Being an engaging storyteller might be simpler than you think.
If there's one thing nearly every human on Earth appreciates, it's a well-told story. Our ancient love of stories is what leads us to read books and watch movies and spin tales around a campfire. A masterfully spun story can capture the attention of every ear in a room, and professional speakers know that one of the best ways to make a powerful impact on others is through storytelling.
Unfortunately, not all of us are skilled in the art of storytelling. Some people seem to have an intuitive sense of what to include and what to exclude to make a story shine, but others do not. A meandering, confusing way of telling a story can ruin a perfectly good tale, while excellent storytelling skills can make even seemingly mundane events engaging.
Storytelling is an art that we can all get better at.Photo credit: Canva
So how do master storytellers do it? What are the elements of a good story? Bestselling author, speaker, and coach Philipp Humm teaches people the art of storytelling and he shares five key things that make every story better.
First, Humm explains that the goal of a good story is to "zoom" the listener into the moment of the story and put them directly into the action. Then he shares the five elements that help you do that without getting bogged down in unnecessary details.
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1. Location (Where are you?)
"Two weeks ago, I'm sitting on my couch in my living room taking a deep breath…"
"September 2019, I'm standing in front of the conference room ready to walk inside…"
As Humm shares, the moment you say "living room" or "conference room," your audience starts to visualize it. Importantly, you don't have to describe these locations. Let people create their own version of the place. Details that don't matter to the story itself don't need to be shared.
Where Are You Cordell Walker GIF by Sony Pictures TelevisionGiphy
2. Actions (What are you doing?)
Leave out the extraneous context or details and simply state what you are doing in that moment. Walking? Biking? Shouting? Waiting? "Whatever it is, just state the actions," Humm says. "State the verbs."
Example: "I'm in my office, I open my laptop and start reading a message by my manager…"
Stating the actions brings in forward momentum, Humm says, bringing the listener right into the moment. "When you do that, your audience will immediately know you won't waste their time. You're straightaway taking them into the most important part of the story.
Schitts Creek Wtf GIF by CBCGiphy
3. Thoughts (What are you thinking?)
Sharing the specific thoughts you were having at the crucial moment in the story can help bring a listener into your inner world, adding another layer of interest to the story. Instead of "I was excited to see my crush," try sharing the actual thoughts you were having—"I thought, 'Ah, this will be so cool to see her after all this time.'"
"It's a tiny tweak, but it makes any story more interesting," Humm says. However, he says, make sure the thoughts you share are worded the way you really would think them. The goal is to personalize the experience for people, not to sound professional or intellectual. "Give us the raw, unfiltered thoughts" he says. They will make your story more relatable.
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4. Emotions (What are you feeling?)
"The best stories? They're emotional," says Humm. "They take the listeners on this emotional journey." You can simply state the feeling—I was excited. I was disappointed. I was angry. But if we want to paint a picture for our audience, we need to show the emotions. For instance, instead of "I was relieved," you can describe how relief felt in your body. "I leaned back on the sofa and let out a huge sigh." Instead of "I was super excited," you might say, "My heart felt like it was going to beat out of my chest." Showing emotion this way makes the story much more visual.
What Do You Think Schitts Creek GIF by CBCGiphy
5. Dialogue (What are you hearing?)
Many stories have more than one character. What did they say at the crucial moment of the story? You can show emotion with body language, and you can also show it with dialogue. Of course, you want the dialogue to actually be catchy and concise, not boring, so don't include dialogue just to include it. Share the things that made the moment what it was.
"Dialogue is such a simple tool to make any story much more interesting," Humm says. "It is actually the tool that I use the most."
Season 3 Episode 6 GIF by Parks and RecreationGiphy
People who struggle to tell stories well are sharing their appreciation for Humm's mini-lesson:
"I thought this was just a clickbait title, but bro over-delivered 1001% value. Absolutely brilliant, actionable insights!"
"Thank you! Thank you so much! I've been saying it. Big creators will tell you to use storytelling and confuse you on what storytelling is. This video is literally the easiest video any beginner will understand, without pressure too! Thank you once again."
"This is so freaking good! I’m sharing this with some of my coworkers who coach TED speakers so they can share how to better tell their stories. We’re often saying these things, but it’s so well said here!!!"
"This is one of the best breakdowns of storytelling I've seen! The five techniques—location, actions, thoughts, emotions, and dialogue—are so simple yet powerful. I especially loved the point about 'zooming into the moment' instead of just summarizing events. Definitely going to use these tips in my own storytelling!"
Storytelling skills can come in handy both professionally and personally.Photo credit: Canva
And some even made their praise into…you guessed it…a Humm-inspired story:
"Abe sat in the cafe, sitting hunched back in his chair as he listened to the intro of this video. In that moment he thought to himself, 'THIS is why my youtube videos are flopping... How the heck did I not know this stuff?! WTF?! This is GREAT!'... He quickly changed his posture, moving to the edge of his chair, and sitting upright. He scrambled to close his YouTube Analytics and quickly opened google docs to take notes. He sat there, staring intensely at his computer screen, all he could think was, 'I'm so lucky to find this video.'"
"I was lying on my bed, feeling sleepy but not quite ready to sleep, so I started browsing YouTube. Suddenly, a video caught my eye. I thought to myself, 'Great, another boring video to help me fall asleep.' I clicked on it, expecting to drift off. But as I watched, I found myself becoming less sleepy and sitting up in my bed. It was like discovering a whole new world. I never imagined I'd have such an Aha moment tonight."
"As I sat on my couch and scrolled on my YouTube home feed, I saw the title of this video. I thought 'great, another promise on getting better at storytelling that will likely simply focus on why storytelling is important.' After all, every single book I’ve read on the matter so far has disappointed me in this way. Imagine my surprise when as I kept watching, I felt the eyes in my mind clearing up, catching more light, the light of insight. This video over delivered, and for that, I am grateful."
You can follow Philipp Humm on YouTube for more storytelling tips.
Millennial mom struggles to organize her son's room.Image via Canva/fotostorm
Boomer grandparents have a video call with grandkids.Image via Canva/Tima Miroshnichenko
Worried mother and children during the Great Depression era. Photo by Dorthea Lange via Library of Congress 
A mother reflects with her children during the Great Depression. Photo by Dorthea Lange via Library of Congress 
Families on the move suffered enormous hardships during The Great Depression.Photo by Dorthea Lange via Library of Congress
A couple cooking in the kitchen with a cat sitting on the table beside chopped ingredients.