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The best drugstore bronzers to achieve that sun-kissed look

Discover radiant, affordable beauty with our picks of the best drugstore bronzers of 2023.

With the arrival of summer, a sun-kissed glow is the ultimate accessory. But achieving that perfect bronze doesn't have to break the bank. The beauty industry is filled with high-quality, affordable products that can compete with luxury brands, and bronzers are no exception. In this article, we'll guide you through our top picks of the best drugstore bronzers in 2023. These gems will add warmth to your complexion without straining your wallet.

Physicians Formula Murumuru Butter Bronzer

Unleash your inner Brazilian goddess with this ultra-luxurious bronzer, available in eight vibrant shades. Fused with Murumuru Butter, it offers a unique blend of powder and cream bronzer that imparts a radiant, tropical glow. Lauded with over 700 5-star reviews, this product promises silky soft skin, thanks to a trio of nutrient-rich butters from the Amazon: Murumuru, Cupuacu, and Tucuma. Its ultra-refined pearl and soft-focus pigments smooth skin texture and brighten tone, while the specialized sponge applicator ensures a perfect application every time.

$17 at CVS

Maybelline New York City Bronzer

Maybelline's first bronzing and contouring powder promises a sun-kissed glow and sculpted look. Crafted with micro-milled powder and whipped cocoa butter, this product offers an ultra-soft finish. It's perfect for all-over bronzing, subtle contouring, or a natural makeup look with a velvety matte finish. With its versatility, you can accentuate your cheekbones or bronze your entire face. The pro-tip is to use a lighter shade for softer angles or a darker shade for more depth and dimension. Enjoy a matte bronzed look that lasts up to 16 hours, courtesy of the City Bronzer.

$9 at Amazon

HAN Skincare Cosmetics Bronzer

Immerse yourself in the year-round faux glow of Han Skincare Cosmetics Bronzer. This all-natural bronzer, free from harmful UV rays and ingredients, is formulated with nourishing rice powder, organic cocoa powder, and cocoa butter to enhance your skin's natural glow. Its talc-free composition, infused with oil-absorbing rice powder, ensures a smooth finish, while its organic cocoa powder adds a natural scent. It's vegan, gluten-free, and packed with antioxidant super fruits, green and black tea extracts, and vitamins for skin health. Plus, Han Skincare uses a natural preservative system of Vitamin E and grapeseed extract.

$16 at Safe & Chic

Kimchi Chic Beauty Thailor Collection Bronzer

Part of the Thailor Bronzer collection, it offers a tanned look without stepping outside. It's cruelty-free, sulfate-free, and paraben-free. Behind this product is the inspiring journey of its creator, who discovered their passion for drag on a Halloween night using drugstore makeup. Believing that makeup can transform one's self-perception, they've curated fun, affordable products for every aesthetic. Whether you prefer a neutral or glittery rainbow look, KimChi_Chic Beauty has you covered. As a proud supporter of the Trevor Project, the brand donates 2% to LGBTQ mental health and suicide prevention. Enjoy the #Kimchichicbeauty journey!

$16 at Kimchi Chic Beauty

Lime Crime Sunkissed Glimmering Skin Sticks

Experience a sun-kissed glow with the Sunkissed Glimmering Skin Sticks, versatile highlighters that bring an instant dewy payoff to your complexion. You can apply them all over your face for a radiant sheen, wear them alone, or layer them for maximum glimmer. These sticks are crafted with luminous micro-pearls reflecting light and petite flecks of glitter, providing a sheer, buildable base for customizing your look. Uniquely formulated with Prickly Pear Extract, they promise ultimate hydration without a dry or cakey finish. As a bonus, they are 100% Vegan and Cruelty-Free.

$9 at Lime Crime

Jason Wu Sunlight Bronzer Trio

Achieve the coveted golden hour glow at any time with the Sunlight Bronzer Trio, a warm bronzer palette featuring three silky, vegan bronzer pans. This must-have addition to your makeup collection effortlessly imparts a radiant, healthy-looking glow. Enriched with nourishing ingredients, this vegan and cruelty-free bronzer is as kind to your skin as it is to the planet. Its compact size allows for convenient on-the-go touch-ups or a full glam look. With the Sunlight Bronzer Trio, you can bask in the warmth of a sun-kissed glow every day.

