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6 songs that seem romantic but aren't, and one that seems like it isn't but is

Love songs are where we get our passion, our soul—and most of our worst ideas.

Black and white photo of The Beach Boys

The Beach Boys (1965)

Love songs are where we get our passion, our soul—and most of our worst ideas. Throughout human history, oceans have been crossed, mountains have been scaled, and great families have blossomed—all because of a few simple chords and a melody that inflamed a heart and propelled it on a noble, romantic mission.

On the other hand, that time you told that girl you just started seeing that you would "catch a grenade" for her? You did that because of a love song. And it wasn't exactly a coincidence that she suddenly decided to "lose your number" and move back to Milwaukee to "figure some stuff out."

Man plays guitar for woman

Love songs are great, but you have to be smart about them.

Photo by Achim Voss/Flickr.

That time you held that boombox over your head outside your ex's house? You did that because of a love song (and let's be honest, a scene in a pretty popular movie). And 50 hours of community service later, you're still not back together.

Love songs are great. They make our hearts beat faster. They inspire us to take risks and put our feelings on the line. And they give us terrible, terrible ideas about how actual, real-life human relationships should work.

They're amazing. So amazing. And also terrible.

Here are six love songs that sound romantic but aren't, and one song that doesn't sound romantic but totally is:

1. "God Only Knows," by The Beach Boys

You can keep your "Surfin' Safari"s, your "I Get Around"s, and your "Help me Rhonda"s.

When it comes to The Beach Boys, "God Only Knows" is where it's at. A lush garden of soft horns and breezy melody. A tie-dye swirl of sound. A landscape of haunted innocence with some of the most heartrending lyrics ever committed to the back of a surfboard.

Black and white photo of The Beach Boys

The Beach Boys

en.m.wikipedia.org

Here's why it sounds romantic:

I may not always love you
But long as there are stars above you
You never need to doubt it
I'll make you so sure about it
God only knows what I'd be without you

If you're traipsing through a meadow in a sundress with your beloved and not playing "God Only Knows" on your phone, you should really stop and start over.

If you're lazily bumping a beach ball over a volleyball net and "God Only Knows" isn't playing somewhere in the back of your mind, you need to rethink the choices that got you to this point.

If you're a video editor compiling footage of grainy hippies frolicking in the mud and you're not underscoring it with the opening chords of "God Only Knows," you are doing it wrong.

It's a song that just feels like love. Pure love. Young love. Love with a chill, kelp-y vibe.

What could be wrong with that?

Here's why it's actually really, really unromantic:

There's nothing wrong with loving someone. Sending them flowers. Leaving over-the-top notes in their P.O. boxes. Stroking their hair as they fall asleep while you whisper the complete works of Nicholas Sparks into their ear.

gray asphalt road towards trees

Moody romance vibes.

Photo by Nic Y-C on Unsplash

But there is such a thing as loving someone a skosh too much.

If you should ever leave me
Though life would still go on believe me
The world could show nothing to me
So what good would living do me?

Look, I get it. Breakups suck. There's no getting around that. But good God.

There's a huge difference between saying: "Hey babe, you are my first and foremost everything and I'll be bummed if you go." And saying: "Welp, you accepted that job in Seattle, so I'm just gonna chug a bunch of nightshade and call it a life."

But that's pretty much the gist here. Which makes this line...

God only knows what I'd be without you

...horror-movie creepy. Because the answer, apparently, is: "I'd be a corpse!"

That's not love. That's codependency (to put it mildly). Oh, and hey, threatening to kill yourself if your partner leaves isn't loving. It's a form of emotional abuse.

Investing all your happiness and sense of self-worth in any relationship—one that, by definition, might one day end—is putting a lot of eggs in one basket. Sure, God may only know what you'd be without her, but God probably also hopes you have, I don't know, some hobbies. Take a yoga class. Google some woodworking videos. Try kite surfing. One person cannot be anyone's be-all and end-all. It's too stressful. And it prevents you from doing you, which is a thing that's got to be done before you can do anything else.

No wonder she took that job in Seattle.

2. "Treasure," by Bruno Mars

Sure, it's little too close to sounding like a rip off of every Michael Jackson song (and possibly another song) you've ever heard. But, we don't have Michael Jackson anymore, and as tribute acts go, you could do a lot worse than Bruno Mars.

Bruno Mars playing a keyboard

Bruno Mars

Photo by Brothers Le/Flick

Here's why the song sounds romantic:

Treasure, that is what you are
Honey, you're my golden star
You know you can make my wish come true
If you let me treasure you
If you let me treasure you

Pass those lyrics to anyone on a used napkin at an eighth-grade make-out party and you'll likely get an instant toll pass on the highway to tongue-town (ew).

Pass them to your spouse and, chances are, date night is going to culminate in 47 minutes of chaste-yet-passionate frenching.

Pass them to a cop who pulls you over for running a stop sign, and they will think you're weird — but maybe still make out with you?

In fact, Bruno Mars basically has a lifetime pass to make out with America because of this song.

And I'm OK with that.

But, here's why "Treasure" isn't as romantic as it seems:

Everything about "Treasure" is retro. Everything.

Including its attitudes about gender.

Things start to go south right from the very beginning:

Give me your, give me your, give me your attention, baby
I gotta tell you a little something about yourself

Ah yes. Nothing screams "respect" quite like a man lecturing a strange woman on the street about something she "doesn't know about herself."

