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When A Simple Idea Like This Actually Works And It Helps People Get By, Everybody Wins

As setbacks like the end of unemployment benefits, high prices for winter heating, and the continued lack of good jobs hammer people in every state, the demand for food banks grows. Here are some folks who are trying to connect food banks with actual food to help meet the increasing needs of our hardest-hit Americans.

Joy

Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs

A pet behaviorist explains why this trend is actually purrfect enrichment.

@annieknowsanimals/TikTok

Cat owners everywhere are shocked to see how much their feline love a simple $2 concrete slab.

If you’ve traipsed through @CatTok over the past few days, you’ve undoubtedly come across various videos of cat parents bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That’s it.

Seriously, folks are going in droves to Home Depot to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:

 
 @shecatcalls PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her 😂 Can anyone else relate? 🤦♀️ Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights #cats #cattok #sillycat #funny #meow ♬ Cute - In Music 
 
 



The trend seems like it could have been ignited by this orange tabby (named Kurt) below, who loved rolling around on the sidewalk, thus inspiring his owner Abram Engle to see if he'd enjoy a concrete slab just as much. Spoiler alert: he did.

 
 @abrameng Kurt was conking the crete
 ♬ original sound - Abram Engle 
 
 

There have been as many theories as to why kitties go gaga for concrete as there are toy mice under the couch (meaning, a lot). But below, pet behaviorist Dr. Annie gives a few of her hunches as to what's driving this phenomeownon…though she adds the caveat that there haven’t yet been any official studies on it. So it's all based on her educated guesses.

 
 @annieknowsanimals why do cats like concrete? 🤔 here are my thoughts on the latest cat enrichment #trend! vc: @aero.mace #catbehavior #catsoftiktok #cat #cats ♬ original sound - Dr. Annie | pet behaviorist 
 
 

“First, I think cats are enjoying the concrete slab being brought into their homes because they are new and kind of out of place. There’s probably nothing quite like them already in the home environment,” Dr. Annie says.

This might initially sound counterintuitive, since it’s generally accepted that cats thrive on routine. While this may be true, as Dr. Annie has discussed in previous videos, their "predatory and territorial nature” makes them "sensitive to novelty.” When a toy seems static, it no longer mimics actual live prey, and therefore does not stimulate kitty as it would in nature. Same goes for cat beds and scratching posts, as they’re used to exploring and monitoring their environment. When something “new” appears in their territory, they are very motivated to interact with it.

 
 @annieknowsanimals Replying to @joshtmeadows let’s explain why cats are so sensitive to “new” stuff! @Abram Engle ♬ original sound - Dr. Annie | pet behaviorist 
 
 

Second, Dr. Annie surmises that the concrete’s porous surface makes it really great for holding onto the cat's scent, which is a key factor in marking a kitty's territory. Again, cat’s really like knowing (or in this case, smelling) what’s theirs. In many videos, you can see cat’s actively rubbing their cheek glands on the slab, Dr. Annie notes.

Also, and probably more of a no-brainer, the concrete surface is very, very fun for scratching! And while we all might know that cats enjoy the tactile pleasure of using their claws, having a part of their environment that they have control over is very fulfilling for their mental health.

Lastly, Dr. Annie confirms what many cat parents assumed, which is that temperature plays a huge role in making the concrete slab cat-friendly. Cats like warmth because they have a higher body temperature, and evolved from creatures that live in warmer climates (like topical jungles, African plains, etc.). If they are seeking a way to raise their temperature—especially in air conditioned homes—a concrete slab that’s been soaking up the sun is a great way to do so.

Thank you Dr. Annie for that fascinating deep dive. Those all seem like pretty solid theories. And while we might not ever get actual studies on this, there’s yet another fact that becomes abundantly clear: cat parents will go above and beyond to make their fur babies happy. Even if that means taking on a job in construction for free concrete.

For even more fantastic cat facts, give Dr. Annie a follow on TikTok.

Joy

Sales for GoodPop are surging after husband's obsession over watermelon flavor goes viral

The story of this full blown love affair over a simple popsicle is a must-watch.

Sometimes when the taste hits, it really hits.