$16 at Jason Wu Beauty

Pixi On-the-Glow Bronze

Maintain your sun-kissed glow throughout the year with our easy-to-use tinted sticks, ideal for both cheeks and lips. Just a single swipe gives you a natural bronze radiance, perfectly blending on your skin. Enriched with fruit extracts, this product provides excellent antioxidant protection. Moreover, it hydrates as it tints, offering a healthy complexion and one sweep color payoff. Stay glowing on the go with our versatile, vitamin-packed bronzer stick.

$18 at CVS

NYX Matte Bronzer

This is your perfect companion for a radiant, glitter-free glow. Ideal for all skin tones, this matte-finished bronzer adds warmth and definition to your face, functioning beautifully as a contour. Complement your makeup look with our comprehensive range of face products for coverage and color correction. NYX adheres to a cruelty-free ethos, ensuring none of our products are tested on animals. With five russet shades to choose from, you can achieve a natural, honey-like glow that suits any season.

$9 at Amazon

Palladio Baked Bronzer

Discover the magic of highly pigmented and easy-to-blend shimmery bronzers that offer a natural glow when used dry, or a dramatic radiance when used wet. Infused with a blend of nourishing ingredients like safflower seed oil, vitamin E, aloe, chamomile, camellia, ginkgo, and ginseng, this moisturizing baked bronzer ensures your skin's wellness. Enjoy the rich color of a sun-kissed tan all year round, without the harmful UV rays. This product is cruelty-free and paraben-free. For a slimming effect or added depth, use it to contour your face, blending below the cheekbones, into the temples, or along the jawline.

$10 at Palladio

CoverGirl TruBlend So Flushed High Pigment Bronzer

This bronzer allows you to effortlessly transition from a soft flush to a bronzed goddess with just one swipe. Its bold pigments and buildable powder formula cater to a spectrum from natural to glam looks, making it suitable for most skin tones and textures. This blush and bronzer combo provides all-day comfort, boasts high pigmentation for bold color, and ensures a smooth application with its fall-out resistant, cream-like formula. Infused with rich emollients, it promises a lightweight, blendable finish that doesn't cake or fade.

$10 at CVS

Mineral Fusion Sparkle Bronzer

Mineral Fusion's Sparkle Bronzer offers an age-defying formula with a shimmer finish, blending seamlessly onto the skin to provide an all-day glow without caking or build-up. Infused with Pomegranate, White Tea, and Red Tea, it defends against free radicals for radiant skin. Serving as the ultimate multitasker, its illuminating powder can be blended together for a youthful glow or used individually as a bronzer, highlighter, eye, and cheek color. A part of Mineral Fusion's natural cosmetics line, this bronzer ensures you look your best while nourishing your skin.

$21 at Amazon

As we've explored, the perfect sun-kissed glow doesn't need to come with a hefty price tag. Our curated selection of the best drugstore bronzers for 2023 is a testament to that, proving that quality and affordability can indeed go hand in hand. As you venture into the summer season, embrace these pocket-friendly bronzers that promise radiant, warm hues for every skin tone. Remember, the ultimate beauty tool is confidence, and with these affordable options, you can feel fabulous without stretching your budget.

Nulo

Pets

Pets support us, let's support them.

In honor of Pet Wellness Month, here are three small ways to fuel your furry friends.

Pets support our mental health every single day—now, it’s our turn to care for them.

True

There are few things that boost our mental health more than owning a pet. Whether it’s a dog or a cat, pets offer unconditional love, the ability to lower stress, and the opportunity to build a community with other pet lovers. Pets support our mental health in dozens of ways, every single day. But how do we care for them in return?

In partnership with Nulo, we’re celebrating Pet Wellness Month this October by highlighting the small, meaningful ways pet parents fuel their fur babies’ happiness and health. We asked readers: “What’s one small thing you do that makes a big difference for your pet?” The best answers win a custom pet portrait, a wellness care package courtesy of Nulo, and a donation to their local pet shelter.

