Mom launches 'Masks for Heroes' website that matches requests with donors and volunteers

Becky Vieira says she felt helpless when she found out parents at her son's preschool who are doctors and nurses were in need of personal protective equipment (PPE). Though she helped to spread the word, asking friends and family to donate any masks or other equipment they might have, it didn't feel like enough.

As a mom blogger with a social media following and connections with other bloggers, Vieira says she decided to reach out beyond her local community.



"I turned to Instagram where I could leverage the platform I've built, and also connect with my network of other mom bloggers. I started by asking if we could all source and share PPE requests from family and friends, and the response was so great that I created a separate Instagram account dedicated to the cause. Within a day I had someone offer to build us a website, and by day four we were receiving international requests, had nine engineers working on it, designers, a digital marketing agency and a PR team join the cause. All pro bono. And we're not done yet -- we have an updated website in the works that will launch soon."

The initiative is called Masks for Heroes. Through the website, hospitals, clinics, and other medical facilities can submit requests for PPE with delivery/drop-off instructions. Volunteers and donors can then go to the website to see what's needed and help fill those needs.

"Donors can see exactly who needs PPE and choose where to send it, such as a local hospital in their area," says Vieira. "They know exactly where their donation is going. We help requesters and donors meet and collaborate."

Vieira says every PPE request is verified before it is listed on the website. Currently there are more than 200 requests from medical facilities listed, with 50 more awaiting verification. There's even an interactive map to make it easy to find the needs of facilities in a specific area.

"We do not accept monetary donations and we are not involved in any monetary transactions," Vieira adds, saying that there are scammers out there trying to profit off of the pandemic. This initiative is simply matches up the specific needs of medical professionals with people willing to provide those specific needs.

Since most of us don't have PPE lying around our homes, that often means making and donating homemade masks. Not an ideal solution, but better than nothing in most cases.

Individuals and companies have quickly stepped up to help. Adrienn Braun, a fashion designer and owner of Adrienn Braun Bridal In Hoboken, New Jersey and her team are sewing approximately 100-150 masks a day. They've already shipped out 550 masks and have plans to make 2000 more.

A clothing manufacturer in Virginia, Kurdistan Godani, has sewn 300 masks so far. She's delivered around 100 of those already and plans to make "hundreds more." She says since she can't sell clothes right now, she'll use her fabric to sew masks.

Free People (from Urban Outfitters) is also taking part in the fulfillment, sewing masks for facilities requesting them.

"I am still in shock at how far we've come, and that we're being supported like this," says Vieira. "I'm so proud of the women I know who helped raise the initial awareness that led us to where we are today. Never doubt the power of moms."

Anyone who has a little time to spare can get involved:

"We encourage anyone with N95 masks or other PPE supplies—gowns, surgical masks, face shields, hand sanitizer, etc.—to donate. Check your garage, look in your attic, search your house for any masks you may have forgotten you have. Ask your neighbors, friends and family to do the same. Call local construction companies! Many facilities are accepting hand sewn masks, and we have patterns and tutorials on our website, masksforheroes.com.

If someone doesn't have masks and can't sew (like me!), they can help us raise awareness of this situation. Follow us on social media, share posts, tag their friends. Share local requests to your social media pages and community groups. Anything helps."

Vieira points out that there is some misinformation out there about homemade masks and their effectiveness during this pandemic. "People are saying it's not worth making them as they don't protect against the virus," she says. "But these masks are often used for non-vital patients to free up PPE for others or to cover masks that healthcare workers are having to refuse—because many are being asked to wear single use masks for an entire week. At least they can wash the hand sewn masks between uses."

"And yes, in other cases they actually are being used as the only protection," she adds. "They are a last resort for many health care workers, and people need to realize that's where we are: at the last resort."

Check out the list of PPE needs in your area on the Masks for Heroes website and find out how you can help. Instructions for making masks can also be found on the site.

Images courtesy of Mark Storhaug & Kaiya Bates

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The experiences we have at school tend to stay with us throughout our lives. It's an impactful time where small acts of kindness, encouragement, and inspiration go a long way.

Schools, classrooms, and teachers that are welcoming and inclusive support students' development and help set them up for a positive and engaging path in life.

Here are three of our favorite everyday actions that are spreading kindness on campus in a big way:

Image courtesy of Mark Storhaug

1. Pickleball to Get Fifth Graders Moving

Mark Storhaug is a 5th grade teacher at Kingsley Elementary in Los Angeles, who wants to use pickleball to get his students "moving on the playground again after 15 months of being Zombies learning at home."