A big part of marriage—or simply living with another person—means learning to love the little quirks of the person we're coexisting with. Be it their routines, hygienic habits (or lack thereof) or strange obsessions.

For Eli McMann, that meant embracing his husband’s years-long, uncontrollable compulsion for GoodPop watermelon-flavored popsicles.

“He tried them, and was like, ‘this is the best thing I’ve ever had in my entire life,’” McMann recalls in a now-viral TikTok.

 


After that fateful moment, McMann noticed his husband eating “ridiculous” amounts of these watermelon popsicles (the GoodPop brand, specifically). Their freezer was filled “to the brink,” the house would be riddled with used popsicle sticks… McMann's husband even commandeered the freezers of all of their friends as well, just in case they happened to be there and a craving struck.

 

Eventually McMann thought to himself “is there a problem? Am I supposed to have an intervention?” He went to X trying to get answers as to how these frozen treats could have taken over their lives, which unfortunately only inspired curiosity in other folks who decided they too must try this tantalizing watermelon popsicle.

Lo and behold, the trend took off so much that GoodPop reached out to McCann, specifically thanking him (well, his husband, rather) for causing their sales to skyrocket across the country, and even offered to send them some free merch.

“It’s been amazing to see so many new people discover GoodPop in such a real, unscripted and joyful way," GoodPop's Founder/CEO Daniel Goetz tells Upworthy. "We’ve been doing this for 15 years - crafting feel-good frozen treats with integrity - and to see all this love come to life has been so incredibly humbling and exciting."

And that just makes this hilarious story even sweeter when you learn more about the fact that GoodPop is a pretty cool company with real people behind it trying to make a positive impact in the world.

"I’m so happy for everyone this impacts - from to our Texas watermelon farmers, to our team that cuts the melons, to our nonprofit partners across the country - we we are all able to share in this viral moment," Goetz added.

And now, McCann’s husband is practically their new brand ambassador, wearing all the branded hats, shirts, gloves, etc, everywhere he goes. They of course also send boxes upon boxes of popsicles for them to sample. If McCann thought GoodPop was taking over his life before…

 


 

Little did they know that soon, their popsicle luck would run out. About three minutes into the video, McMann shares that a few days prior, his husband let out a blood curdling scream from the other room. Worried something had happened with their baby, he rushed into the other room only to find the real reason behind the scream: their grocery store would no longer carry his husband’s drug of choice. In fact, no surrounding stores would carry them either. Naturally, this sent McMann’s husband into a “full blown spiral.”

“This man spent the better part of two hours calling grocery stores within a fifty mile radius," McMann said. Eventually he found one a mere twenty miles away, and began planning how he could make regular excursions out to buy the popsicles in bulk.

“I am not a religious man, but I am begging you people to pray for us,” McCann concludes.

 


GoodPop, of course, seized the opportunity to deepen its bond with its number one fan. In a subsequent series of videos, we see a GoodPop delivery driver supposedly pedaling some boxes all the way from GoodPop headquarters in Austin,TX to Salt Lake City, where McMann and his husband live. The company even changed their TikTok bio to read “Eli’s husband’s favorite pop.” In an exceedingly ironic twist of fate, a photo of McMann begrudgingly holding a watermelon popsicle is now GoodPop’s profile pic, making him more of a mascot for the brand than his husband.

 
 @goodpop We’re on our way! Stay tuned and follow our journey to get pops to Eli’s husband! 🍉💨 . #popsicleemergency #goodpop #watermelonpopsicle #goodpoppopsicle #goodpopwatermelon #watermelonpop ♬ original sound - GoodPop 
 
 

In a time when companies seem more and more out of touch with the people they supposedly serve, and when the internet seems to continuously disconnect us, moments like this feel all the more special. McCann certainly didn’t share this little story about his husband’s popsicle obsession in order to go viral, but viral went nonetheless, making so many emotionally invested in a product they might have otherwise never known of. In turn, GoodPop could have simply used the viral video to promote their products, but instead established an actual human relationship. Just a little dose of TikTok using its powers for good.