Of all the hilarious and heartfelt answers we got, three of them stood out. Here are the winning responses and three examples of how you, too, can make a huge difference for your pet in small, simple ways.

Keeping their bodies strong

Meet Tee: He’s a loyal, playful ball of energy that helps his owner, Jailon, by bringing joy and calm to his life every day. To show Tee love, Jailon prioritizes physical health and emotional wellness. For exercise, Jailon makes sure Tee has daily walks, playtime, and making sure his diet is balanced with high-quality, nutritious food (Nulo being one of his favorites).

But emotional wellness is equally important. “One small thing I do that makes a big difference for my pet is setting aside dedicated connection time every day,” Jailon says. “No phones, no distractions, just us. The time helps us bond and keeps Tee’s mind active and healthy.”

Communication is key

Mary Ann’s dog Aiden was rescued from her local Humane Society, and as a former stray, the beginning of their relationship wasn’t always easy.

“Aiden was so scared that he would sleep in a corner or under a bed. My husband and I had to sleep with him on the floor until we gained his trust,” Mary Ann said. To soothe his separation anxiety, Mary Ann started talking to him regularly.

“I started telling him, ‘mommy is going to work,’ or ‘mommy will be back’ and he started to understand,” she said.

Amazingly, Aiden responded. Now, his anxiety has improved and their bond is stronger than ever. Aiden still relishes the gentle words of affirmation that Mary Ann continues to give him.

“His face is so expressive and his smile melts our hearts,” she said. “We get him to fall asleep by repeatedly telling him, ‘I love you, Aiden.’”

Building them a place to call home

Our feline friends need love, too. That’s why Amber created a cozy habitat for her longhair tuxedo cat, Precious, on the nights where she likes to roam. Adopted from a local shelter eight years ago, Precious is now 16—and not fond of staying indoors.

“In her old age, Precious has become very anxious being inside,” Amber said. Even in the cold winter months, Precious prefers staying outside on their back deck or exploring their 10-acre property. “She usually refuses to come inside, even on cold nights,” Amber said.

After many failed attempts to get her inside for the evening, Amber and her family realized it would be unfair to keep her confined when she wasn’t comfortable. As a compromise, Amber’s handy husband built a safe haven for her outside.

“She couldn't just have a tiny little box. Our girl was too good for that,” Amber said. “Now we can rest easy at night knowing she is safe, warm, and secure in her own private bungalow.”

Showing love for your pets—especially in the form of regular exercise, safe surroundings and good nutrition—is the best way to keep them happy and healthy for as long as possible. And when we help our pets live longer, we’re nurturing the connection that makes our lives richer, too.

Good nutrition is the cornerstone of a happy pet. Fuel your pet and help them reach their individual incredible with help from Nulo.

Family

Boomer grandma challenges family norms by asking why she has to do the traveling for visits

"Should grandmas be the ones on the road, or should families pick everything up and drive to her?"

baby boomers, grandparents, travel, airport, senior woman traveling, luggage

via Canva/Photos

An older woman holding a suitcase.

When the holidays roll around, it’s time for families to decide where they will meet to celebrate. For the most part, parents with younger kids dread packing their bags and traveling to a family member’s house where things aren’t set up for young children. You fumble around setting up the pack ‘n plays, can’t find your bottle brush, and freak out because the electrical sockets aren’t child-proof.

However, many grandparents aren’t keen on enduring the mental and physical strain of traveling at an older age. So, who’s right? Grandma Jan, founder of Grandma Camp and a TikTok influencer who shares fun ideas for grandparents and grandkids, argued that parents should pack up their kids and visit Grandma.

@grandmacampplanner
Is it Grandma’s job to travel to the kids, or should the family come to her? 👀 Let’s hear it—#GrandmaCamp #FamilyDebate #momsoftiktok #GrandmaLife #HolidayTravel

“Okay, so, here's the debate: families say, ‘Grandma, why don't you come visit us?’ But let's be honest, Grandma's house is where the traditions are, the cookies are, and all of the toys are,” Grandma Jan begins. “But if grandma is driving, flying, hauling all the gifts, and packing up her car to come see you, maybe it's time to flip the script. When did it become normal for Grandma to pack up all her stuff and come see you? Should the kids pile into the car, bring all their toys, and just go visit grandma? Bring all that love and chaos to her?”

