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The horrifying side to the 'mail-order bride' industry — some men aren't exactly looking for love.

These marriages aren't always a bad thing, but when they are, they really are.

Oksana thought she'd met a kind man when Carl came to see her in the Ukraine.

But by her third month with him in America on a fiancee visa, Oksana Makarova was starting to suspect she'd made a big mistake. He'd begun tracking her ovulation during those first months she'd moved to be with him. He was hell-bent on impregnating her as soon as possible. He dyed her toddler son's blond hair black without her consent. He wouldn't give her a key to the house, reminding her when she asked for one that she had no one to visit and no reason to leave the house.

"Oksana, I thought you'd be obedient. This is the impression you gave me in Ukraine."


Image via iStock.

That's the line he would break out whenever he needed to put her back into her place. And as you can guess, he soon turned violent. Luckily, Oksana's story (told originally and in its entirety in Marie Claire) ended fairly well. She and her children safely moved out on their own, citizenships attained, and with primary custody given to Oksana. But it's not always the case for women who suffer the worst outcomes as "mail-order brides," as they're commonly (if somewhat insultingly) referred to.

The international marriage industry may inadvertently produce circumstances that can position a person as an ideal victim.

As mentioned in the first installment in this look at the international marriage industry, there are some very legitimate, understandable, and downright sweet love stories that can emerge from the practice. But what happens when a disturbed kind of man, put off by what he perceives as independent or hard-to-get women in America, turns to services where he thinks he can procure and isolate a "subservient" woman to yield to his more harmful tendencies?

Before heading to mixers where men assemble with the bride-finding company, hopeful women spend time beautifying. GIF from "Love Translated."

First, let's consider the motivations involved in how men and women meet in these kinds of matchmaking services. In some cases, the women, like Ekaterina from the first installment, can be already in a good place in life and generally happy; they're just seeking love, travel, and adventure. But sometimes, like in Oksana Makarova's case, there are women drawn to the matchmaking services because of a desperate need to provide for themselves and their children or to escape a dire situation in their home country.

That's the first indicator that major power imbalances between the two people are afoot.

That uneven distribution of power comes into focus again when the men and women meet at mixers planned by the matchmaking agencies. The agency Oksana used had the women line up to be evaluated and maybe chosen for an interview by a man.

The courtship, if it proceeds, may continue for awhile with the "bride" communicating long distance from her home country, or she and her suitor may apply for a fiancee visa so that she can go to America. Often, once she is in America, she is quite dependent on a guy she may not know very well and who may very well have been spurred to seek her out in the first place because of misogynistic tendencies.

This is the second obvious marker of that aforementioned power imbalance. There are language barriers, deportation worries, and financial concerns that all serve to place an international bride-to-be in a pretty precarious position.

Furthermore, in a place far away from home, if she's been successfully isolated by her new fiance or husband, it's very difficult for her family and friends abroad to verify her well-being or to report her missing in a worst-case scenario.

These situations have all the precursors to produce the perfect victims for the kind of person who looks to victimize — and like all of us, it's really just a roll of the dice if you will find yourself matched and then entangled with such a person.

There is the story of Gary Swierski, a California man who repeatedly reeled in foreign women through pen pal services and dated immigrants already living in America, serially and savagely abusing one after the other. He was finally turned in by his daughter, whom he'd forced to help dispose of the body of his second wife, Reina Swierski, after he killed her. It caused investigators to reopen the case of a former girlfriend of his who suspiciously drowned during a night out with him more than a decade earlier.

L: Gary Swierski. R: Reina Swierski, Gary's second wife and murder victim. Image from Sunnyvale Police Department/public domain.

After a string of disturbingly similar murder cases involving marriages started through international marriage brokers, the United States passed the International Marriage Broker Regulation Act (IMBRA) in 2005. It stipulates that background checks must be run on U.S. citizens before they communicate through the services to potential women. But the law is easy to circumvent — all the company has to do is base itself outside the United States to not have to comply.

The gray area between international marriages and human trafficking gets murky sometimes.

National Organization for Women's Sonia Ossorio told Bloomberg in 2011, "The mail-order bride industry is a softer version of human trafficking."

"You take a beautiful woman from the Czech Republic and you bring her into your home, she does all your cooking and cleaning and ironing. At the end of the day, the [wife's] service is free."

And national experts agreed. In 2004, before Congress passed IMBRA, John R. Miller (then-director of the State Department's Office to Monitor and Combat Trafficking in Persons) clearly connected the dots between human trafficking and international marriage practices:

"I want to focus, if I can, on the worldwide perspective here. When you look at the slavery issue, we now have reason to believe that 80 percent of the millions that are in slavery, internal or external traffic victims, 80 percent are women and 50 percent are children. The two biggest categories are sex slavery and probably domestic servitude. I think these are two of the categories of slavery that you frequently have... What do we know about trafficked victims in general? Well, there are two or three characteristics. There is the vulnerability of the victims. ... There is the deception, the key tool of the traffickers, and often there is government complicity and corruption. Well, if you look at marriage brokering, you have these features, particularly the first two features, the vulnerability of the women and the deception involved. These are features that we have to deal with."