What could it be? Could it be that her jokes are funny? Could it be that she's got something in her teeth? Could it be that her nonfiction book about early modern German history is extremely detailed and informative?

Illustration of an old Bible

"Thanks for teaching me all about Martin Luther's bible!"

Photo by Torsten Schleese/Wikimedia Commons.

Spoiler Alert: It's none of those.

You're wonderful, flawless, ooh, you're a sexy lady
But you walk around here like you wanna be someone else

Oh. It's that she's sexy. Cool, bro. Very original.

Word of advice? Regardless of how she's walking, the lady knows she's sexy. Even if she doesn't, it really doesn't affect her day-to-day so much that you, a complete stranger, need to shout it at her (even over a funky disco snare).

So what if she does want to be someone else? I'd love to be someone else! I think being Ryan Gosling would be quite nice. A good way to spend a three-day weekend.

And then later, of course, the narrator can't help himself:

Pretty girl, pretty girl, pretty girl, you should be smiling
A girl like you should never look so blue.

He respects her so much, he's actually straight-up telling her to smile! Much like Mars' character in "Uptown Funk," who appears to get off on angrily exhorting girls to "hit [their] hallelujah." Which, you know, I guess everybody's got a thing.

Yes, in the world of "Treasure," a healthy relationship is an unending stream of a man complimenting a strange woman and said woman being so totally flattered that she immediately dispenses "the sex."

He then proceeds to talk to his potential lover like the world's creepiest pirate:

You are my treasure, you are my treasure
You are my treasure, yeah, you, you, you, you are
You are my treasure, you are my treasure
You are my treasure, yeah, you, you, you, you are

By this point, in his mind, she's a literal thing. An object. Which is fitting.

I suppose it could be worse, though. At least she's not just any thing. That's...something, right?

3. "Don't Think Twice, It's All Right," by Bob Dylan

For as long as humans have been dating each other, humans have been breaking up with each other. And "Don't Think Twice" is a portrait of a relationship going down in flames. Glorious, poetic, acoustic flames.

Bob Dylan playing guitar

Bob Dylan

commons.wikimedia.org

Here's why it sounds romantic:

Well, it ain't no use to sit and wonder why, babe
Even you don't know by now
And it ain't no use to sit and wonder why, babe
It'll never do somehow
When your rooster crows at the break of dawn
Look out your window, and I'll be gone
You're the reason I'm a-traveling on
But don't think twice, it's all right.

Boom. Strummed on out of that friends-with-benefits situation like whoa.

"Don't Think Twice" is a raw song. An honest song. A powerful song. It's the song your older sister played on continuous loop for six months after her boyfriend left for college. The song that convinced your Aunt Roslyn to leave her bank-teller job, load her four Australian shepherds into the van, and open a wind chime store in Mendocino. The song your friend's cool dad always wants to play when he invited your high school band over to his apartment to jam.

Sure, it's about the end of a relationship, but it sounds romantic. And at the end of the day, shouldn't that be enough?

Here's why it's actually pretty messed up:

Relationships end. For a lot of reasons. And while there is no right way to call it quits with someone, when the dust settles, both parties can certainly benefit from a difficult, honest discussion about what went wrong.

In "Don't Think Twice," that discussion basically boils down to: "It's your fault."

Let's review the reasons the dude in "Don't Think Twice" is splitting with his lady friend:

I gave her my heart, but she wanted my soul

Ugh, women, right? You're all like, "Babe, I just have so much unspecified love to give," and she's like, "Take out the trash!" And you're like, "But baaaaaaabe, shouldn't my heart be enough?" And she's like, "No, seriously. I already did the laundry, cleaned the whole house, fed the dog, did the dishes, and made both of our lunches for the week. All I need you to do is take out the trash." And you're like, "You're bumming me out. I'm gonna go play guitar." And then she gets all mad! What did you do? Why is she trying to change you? UGH!

You could have done better, but I don't mind

Seems like you do mind since you wrote a whole song about it, no?

You just kinda wasted my precious time

Ah yes. Your time is so precious! Think about all the hours you wasted plumbing the ocean-deep, ecstatic mysteries of human partnership when you could have been futzing around with that home-brew kit.

Counter full of supplies to make home-brew beer

The home-brew kit in question.

Photo by Bill Bradford/Flickr.

The minute you start breaking it down, the message of "Don't Think Twice" suddenly starts to seem a lot less romantic. Like your sister's ex-boyfriend who worked at the Bass Pro Shop in town for a while and now might be in jail. Like your aunt's wind chime store, which would have closed forever ago had she not received that inheritance from her mom in the '80s. Like your friend's cool dad, who wasn't exactly, technically, paying child support.

Oh yeah, and the song's narrator also point-blank refers woman he's leaving as:

A child, I'm told

So, in addition to being a run-of-the-mill passive-aggressive jerk—turns out, he's also possibly a pedophile.

Even if we are to accept that this is a metaphor and she's not actually a child—which there's no indication it is, but OK, Bob Dylan—the fact that he would willingly choose an immature partner reflects way more poorly on him than it does on her.

Breaking up with anyone in such a cruel, dismissive way is a recipe for sticking them with years of therapy bills.