By the way, even if watermelon flavor isn’t your thing, GoodPop has other delicious flavors, along with a ton of other tasty, good-for-you treats, like ice cream sandwiches, orange creamsicles, Mickey Mouse pops, and more. Check out their website here.

Canva Photos & Konami

People have found a really great active listening technique in a super strange place.

There is an art to being a good listener. Physically using your ears to hear what someone is saying, and your brain to process it, is only part of the battle. You also have to show the person you're talking to that you're listening and that you care. Asking questions is a great way to keep the conversation flowing and let your talking partner know you're engaged. But what if you're socially anxious, shy, or just can't think of anything to say? It's harder than it seems, especially when meeting new people!

The solution is easy. Just take a page out of Solid Snake's book. Who's Solid Snake? Just a former Green Beret, special ops solider, spy, assassin, and the protagonist of the popular Metal Gear Solid video games. You might wonder what the heck Solid Snake, aka David, knows about active listening. It turns out, quite a lot.

The "Solid Snake conversation method" is taking the world by storm. It's part trend, part meme, and 100% effective.

 conversation tips, social anxiety, small talk, socializing, etiquette, politeness, introvert, video games Solid Snake is here to help your social anxiety!  Giphy  

You don't need to know anything about video games to understand where the method comes from. Suffice it to say, Metal Gear Solid is a plot-heavy game series, full of cut-scenes that feature lots of dialogue and exposition.

It's become a bit of a joke in the gaming world that Snake, a man of few words, tends to fall back on one particular conversational technique over and over: He repeats, or echoes, bits of what the other characters say. It adds emphasis to important points, creates good conversational pacing, and allows the plot and dialogue to continue on smoothly.

Here's a (made up) example:

"Snake, we've got to get the blueprints!"

"The blueprints?"

"Yes, the bad guys are constructing a devastating bomb!"

"A bomb?"

"Indeed! You'll find the prototype in that bunker over there."

"A bunker?"

You get the idea. You can watch it in action here.


  - YouTube  www.youtube.com  

Why does this random video game character speak in this strange cadence? And why are people stealing it to use in real life?

You might think this dialogue is just a clunky tool for exposition or the result of bad writing, but you'd be wrong!

The Metal Gear Solid games are written and developed in Japan by a team led by legendary developer Hideo Kojima. Though translated into English and created in part for an American audience, the games feature a lot of bits and pieces of Japanese culture.

Frequent repetition and conversational echoes are extremely commonplace in Japanese. It's part of a polite active listening technique called "Aizuchi," which refers to frequent interjections to show interest, engagement, reassurance, and politeness.

Aizuchi includes interjecting with words or phrases (or their equivalents) like "I get it," "Yeah," "Really?" or even repeating back parts of the original speaker's words, a la Solid Snake.

According to Niko Smith at FluentU, "Perhaps you already use some of these interjections in conversation. While your friend is [telling you a story]... you might nod a few times or throw in a surprised 'No way!' or 'What happened next?' [Aizuchi] works in a similar way, but it’s more relentless. As the listener in a conversation, you might find yourself doing just as much talking as the speaker."

Smith adds that in America, young people are often taught specifically not to interrupt or speak while someone else is talking. In Japan, doing so frequently—in the right way—is a sign of respect and interest.

Better yet, Aizuchi doesn't require the listener to be particularly brilliant in conversation, charismatic, or creative. Even socially awkward people, or anyone who clams up in social situations, can muster a few polite interjections!

This technique exists outside of Japanese culture, too. In fact, it's a well-known wat to keep conversations flowing effortlessly, give you time to think about what you're going to say, and make your conversation partner feel heard and appreciated.

It's no surprise that people familiar with the game have been trying the technique in real life for years. In 2023, a viral 4chan post helped popularize the idea, and more recently a (now deleted) post on X went super viral referencing how effective the "Solid Snake conversation method" is for meeting new people.

 

The technique is hitting home with young people, especially gamers and the chronically-online, which makes for a really productive and much-needed discussion.

Gen Z has grown up with social media taking the place of many in-person interactions, screens everywhere, and of course, the COVID years. All of these factors affect the way they communicate with each other, especially in real life:

Maddy Mussen writes for The Standard, "Gen Z slang is all about shutting people out. It’s an inside joke, the more unintelligible the better. It’s in keeping with its etymology. When your whole modus operandi is being exclusionary, it doesn’t make for a lot of meaningful conversation."

