'Keep Calm and Carry On' is clichéd. It's also missing two-thirds of the original message.

If you’ve ever been anywhere near a college dorm room, you’ve seen the phrase “Keep Calm and Carry On.”

The saying does have real historical context rooted in WWII Britain, but it’s better known for the period of time in the mid-2000s when it became a near-ubiquitous decorative staple.


Everywhere you went, the bold crimson and sans-serif lettering could be found taped up on walls, printed on mugs, tucked away in planners, hanging on keychains, slapped on bumper stickers — quickly followed by variations on theme, which became arguably more popular than the original.

This boom in commercial popularity quickly erased all of its original meaning and turned “Keep Calm and Carry On” into nothing more than a trite cliché.

Photo by Leon Neal/AFP/Getty Images.

But “Keep Calm and Carry On” wasn't originally designed to be a novelty. It was actually an urgent plea — one of three slogans the British government released to rally the spirits of the people against the threat of Naziism during World War II.

Just before the outbreak of the war, the British government was in the midst of developing something they called “home publicity.” Up against the threat of Nazi forces, who famously garnered much of their support through propaganda, it was imperative the British government make efforts to unite the national community under the common goal of victory.

The publicity committee ultimately distilled their message into a poster campaign consisting of three simple slogans:

The attitude the government aimed to encourage — one of resiliency and strength — relied on all three parts of the message, not just the one we're most familiar with today.

While “Keep Calm and Carry On” by itself does communicate a certain measure of resoluteness, it can also easily become a message that encourages complacency. It's only when taken together with the other two parts of the campaign that we're able to understand the tough fighting spirit the British sought to promote.

During the war, two of the three slogans could be found printed all across the U.K. Photo by H.F. Davis/Topical Press Agency/Getty Images.

Funny enough, “Keep Calm and Carry On” was the only poster of the three the government never actually published.

There are conflicting ideas as to why “Keep Calm and Carry On” was never released to the public. One such report says it was decided the phrase was too condescending or too obvious. Another theory is that while the campaign itself was designed for the war, “Keep Calm and Carry On” was a survivalist message reserved for only the direst of circumstances: a German ground invasion in Britain. Since that never happened, the message was never released.

In 2017, let’s take a page out of Britain’s book and make sure all three of these posters are the ones that define our outlook.

Everyone is talking about how much 2016 sucked, but realistically, the number on the calendar had nothing to do with it. And the number on the calendar once the ball drops on New Year's isn't going to magically make all of the terrible things that happened this year go away. If we approach 2017 intending to just "Keep Calm and Carry On," there won't be anything standing in the way of next year turning out exactly the same way.

That's why we need those missing two-thirds of this message — because they remind us that a world we're proud of is one we need to work for. And your courage, your cheerfulness, your resolution — your willingness to defend freedom and justice with all your might — these are the things that could bring us a brighter year ahead.

Tory Burch

Courtesy of Tory Burch

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This March marks one year since the start of the pandemic… and it's been an incredibly difficult year: Over 500,000 people have died and hundreds of thousands have lost their jobs. But the pandemic's economic downturn has been disproportionately affecting women because they are more likely to work in hard-hit industries, such as hospitality or entertainment, and many of them have been forced to leave their jobs due to the lack of childcare.

But throughout all that hardship, women have, over and over again, found ways to help one another and solve problems.

"Around the world, women have stepped up and found ways to help where it is needed most," says Tory Burch, an entrepreneur who started her own business in 2004.

Burch knows a thing or two about empowering women: After seeing the many obstacles that women in business face — even before the pandemic — she created the Tory Burch Foundation in 2009 to empower women entrepreneurs.

And now, for International Women's Day, her company is launching a global campaign with Upworthy to celebrate the women around the world who give back and create real change in their communities.

"I hope the creativity and resilience of these women, and the amazing ways they have found to have real impact, will inspire and energize others as much as they have me," Burch says.

This year's Empowered Women certainly are inspiring:

Shalini SamtaniCourtesy of Shalini Samtani

Take, for example, Shalini Samtani. When her daughter was diagnosed with a rare immune disorder, she spent a lot of time in the hospital, which caused her to quickly realize that there wasn't a single company in the toy industry servicing the physical or emotional needs of the 3 million hospitalized children across America every year. She was determined to change that — so she created The Spread the Joy Foundation to deliver free play kits to pediatric patients all around the country.

Varsha YajmanCourtesy of Varsha Yajman

Varsha Yajman is another one of this year's nominees. She is just 18 years old, and yet she has been diligently fighting to build awareness and action for climate justice for the last seven years by leading school strikes, working as a paralegal with Equity Generations Lawyers, and speaking to CEOs from Siemen's and several big Australian banks at AGMs.

Caitlin MurphyCourtesy of Caitlin Murphy

Caitlin Murphy, meanwhile, stepped up in a big way during the pandemic by pivoting her business — Global Gateway Logistics — to secure and transport over 2 million masks to hospitals and senior care facilities across the country. She also created the Gateway for Good program, which purchased and donated 10,000 KN95 masks for local small businesses, charities, cancer patients and their families, immunocompromised, and churches in the area.

Simone GordonCourtesy of Simone Gordon

Simone Gordon, a domestic violence survivor and single mom, wanted to pay it forward after she received help getting essentials and tuition assistance — so she created the Instagram account @TheBlackFairyGodMotherOfficial and nonprofit to provide direct assistance to families in need. During the pandemic alone, they have raised over $50,000 for families and they have provided emergency assistance — in the form of groceries — for numerous women and families of color.