Which, I suppose, may be the point.

4. "Leaving on a Jet Plane," by John Denver

Who has two thumbs and wrote a bittersweet folk song about hurtling through the stratosphere in a giant aluminum tube at 600 miles per hour?

Musician John Denver smiling

John Denver

Photo by Hughes Television Network/Wikimedia Commons.

Here's why it sounds romantic:

"Leaving on a Jet Plane" is a lovely song. And impressive in its loveliness because jet planes were still kind of new at the time it was written.

'Cause I'm leavin' on a jet plane

To a modern ear, this would be sort of like singing, "I'm a scoooting away on my hoverboooooard," but in a way that's somehow still folksy and heartbreaking and singable by 9-year-olds at summer camp. Not easy to do!

Oh babe, I hate to go

You see, he hates to go! He just hates it! We know this, because he tells us he hates it. And why would he hate to go if he didn't love his partner just that much?

A jet plane in the sky

The jet plane he left on.

Photo by Altair78/Wikimedia Commons.

Why indeed?

Here's why it's actually not that romantic at all:

All the plaintive guitar, loping bass line, and twangy, melancholy warbling in the world can only distract so much from the fact that the song's main character is well, kind of a jerk.

And in reality (surprise surprise!) it doesn't actually seem like he hates being away all that much:

There's so many times I've let you down
So many times I've played around
I tell you now, they don't mean a thing

"Babe, I promise! All the movies I watched alone while you were home nursing the quadruplets. All the times I drained our life savings on pointless purchases. All the random sex I had with other women. Totally meaningless. Certainly fun to do! Really fun. Like, I had a fantastic time. But rest assured—completely empty, in an ontological sense."

Yes, when you break it down, "Leaving on a Jet Plane," is less of a passionate tribute to love overcoming distance and more the deluded ramblings of a guy who needs to convince himself he's "good" despite all evidence to the contrary.

And for all he claims to be broken up about having to part from his one and only, the dude seems pretty excited about the flight.

He continues:

Ev'ry place I go, I'll think of you
Ev'ry song I sing, I'll sing for you

Ah cool. He'll think about her while strumming and making "my love is delicate as the morning dew" eyes at a waif-y grad student in the front row. That pretty much makes up for it all.

Then he demands:

So kiss me and smile for me
Tell me that you'll wait for me

After all the betrayal and heartbreak, after basically revealing himself to be a grade-A sleaze who can't be trusted, he still has the gall to tell her to wait for him?

And here's the kicker:

When I come back, I'll bring your wedding ring

Ah yes. He'll put a ring on it. Finally.

Unlike all the previous trips, where he's cheated a billion times, drained the family bank account, and just been a general screwup and disappointment.

But yeah. This time he says he'll bring back a wedding ring.


5. "When a Man Loves a Woman," Percy Sledge

When you look up "soul" in the dictionary, the book plays you a recording of this song.

Percy Sledge singing onstage

Percy Sledge

Photo by Gene Pugh/Flickr.

Specifically, it plays you the very first line.

Here's why it sound very romantic:

When a man loves a woman

Sure, you can write the lyrics down, but it doesn't even come close to capturing the heartache. The yearning. The delicious, delicious pain-belting:

WHEN A MAN LOVES A WOMAN

Closer...but still no.

WHEN A MAAAAAAAN. LOVES A WOOOMAN!

Yes! Sing it, Percy Sledge!

It's an elemental lyric.

It's a heart-shattering lyric.

It's a lyric that demands you put your back into it.

It's perfection.

As long as you don't keep listening.

Here's why the song is actually pretty horrifying:

From the opening lines of "When a Man Loves a Woman," we know that, at least on occasion, a man loves a woman.

Which raises the question: What happens when said man loves said woman?

He'd give up all his comforts
And sleep out in the rain
If she said that's the way
It ought to be.

Whoa! OK. No. Back up. A man, no matter how devoted, no matter how selfless, no matter how in love, needs shelter. Otherwise, a man will die of exposure and hypothermia.

Turn his back on his best friend if he put her down.

No! Jeez. No. A man can't put up with that kind of isolating behavior. A man needs friends! Once a man's whole support system erodes out from under him, a man will be bitter, ungrounded, and alone. And a man's mental health will deteriorate.

I gave you everything I have
Tryin' to hold on to your heartless love
Baby, please don't treat me bad.

This is not what happens "when a man loves a woman." It's what happens when a man loves a controlling, manipulative woman. An abusive woman. A woman who, in truth, only loves a woman. Herself.

Silhouette of man and woman against stars

A cosmic connection shouldn't bring harm, friends.

Image by Gerd Altmann from Pixabay

And that's not healthy.

Run, Percy Sledge, run! We're here for you.

(Side note: Lest it go unsaid, there is way more than one way for a man to love a woman. Maybe they spend every waking moment cuddling and booping each other on the nose. Maybe they sleep in separate bedrooms. Maybe they dress up in large, plush cat costumes and refer to each other Mr. and Mrs. Kittyhawk. And when a man loves a man, I imagine it feels much the same. Or when a woman loves a woman. Or when a gender nonconforming person loves a gender nonconforming person.)