It would be an unfair blanket generalization to say young people only speak in brainrot and have no idea how to operate in the real world. But Gen Z is racked with social anxiety to a far greater degree than previous generations. They need all the tools and practice they can get when it comes to operating in the real world and speaking to people they don't know well.

If they, or anyone else, can take a useful tip from their favorite video game character, there's nothing wrong with that at all.

Californians love-hate relationship with Gavin Newsom is comedy gold

Gavin Newsom is a name most people know whether they live in California or not. But in case you're new here, Gavin Newsom is the governor of California, which is essentially like being the president of a country given the size of the state. Due to his role, good looks and politics on many things, he's an easily recognizable figure that is often romanticized.

Of course the romanticization could be because he looks more like a movie star than a governor but the people who live within the state he governs have feelings about people's infatuation with him. Everything is often rose colored when you're outside looking in. When Californians started taking to social media to explain their relationship with the governor, the average social media user was unprepared.

  Gavin Newsom; Gavin Newsom Trump; California governor; California; Gavin; Newsom; love-hate Gavin NewsomPhoto by Frederic Poirot/Flickr

The conversation first started in comment sections of people from states with problematic leaders making swooning videos over Newsom's handling of political attacks on his state. Comment sections became flooded with Californians expressing very conflicting responses within a singular sentence. When pressed for a better explanation on why his constituents didn't like him but also felt passionately about their like for him, the responses became comical.

"Gavin Newsom is Godzilla in the movies where he's on your side against another kaijuu but still has beef with us," one person writes.

 
 @squid.hat i’m new to california but y’all crack me UP!! see u saturday!!
 ♬ original sound - Flawed Mangoes 
 
 

"He may be a monster, but he is our monster," another says.

"The enemy of my enemy is technically, my friend, if my friend was also evil and not a good person and also my enemy," someone laments.

What is it exactly that Gavin Newsom has done to make people love to hate him? No one ever really says explicitly what it is. In the current context of America, it seems that people dislike him due to his swift shift on homeless encampments in California. Once the United States Supreme Court ruled that states were legally allowed to fine and jail people experiencing homelessness, Newsom reversed course on the protections homeless individuals had in California.

The phrase, "Gavin Newsom hates two things, Republicans and homeless people, and he's all out of homeless people" has appeared multiple times under videos of him roasting political opponents. But for some people, the love-hate relationship started much earlier in Newsom's political career. In 2003, the then 36-year-old Newsom was elected mayor of San Francisco and while his policies were progressive, he knocked plenty of things over and put his feet up on the political coffee table.

People accused him of being more focused on his public image than his actual job. Given that he looks like he could be on the cover of a romance novel, it was probably easy to lean into that notion while discounting the good he was trying to do. Granted, a young Newsom didn't help muffle the criticism with the choices he was making in his personal life like marrying television commentator and lawyer Kimberly Guilfoyle, posing for fashion magazine spreads and lashing out at the media according to San Francisco Chronicle.

 
 @traceyh415 I just want to provide a little bit of background on why some California folks are not praising him for his current actions. They are burnt out by his policies.
 ♬ original sound - Traceyh415 
 
 

While there doesn't seem to be much talk about Newsom attempting to project a Hollywood perfect image nowadays, people still love to hate him.

"Republicans are afraid of Gavin Newsom but so are we kinda," someone says.

"Gavin Newsom cares about people in the way that vampires care about their food source," one creator relays.

"Gavin Newsom the typa guy to protect you from other people's wrongdoings just so HE can be the one to ruin your life" another writes.

 
 @hannynutcheerios he is a bit of a petty psycho but at least he’s OUR petty psycho #gavinnewsom #toxicboyfriend #california ♬ original sound - hanny 
 
 

"He’s like a well groomed well fed cat and we are just the house mice he allows to stay bc he is bored." one person jokes.

"Existing under Newsom is like driving by a cop that already has somebody pulled over, like 'oh thank god, he's already busy'" a commenter laughs.

