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The Rockefeller Foundation

Like so many immigrants, Leanna Wilson's parents came to America following the "American Dream."

Her father owned a small bakery in his homeland of Jamaica, but when the family moved to Atlanta, Georgia, their dream of a successful business didn't pan out exactly as they had hoped.

Leah Smith, Wilson's cousin, also has small-business roots, although her parents chose to stay in Jamaica. And despite being gutsy entrepreneurs, they never managed to thrive financially either.


But this didn't stop Wilson and Smith from growing and deciding to follow in their parents' entrepreneurial footsteps and become business partners.

Wilson and Smith. Photo courtesy of the Rockefeller Foundation/Upworthy.

"I don’t know when it is that we decided to start a business," Wilson says. "I think we always knew. Maybe it’s just in the blood."

They started a small company called GroupOut — a dining concierge service that helps groups navigate party and event planning in the often spatially constricted New York City.

Their joint backgrounds in corporate event planning, finance, and design helped Wilson and Smith's business take off, and soon enough, they were turning a profit.

[rebelmouse-image 19398057 dam="1" original_size="808x526" caption="Photo via GroupOut, used with permission." expand=1]Photo via GroupOut, used with permission.

Suddenly, they were presented with a problem they'd never imagined — what should they do with the excess money? Enter impact investing.

Simply put, impact investing allows investors to focus their capital on causes or organizations that create social change while still seeing a return on their investment, just like they would with any other investment. For socially conscious individuals like Wilson and Smith, it's a win-win.

"We always wanted GroupOut to have a social impact," Wilson explains. "We’ve struggled with finding the right way to do it."

Wilson and Smith are not alone in their desire to put their money toward a better world.

According to a survey by the United States Treasury, millennials are choosing to invest in organizations and projects that prioritize the greater good more than any generation before them. Not only are they simply more driven by activism, many are still struggling with things like student debt and shrinking job pools, so they're less trusting of traditional investment practices.

Young women making art at the YWCA Chicago. Photo courtesy of the YMCA/Rockefeller Foundation.

It's likely the reason why they're interested in having their investment dollars focus on causes that align with nonprofits like the YWCA and NAACP, whose mission is to empower women and eliminate racism.

That's where Impact Shares came in for Wilson and Smith.

Impact Shares is a nonprofit financial advisor that helps people invest in companies that are aligned with the social causes they care about because they partner with nonprofits — such as the YWCA and NAACP — to create a financial portfolio of socially responsible companies. This provides an incentive for companies included in that portfolio to continue to be an engine for progress and it creates a roadmap for others to do the same

It also directly benefits nonprofits, like the YWCA and NAACP, financially too. When investing, there is management fee that usually goes to Wall Street, but with Impact Shares, that fee goes back to the nonprofits as a charitable contribution.

Photo courtesy of the Rockefeller Foundation/Upworthy.

This makes Impact Shares a win-win-win for all parties concerned.

"Impact Shares is putting forth a new model for the next generation of finance," Adam Connaker, Senior Program Associate in Innovative Finance and Impact Investing at The Rockefeller Foundation, writes in an email. "One where investors can partner with leading nonprofits to give them a voice on corporate citizenship."

"Other Environmental, Social and Governance (ESG) ETFs (Exchange Trade Funds) have made small charitable contributions, but this one goes to the next level by engaging the non-profits deeply and giving them the entire net management fee as a donation to support the incredible work they do on behalf of vulnerable populations," he continues.

Members of the YWCA Chicago. Photo courtesy of the YMCA/Rockefeller Foundation.

The YWCA ETF launched on August 27th and NAACP's was formally listed on July 18th for any other investors who might be interested in making an impact on women's empowerment.

If this is the future of investing, the world is in for some major improvements in social good organizations big and small.

For more on Wilson and Smith's story, check out the video below:

These millennial entrepreneurs want to invest their hard-earned money while also using it to make a social impact.

Posted by Upworthy on Friday, November 30, 2018

For more than 100 years, The Rockefeller Foundation’s mission has been to promote the well-being of humanity throughout the world. Together with partners and grantees, The Rockefeller Foundation strives to catalyze and scale transformative innovations, create unlikely partnerships that span sectors, and take risks others cannot – or will not.

Images courtesy of Letters of Love
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When Grace Berbig was 7 years old, her mom was diagnosed with leukemia, a cancer of the body’s blood-forming tissues. Being so young, Grace didn’t know what cancer was or why her mother was suddenly living in the hospital. But she did know this: that while her mom was in the hospital, she would always be assured that her family was thinking of her, supporting her and loving her every step of her journey.

