmite-Obsessed ... ›
- Marmite on Twitter: "Marmite lovers take note! THAT is what we call ... ›