The world's greatest mentalist reveals 5-second trick to never forget someone's name
It's fun, weird, and will make people like you way more.

The longer I'm alive, it seems the more people's names that I have to remember. With two kids in school, sports, and other activities, I find myself trying to keep track of dozens of different friends, teammates, siblings, coaches, teachers, and of course, parents. It makes my brain hurt! Lately I've had half a mind to start a spreadsheet so I can start remembering Who's Who.
In order for that to work, I've got to find a way to stop people's names leaving my head immediately after I'm introduced. I know I'm not the only one who does this. It's like people say their name and it just zips right into one ear and out the other! And for that, I went looking for tips when I stumbled upon a good one from a unique sort of expert.
Derren Brown is one of the most famous mentalists in the world, so he knows a thing or two about people. Mentalists are a special breed of magician that focus on tricks and illusions of the mind.
They do things like hynopsis, mind-reading, and impossible predictions. There's trickery, involved, of course; but mentalists are also masters at reading people and have to employ advanced memory techniques to keep track of information they learn during their shows.
In an interview with Big Think, Brown revealed some of his favorite memory hacks; including his 'party trick' to never forget a person's name.
The secret is to create a link between the part of your brain that stores information like names, and the visual part of your brain that is more easily accessed.
"You find a link between the person's name and something about their appearance, what they're wearing, their face, their hair, something," Brown says. "You find a link with something that they're wearing so if they're called Mike and they've got big black hair you think, 'Oh that's like a microphone' so I can imagine like a big microphone walking around or if they've got a stripy T-shirt on you imagine a microphone with those stripes going around it.
"And it's the same process later on in the evening you see them, you look at the stripes and you go, 'Oh that's Mike. Oh yeah that's Mike. The hair, why am I thinking the hair is like a big microphone? Oh yes, of course, they're called Mike.'"
Microphone Mike! Any sort of alliteration based on a physical characteristic will work. Stripey Steve, Tall Tim, Green Gene. The more interesting and unique, the better you'll remember.
There is one catch with the technique: You have to actually listen and pay attention when someone tells you their name!
"So, you do have to listen that's the first thing when they say the name," Brown says. "Normally the very moment where someone is giving you their name you're just caught up in a whole lot of social anxiety anyways you don't even hear it, so you have to listen."
Using someone's name when you talk to them has tons of benefits. It conveys respect, friendliness, and intimacy. When you're on the receiving end and someone you've just met uses your name, it just feels good! It feels like it matters to them that they met you.
"And then at the end [of the party] you get to go around and say goodbye to everybody by name and everyone thinks you're very charming and clever," Brown quips.
Listen to the entire, fascinating interview here.
- YouTubewww.youtube.com
Brown's name-remembering technique is tangential to an ancient philosophy called the "Method of loci".
The method involves attaching things to be remembered (numbers, tasks, facts) to specific places that are easy to visualize in your head. Imagine taking a brain-walk down the street you live on and all the objects or places you might see there. The mailbox, the gnarled tree, the rusty fire hydrant. This memory method asks you to visually associate one thing you want to remember with each item or location. The more strange and visual the image you can create, the better! Brown uses the example of trying to shove a sparkling-clean shirt into his mailbox, reminding him to do his drycleaning.
When you need to recall the item, you just take a little walk in your head down the street.
(Did you know that there's a World Championship of Memory? Most of the best competitors use a version of this technique.)
The name hack isn't so dissimilar. You're attaching an intangible, abstract thing (a name) to a specific visual image you can see in your head and even in the real world. But that's just one way of getting better at remembering names! There are all kinds of tips, hacks, and methods you can try.
Some people swear by repeating the name immediately after hearing it. "Hi, my name is Jake." "Hi, Jake, nice to meet you!" (Just don't say someone's name too frequently or you risk coming off a bit slimy.)
Others use a technique similar to Brown's loci idea, but instead of a visual, you lean on things that are already deeply engrained in your memory, like rhymes or free-association. or even celebrities. Mary - had a little lamb. Jake - the Snake. Daisy - flowers. Tom - Cruise.
Another trick (that I've definitely used before) if you do forget someone's name? Introduce them to someone you know! "Hey, this is my wife, Sarah." The person was almost always introduce themselves using their own name, and then you get a second chance at remembering it.
A lot of the best advice really comes down to being intentional about remembering when you're introduced to a new person. Whatever mental gymnastics you choose to do with the name, the mere fact that you're thinking about it with such focus immediately after is a big part of why these 'tricks' help names stick.
It feels really good when someone cares enough to remember your name, so it's definitely worth putting in a little effort of trying to instill that feeling in others.
This article originally appeared in February
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."
This article originally appeared in May.