Pair that testimony with this excerpt and quote from an international marriage agency founder featured in Bloomberg, and the connection really begins to emerge:

"For some companies, such submissiveness is a selling point. Hand-In-Hand's website trumpets the fact that its females are 'unspoiled by feminism.' Company founder Weiner argues this form of chauvinism — like the mail-order bride business itself — is economically motivated. 'You take a beautiful woman from the Czech Republic and you bring her into your home, she does all your cooking and cleaning and ironing,' he says. 'At the end of the day, the service is free.' Hand-In-Hand estimates the potential savings of a homemaking wife at $150 per week."

And then there are the times would-be brides (and potentially their children) are duped into sex slavery. John R. Miller told of one such case in his 2004 deposition to Congress regarding IMBRA.

"Pou was 17 when a man came to her village and arranged through her sister to marry her. Shortly after the marriage, the man took Pou to a fishing village and sold her to a brothel. After years of abuse and torment, Pou was released by the brothel. Today her body is ravaged by disease, and this woman in her 20s looks decades older than her real age. Yet she wants her story told."

Clearly, there is a very real concern about the welfare of women who participate in international marriage arrangements.

And to be fair, there are also cases reported of the seemingly perfect, caring woman bilking lonely bachelors out of significant money and property and then disappearing. But since that's money, and not physical safety, again the risk-to-reward ratios are highly skewed between them.

Even in the less egregious, non-abusive situations, there is a lot to explore in the dynamics of modern society that cause some men to look to a more transactional, surefire method of selecting a life partner. Some bride-seekers are decent guys with extenuating circumstances that necessitate going outside of traditional dating. But...

Some men really just don't like how feminism is changing their world and all it entails for them.

As noted previously, some men are seriously averse to feminism and the shifting paradigm (or at least the effort to shift paradigms) to more equitable relationships.

To men who may struggle with that shift, the cultural dissonance manifests itself in various ways. There are countless OKCupid and Tinder horror stories from women who "swiped right" on a guy's profile only to have him go from seemingly nice to combative and bitter in minutes, all because she didn't display the desired level of enthusiasm at his advances.

Photo by Paul Zinken/picture-alliance/dpa/AP Images.

There are also "pickup artist" (PUA) forums, where men who don't hold with that "feminism crap" convene and share tips for getting women to respond to them.


The prevailing attitude in such virtual meeting places is that women are all similar enough, and universal reactions can be provoked from them if only you employ the right tactics, as if you're entering code into a computer. They even organize in-person events, where they hire marketers to recruit young women to attend, often under the guise that it's a free networking event. All the while, it's really a training ground for men who've paid good money to try out their newly acquired "skills" in manipulating women, with an experienced "guru" to encourage them in the wings. You just have to learn the right combination of psychological buttons to push on a woman to get them to comply with your wishes! It's a sadly reductionist coping outlet for the subsection of men who seem to struggle with one concept: Women are human beings who are complex and don't come with a guarantee — they're not vending machines and love isn't transactional.

None of this even touches yet on the way that toxic and twisted misconception of masculinity manifests when the Elliot Rodgers of the world shoot innocent people because girls reject them, and jilted high schoolers stab girls for saying no to being their prom date.

It's easy to see how a man who hasn't been taught that interacting with women is like interacting with any other human could progress through the various stages of frustration at his ever-calcifying ineptitude. And he might be attracted to a transactional kind of arrangement with a woman he perceives as powerless — his path of least resistance.

A few thousand dollars is easier to pull together than untangling decades of one's societal misogynistic programming, after all.

There's no easy answer to whether the international marriage industry is a net positive or a net negative.


In the end, an online tool or agency of any kind is only as good as the people using it and the safeguards it implements to protect regular users from the worst. In a world where hatred toward women isn't always actively discouraged, and companies don't always play by the rules, it can be a high-risk gamble to look for a love connection across the world in a place where one has no support system.

For some, like Ekaterina and Josh, it pays off and produces a beautiful new life together. But when enough people get unlucky matches with the worst outcomes, we have to evaluate where things went so devastatingly wrong and how it can be changed for the better.


Sponsored

5 ways people are going all in this week

From the silliest to the most sentimental, there are so many ways people are going “all in” on the internet this week. Here are our five favorites.

