A funny thing happens when big companies like McDonald’s ask for feedback on Facebook.

McDonald's launched a huge campaign after the Super Bowl. Customers would be asked to give hugs to each other and etc. to #PayItWithLove.

The #PayItWithLove campaign was then supplemented with the "What are your questions about our food?" campaign by the company. This is all happening at a time when revenue for McDonald's is way down (profits were down 21% across the country at the end of 2014, according to Forbes) and it's receiving more heat than ever over its working conditions and wages. It's kinda one of those marketing efforts that you can see becoming a train wreck from afar.

When the questions about food began, some of its workers started asking simple things on Facebook about getting a bit of the "Love payin'" through a wage increase. Here's how that played out.

And the graphical version if you can't watch videos:

Let's Do More Together

A Boston couple moved into a new place the week of lockdown. Here’s how they kept their sanity.

The new litmus test for domestic partnerships? A pandemic.

For medical workers in a pandemic, protecting loved ones can be tricky.

To support this effort and other programs like it, all you have to do is keep doing what you're doing — like shopping for laundry detergent. Turn your everyday actions into acts of good every day at P&G Good Everyday.


When Jonathan Irons was 16, he was put on trial for burglary and assault with a weapon. According to CBS Sports, Irons was tried as adult, and an all-white jury found him guilty—despite there being no witnesses, no fingerprints, no footprints, and no DNA proving his guilt.

Irons began his 50-year sentence in a Missouri state prison in 1998. Now, 22 years later, he's a free man, largely thanks to the tireless efforts of a WNBA superstar.

Maya Moore is arguably the most decorated professional women's basketball player in the U.S. A first-round draft pick in 2011, she's played for the Minnesota Lynx, where she became a six-time WNBA All-Star, a five-time All-WNBA First Team player, a four-time WNBA champion, and the WNBA Most Valuable Player in 2014.

But before the 2019 season, in the peak of her career, Moore decided to take the year off for a different kind of court battle—one that had wrongfully convicted a young man and doomed him to spend most of his life behind bars. Her decision rocked her sport, and there was no guarantee that sacrificing an entire season to fight for criminal justice reform would bear any fruit.

Keep Reading Show less