Pickleball is a paddle ball sport that mixes elements of badminton, table tennis, and tennis, where two or four players use solid paddles to hit a perforated plastic ball over a net. It's as simple as that.

Kingsley Elementary is in a low-income neighborhood where outdoor spaces where kids can move around are minimal. Mark's goal is to get two or three pickleball courts set up in the schoolyard and have kids join in on what's quickly becoming a national craze. Mark hopes that pickleball will promote movement and teamwork for all his students. He aims to take advantage of the 20-minute physical education time allotted each day to introduce the game to his students.

Help Mark get his students outside, exercising, learning to cooperate, and having fun by donating to his GoFundMe.

Image courtesy of Kaiya Bates

2. Staying C.A.L.M: Regulation Kits for Kids

According to the WHO around 280 million people worldwide suffer from depression. In the US, 1 in 5 adults experience mental illness and 1 in 20 experience severe mental illness, according to the National Alliance on Mental Illness.

Kaiya Bates, who was recently crowned Miss Tri-Cities Outstanding Teen for 2022, is one of those people, and has endured severe anxiety, depression, and selective mutism for most of her life.

Through her GoFundMe, Kaiya aims to use her "knowledge to inspire and help others through their mental health journey and to spread positive and factual awareness."

She's put together regulation kits (that she's used herself) for teachers to use with students who are experiencing stress and anxiety. Each "CALM-ing" kit includes a two-minute timer, fidget toolboxes, storage crates, breathing spheres, art supplies and more.

Kaiya's GoFundMe goal is to send a kit to every teacher in every school in the Pasco School District in Washington where she lives.

To help Kaiya achieve her goal, visit Staying C.A.L.M: Regulation Kits for Kids.

Image courtesy of Julie Tarman

3. Library for a high school heritage Spanish class

Julie Tarman is a high school Spanish teacher in Sacramento, California, who hopes to raise enough money to create a Spanish language class library.

The school is in a low-income area, and although her students come from Spanish-speaking homes, they need help building their fluency, confidence, and vocabulary through reading Spanish language books that will actually interest them.

Julie believes that creating a library that affirms her students' cultural heritage will allow them to discover the joy of reading, learn new things about the world, and be supported in their academic futures.

To support Julie's GoFundMe, visit Library for a high school heritage Spanish class.

Do YOU have an idea for a fundraiser that could make a difference? Upworthy and GoFundMe are celebrating ideas that make the world a better, kinder place. Visit upworthy.com/kindness to join the largest collaboration for human kindness in history and start your own GoFundMe.

This article originally appeared on 11.21.16


Photographer Katie Joy Crawford had been battling anxiety for 10 years when she decided to face it straight on by turning the camera lens on herself.

In 2015, Upworthy shared Crawford's self-portraits and our readers responded with tons of empathy. One person said, "What a wonderful way to express what words cannot." Another reader added, "I think she hit the nail right on the head. It's like a constant battle with yourself. I often feel my emotions battling each other."

So we wanted to go back and talk to the photographer directly about this soul-baring project.

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When a pet is admitted to a shelter it can be a traumatizing experience. Many are afraid of their new surroundings and are far from comfortable showing off their unique personalities. The problem is that's when many of them have their photos taken to appear in online searches.

Chewy, the pet retailer who has dedicated themselves to supporting shelters and rescues throughout the country, recognized the important work of a couple in Tampa, FL who have been taking professional photos of shelter pets to help get them adopted.

"If it's a photo of a scared animal, most people, subconsciously or even consciously, are going to skip over it," pet photographer Adam Goldberg says. "They can't visualize that dog in their home."

Adam realized the importance of quality shelter photos while working as a social media specialist for the Humane Society of Broward County in Fort Lauderdale, Florida.

"The photos were taken top-down so you couldn't see the size of the pet, and the flash would create these red eyes," he recalls. "Sometimes [volunteers] would shoot the photos through the chain-link fences."

That's why Adam and his wife, Mary, have spent much of their free time over the past five years photographing over 1,200 shelter animals to show off their unique personalities to potential adoptive families. The Goldbergs' wonderful work was recently profiled by Chewy in the video above entitled, "A Day in the Life of a Shelter Pet Photographer."