So she asked her followers: “Should grandmas be the one on the road or should families pick everything up and drive to her?” Just about everyone in the comments said that grandparents should have to travel to see their grandchildren.

“Nope. I want Christmas morning in pajamas with my family. I want my traditions. My parents and in-laws (the grandparents) got all of this how they wanted. It’s my turn now,” Maggie wrote. “Gramma is retired and now has a shit ton of time. Kids and parents have a very finite amount of time off in the holidays that they do not want to spend on the road,” Mrs. Wright added.

Some grandparents also checked in to disagree with Grandma Jan. “Why would I put that on my kids and grandkids? It’s so hard traveling with kids, not to mention expensive to fly for more than one person,” Populustultus wrote. “What a weird way to think about that. Why wouldn’t you help your kids create magic in their home? Signed a grandma,” LifestylebyKat added.

@grandmacampplanner
Disclaimer: My last post was meant to spark conversation, not advice. It came from what I witnessed as an OT — older grandmas struggling to travel alone. Every family is different ❤️ #GrandmaCampByGrandmaJan #FamilyDecisions #GrandmaLife #OTperspective #momsoftiktok

The response inspired Grandma Jan to release a follow-up video clarifying her opinion. She admits she came up with the idea after seeing older people having a hard time getting through the airport. “[I saw] older grandparents struggling their way through airports carrying their own heavy bags while managing a walker or a plane or a wheelchair, struggling through all on their own with no one to assist,” Grandma Jan said. “And as an occupational therapist, that actually broke my heart. For younger, healthier grandparents, travel can be fun, but for the older generation, it can be quite a struggle."

Ultimately, Grandma Jan didn’t intend to put anyone out; she just wanted to have a conversation about what’s best for families as a whole. “And Grandma Camp by Grandma Jan is about having those conversations, not making rules. And at the end of the day, it's about connection, not distance,” she concluded her video.

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Dave Thomas Foundation for Adoption

Parenting

Joe grew up without stability. Now, he’s giving 10 adopted sons the home he never had.

“I want my boys to know that no matter what, they have a place to belong.”

He grew up without stability. Now, he’s giving 10 adopted sons the home he never had.

True

Like many children who are placed in foster care across the United States, Joe’s childhood was marked by chaos and a struggle to survive.

Joe still remembers neglect and abuse being part of his daily reality. Often left to care for his younger siblings alone, Joe grew up far too quickly.

He and his brothers were placed in the New York foster care system at an early age. And when he aged out of foster care at 21, he had no family to turn to for support.

“Statistically, I should be in jail, or I could be dead,” Joe said. “But that’s not my destiny.”

Today, Joe is determined to change the trajectory for young people lingering in foster care … as an adoptive parent and as an advocate, raising awareness along with organizations like the Dave Thomas Foundation for Adoption.

A complex problem with an evidence-based solution

More than 100,000 children in the U.S. foster care system are waiting for a safe, permanent home. But the sad reality is that thousands will “age out” of the system between 18 and 21, stepping into adulthood without support, guidance or a safety net.

The consequences of this can be devastating. Youth who leave foster care without the support of a forever family are much more likely to experience negative outcomes, including homelessness, unemployment, substance abuse and early, unplanned parenthood.

Through its signature program, Wendy’s Wonderful Kids®, the Dave Thomas Foundation for Adoption is working to be a part of the solution across the U.S. and Canada. Through this program, the Foundation supports the hiring of adoption professionals — known as recruiters — who serve children most at risk of aging out of foster care, including older children, children with special needs and siblings.

Wendy’s Wonderful Kids recruiters use an evidence-based, child-focused model, identifying trusted adults in the child’s network who may be open to adoption — and research shows that it works. A five-year, national evaluation showed that children referred to the program are up to three times more likely to be adopted.