Nearly every day, Grace and her two younger sisters would hand-make cards and fill them with drawings and messages of love, which their mother would hang all over the walls of her hospital room. These cherished letters brought immeasurable peace and joy to their mom during her sickness. Sadly, when Grace was just 10 years old, her mother lost her battle with cancer.“

Image courtesy of Letters of Love

Losing my mom put the world in a completely different perspective for me,” Grace says. “I realized that you never know when someone could leave you, so you have to love the people you love with your whole heart, every day.”

Grace’s father was instrumental in helping in the healing process of his daughters. “I distinctly remember my dad constantly reminding my two little sisters, Bella and Sophie, and I that happiness is a choice, and it was now our job to turn this heartbreaking event in our life into something positive.”

When she got to high school, Grace became involved in the Leukemia & Lymphoma Society and a handful of other organizations. But she never felt like she was doing enough.

“I wanted to create an opportunity for people to help beyond donating money, and one that anyone could be a part of, no matter their financial status.”

In October 2018, Grace started Letters of Love, a club at her high school in Long Lake, Minnesota, to emotionally support children battling cancer and other serious illnesses through letter-writing and craft-making.


Image courtesy of Letters of Love

Much to her surprise, more than 100 students showed up for the first club meeting. From then on, Letters of Love grew so fast that during her senior year in high school, Grace had to start a GoFundMe to help cover the cost of card-making materials.

Speaking about her nonprofit today, Grace says, “I can’t find enough words to explain how blessed I feel to have this organization. Beyond the amount of kids and families we are able to support, it allows me to feel so much closer and more connected to my mom.”

Since its inception, Letters of Love has grown to more than 25 clubs with more than 1,000 members providing emotional support to more than 60,000 patients in children’s hospitals around the world. And in the process it has become a full-time job for Grace.

“I do everything from training volunteers and club ambassadors, paying bills, designing merchandise, preparing financial predictions and overviews, applying for grants, to going through each and every card ensuring they are appropriate to send out to hospitals.”

Image courtesy of Letters of Love

In addition to running Letters of Love, Grace and her small team must also contend with the emotions inherent in their line of work.

“There have been many, many tears cried,” she says. “Working to support children who are battling cancer and other serious and sometimes chronic illnesses can absolutely be extremely difficult mentally. I feel so blessed to be an organization that focuses solely on bringing joy to these children, though. We do everything we can to simply put a smile on their face, and ensure they know that they are so loved, so strong, and so supported by people all around the world.”

Image courtesy of Letters of Love

Letters of Love has been particularly instrumental in offering emotional support to children who have been unable to see friends and family due to COVID-19. A video campaign in the summer of 2021 even saw members of the NFL’s Minnesota Vikings and the NHL’s Minnesota Wild offer short videos of hope and encouragement to affected children.

Grace is currently taking a gap year before she starts college so she can focus on growing Letters of Love as well as to work on various related projects, including the publication of a children’s book.

“The goal of the book is to teach children the immense impact that small acts of kindness can have, how to treat their peers who may be diagnosed with disabilities or illness, and how they are never too young to change the world,” she says.

Since she was 10, Grace has kept memories of her mother close to her, as a source of love and inspiration in her life and in the work she does with Letters of Love.

Image courtesy of Grace Berbig

“When I lost my mom, I felt like a section of my heart went with her, so ever since, I have been filling that piece with love and compassion towards others. Her smile and joy were infectious, and I try to mirror that in myself and touch people’s hearts as she did.”

For more information visit Letters of Love.

Please donate to Grace’s GoFundMe and help Letters of Love to expand, publish a children’s book and continue to reach more children in hospitals around the world.

This article originally appeared on November 5, 2013


When I saw these incredible photos Angelo Merendino took of his wife, Jennifer, as she battled breast cancer, I felt that I shouldn't be seeing this snapshot of their intimate, private lives.





















The photos humanize the face of cancer and capture the difficulty, fear, and pain that they experienced during the difficult time.

But as Angelo commented: "These photographs do not define us, but they are us."

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Images courtesy of AFutureSuperhero and Friends and Balance Dance Project
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The day was scorching hot, but the weather wasn’t going to stop a Star Wars Stormtrooper from handing out school supplies to a long line of eager children. “You guys don’t have anything illegal back there - any droids or anything?” the Stormtrooper asks, making sure he was safe from enemies before handing over a colorful backpack to a smiling boy.

The man inside the costume is Yuri Williams, founder of AFutureSuperhero And Friends, a Los Angeles nonprofit that uplifts and inspires marginalized people with small acts of kindness.

Yuri’s organization is one of four inaugural grant winners from the Upworthy Kindness Fund, a joint initiative between Upworthy and GoFundMe that celebrates kindness and everyday actions inspired by the best of humanity. This year, the Upworthy Kindness Fund is giving $100,000 to grassroots changemakers across the world.

To apply, campaign organizers simply tell Upworthy how their kindness project is making a difference. Between now and the end of 2021, each accepted individual or organization will receive $500 towards an existing GoFundMe and a shout-out on Upworthy.