5 ways people are going all in this week
5 ways people are going all in this week
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What does it mean to go “all in” on something? We’ll tell you: Whether it’s an elaborately-themed birthday party for your dog (like this one) or a guy learning Mandarin to propose to his girlfriend, going “all in” means total commitment. There’s no holding back, no second guessing—just full-throttle enthusiasm, with some flair and creativity thrown in. When people go “all in,” something truly special happens as a result.

In this roundup, we’ve scoured the internet for the best examples of people going “all in”—moments where passion, creativity, and commitment take center stage. Some are silly, some are sentimental, but all of them are a reminder that giving 100% is the only way to truly leave a mark on this world. Buckle up: These folks didn’t just show up, they went all in.

This guy's passion for lip syncing 

@pokemonmasterzo every time I see an edit to this mix it’s almost guaranteed tears #beyonce #tyrant #allnight #fyp ♬ original sound - dannyvarr

We all lip-sync from time to time. Sometimes we even get a little bit into it. And then there’s this guy: TikTok creator Pokemonmasterzo, who goes viral every other week re-enacting passionate lip-syncs of trending songs. No matter what song people are listening to this week—a Beyonce mash-up, an old Radiohead hit, or a celebratory rendition of “Love Story” in honor of Taylor Swift’s recent engagement—this guy goes completely all in with hand gestures, dance moves, and quite often even a shot of his face superimposed on the screen (also singing!). His picture is basically next to the definition of “enthusiastic” in the dictionary. We can't get enough.

This trading experiment, brought to you by All In

Remember that story about a guy who traded a paperclip for a house? In a nutshell, Canadian blogger Kyle MacDonald started a year-long project back in 2025 to take one red paperclip and keep exchanging it for things of increasing value until he ended up with a house. With the paperclip, MacDonald traded for a pen. With the pen, he traded up for a hand-sculpted doorknob. With the doorknob, he traded up for a Coleman camp stove (with fuel included). On and on it went until 2006, when he finally traded a role in a movie for a two-story farmhouse in Kipling, Saskatchewan. It’s basically a testament to what you can accomplish if you just have dedication, creativity, and vision (aka, you go absolutely all in).

This week, our friends at All In are starting their own version of the paperclip trend, starting with an All In bar and trading up to see what they get. (Though we have to say the phrase “trading up” is debatable, because these bars are delicious.) Check it out and see where they end up!

Another thing you should check out: This incredible deal where you can get a free(!!!) box of All In organic snack bars. Just sign up with your phone number on Aisle, grab two free boxes of All In bars at Sprouts, snap a pic of your receipt and text it through Aisle. They’ll Venmo or PayPal you back for the cost of one box, and that’s it! Enjoy.

This "chicken jockey" ice skating routine 

@k.and.miss.congeniality 🐓⛸️🌟Chicken Jockey from Minnesota 🌟⛸️🐓 @U.S. Figure Skating #nationalshowcase ♬ Holding Out for a Hero - yourmusic4ever💯

If you have children over the age of, say, preschool, you’ve likely heard the words “chicken jockey,” a term from Minecraft, a popular video game in which players can build, create, and interact with others in a 3D world made up of blocks.

A little background: A “chicken jockey” in the Minecraft universe is when, in the course of the game, a baby zombie will randomly spawn onscreen, riding a chicken and attacking the players. (I don’t get it either, I just had to have a child explain this to me just now.)

Anyway, in the Minecraft movie, which premiered earlier this year, there’s a scene where a chicken jockey drops into the arena and Jack Black’s character shouts “Chicken Jockey!” The moment quickly became a fan favorite and turned into something of a movement, where moviegoers would scream “Chicken jockey!” and erupt in chaos, throwing popcorn and just generally going wild (you could even say they were going all in).

Fast-forward to today, and chicken jockey is still a popular term among kids—so much so that this young performer created an ice-skating routine to honor the chicken jockey moment, complete with a full-body costume. That’s right—she ice skated in an inflatable chicken jockey costume. Talk about dedication. The creativity, the enthusiasm, and the cultural relevance truly make this a performance to behold.

This woman's transformation—an entire year in the making

@tiszfit.cpt And I always made sure I was on incline 😮‍💨😮‍💨😮‍💨 Was it hard in the beginning? Hell yeah sometimes I would only sprint for 10 secs at a time But I knew if I kept doing it I would get faster , stronger & build my endurance And quess what I did ! Keep going sis !! It’s possible with consistency! #gymtok #motivation #fypシ ♬ Otis nola bounce part 2 - VIP

There’s something beautiful about a person who shows up for herself, day in and day out. In this viral TikTok, creator @tiszfit.cpt recorded herself running on a treadmill in her garage every day, ultimately reaching a goal of eighty (!!!!) pounds lost. Going all in to achieve your goals is one thing to celebrate for sure, but it’s just as meaningful to watch her confidence gradually grow throughout the video. As she continues to run, her garage door opens little by little, until she’s working out unashamedly in open view of her neighborhood. You can’t help but be incredibly proud.