Changing the journey for a new generation

Xavier was 18 and at risk of aging out of foster care without family support when he met Joe.

“My biggest fear was that I was going to age out and not know how to be sufficient on my own,” Xavier said. But Joe adopted Xavier just weeks before he was set to age out of the system. In the years that followed, Joe adopted from foster care again. And again.

Today, Joe is a father to 10 sons, seven of whom were adopted with help from the Dave Thomas Foundation for Adoption.

“Meeting my boys has put them on a different path,” Joe said. “Wendy’s Wonderful Kids was a real support and guide to being able to do what I try to do: making sure they have the tools to survive.”

“For me, it’s been beautiful to see that [my brothers are] spreading out to go live their own lives,” Xavier said. “It’s something [Joe] has prepared us for. He gave us the mentality that we could do whatever we want.”

Writing a new ending

After aging out of foster care, Joe managed to defy the odds, graduating from college and becoming a school counselor. Still, despite his own success story, he knows that many children who spend time in foster care aren’t as fortunate.

Joe hopes providing a “home base” for his sons means a brighter future for them.

“Here, we have people you can call your family — your brothers, your father,” Joe said. “Everybody, no matter where they are, knows that they can come home.”

Learn more about the Dave Thomas Foundation for Adoption and how you can help find forever families for more children lingering in foster care right now.

Pop Culture

Fascinating video explains why silent movie stars looked so weird on screen

Early Hollywood was a wild science experiment.

silent films, film history, makeup, makeup history, history, cool history, films, pop culture

Harold Dean Carsey, Wikipedia

Clara Bow

Film lovers and historians have long marveled at the hypnotic faces of the silent era: ghost-white skin, black lips, those hypnotically hollow eyes. But as one viral explainer from Hollywood history buff Swofford revealed, this wasn’t so much an aesthetic choice as it was about chemistry, physics, and creativity blending together in a really cool way.

In the earliest days of cinema, filmmaking was as much a science experiment as an art form. Directors, actors, and makeup artists were learning, frame by frame, how to make human faces readable on camera. And what they discovered would lay the groundwork for movie makeup as we know it.

As Swofford explained, early silent films were shot on orthochromatic film, from the Greek ortho (“correct”) and chroma (“color”). Ironically, the “correct color” film was terrible with warm tones and “did not give AF” about them, Swofford quipped.

Buster Keaton Hat GIFfrom Buster Keaton GIFs

This meant that red lipstick looked black, rosy cheeks turned ashen, and natural skin tones vanished into murky gray. Meanwhile, blue tones, which the film stock was sensitive to, appeared shockingly bright or ghostly white.

Pioneering filmmakers took their cues from theater—where thespians had already learned to combat harsh gaslight with greasepaint—and then reengineered those tricks for the even harsher glare of studio lamps and film stock.

Foundations came in pale yellows, whites, or faint pinks, applied in streaks and topped heavily with powder to reduce shine from the scorching studio lights (dear god, I’m breaking out just thinking about this). Contours were rouged in red for dimension, and blue, counterintuitively, was used as a highlighter. Eyes and brows were lined in dark brown or black to emphasize expression.

silent films, film history, makeup, makeup history, history, cool history, films, pop culture Theda Bara upload.wikimedia.org

The idea was to make “the whites of the eyes shine as brilliantly as possible," said Swofford.

Lips, meanwhile, were painted in cool pinks or muted browns—reds would turn black on film. And while rumor has it that 1920s actresses wore green lipstick, Swofford clarified that was a later invention for early color television testing, not the silent screen.

Under normal light, this makeup looked downright alien. But under orthochromatic film, it was pure magic: dreamy, sculpted, expressive. To prove it, Swofford even applied authentic 1920s makeup to his own face on camera. Lo and behold, it looked downright bizarre in color, but when he adjusted the light settings, it was uncanny. He suddenly transformed into a vintage film idol, like we’ve stepped into a Buster Keaton reel.

- YouTube www.youtube.com

Once panchromatic film arrived—film that could capture the full color spectrum—this strange alchemy was no longer necessary, Swofford noted. And with the dawn of Technicolor, the entire aesthetic changed again.

