Mom shares idea for a Forever 41 for Millennials and people think it's brilliant
90's music, free coffee and awesome clothes that fit. Where do we sign up?

Mom advocates for store called forever 41 for elder Millennials
There's something that happens after you reach a certain age. It's almost like you're back to being stuck in between the aisles of your favorite department store. You no longer feel comfortable in the juniors section of the store but the other side of the aisle can sometimes feel a bit too mature.
If you're not quite ready for fully elastic waisted polyester pants but are way too old to feel comfortable wearing a shirt that's missing random patches of material, then Forever 41 may be the store for you. At least that's if Tara Joon gets her way.
The mom took to social media to propose the store idea geared towards Millennial women. There's already a store called Forever 21, which has clothes for...well, people much closer to 21.
Forever 41 would cater to women in their 40s and it honestly sounds like dream that should absolutely become a reality, especially if Joon's suggestions are realized.
"We need a store called, Forever 41! Where they play the 90s music, free coffee and snacks all around the store. They should have in house therapists near the fitting area for crisis counseling at all times. They should have a bin for portable fans for all of us that are perimenopausal," Joon says.
Joon isn't alone in her desire to have a store specifically designed for middle aged women. There were several commenters giving suggestions on what else should be included.
"How about shirts that are actually long enough to reach the top of my hips? Is that too much to ask, fashion industry?!?!," one person writes.
"We need the firemen to be complimentary. They give you a compliment as you walk in," another says.
"I also want this as a club. Everybody wears 90s clothes and or prom dresses, and every night at the end of the night they play 'Closing Time' at last call," someone adds.
"Can they play the music at a level we can talk over too. It sounds perfect," another person suggests.
Maybe this idea will take off and there will be a Forever 41 opening near you. If they throw in a babysitting area, you'd never get moms to leave that store. Listen to the rest of her brilliant idea below.
@thereal.tarajoon Forver 41 🤩 What else would you like the store to have? Please share! #forever41 #momlife #tiktokvidcon ♬ original sound - Tara Joon
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Men try to read the most disturbing comments women get online back to them.
If you wouldn't say it to their faces, don't type it.
This isn’t comfortable to talk about.
Trigger warning for discussion of sexual assault and violence.
in 2016, a video by Just Not Sports took two prominent female sportswriters and had regular guys* read the awful abuse they receive online aloud.
Sportswriters Sarah Spain and Julie DiCaro sat by as men read some of the most vile tweets they receive on a daily basis. See how long you can last watching it.
*(Note: The men reading them did not write these comments; they're just being helpful volunteers to prove a point.)
It starts out kind of jokey but eventually devolves into messages like this:
Awful.
All images and GIFs from Just Not Sports/YouTube.
These types of messages come in response to one thing: The women were doing their jobs.
Those wishes that DiCaro would die by hockey stick and get raped? Those were the result of her simply reporting on the National Hockey League's most disturbing ordeal: the Patrick Kane rape case, in which one of the league's top players was accused of rape.
DiCaro wasn't writing opinion pieces. She was simply reporting things like what the police said, statements from lawyers, and just general everyday work reporters do. In response, she received a deluge of death threats. Her male colleagues didn't receive nearly the same amount of abuse.
It got to the point where she and her employer thought it best for her to stay home for a day or two for her own physical safety.
The men in the video seemed absolutely shocked that real live human beings would attack someone simply for doing their job.
Not saying it.
All images and GIFs from Just Not Sports/YouTube.
Most found themselves speechless or, at very least, struggling to read the words being presented.
It evoked shame and sympathy.
All images and GIFs from Just Not Sports/YouTube.
Think this is all just anecdotal? There's evidence to the contrary.
The Guardian did a study to find out how bad this problem really is. They combed through more than 70 million comments that have been posted on their site since 2006 and counted the number of comments that violated their comment policy and were blocked.
The stats were staggering.
From their comprehensive and disturbing article:
If you can’t say it to their face... don’t type it.
All images and GIFs from Just Not Sports/YouTube.
So, what can people do about this kind of harassment once they know it exists?
There are no easy answers. But the more people who know this behavior exists, the more people there will be to tell others it's not OK to talk to anyone like that.
Watch the whole video below:
.This article originally appeared nine years ago.