Regardless of the depth of commitment, living situation, or combination of genders or sexual orientations, there's no one-size-fits-all love solution. Every relationship is a unique snowflake. Variety is the spice of life. Necessity is the mother of invention. There's more than one way to skin a cat. A spoonful of sugar helps the medicine go down. It doesn't matter if it's the right metaphor, as long as it's a metaphor.

Point being: Generalize at your peril, Sledge. And please, seek help! You can do this! And if you ever find yourself in a similar situation, please give these people a call.

A spoonful of sugar

A spoonful of sugar.

Photo by Rosmarie Voegtli/Flickr.

6. "All I Wanna Do is Make Love to You," Heart

This song is perfect. You should always be listening to it. If you're not listening to it now, smack yourself in the face and Google it. It's just that important.

I am singing the phone book. You are weeping like a tiny baby. Photo by

The band Heart playing a show

Nancy and Ann Wilson playing at a charity concert

FatCat125/Wikimedia Commons

So much passion. So much pain. So much hair.

Here's why it sounds romantic:

Over pounding drums and a soaring melody, Heart sisters Nancy and Ann Wilson deliver a primal tribute to the one true romantic fantasy shared by every living being on Earth: picking up an unnervingly attractive man for one night of mind-blowing sex and then releasing him back into the wild to bone—but never quite as compellingly ever again.

They sing:

It was a rainy night when he came into sight
Standing by the road, no umbrella, no coat
So I pulled up alongside and I offered him a ride
He accepted with a smile so we drove for a while

I don't have to go on because you know what happens next, and it's awesome.

Now, here's why this song is not romantic at all:

The relationship in "All I Wanna Do" seems too good to be true. And it is. Because it's not an equally loving ,or even equally lusty, pairing at all.

It's a...

Well. You know what it is:

For a while, things are humming along just fine, like any wholesome, illicit, anonymous affair should:

I didn't ask him his name, this lonely boy in the rain
Fate, tell me it's right, is this love at first sight?

Sure, many of us might hesitate to pick up a strange leather-jacket-clad man standing on the side of the road for a no-strings-attached screw, but our narrator just has a feeling about this guy, and sometimes, you gotta go with your gut.

I can respect that.

We made magic that night
He did everything right

Great! Seems like it was a good decision.

But then, without warning, the song starts to sound less like an all-time great romance and more like a story men's rights activists tell each other as they vape around a campfire:

I told him "I am the flower, you are the seed
We walked in the garden, we planted a tree
Don't try to find me, please don't you dare
Just live in my memory, you'll always be there"

I'm not a poet. Symbolic language often eludes me. But unless "flower," "seed," "garden," and "tree," suddenly mean wildly different things in the context of human reproduction than they have since sex was first invented in the early-1970s, we're talking about a surprise, non-mutually-consensual pregnancy!

A baby sticks his tongue out

HELLO!

Photo by Avsar Aras/Wikimedia Commons

Of course, metaphors are opaque, interpretations vary, etc., etc., etc. You might be tempted to think, "Maybe Heart meant something else by that."

To that I say, no, they definitely meant it:

Then it happened one day
We came round the same way
You can imagine his surprise
When he saw his own eyes

There are two possibilities here.

One: The narrator of the song is recently-deceased Jerry Orbach from this creepy New York City subway ad from nine years ago:

an old ad

This was unsettling.

Photo by eyedonation.org

Or two: She totally conned a dude into whipping up a baby on the sly.

I said, "Please, please understand

Ah, sure. Yeah. No worries.

I'm in love with another man

Cool, so this all makes sense and is in no way the nightmarish scheme of a deranged sociopath who has now wrecked not one but two lives.

And what he couldn't give me, oh, no
Was the one little thing that you can"

Wow...

The best you can say about that is that it's not technically illegal, and that leather-jacket man probably should have been responsible for his own birth control. Or, at the very least, asked more questions .

But...it's not cute and it's not romantic.

And at the end of the day, the shadiest character in this song is somehow not the rain-soaked hitchhiker wandering to nowhere in the night.

Which is saying something.

But there is a love song that is truly, madly, deeply perfect. An unassailable track in a sea of problematic faves.

It's a song that does everything right. A song that paints a portrait of a healthy partnership built to last.

A song that can double as a manual for the ideal human romantic relationship.

And that song is...

"Candy Shop," by 50 Cent, featuring Olivia

Here's why you might be—OK, almost definitely are — skeptical:

As catchy as "Candy Shop" is, as fun it is to dance to, and as cathartic as it can be to scream in the middle of a crowded fraternity house at 2 a.m., there's no getting around the fact that the song begins like this:

I'll take you to the candy shop
I'll let you lick the lollipop

I'll post that again, in case you missed some of the nuance:

I'll take you to the candy shop
I'll let you lick the lollipop

Way to take one for the team, narrator of "Candy Shop"!

At first glance, "Candy Shop" is nobody's idea of a classic love song.

The lyrics are...unusually forward. The beat is kind of basic. The hook is like the music they play when Abu Nazir sidles scarily by in Homeland.

It doesn't get played much anymore. When it does resurface, it feels kind of dated. Like watching that DVD of Harry Potter and the Goblet of Fire on your new Xbox 360.

It's not a song you'd put on a mixtape for your crush. It's not a song you'd play for your spouse when the kids are at home with the babysitter and you've got nine hours to tear up the Piscataway Hampton Inn. It's certainly not a song you'd include on the video photo montage you made for your grandparents' silver anniversary.

