This is shea butter. And you may not know it, but it's in a lot of products you use every day.

Left: Photo by gtknj/Flickr. Right: Altered photo by Kazuhiro Keino/Flickr.


Most people first encounter shea butter as a beauty cream, typically used for skin and hair products. But it's also a common ingredient in medicine, cooking oils, and even chocolate bars.

But perhaps one of shea butter's lesser known, but most important, qualities is this: It's helping to provide well-paying, consistent employment for women in West Africa.

While shea is a hot commodity, procuring it isn't easy.

Shea trees are plentiful in Western Africa, but they take decades to mature and produce fruit — anywhere from 15 to 40 years.

A grove of shea trees in Burkina Faso. Photo by Lionel Bonaventure/AFP/Getty Images.

"There's a nut, with a very, very smoothy, shiny surface," Rosanah Fung, General Manager of SeKaf Ghana Limited, a social enterprise connected with the shea butter industry, told Upworthy. "Inside that nut is a very small kernel shaped like an almond. Inside that almond is how people make shea butter and shea oil."

A woman holds shea nuts in her hands. Photo by Issouf Sanogo/AFP/Getty Images.

And harvesting and processing shea butter is a skill many mothers in rural West Africa pass down to their daughters.

The women will harvest the fruit from shea trees in their villages and make small batches of shea butter using their own home-taught methods.

A woman processes shea kernels into shea butter. Photo by Lionel Bonaventure/AFP/Getty Images.

But while the demand for shea butter — in and outside of Western Africa — is great, there are two problems: With each family using their own time-honored recipe and method, how do you make each batch consistent? And how do you keep up with global demand?

Enter Senyo Kpelly, a businessman from Southern Ghana who recognized the growing popularity of shea butter worldwide.

In 2003, he founded the commodity trading company SeKaf Ghana with his high school friend; at the time, it was mostly an import/export company. But the pair were having trouble setting themselves apart from the competition.

They realized shea butter was gaining popularity worldwide and decided to focus their energy on this growing commodity.

Because it's traditionally harvested and made by women, some call shea butter "women's gold." Photo by Lionel Bonaventure/AFP/Getty Images.

To learn all he could about making shea butter, Kpelly traveled to Northern Ghana. He settled in Tamale, smack-dab in the middle of a Sub-Saharan belt that runs from Western Africa to Uganda. It's a poor area with limited resources, but plenty of shea.

What Kpelly saw in Tamale opened his eyes to an opportunity to bring an African-made product to the masses and uplift women and communities in the process.

In 2008, Kpelly created the SeKaf Shea Butter Village to process shea butter on a massive scale using local talent.

The SeKaf Shea Butter Village brings women together in Kasalgu, a small village about 3.75 miles away from Tamale, to harvest and process shea fruit into shea butter.

Women who work at SeKaf can bring their babies and children to work with them and socialize while they process shea butter using a more uniform, consistent method.

The village is now a model for other shea butter villages in Ghana and Nigeria. Photo by SeKaf Ghana, used with permission.

Not only did SeKaf Shea Butter Village improve the quality of the product, the village is now a model for others like it in other parts of Ghana and Nigeria.

It also provides stable employment for thousands of rural Ghanaian women at the SeKaf Shea Butter Village and beyond.

The best part? The women, representing 22 communities in Western Africa, run the shea butter processing from beginning to end.

There are currently 3,215 women registered as shea collectors, who manage the process from fruit to kernel, and just under 200 shea butter processors, who turn the kernels into shea butter.

SeKaf buys both the seeds and finished butter from the women, meaning they get paid for the harvest AND for their finished product.

SeKaf Shea Butter Village women using fuel efficient stoves for the boiling stage of the shea butter process. "These stoves require less firewood and the chimneys divert the smoke to improve women's health and safety issues," Fung told Upworthy. Photo by SeKaf Ghana, used with permission.

The women at SeKaf are also trained to be certified organic suppliers. Having an organic, sustainable supply chain is not only good for the environment, it's also good for the women.

"If you have organic premium quality shea butter, you can get even higher prices," Fung told Upworthy. "The higher prices will trickle down to the women. So by going organic, we are paying the women an average of 15% premium of the market price for their shea nuts."

SeKaf is also piloting a financial literacy program to help their employees manage their income, save for the future, and gain autonomy.

Photo by SeKaf Ghana, used with permission.

The shea season runs about four months out of the year, so making shea butter is a part-time job, but the team at SeKaf wanted to ensure that the women have sustainable income year-round.

"If they need money, they have to ask their husbands, they have to ask their relatives," Fung said. "They don't really have any financial independence. So when you don't really have financial independence. You don't really have any power or agency, because you're always depending on someone else. You're indebted to someone else."

In two communities, the company is piloting Village Savings and Loan Association (VSLA) initiatives through their SeKaf Success to Sustainable Livelihood program.

Women count their earnings at the VSLA share-out event in June. Photo by SeKaf Ghana, used with permission.

There are no banks or credit unions in many of the rural communities, but through VSLA, the women can pool their money together where it can accrue interest. They also have weekly meetings and training on how to save and why it's important. An assigned record keeper helps them keep track of their funds, and the women can provide loans to each other for starting side businesses or sending their children to school.

"They haven't had opportunities for any literacy, let alone financial literacy," Fung explained. "...just because they don't have formal education, doesn't mean they're not smart. They're amazing."

