Next time a charity asks for a contribution, ask them what else they're gonna do with it.
One organization has figured out a smart way to succeed that other charities may want to think about.
Charitable organizations often struggle to find the money they need to continue their good work.
Not SmileTrain. Survival's been baked right in.
SmileTrain's mission is repairing cleft palates and lips in children around the world. Without them, these kids would never get these life-changing surgeries.
What's a cleft palate, anyway?
Your palate is the roof of your mouth, and a cleft occurs when the palate hasn't properly formed, leaving a split, a gap, in the palate.
A cleft typically goes all the way out, so there's often a gap in the lip, sometimes a break in the gum line, and there can be nothing there all the way up to the nose.
The thing is, surgery can fix these problems if the child has access to treatment. In lots of places, there aren't doctors or facilities or money to pay for operations.
Without surgeries, many of these kids barely stand a chance.
Their palates and lips make them look different.
And in many cultures, looking that different means you're automatically an outcast.
Even more seriously, they have trouble eating.
Cleft-palate babies often can't take a bottle because they lack the necessary suction because air escapes through their cleft. They don't get the nutrition they need to grow or even survive.
They have trouble talking.
Since cleft-palate kids can't control air in their mouths that well, speech is difficult. In some cultures, they're considered such lost causes that no one even tries to teach them to speak.
They get sick.
Chronic ear infections can be a persistent side effect of having a cleft palate. Having weak immune systems from eating issues doesn't help.
That's where SmileTrain comes in.
Two key ideas keep this charity in business.
First: Don't be a temporary solution.
SmileTrain doesn't just sweep into a country with foreign doctors and operate on whoever they have time for. They train local doctors in the latest techniques and help provide operating rooms. This results in motivated, well-trained, local surgeons who carry on the mission long after they've gone.
Second: Persuade local stakeholders that helping makes good business sense.
SmileTrain figured out how to make a compelling case to local governments that it costs more to have a population of budget-draining castoffs than to provide the care they need to become fully productive members of their communities. This has generated an exceptional amount of local government support — read: money — to pay for surgeries. If an organization has a worthwhile mission, they just have to learn how to make the case.
Putting these two things together may provide a workable model for other charities.
This video digs down into the strategy behind SmileTrain.
FULL DISCLOSURE: A SmileTrain-trained surgeon is probably responsible for my 4-year-old daughter's beautifully repaired cleft lip. (Her palate was repaired in the States.)






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Resurfaced video of French skier's groin incident has people giving the announcer a gold medal
"The boys took a beating on that one."
Downhill skiing is a sport rife with injuries, but not usually this kind.
A good commentator can make all the difference when watching sports, even when an event goes smoothly. But it's when something goes wrong that great announcers rise to the top. There's no better example of a great announcer in a surprise moment than when French skier Yannick Bertrand took a gate to the groin in a 2007 super-G race.
Competitive skiers fly down runs at incredible speeds, often exceeding 60 mph. Hitting something hard at that speed would definitely hurt, but hitting something hard with a particularly sensitive part of your body would be excruciating. So when Bertrand slammed right into a gate family-jewels-first, his high-pitched scream was unsurprising. What was surprising was the perfect commentary that immediately followed.
This is a clip you really just have to see and hear to fully appreciate:
- YouTube youtu.be
It's unclear who the announcer is, even after multiple Google inquiries, which is unfortunate because that gentleman deserves a medal. The commentary gets better with each repeated viewing, with highlights like:
"The gate the groin for Yannick Bertrand, and you could hear it. And if you're a man, you could feel it."
"Oh, the Frenchman. Oh-ho, monsieurrrrrr."
"The boys took a beating on that one."
"That guy needs a hug."
"Those are the moments that change your life if you're a man, I tell you what."
"When you crash through a gate, when you do it at high rate of speed, it's gonna hurt and it's going to leave a mark in most cases. And in this particular case, not the area where you want to leave a mark."
Imagine watching a man take a hit to the privates at 60 mph and having to make impromptu commentary straddling the line between professionalism and acknowledging the universal reality of what just happened. There are certain things you can't say on network television that you might feel compelled to say. There's a visceral element to this scenario that could easily be taken too far in the commentary, and the inherent humor element could be seen as insensitive and offensive if not handled just right.
The announcer nailed it. 10/10. No notes.
The clip frequently resurfaces during the Winter Olympic Games, though the incident didn't happen during an Olympic event. Yannick Bertrand was competing at the FIS World Cup super-G race in Kvitfjell, Norway in 2007, when the unfortunate accident occurred. Bertrand had competed at the Turin Olympics the year before, however, coming in 24th in the downhill and super-G events.
As painful as the gate to the groin clearly as, Bertrand did not appear to suffer any damage that kept him from the sport. In fact, he continued competing in international downhill and super-G races until 2014.
According to a 2018 study, Alpine skiing is a notoriously dangerous sport with a reported injury rate of 36.7 per 100 World Cup athletes per season. Of course, it's the knees and not the coin purse that are the most common casualty of ski racing, which we saw clearly in U.S. skier Lindsey Vonn's harrowing experiences at the 2026 Olympics. Vonn was competing with a torn ACL and ended up being helicoptered off of the mountain after an ugly crash that did additional damage to her legs, requiring multiple surgeries (though what caused the crash was reportedly unrelated to her ACL tear). Still, she says she has no regrets.
As Bertrand's return to the slopes shows, the risk of injury doesn't stop those who live for the thrill of victory, even when the agony of defeat hits them right in the rocks.