It's just not.

But it should be.

So here it is. Here's why "Candy Shop" by 50 Cent, featuring Olivia, is actually the perfect relationship song:

The bass drum hits. The MIDI violins whine. The singer starts filling out his fellatio permission slip. It's only been 20 seconds, and you're already getting ready to hang it up with "Candy Shop."

But then...over the square thrum and the mewling strings, a miracle occurs—in the form of a female voice joining the track, cutting through the din like a clarion call.

She sings:

I'll take you to the candy shop (yeah)
Boy, one taste of what I got (uh-huh)
I'll have you spendin' all you got (come on)
Keep going 'til you hit the spot, whoa

It's mutual! It's mutual! They're pleasuring each other!

Ring the bells! Bang the drums! Release the doves!

Doves in the sky

The doves have been released!

Photo by liz west/Flickr

50 Cent himself may not be the world's greatest partner—for example, according to one of his exes, he's done some pretty unforgivable things.

But the narrator of "Candy Shop"? He gets it:

You could have it your way, how do you want it?

Rather than simply imposing his desires on the person he's with—a la the dude in "God Only Knows ("I'm going to invest my entire sense of self-worth in you!") or the street heckler in "Treasure" ("I'm going to treat you like a chest full of gold doubloons!") or the sociopath in "All I Wanna Do is Make Love to You," ("I'm going to trick you into knocking me up!")—the "Candy Shop" guy actually asks his partner what she wants.

Which, in the world of popular music, is good for about 50,000 trillion points.

And where are they going to do it? The hotel? Back of the rental? The beach? The park?

It's whatever you're into

'Cause consent is sexy!

I ain't finished teaching you 'bout how sprung I got ya

The narrator of "Candy Shop" is certainly assertive about his desires.

But here's the key thing: the lady on the receiving end of those desires? She's clearly into it. And we know this because she says so.

The lines of consent in "Candy Shop" are bright red, highlighted, and soldered into the weirdly sticky club floor.

A night club scene

The club I mentioned earlier

Grim23/Wikimedia Commons

Meanwhile, Robin Thicke is outside trying to convince the bouncer that his uncle is a lawyer.

Girl what we do ...
And where we do ...
The things we do ...
Are just between me and you

No matter how nasty they freak, it will be intimate. It will be private.

If you be a nympho, I'll be a nympho

Sexual compatibility is key to the survival of any relationship, whether years, weeks, or (very possibly in the case of "Candy Shop") minutes long.

She may have a high sex drive, but dude is graciously offering to accommodate her. What a gentleman! These crazy kids just might go the distance after all.

And at the end of the day, what is a relationship but two nymphos, sharing health insurance?

It's like it's a race who could get undressed quicker

Again, everybody is having a great time. And, critically, an equally great time.

I touch the right spot at the right time

Of course, it wouldn't be a pop/hip-hop hit without a spot of random braggadocio, but if we're to take him at his word, "Candy Shop" guy is at least as good at "doing everything right" as the anonymous hitchhiker from "All I Wanna Do is Make Love to You"—except without all the creepy surprise baby nonsense.

The "Candy Shop" guy is a keeper. Because he's not a hero or a stranger in the night or a funky, shimmering love god. He's a good partner.

"Candy Shop" is raunchy. It's dirty. It's not your grandmother's love song.

But when you strip away the swagger, the back beat, and the weird strings from "Best of Public Domain Middle Eastern Music 1993," by the end of the song, both people are satisfied. And at the end of the day, isn't that what a healthy relationship is all about?

Yeah.


This article originally appeared three years ago.


Justice

Walking Alongside Martu: A journey with one of the world’s oldest living cultures

Pura’s inaugural impact collection honors both sacred traditions and sustainable futures.

James Roh
True

In a world driven by speed, efficiency, and immediate results, it’s easy to forget that lasting change is built on trust. Real impact doesn’t come from rushing toward an end goal or measuring success through lofty metrics. It comes from falling in love with the problem, building a community around it, and sharing a vision for lasting transformation.

Pura, the smart home fragrance company that marries premium fragrance with innovative technology, recently launched its inaugural impact collection with K Farmer Dutjahn Foundation (KFDF) and Dutjahn Sandalwood Oils (DSO). The Pura x Dutjahn partnership began with a clear purpose: to source a sacred ingredient directly from its origin while honoring the land and the people who’ve cared for it. Our goal wasn’t simply to find sandalwood — it was to find a community and an ingredient that embody exceptional land stewardship, ethical harvesting, and transformative, community-led impact. After careful research and over three years of development, we saw an opportunity to secure a premium, luxurious ingredient while supporting a regenerative supply chain that invests in Indigenous-led education, economic opportunity, and land stewardship.

James Roh

Over the past several years, we’ve walked alongside Martu, an Indigenous tribe from the vast Western Australian desert. Martu are one of the oldest living cultures in the world, with a history spanning 60,000 years. As nomadic hunter-gatherers, they have unparalleled ecological knowledge, passed down through generations, making them the traditional custodians of the land. Their approach to sandalwood harvesting isn’t driven by market demand but by a deep respect for seasonal rhythms, land health, and cultural law. Their work adapts to the environment—whether it’s “sorry time,” when mourning pauses activities, or the harsh desert conditions that make travel and communication difficult. Martu operate on Martu time, a deliberate rhythm shaped by millennia of experience, far removed from the rapid-swipe, hyper-productive pace of Western systems.