This video is an amazing reminder that cinema has always been an evolving collaboration between art and experimentation. The faces of the silent era may look ghostly now, but in their time, they were pure innovation. It also goes to show that the earliest stars weren’t just performers, but the founders of a new visual language.

Be sure to give Swofford a follow on Instagram and YouTube for even more educational and entertaining videos just like this one.

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Television

'Wheel of Fortune' fans speechless after contestant wins $50,000 solving impossible puzzle

And it took her just 1.5 seconds.

Wheel of fortune, gameshow, tv, tv game show, puzzles, word games, word puzzles, viral videos, live tv, ryan seacrest

Wheel of Fortune/Youtube

A woman's iconic, $50,000 puzzle solve on 'Wheel of Fortune' is going viral.

Are you still talking everyone's ear off about your last big Scrabble win? Still talking about your great Wordle guess from the other day? You might want to take a seat and watch how a truly great puzzle solver does it.

Listen, while we all love a hilarious Wheel of Fortune fail, watching an epic win can be just as entertaining. And that’s exactly what recently happened on The Wheel when a contestant named Traci Demus-Gamble made a winning puzzle solve so out-of-nowhere that it made host Ryan Seacrest jokingly check her for a hidden earpiece.

In a clip posted to the show’s YouTube account Friday, Jan. 17, Demus-Gamble waved to her husband who was standing on the sidelines before going up to the stage for her next challenge: guess a four-word “phrase.”

Wheel of fortune, gameshow, tv, tv game show, puzzles, word games, word puzzles, viral videos, live tv, ryan seacrest Step right up and take a spin on the Wheel of Fortune! Giphy

Demus-Gamble wasn’t off to a great start, as only two of her given letters (“T” and “E”) made it to the board. And the odds didn’t improve much after Demus-Gamble, admittedly “nervous,” gave the letters “M,” “C,” “D,” and “O” and only two of those letters showed up once on the board.

“Again, not too much more, but who knows, you’ve had a lot of good luck tonight,” Seacrest said. “Maybe it’ll strike you.”

Demus-Gamble had almost nothing to go off of. No category, no lucky words that were already filled in.

Then, all in under ten seconds (more like in 1.5 seconds), Demus-Gamble correctly guessed, “They go way back” like it was nothing. She was right, to the amazement of everyone watching.

Watch the incredible moment below:

- YouTube www.youtube.com

"How in the world did you solve that last one?" Seacrest asked.

"I just dug deep, I dug deep," Demus-Gamble said.

Yeah, you dug real deep," Seacrest replied. "Congratulations, great, great work."

The clip racked up hundreds of thousands of views on YouTube, where commenters couldn't believe their eyes:

“Now THAT was an amazing solve.”

“Wow! That was impressive!”

“I couldn't solve that one to save my life, but Demus-Gamble got it like it was nothing.”

“There's only one way to describe this to me: 😦”

"One of the most impressive bonus round solves I've seen for this season"

"I’m happy for her, that was not an easy puzzle to solve and she got it right away. So amazing! I definitely had no idea what it was and I’m pretty good solving the puzzles."

Demus-Gamble's solve was absolutely incredible, but it might fall just short of being the best of all time.

In 2020, a woman named Taya solved a lengthy five-letter phrase with just two letters given: "A Place Like No Other." Another man guessed "Championship Match" with only the letter T present.

Demus-Gamble's epic solve definitely earns her a spot in the Wheel of Fortune Hall of Fame, however.

- YouTube www.youtube.com

Solving word puzzles like this one might seem like pure luck, but there's definitely a strong element of skill involved. Keen watchers of the show will be familiar with patterns and will quickly be able to identify likely choices. For example, in the clip above, the first word is shown at "T_E_." It could be a lot of different words, but it's highly probable that it's "They." It takes a lot of practice and quick thinking to recognize that in just a fraction of a second.

According to her LinkedIn, Demus-Gamble has worked as an English teacher and as a self-employed author, which totally checks out.

At the end of the clip, Seacrest opened the envelope to reveal that Demus-Gamble’s puzzle solve won her $50,000, earning her a total win of $78,650. Certainly not chump change.