And the women have been able to save a lot of money already! In the first year of the program, around 60 women were able to save 8,500 Ghanaian cedis (around $2,200). That's an especially impressive figure considering minimum wage in Ghana is seven Ghanaian cedis (around $1.80) a day.

The VSLA share-out event. Photo by SeKaf Ghana, used with permission.

SeKaf will continue to provide jobs for women in West Africa for many years to come.

Though he's helped revolutionize the shea butter industry in Africa, Senyo Kpelly's work is never done. These days, he's focusing his efforts on the environment and the sustainability of the business, particularly the decades it takes to grow a viable shea tree.

"[SeKaf Ghana and Global Shea Alliance] are working with many research institutes in West Africa, and we are working with the world agroforesty center," he told Upworthy. "So together, we hope to address the issue of the long gestation period."

Recently, Kpelly also launched Tama cosmetics, a high-end line of soaps, lotions, and body oils made with the SeKaf shea butter. The products are available in a few countries in Western Africa, as well as Saudi Arabia, the U.K., and Vietnam — and is currently testing in a small market in the U.S..

Photo by SeKaf Ghana, used with permission.

But even with the company's success, Kpelly's proudest moments still come from supporting and uplifting the women of his home country.

"I think my happiest moment is last month," he said. "The women said they are no [longer] poor."

Photo by SeKaf Ghana, used with permission.

And to think ... it all started with a kernel.

Images courtesy of Letters of Love
True

When Grace Berbig was 7 years old, her mom was diagnosed with leukemia, a cancer of the body’s blood-forming tissues. Being so young, Grace didn’t know what cancer was or why her mother was suddenly living in the hospital. But she did know this: that while her mom was in the hospital, she would always be assured that her family was thinking of her, supporting her and loving her every step of her journey.

Nearly every day, Grace and her two younger sisters would hand-make cards and fill them with drawings and messages of love, which their mother would hang all over the walls of her hospital room. These cherished letters brought immeasurable peace and joy to their mom during her sickness. Sadly, when Grace was just 10 years old, her mother lost her battle with cancer.“

Image courtesy of Letters of Love

Losing my mom put the world in a completely different perspective for me,” Grace says. “I realized that you never know when someone could leave you, so you have to love the people you love with your whole heart, every day.”

Grace’s father was instrumental in helping in the healing process of his daughters. “I distinctly remember my dad constantly reminding my two little sisters, Bella and Sophie, and I that happiness is a choice, and it was now our job to turn this heartbreaking event in our life into something positive.”

When she got to high school, Grace became involved in the Leukemia & Lymphoma Society and a handful of other organizations. But she never felt like she was doing enough.

“I wanted to create an opportunity for people to help beyond donating money, and one that anyone could be a part of, no matter their financial status.”

In October 2018, Grace started Letters of Love, a club at her high school in Long Lake, Minnesota, to emotionally support children battling cancer and other serious illnesses through letter-writing and craft-making.


Image courtesy of Letters of Love

Much to her surprise, more than 100 students showed up for the first club meeting. From then on, Letters of Love grew so fast that during her senior year in high school, Grace had to start a GoFundMe to help cover the cost of card-making materials.

Speaking about her nonprofit today, Grace says, “I can’t find enough words to explain how blessed I feel to have this organization. Beyond the amount of kids and families we are able to support, it allows me to feel so much closer and more connected to my mom.”

Since its inception, Letters of Love has grown to more than 25 clubs with more than 1,000 members providing emotional support to more than 60,000 patients in children’s hospitals around the world. And in the process it has become a full-time job for Grace.

“I do everything from training volunteers and club ambassadors, paying bills, designing merchandise, preparing financial predictions and overviews, applying for grants, to going through each and every card ensuring they are appropriate to send out to hospitals.”

Image courtesy of Letters of Love

In addition to running Letters of Love, Grace and her small team must also contend with the emotions inherent in their line of work.

“There have been many, many tears cried,” she says. “Working to support children who are battling cancer and other serious and sometimes chronic illnesses can absolutely be extremely difficult mentally. I feel so blessed to be an organization that focuses solely on bringing joy to these children, though. We do everything we can to simply put a smile on their face, and ensure they know that they are so loved, so strong, and so supported by people all around the world.”

Image courtesy of Letters of Love

Letters of Love has been particularly instrumental in offering emotional support to children who have been unable to see friends and family due to COVID-19. A video campaign in the summer of 2021 even saw members of the NFL’s Minnesota Vikings and the NHL’s Minnesota Wild offer short videos of hope and encouragement to affected children.

Grace is currently taking a gap year before she starts college so she can focus on growing Letters of Love as well as to work on various related projects, including the publication of a children’s book.

“The goal of the book is to teach children the immense impact that small acts of kindness can have, how to treat their peers who may be diagnosed with disabilities or illness, and how they are never too young to change the world,” she says.

Since she was 10, Grace has kept memories of her mother close to her, as a source of love and inspiration in her life and in the work she does with Letters of Love.

Image courtesy of Grace Berbig

“When I lost my mom, I felt like a section of my heart went with her, so ever since, I have been filling that piece with love and compassion towards others. Her smile and joy were infectious, and I try to mirror that in myself and touch people’s hearts as she did.”

For more information visit Letters of Love.

Please donate to Grace’s GoFundMe and help Letters of Love to expand, publish a children’s book and continue to reach more children in hospitals around the world.

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