Martu’s ecological knowledge isn’t documented in baseline reports. It’s lived, carried in stories, and practiced with rigor and respect for the changing needs of the ecosystems. True partnership means unlearning the typical approach. It means standing beside—not in front—and recognizing that the wisdom and leadership we need already exist within these communities. Our role isn’t to define the work, but to support it, protect it, and learn from it.

James Roh

Tonight, as I spoke with Chairman Clinton Farmer and the KFDF team about our focus for this piece, I learned that Clinton’s truck had broken down (again), leaving him to “limp” back to town from the desert at low speeds for hours and hours. He had been awake since 3:00 a.m. This is a common and costly setback, one that disrupts the harvest, demands days of driving, and brings real financial and emotional strain. These barriers are relentless and persistent, part of the harsh reality Clinton and his community face daily. It's easy for outsiders, detached from the reality on the ground, to impose rules, regulations, and demands from afar. Rather than continuing to impose, we need to truly partner with communities — equipping them with the resources to operate sustainably, avoid burnout, and protect the very land they love and care for. All while they endeavor to share these incredible, sacred ingredients with the world and build an economic engine for their people.

There is much to learn, but we are here to listen, adapt, and stay the course. The future we need will not be built in quarterly cycles. It will be built in trust, over time, together.

To learn more about the partnership and fragrances, visit Pura x Dutjahn.

Joy

The 4 words that can keep conversation flowing forever, even between socially awkward people

You can keep seamlessly transitioning to more interesting topics.

A couple talking over coffee.

Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.

However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as in forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.

conversation, small talk, conversation tips, communications tips, medium talk, reminderA man and woman chatting.via Canva/Photos

How to get better at small talk

The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement: It reminds me of…”

A redditor named IsaihLikesToConnect shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun.

Them: "It's been really rainy, huh?"

You:

Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."

Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."

Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."

Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”

Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”


conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.

conversation, small talk, conversation tips, communications tips, medium talk, reminderCoworkers having a conversation.via Canva/Photos

What’s a polite way to change the topic in a conversation?

Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologing on one topic for a very long time, this makes it easy to transition away from their diatribe.

Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.

Art of an Older Man Playing Violin.

In the face of the darkest of tragedies, there can be kernels of hope and moments of unimaginable light. For many oppressed people throughout time, music is one of those kernels. That was certainly the case for some Jewish people faced with unthinkable horrors during the Holocaust—a time when the morality of humanity itself was challenged to its core.

The Violins of Hope Project was founded by Avshalom Weinstein and his son Amnon. over the life of the project, they have amassed a collection of stringed instruments with connections to the Holocaust which they then restore for musicians around the world to play. In a video posted to Today's YouTube, NBC's Jesse Kirsh reports, "It harnesses powerful music with a special collection of violins and other string instruments originally owned by victims of the Holocaust and honors their legacy by keeping their music alive."

- YouTubewww.youtube.com

On the Philharmonic Society's website, they share, "All instruments have a common denominator: they are symbols of hope and a way to say, 'Remember me, remember us. Life is good, celebrate it for those who perished, for those who survived. For all people.'"

Sadly, Amnon passed in 2024, but "his extraordinary legacy lives on through this collection, ensuring that the memories and music of those who suffered are never forgotten. Each instrument tells a story, and serves as a symbol of hope and remembrance."

Now, something extraordinary has been found inside of a violin, reported to have been built inside the Dachau concentration camp. According to an article by Associated Press reporter Justin Spike, "A Jewish prisoner secretly penned a short note and hid it inside a violin he had crafted under harrowing circumstances—a message to the future that would remain undiscovered for more than 80 years."

The note read: "Trial instrument, made under difficult conditions with no tools or materials. Dachau, Anno 1941, Franciszek Kempa."

The article relays that the wooden violin was built by Franciszek "Franz" Kempa in 1941 while a prisoner in the Nazi camp in Germany. "It wasn’t until art dealers in Hungary sent the instrument out for repairs—after having stored it for years among a set of purchased furniture—that its history came to light." He later adds, "It is the only known instrument actually built inside the camp."

Franz, an expert violin-maker, survived Dachau and, "according to documents provided to the Hungarian art dealers by the museum at the Dachau memorial site…returned to his native Poland to continue making instruments before dying in 1953."

His instrument-making expertise might have been the very thing that spared him from death. One of the art dealers, Tamás Tálosi, beautifully states, "We named it the ‘violin of hope’ because if someone ends up in a difficult situation, having a task or a challenge helps them get through a lot of things."

This miraculous violin surviving maddening conditions can perhaps be seen as a symbol not just of hope, but of perseverance. Alongside other instruments, it can sing through its strings what is impossible to speak in words. And it can hopefully inspire a better world where our memories of history prevent us from repeating it.


via PIxabay

A humpback whale swimming.

You're probably familiar with the literary classic "Moby-Dick." But in case you're not, here's the gist: Moby Dick is the name of a huge albino sperm whale. (Get your mind outta the gutter.) There's this dude named Captain Ahab who really really hates the whale, and he goes absolutely bonkers in his quest to hunt and kill it, and then everything is awful and we all die unsatisfied with our shared sad existence and—oops, spoilers!