Victoria SanusiCourtesy of Victoria Sanusi

Victoria Sanusi started Black Gals Livin' with her friend Jas and the podcast has been an incredibly powerful way of destigmatizing mental health for numerous listeners. The podcast quickly surpassed a million listens, was featured on Michaela Coel's "I May Destroy You," won podcast of the year at the Brown Sugar Awards, and was named one of Elle Magazine's best podcasts of 2020.

And Upworthy and the Tory Burch are just getting started. They are still searching the globe for more extraordinary women who are making an impact in their communities.

Do you know one? If you do, nominate her now. If she's selected, she could receive $5,000 to give to a nonprofit of her choice through the Tory Burch Foundation. Submissions are being accepted on a rolling basis — and one Empowered woman will be selected each month starting in April.

Nominate her now at www.toryburch.com/empoweredwomen.

Like millions of others, I tuned in last night to watch Oprah Winfrey's interview with (former) Prince Harry and Meghan Markle. Although watching "The Crown" has admittedly piqued my curiosity about the Royal Family, I've never had any particular interest in following the drama in real life. As inconsequential as the un-royaling of Harry and Meghan is to me personally, it's a historically and socially significant development.

The story touches so many hot buttons at once—power, wealth, tradition, sexism, racism, colonialism, family drama, freedom, security, and the media. But as I sat and watched the first hour of just Oprah and Meghan Markle talking, I was struck by the simple significance of what I was seeing.

Here were two Black women, one who had battled sexism and racism in her industry and broke countless barriers to create her own empire, and one who has battled racism and sexism to protect her babies, whose royal lineage can be traced back through 1,200 years of rule over the British Empire. And the conversation these women were having had the power to take down—or at least do real damage to—one of the longest-standing monarchies in the world.

Whoa.

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Tory Burch

Courtesy of Tory Burch

True

This March marks one year since the start of the pandemic… and it's been an incredibly difficult year: Over 500,000 people have died and hundreds of thousands have lost their jobs. But the pandemic's economic downturn has been disproportionately affecting women because they are more likely to work in hard-hit industries, such as hospitality or entertainment, and many of them have been forced to leave their jobs due to the lack of childcare.

But throughout all that hardship, women have, over and over again, found ways to help one another and solve problems.

"Around the world, women have stepped up and found ways to help where it is needed most," says Tory Burch, an entrepreneur who started her own business in 2004.

Burch knows a thing or two about empowering women: After seeing the many obstacles that women in business face — even before the pandemic — she created the Tory Burch Foundation in 2009 to empower women entrepreneurs.

And now, for International Women's Day, her company is launching a global campaign with Upworthy to celebrate the women around the world who give back and create real change in their communities.

"I hope the creativity and resilience of these women, and the amazing ways they have found to have real impact, will inspire and energize others as much as they have me," Burch says.

This year's Empowered Women certainly are inspiring:

Shalini SamtaniCourtesy of Shalini Samtani

Take, for example, Shalini Samtani. When her daughter was diagnosed with a rare immune disorder, she spent a lot of time in the hospital, which caused her to quickly realize that there wasn't a single company in the toy industry servicing the physical or emotional needs of the 3 million hospitalized children across America every year. She was determined to change that — so she created The Spread the Joy Foundation to deliver free play kits to pediatric patients all around the country.

Varsha YajmanCourtesy of Varsha Yajman

Varsha Yajman is another one of this year's nominees. She is just 18 years old, and yet she has been diligently fighting to build awareness and action for climate justice for the last seven years by leading school strikes, working as a paralegal with Equity Generations Lawyers, and speaking to CEOs from Siemen's and several big Australian banks at AGMs.

Caitlin MurphyCourtesy of Caitlin Murphy

Caitlin Murphy, meanwhile, stepped up in a big way during the pandemic by pivoting her business — Global Gateway Logistics — to secure and transport over 2 million masks to hospitals and senior care facilities across the country. She also created the Gateway for Good program, which purchased and donated 10,000 KN95 masks for local small businesses, charities, cancer patients and their families, immunocompromised, and churches in the area.

Simone GordonCourtesy of Simone Gordon

Simone Gordon, a domestic violence survivor and single mom, wanted to pay it forward after she received help getting essentials and tuition assistance — so she created the Instagram account @TheBlackFairyGodMotherOfficial and nonprofit to provide direct assistance to families in need. During the pandemic alone, they have raised over $50,000 for families and they have provided emergency assistance — in the form of groceries — for numerous women and families of color.

Victoria SanusiCourtesy of Victoria Sanusi

Victoria Sanusi started Black Gals Livin' with her friend Jas and the podcast has been an incredibly powerful way of destigmatizing mental health for numerous listeners. The podcast quickly surpassed a million listens, was featured on Michaela Coel's "I May Destroy You," won podcast of the year at the Brown Sugar Awards, and was named one of Elle Magazine's best podcasts of 2020.

And Upworthy and the Tory Burch are just getting started. They are still searching the globe for more extraordinary women who are making an impact in their communities.

Do you know one? If you do, nominate her now. If she's selected, she could receive $5,000 to give to a nonprofit of her choice through the Tory Burch Foundation. Submissions are being accepted on a rolling basis — and one Empowered woman will be selected each month starting in April.

Nominate her now at www.toryburch.com/empoweredwomen.

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