World renowned 'Goose Whisperer' explains why his ethical foie gras is so expensive
Few delicacies are as controversial as the rich, buttery, cream-like spread made from fattened goose or duck liver, better known as foie gras.

Foie gras is currently banned in New York and California.
Few delicacies are as controversial as the rich, buttery, cream-like spread made from fattened goose or duck liver, better known as foie gras.
The process of making foie gras is considered extremely cruel, requiring the liver to become abnormally enlarged from a disease called hepatic steatosis. This is caused by gavaging, a process in which the bird is force-fed exorbitant amounts of food through a long metal tube being shoved down its throat, pumping in so much food that the liver swells up to ten times its normal size. Hence why the food item is so expensive, priced at $40-$80 per pound, and banned in both New York and California as well as a handful of countries.
However, one farmer in Spain makes foie gras using no gavaging and no force-feeding. He doesn't even use cages. His foie gras costs twice as much at a little over $200 for a 180-gram jar. But here’s why it’s worth every penny.
Eduardo Sousa, aka the “Goose Whisperer,” uses a simple system that’s been in his family since the early 1800s and dates all the way back to ancient Egypt.
It works like this: Tamed wild geese roam as they please. The farm is located on a natural migration path, so in the cold winter months, wild geese join the tamed geese on the farm where they feast on grass, acorns, olives, figs and different seeds, which naturally fattens up their liver. Geese particularly love acorns, which Sousa says makes the livers tastier and have a more yellow color.
Even the slaughter is done humanely, using a traditional technique that “hypnotizes” the geese. During the coldest part of winter on a moonless night, Sousa uses a high-powered LED light to stun the geese, which makes catching them easier so they don't suffer. He says he makes sure they have "a sweet death."
The livers are then put into a jar and cooked in a wood oven. And voila—delicious, colorful, creamy foie gras with zero cruelty. Plus, Sousa makes sure to also use every other part of the goose to eliminate waste.
This entire process only takes place once a year, and yields no more than 2,000 batches, which (despite their hefty price tag) always sell out. And it’s not just because the foie gras is made ethically. Its flavor is the stuff of legend, winning the highly prestigious Coup de Couer in France. It received its own Ted Talk, for crying out loud.
Despite his foie gras fame, Sousa doesn’t make much of a profit. Instead, it goes back to maintaining the land for the geese. But this is all part of his passion. He hopes to teach others this humane method and to encourage a way of enjoying luxury in a way that is respectful to nature.
“We always say that foie gras is something that should be consumed once in a lifetime. We do not want it to be abused. No matter how much money a person has, they should not abuse consumption. It is something you have to try, enjoy it on a very, very, very special occasion,” he said.
What a beautiful philosophy.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on March 25, 2019.