OK, technically, the narrator Ishmael survives. So it's actually a happy ending (kind of)!

whales, Moby Dick, poaching endangered species, sperm whale, old drawing, whalersIllustration from an early edition of Moby-Dickvia Wikimedia Commons

Basically, it's a famous book about revenge and obsession that was published back in 1851, and it's really, really long.

It's chock-full of beautiful passages and dense symbolism and deep thematic resonance and all those good things that earned it a top spot in the musty canon of important literature. There's also a lot of mundane descriptions about the whaling trade as well (like, a lot). That's because it came out back when commercial whaling was still a thing we did.

In fact, humans used to hunt more than 50,000 whales each year to use for oil, meat, baleen, and oil. (Yes, I wrote oil twice.) Then, in 1946, the International Whaling Commission stepped in and said "Hey, wait a minute, guys. There's only a few handful of these majestic creatures left in the entire world, so maybe we should try to not kill them anymore?"

And even then, commercial whaling was still legal in some parts of the world until as recently as 1986.

And yet by some miracle, there are whales who were born before "Moby-Dick" was published that are still alive today.

What are the odds of that? Honestly, it's hard to calculate since we can't exactly swim up to a bowhead and say, "Hey, how old are you?" and expect a response. (Also, that's a rude question — jeez.)

Thanks to some thoughtful collaboration between researchers and traditional Inupiat whalers (who are still allowed to hunt for survival), scientists have used amino acids in the eyes of whales and harpoon fragments lodged in their carcasses to determine the age of these enormous animals—and they found at least three bowhead whales who were living prior to 1850. Granted those are bowheads, not sperm whales like the fictional Moby Dick, (and none of them are albino, I think), but still. Pretty amazing, huh?

Bowhead whales reach an average length of 35 to 45 feet, and they are believed to live over 200 years. One of the big reasons for their longevity is that they have genes that may allow for the repair of damaged DNA. Researchers believe that the bowhead is the whale with the longest lifespan. Baleen whales have been found to live longer than toothed cetaceans such as the sperm whale or orca,


bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whalesA bowhead whale.via Wikimedia Commons

This is a particularly remarkable feat considering that the entire species was dwindling near extinction.

Barring these few centenarian leviathans, most of the whales still kickin' it today are between 20 and 70 years old. That's because most whale populations were reduced to 10% or less of their numbers between the 18th and 20th centuries, thanks to a few over-eager hunters (and by a few, I mean all of them).

Today, sperm whales are considered one of the most populous species of massive marine mammals; bowheads, on the other hand, are still in trouble, despite a 20% increase in population since the mid-1980s. Makes those few elderly bowheads that much more impressive, huh?

bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whales, bowhead bonesA bowhead whale skeleton.via Emoke Denes/Wikimedia Commons

Unfortunately, just as things are looking up, these wonderful whales are in trouble once again.

We might not need to worry our real-life Captain Ahabs anymore, but our big aquatic buddies are still being threatened by industrialization — namely, from oil drilling in the Arctic and the Great Australian Bight. In the off-chance that companies like Shell and BP manage not to spill millions of gallons of harmful crude oil into the water, the act of drilling alone is likely to maim or kill millions of animals, and the supposedly-safer sonic blasting will blow out their eardrums or worse.

This influx of industrialization also affects their migratory patterns — threatening not only the humans who depend on them, but also the entire marine ecosystem.

And I mean, c'mon — who would want to hurt this adorable face?

bowhead whales, whaling, whaling history, ancient whales, balaena mysticetus, baleen whalesA bowhead whale poking its head out of the water.via Kate Stafford/Wikimedia Commons

Whales might be large and long-living. But they still need our help to survive.

If you want another whale to make it to his two-hundred-and-eleventy-first birthday (which you should because I hear they throw great parties), then sign this petition to protect the waters from Big Oil and other industrial threats.

I guarantee Moby Dick will appreciate it.

This article originally appeared ten years ago.

Pop Culture

Will Ferrell answers rapid fire questions from Stephen Colbert, and it's delightfully weird

A rollercoaster of unhinged to poetic that only Will Ferrell can deliver.

The Late Show with Stephen Colbert/Youtube

This funny man likes to take the window seat while traveling to see all the "dead bodies," i.e. trees.

For those not up to speed with all things Stephen Colbert—during his Colbert Report days, the television host popularized a bit called the "Colbert Questionert," where he asked the same 15 questions (covering the ”full spectrum of human experience") to whichever celebrity guest he was interviewing at the time.

That bit lives on with the Late Show, and during the show’s April 29 episode, Anchorman star Will Ferrell was asked those trademark "ergonomically designed” questions.

His answers were every bit as unserious as you’d might expect…from declaring the “classic” salami and grapefruit on rye with a light sheen of mayo as the “best sandwich” (which, actually, does sound pretty delectable), to naming penguins as the “scariest animal (“you know the old phrase, don’t turn your back on a penguin"). You can definitely tell Colbert is working very, very hard to keep himself together.

And yet, when asked, “What do you think happens when we die?” things took a bit of a profound turn.

“What I know happens…we turn into trees.”

- YouTubewww.youtube.com

He went on to say that once that happens, you’ll still be "experiencing" things, and “contributing to the world,” but…”that’s it.”

