The Labour Party in the U.K. was looking for a new and imaginative way to appeal to women, and they came up with a genius idea.

Was it stronger, more vocal support for reproductive rights and safety?


Nope.

Was it a renewed emphasis on equal pay?

Negative.

Was it a promise to combat global oppression of women and girls and promote female autonomy at home and abroad?

Uh, no.

It was ...

... a pink bus!

Seriously.

A pink freaking bus.

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