As for her winning strategy—Demus-Gamble assured no cheating was involved. “I just dug deep," she told Seacrest. We’ll say.

This article originally appeared in January. It has been updated.

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Community

People donate over $280,000 to Portland coffee shop giving free breakfast to SNAP recipients

"Portland, please come eat. The world has you."

coffee shop, barista, giving, generosity, breakfast

Photo credit: Canva

Sometimes a coffee shop is more than a coffee shop.

What happens when a volunteer-run, non-profit coffee shop offers free breakfast to people whose food assistance is about to be halted due to a government shutdown and political stalemate? The world shows up to help in a big way.

Heretic Coffee is a unique coffee shop and roasting company in southeast Portland, Oregon. The community-oriented shop aims to be a counter to the often-exploitative coffee industry, which means it pays its suppliers the best possible wage and provides top-notch brewing training to the volunteer baristas who help the shop run. And now that generosity of spirit has spread far beyond Portland after owner Josh White put out an offer to provide breakfast to anyone who is losing their SNAP benefits when the U.S. government halts benefits on November 1.

See on Instagram

On October 26th, 2025, the coffee shop wrote on Instagram, "Starting November 1st: If you are losing your SNAP benefits and are unsure how to feed your family, then breakfast is on us. No proof needed. No questions asked. Just ask us for the 'Snap breakfast' and our baristas will know what to do, and will take care of you. Come in each day until your SNAP is back."

People who saw the post began asking if there was a place they could donate to help out with the generous offer. Heretic set up a donation link and put it in shop's Instagram bio, and soon the donations started pouring in. Within two days, over 2,000 people had donated, raising more than $72,000. In another two days, the total had climbed to over $184,000. As of October 30, that total had risen to over $280,000.

See on Instagram

To say White was surprised is an understatement. "I legitimately thought we would get a couple hundred dollars,” he told The Oregonian.

What's perhaps most remarkable is the global nature of the donations. People from Australia to West Africa have sent breakfast funds, and as of October 30, more than 10,000 people had donated from around the world. One donation was just $1.17—all the person had to donate.

“This is a now a global movement of humanity making sure Americans are fed, White wrote on the shop's Instagram page. “Literally, thank you to the world for feeding people. I’ve said it before, and I’ll say it again: when the system fails us, it’s on us to take care of each other.”

White has partnered with Equitable Giving Circle to ensure that every dollar of the flood of donations is put to the best use to help individuals and families in the Portland area get the aid they need.

See on Instagram

People from Portland and elsewhere shared praise for the initiative and people's response to it:

"That’s an average donation of $26 each - let’s please remember this next time we are tempted to think 'but I’m just one person, what can I do?."

"When you eat primarily rice, beans, tuna, pasta, and are able to go into a regular coffee shop for a fresh meal — so much dignity is restored in that little act 🥹🥹🥹🥹🥹🥹."

"This is incredible!!! I love how people are showing up and giving what they can!! What a beautiful way to bring some healing to our divided nation."

"The way this rolling tide of generosity and love has made every day this week infinitely more tolerable ❤️🩹 None of us should have been driven to the point that this needed to be the answer but I am so damn grateful that humanity has shown up in this incredible way at this moment when my faith in all that’s good was beaten and dragged and shrinking every day."

""Restoring faith in humanity when we need it. Thank you!"

See on Instagram

Heretic says that their first step with the flood of funds is to feed people with their SNAP breakfast initiative. "This is in effect right now and will be until SNAP is reinstated or until we go broke," the shop shared on Instagram. The next step is to use the attention "to bring awareness to the mutual aid orgs & communities here in Portland who have been doing this for years, and using your financial support to feed as many people as possible."

"Again, from the bottom of my heart: thank you," White wrote. "Thank you to everyone who has waited for their latte, to the grandmother in Ireland who emailed me and said she’d cook me dinner if I were ever in her city, and to the thousands of you who have given your money for this cause.

"Portland, please come eat. The world has you."

Indeed it does. Find more information about the SNAP breakfast initiative on Heretic Coffee's Instagram page.

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