A funny thing happens when big companies like McDonald’s ask for feedback on Facebook.

McDonald's launched a huge campaign after the Super Bowl. Customers would be asked to give hugs to each other and etc. to #PayItWithLove.

A funny thing happens when big companies like McDonald’s ask for feedback on Facebook.

The #PayItWithLove campaign was then supplemented with the "What are your questions about our food?" campaign by the company. This is all happening at a time when revenue for McDonald's is way down (profits were down 21% across the country at the end of 2014, according to Forbes) and it's receiving more heat than ever over its working conditions and wages. It's kinda one of those marketing efforts that you can see becoming a train wreck from afar.

When the questions about food began, some of its workers started asking simple things on Facebook about getting a bit of the "Love payin'" through a wage increase. Here's how that played out.

And the graphical version if you can't watch videos:


If the past year has taught us nothing else, it's that sending love out into the world through selfless acts of kindness can have a positive ripple effect on people and communities. People all over the United States seemed to have gotten the message — 71% of those surveyed by the World Giving Index helped a stranger in need in 2020. A nonprofit survey found 90% helped others by running errands, calling, texting and sending care packages. Many people needed a boost last year in one way or another and obliging good neighbors heeded the call over and over again — and continue to make a positive impact through their actions in this new year.

Upworthy and P&G Good Everyday wanted to help keep kindness going strong, so they partnered up to create the Lead with Love Fund. The fund awards do-gooders in communities around the country with grants to help them continue on with their unique missions. Hundreds of nominations came pouring in and five winners were selected based on three criteria: the impact of action, uniqueness, and "Upworthy-ness" of their story.

Here's a look at the five winners:

Edith Ornelas, co-creator of Mariposas Collective in Memphis, Tenn.

Edith Ornelas has a deep-rooted connection to the asylum-seeking immigrant families she brings food and supplies to families in Memphis, Tenn. She was born in Jalisco, Mexico, and immigrated to the United States when she was 7 years old with her parents and sister. Edith grew up in Chicago, then moved to Memphis in 2016, where she quickly realized how few community programs existed for immigrants. Two years later, she helped create Mariposas Collective, which initially aimed to help families who had just been released from detention centers and were seeking asylum. The collective started out small but has since grown to approximately 400 volunteers.