These days, cars can do a lot more than get you from point A to point B. With features like emergency braking, electric powertrains, and self-parking systems, getting behind the wheel of a modern vehicle means being surrounded by cutting-edge technology. While innovation races ahead, one important element is being left in the dust: trained professionals who know how to fix these increasingly complex systems.
By 2027, the industry is anticipating a nationwide shortage of nearly 800,000 technicians – everything from avionics experts to diesel and collision repair specialists. And while the industry is expected to grow by 3% in the next decade, not enough young people are entering the field quickly enough, and the skills needed to do the job are changing fast.
Enter the "Toolbelt Generation"
Gen Z has increasingly been shifting away from traditional four-year colleges, exploring trade school alternatives as a smarter path forward. This cultural shift has dubbed them the "Toolbelt Generation," and they're onto something big. With a 16% increase in vocation-focused community colleges last year, young people are choosing flexible, hands-on careers without the heavy cost of traditional college education.
But here's the thing: while university students get all the fanfare – the branded hoodies, the campus pride, the cultural celebration – trade school students have been missing out on that same sense of belonging and recognition. Despite outdated stereotypes that paint trade work as "lesser than," these students are actually mastering some of the most sophisticated technology on the planet. Until now, society just hasn't caught up to celebrating what they do.
A creative solution rooted in culture
The NAPA TradeWear Collection is the latest initiative they have using a brilliant solution to change this narrative entirely. In partnership with Dickies and prolific video game artist Stephen Bliss, NAPA launched TradeWear – their first-ever, free merch collection celebrating young trade school students and the automotive technician career path.
The inspiration came from a fascinating cultural insight: automotive and racing games were cited as one of the biggest influences of the current generation of trade school students. That's where Stephen Bliss comes in – he's been behind some of this generation's most iconic video game artwork, making him the perfect partner to bridge the digital-to-physical journey that's inspiring real careers.
"Being an automotive technician is such a badass career," said Stephen Bliss, designer of the new NAPA TradeWear line. "It's both an art and a science, and I designed this line with that artful side in mind – celebrating what drives people to create something tangible with their own hands."
The collection does more than just look cool – it's making a statement that these career paths deserve the same pride and recognition as any traditional college experience.
"NAPA is working to break down barriers for the next generation of technicians by eliminating financial barriers, debunk outdated stereotypes, and create cutting edge training methods to fill this automotive technician gap,” said Danny Huffaker, SVP, Product & Marketing at NAPA, “TradeWear is the latest initiative in champion young technicians, celebrating technical careers with the same pride we give to traditional college paths."
An innovative approach
TradeWear represents just one way NAPA is rising to meet this moment of industry transformation. As America's largest network of automotive parts and care, they're taking a comprehensive approach to supporting the next generation of technicians.
NAPA is set to debut the Autotech XcceleratoR in early 2026—a breakthrough that fuses XR (extended reality) and AI to transform how technicians learn. Think of it as a flight simulator for cars: immersive, hands-on practice with smart guidance that adapts to each learner, building real-world skills faster and safer. As a first-of-its-kind program at national scale, XcceleratoR is designed to train more students in less time, elevate quality across the industry, and set the standard for the next 100 years of automotive training.
NAPA is also championing educational investment through expanded scholarship programs. This year, NAPA launched the Carlyle Tools MAX Impact Scholarship, providing monthly $2,500 awards plus professional-grade Carlyle toolboxes to empower emerging skilled technicians. This initiative joins a comprehensive scholarship portfolio that delivered educational support this year through partnerships with WD40, the University of the Aftermarket, TechForce and SkillsUSA.
Looking toward the future
In a world full of desk jobs and digital burnout, technician jobs in the automotive industry allow people to create an entirely different way of living – a flexible, hands-on career without the heavy cost of a traditional college education.
By investing in innovative training, providing financial support, and most importantly, instilling pride in a new generation of workers through initiatives like TradeWear, NAPA is helping ensure these exciting career paths continue to thrive for generations to come.
Check out the new NAPA TradeWear collection and snag a free item from the collection.
D'Andre McKenzie poses for the camera.Photo Credit: D'Andre McKenzie via Instagram
Being a new parent is a crash course on exhaustion
It can be easy for new moms to lose themselves in their new role.
Men try to read the most disturbing comments women get online back to them.
If you wouldn't say it to their faces, don't type it.
This isn’t comfortable to talk about.
Trigger warning for discussion of sexual assault and violence.
in 2016, a video by Just Not Sports took two prominent female sportswriters and had regular guys* read the awful abuse they receive online aloud.
Sportswriters Sarah Spain and Julie DiCaro sat by as men read some of the most vile tweets they receive on a daily basis. See how long you can last watching it.
*(Note: The men reading them did not write these comments; they're just being helpful volunteers to prove a point.)
It starts out kind of jokey but eventually devolves into messages like this:
Awful.
All images and GIFs from Just Not Sports/YouTube.
These types of messages come in response to one thing: The women were doing their jobs.
Those wishes that DiCaro would die by hockey stick and get raped? Those were the result of her simply reporting on the National Hockey League's most disturbing ordeal: the Patrick Kane rape case, in which one of the league's top players was accused of rape.
DiCaro wasn't writing opinion pieces. She was simply reporting things like what the police said, statements from lawyers, and just general everyday work reporters do. In response, she received a deluge of death threats. Her male colleagues didn't receive nearly the same amount of abuse.
It got to the point where she and her employer thought it best for her to stay home for a day or two for her own physical safety.
The men in the video seemed absolutely shocked that real live human beings would attack someone simply for doing their job.
Not saying it.
All images and GIFs from Just Not Sports/YouTube.
Most found themselves speechless or, at very least, struggling to read the words being presented.
It evoked shame and sympathy.
All images and GIFs from Just Not Sports/YouTube.
Think this is all just anecdotal? There's evidence to the contrary.
The Guardian did a study to find out how bad this problem really is. They combed through more than 70 million comments that have been posted on their site since 2006 and counted the number of comments that violated their comment policy and were blocked.
The stats were staggering.
From their comprehensive and disturbing article:
If you can’t say it to their face... don’t type it.
All images and GIFs from Just Not Sports/YouTube.
So, what can people do about this kind of harassment once they know it exists?
There are no easy answers. But the more people who know this behavior exists, the more people there will be to tell others it's not OK to talk to anyone like that.
Watch the whole video below:
This article originally appeared nine years ago.