One person reminds others that it's a good thing to criticize politicians, "like yes we're joking about it, but also this is exactly how we SHOULD be acting about our politicians. applaud and support when they do things we agree with, but never ever forget the ways they can turn on us."

Is Gavin Newsom upping his public presence because he's planning a 2028 run for president? Eh, probably. But based on the thirst trap videos people are creating of California's governor, people may be willing to overlook the hate part of Californians' relationship with him. One woman admits, "I want this man to lead America just so we get to see him often."

When it comes to this oxymoronic relationship, one Californian wraps up the sentiment, "Patrick Bateman of democrats is sending me. We have a love-hate relationship with Gavin and right now it's love!! Thank you for having our backs like a leader!!"

Joy

Woman uses funny 'man on the street' interviews with guys to explain how the estrogen patch works

"If men had to go through perimenopause, we'd have hormone therapy in vending machines."

Canva

A woman puts on her estrogen patch. A man looks baffled.

Women going through menopause or perimenopause are learning quickly that not everyone understands what we're dealing with. Which makes sense—it’s confusing even for us, let alone those who can't physically relate.

Luckily, lots of women are willing to teach. Just recently we shared the story of a woman who built the "We Do Not Care" club as a community for those experiencing this "change" in both physical and emotional ways. Our priorities have shifted. Things we once cared about, like "wearing the right bra" on errands, no longer seem that important.

Another woman on Instagram, Beth Crosby (@garbagemom), is taking it up a notch and just so happens to also be a proud member of the WDNC club. In a sponsored clip entitled "Explaining Perimenopause to Dudes," she approaches people on the street with a microphone. For her first interaction, she whips out an estrogen patch and explains to a guy, "This is an estrogen patch." She shows it to the camera as she continues, "This has saved my entire life." She then illustrates how to put it on. "This goes on my butt…"

The man has questions. "So you do this in public?" Similarly to our friends in the We Do Not Care club, Crosby answers, "I don't even give a F anymore. I'm over 40, nothing matters." She reassures him, "Don't be embarrassed," and he cheekily replies, "I'm embarrassed FOR you." She ignores this and puts it on while narrating, "And you put it close to your butt," which she then slaps. "Ah, that's the good stuff."

Next up, she talks to a woman and asks, "If men had to have periods and go through perimenopause…?" The woman quickly interjects, "We'd have hormone therapy in a vending machine." Crosby concurs. "Period."

 vending machine, hormone therapy, The Office, chips Dwight digs through a vending machine on The Office.  Giphy Peacock. NBC 

She explains to another guy, "I take estrogen and I smear it all over my face." He replies, "No you don't. Are you kidding me?" She confirms that yes, indeed, and in fact, "People put it on their vagina. Your vagina shrivels up during perimenopause." He lets an audible "yikes" and then nods and says, "Here we go, okay. Now we're in it."

Lastly, she cuts to a man who inquires, "Wasn't there like a pill or something?" To which Crosby assures, "There is help. I have been seeing an online clinic called Midi Health. They've been incredible. They've prescribed hormone replacement therapy for me and also some supplements, like holistic supplements."

Now switching between people, she explains, "So if you know any women in their mid-40s, just be really nice to them. They've got a lot going on. Thank you!" As she leaves, he—in jest—says, "Good luck with your shriveled self." She turns to the camera while sad clown music plays. He softens it up, "Maybe yours isn't though?" To which Crosby hilariously responds, "It is. Let's just be honest, it is."

Crosby makes it clear she's in a paid partnership with @midihealth, but Upworthy reached out to her and she shares that she's truly a huge fan. "It's been a game changer for me."

She also explains, specifically, how hormones have helped. "I suddenly started getting super anxious, and as someone who has dealt with anxiety my entire life, THIS anxiety felt different. It felt physical. So I finally checked out MIDI health and got prescribed HRT, estrogen (the patch) and progesterone. It was a game changer. I know it sounds dramatic and that's because it was! I'm sleeping a million times better, and my anxiety feels manageable."

The comments were extremely supportive, with one pointing out, "Educating the masses." Crosby responds, "Someone's gotta do it!"