“And you know this…how?” Colbert replied.

“I just know it,” said Ferrell before immediately dubbing Sense and Sensibility as his favorite action movie followed by a full-on spontaneous acapella duet with Colbert of Rick Astley’s "Never Gonna Give You Up”— the one song Ferrell would pick if he could only listen to one song for the rest of his life. If that’s not life in a nutshell, I don't know what is: beauty, silliness, and everything in between.


Whether you find answers to this ultimate mystery in religion, a spiritual practice, science, or simply accepting that you’ll never know, the one truth of it all is that our bodies go back into the earth in some way or fashion. Some might find this concept unsettling, while others find it deeply meaningful—so much so that they opt for biodegradable urns or pods to house their remains which are then planted with a tree, allowing the remains to nourish the tree as they decompose and it grows.

- YouTubewww.youtube.com

So, while Ferrell was obviously taking on the funny man role, he also seemed to pull one of the oldest clown tricks in the book: offering poignant wisdom.

By the way, if you want to host your own little Colbert Questionert, here are the 15 questions:

  • Best sandwich?
  • What's one thing you own that you really should throw out?
  • What is the scariest animal?
  • Apples or oranges?
  • Have you ever asked someone for their autograph?
  • What do you think happens when we die?
  • Favorite action movie?
  • Favorite smell?
  • Least favorite smell?
  • Exercise: worth it?
  • Flat or sparkling?
  • Most used app on your phone?
  • You get one song to listen to for the rest of your life: what is it?
  • What number am I thinking of?
  • Describe the rest of your life in five words?

A stressed mother and her baby boomer parents.

There is a strange phenomenon that occurred in the 1970s, 1980s, and 1990s, when Gen Xers and older millennials were raised: their baby boomer parents were not around very much. This generation of children was often taken care of by daycares or attended school with keys strung around their necks, and when they came home, they were told not to answer the door until a parent arrived. They were the children raised during both the divorce epidemic and the time when, for many families, both parents had to work.

However, the least parented generation in American history had great relationships with their grandparents, who loved to spend time with them and take on babysitting duties. But now that the kids raised in the ‘70s, ‘80s, and '90s have children, they’re noticing something interesting: the parents who weren’t around to raise them aren’t that into being grandparents either.

There is a lot of talk about the differences between baby boomers as grandparents and their parents from the Silent Generation. Some believe it’s because baby boomers have more money than their parents, who were raised at a time when grandparents played a more significant role in child-rearing. After all, they didn't expect to travel or have busy social lives.

baby boomers, parenting, grandparents, baby boomer grandparents, me generationA baby boomer couple.via Canva/Photos

This generation trend begs the question: Why do boomer parents beg their kids to have children, but shy away when it comes to spending time with them? An upset mother shared about the double standard on Reddit.

“My mother, a devout Christian, always preached the importance of getting married and having children. Now that I’ve done both (and happily so) and moved to be closer to her, she has very little interest in hanging out with us and never, ever offers to watch her grandkids,” she wrote. “I’ve been reading up on this, and it seems that it’s not uncommon. After moving across the country during COVID, I had dreams of my mom wanting to be an active part of our lives. The sad truth of it is, is that I see her maybe once more a year than when I lived across the country…and it’s not for lack of trying on my part.”

The post resonated with many mothers her age who had experienced the same problem. Their boomer parents begged them to have children, but they won’t lift a finger to see them.

“Yup, completely describes my boomer parents. They begged and begged for us to relocate back to my home city. Still, as we began searching for new job opportunities/places to live, we naturally discussed the possibility of them spending some alone time with the grandkids from time to time,” another mom wrote. “That was a full stop for them. Both my parents insisted they’d retired from child watching duties and would not ever be utilized as ‘babysitters.’ The only acceptable option for them was for us to be present the entirety of the time their grandkids were interacting with them.”

baby boomers, parenting, grandparents, baby boomer grandparents, me generation, grandma, gardeningA grandma in the garden. via Canva/Photos

“I think you hit the nail on the head. A lot of the boomers want to be 'seen' as 'good grandparents' while not doing a damn thing,” another mom added.

Another mom noted that their grandparents were amazing, but their parents are the exact opposite. “What’s crazy is I spent TONS of time with my grandparents as a child. I’d routinely be dropped off on the weekends and weeknights,” the mother wrote. “My grandparents picked me up from school regularly. It’s not like my grandparents were doing the same behavior, and therefore it’s a learned generational thing.”

baby boomers, parenting, grandparents, baby boomer grandparents, me generation, Baby boomers throwing up a peace sign. via Canva/Photos

One mother in the thread had some sympathy for baby boomers who felt a lot of pressure to have children, regardless of whether they wanted them or not. She believes that now they’re getting their time back. “It’s because even though Boomers had the physical choice to become parents, they didn’t have the cultural/social choice. Whenever I hear this story, I figure the grandparents didn’t really want children. It also explains why we were at our grandparents so often: anything they could do to not be around us, they took it up,” she wrote.

It’s wrong to paint an entire generation with the same brush, and there are, no doubt, plenty of wonderful baby boomer grandparents out there. However, it’s not surprising that a group of people once called the “Me Generation” is more reluctant to spend time with their families than those who came before them. One wonders if their feelings toward family will change when they become the ones who need to be cared for?