Meet the first four winners:

1: Balance Dance Project: This studio aims to bring accessible dance to all in the Sacramento, CA area. Lead fundraiser Miranda Macias says many dancers spend hours a day at Balance practicing contemporary, lyrical, hip-hop, and ballet. Balance started a GoFundMe to raise money to cover tuition for dancers from low-income communities, buy dance team uniforms, and update its facility. The $500 contribution from the Kindness Fund nudged Balance closer to its $5,000 goal.

2: Citizens of the World Mar Vista Robotics Team: In Los Angeles, middle school teacher James Pike is introducing his students to the field of robotics via a Lego-building team dedicated to solving real-world problems.

James started a GoFundMe to crowdfund supplies for his students’ team ahead of the First Lego League, a school-against-school matchup that includes robotics competitions. The team, James explained, needed help to cover half the cost of the pricey $4,000 robotics kit. Thanks to help from the Upworthy Kindness Fund and the generosity of the Citizens of the World Middle School community, the team exceeded its initial fundraising goal.

Citizens of the World Mar Vista Robotics Team video update youtu.be

3: Black Fluidity Tattoo Club: Kiara Mills and Tann Parker want to fix a big problem in the tattoo industry: there are too few Black tattoo artists. To tackle the issue, the duo founded the Black Fluidity Tattoo Club to inspire and support Black tattooers. While the Brooklyn organization is open to any Black person, Kiara and Tann specifically want to encourage dark-skinned artists to train in an affirming space among people with similar identities.

To make room for newcomers, the club recently moved into a larger studio with a third station for apprentices or guest artists. Unlike a traditional fundraiser that supports the organization exclusively, Black Fluidity Tattoo Club will distribute proceeds from GoFundMe directly to emerging Black tattoo artists who are starting their own businesses. The small grants, supported in part with a $500 contribution from the Upworthy Kindness Fund, will go towards artists’ equipment, supplies, furnishings, and other start-up costs.

4: AFutureSuperhero And Friends’ “Hope For The Holidays”: Founder Yuri Williams is fundraising for a holiday trip to spread cheer to people in need across all fifty states.

Along with collaborator Rodney Smith Jr., Yuri will be handing out gifts to children, adults, and animals dressed as a Star Wars’ Stormtrooper, Spiderman, Deadpool, and other movie or comic book characters. Starting this month, the crew will be visiting children with disabilities or serious illnesses, bringing leashes and toys to animal shelters for people taking home a new pet, and spreading blessings to unhoused people—all while in superhero costume. This will be the third time Yuri and his nonprofit have taken this journey.

AFutureSuperhero started a GoFundMe in July to cover the cost of gifts as well as travel expenses like hotels and rental cars. To help the nonprofit reach its $15,000 goal, the Upworthy Kindness Fund contributed $500 towards this good cause.

Think you qualify for the fund? Tell us how you’re bringing kindness to your community. Grants will be awarded on a rolling basis from now through the end of 2021. For questions and more information, please check out our FAQ's and the Kindness Toolkit for resources on how to start your own kindness fundraiser.

A group of around 20 moms gathered at a Boston area high school to vent their frustrations loudly.

The pandemic has been hard on everyone, but there are certain groups of people who have faced particularly intense challenges these past two years. Healthcare workers? For sure. Teachers? Definitely. Parents? Um, yes.

Moms specifically? Yesssss.

It's hard to describe how hard navigating the pandemic with kids has been. Figuring out childcare when schools and daycare centers shut down, managing kids' remote or hybrid schooling, constantly making decisions about what's safe and what's not, dealing with the inconsistency and chaos of it all, weighing risks with who is vaccinated and who isn't—none of it has been easy. Many parents are also raising kids with mental, emotional, behavioral or physical challenges that have only been made harder by pandemic life.

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Peter Dinklage in 2013.

Disney has taken another step toward diversifying its iconic princesses by casting Rachel Zegler to play Snow White in its upcoming live-action version of the Grimms’ fairy tale. Zegler’s mother is of Colombian descent and her father has Polish roots. The 20-year-old actress recently wowed audiences in Steven Spielberg’s “West Side Story.”

Disney has also announced that Halle Bailey, a Black actress, will play Ariel in its upcoming live-action version of “The Little Mermaid.”

Disney’s big push toward inclusivity in the casting of its princesses is definitely a welcome move, but according to actor Peter Dinklage, the Mouse may be missing the forest for the trees.

Dinklage, who was born with a form of dwarfism named achondroplasia, criticized Disney on the “WTF with Marc Maron” podcast for being hypocritical for focusing on race while completely missing the ball when it comes to people with disabilities.

"There's a lot of hypocrisy going on, I've gotta say, from being somebody who's a little bit unique," Dinklage told Maron.

"Really? Like what?" Maron asked. "What do you see?"


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