The most tear-jerking college send-off you've ever seen

Finally, here’s one of the most thoughtful (and meaningful) college send-offs we’ve ever seen. In this video, Ben (@its_benzram) walks into the hallway of his parent’s house and finds all of his childhood toys lined up along the walls leading to the staircase. The reason? They’ve all come to “say goodbye” and wish him well as he goes to college. Not only are all his stuffed animals there, his family made handmade signs (“We Love You”) and created a collage of pictures of Ben throughout the years alongside his childhood toys. Parents: Get a box of tissues before you watch this. Not kidding.

Snag your free (!!) snack bars here while this deal lasts.

via Royalty Now / Instagram
Artist's gallery shows us what historical figures would look like if they were alive today

One of the major reasons we feel disassociated from history is that it can be hard to relate to people who lived hundreds, let alone thousands, of years ago. Artist Becca Saladin, 29, is bridging that gap by creating modern-looking pictures of historical figures that show us what they'd look like today.

"History isn't just a series of stories, it was real people with real feelings. I think the work brings people a step closer to that," she said according to Buzzfeed.

Saladin has always loved archaeology and always wished to see see what historical events actually looked like. She uses her digital art skills to do exactly that.

She started her Instagram page after wanting to see her favorite historical figure, Anne Boleyn, in real life instead of artist's depiction.

history, historical figures, art, artists, paintings, portraits, abraham lincoln, shakespeare, anne boleyn, marie antoinette A contemporary painting of Anne BoleynBy English school - Public Domain,

"I wanted to know if she could come to life from the few pale, flat portraits we have of her," she wrote for Bored Panda. "I started the account to satisfy my own curiosity about what members of the past would look like if they were standing right in front of me."

This is no AI gimmick. Saladin, in addition to being a great artist, is also a student of history. She consults existing portraiture, reads letters, studies the period, and examines both life and death masks (wax or plaster facial molds) of her subjects. She understands period art, as well. In her recreation of Marie Antoinette, Saladin writes, "It’s pretty obvious how stylized 18th century French portraits are; the huge eyes, tiny noses, and pinched lips." Her image of Antoinette, then, needed some "facial correction." I'd like to see AI do that.

Her artwork has earned her over 375,000 followers on Instagram. "I always struggled with finding a true hobby, so this has been such a fun creative outlet for me," she said. "It's really cool to have found a hobby that combines my passions for both art and history."

Saladin does brilliant job at giving historical figures modern clothing, hairstyles and makeup. She also shows them in places you'd find modern celebrities or politicians. Her modern version of Marie Antoinette appears to be posing for paparazzi while her Mona Lisa is photographed on a busy city street.

Here's a sampling of some of Saladin's modern representations of historical figures.

King Tut

Genghis Khan



King Henry VII



Louis XV



Agrippina the Younger

Queen Nefertiti

Ben Franklin

Julius Caesar


William Shakespeare


Marie Antoinette


Saladin's work has connected deeply with hundreds of thousands of online fans and followers. Her images have brought history to life in a way most of us have rarely experienced. There's something about seeing Abraham Lincoln in a dapper sweater with modern beard and hairstyles that makes him seem much more like a real person than any official portrait ever could.

Saladin began sharing portraits online years and years ago, but continues to this day. There's always more to discover, new ways to push her medium forward, and more history to unearth.

This article originally appeared five years ago. It has been updated.

Internet

Guy put a weird Tinder exchange to music. Now it's a hit anthem for baffling questions.

Warning: You might be singing "I have one daughter" to yourself for the rest of the week.

"I Have One Daughter" has become an unexpected summer anthem.

Have you ever had a conversation with someone who simply didn't make sense? You said something, and the other person responded in a way that didn't fit at all with what you said, but no matter what you say, they don't seem to get why the exchange is confusing. So then you're left scratching your head and wondering if you are one who was confused in the first place.

We've all been there, and now we have a theme song that exemplifies the phenomenon. And strangely enough, the lyrics come from a real but weird Tinder dating app conversation, which makes it all the more hilarious.

tinder, confusion, i have one daughter, weird conversations, john travolta Tinder is a dating app where you get matched with strangers of your choosing. Giphy

A guy who goes by Lewky has been putting all kinds of bizarre Tinder conversations to music on TikTok. Still, one text exchange that starts with a man asking a woman if she has any kids and quickly devolves into chaos has gone mega viral. Not only have there been over 17 million views on the original video, but people continue to use the audio to create their own videos tailored to their own baffling conversations.

Here's how the original conversation went:

"Do you have any kids?"

"Yes, I have one daughter. How about you?"

"How many baby daddies do you have? if you don't mind me asking."

[…]

"I have one daughter."

"I understand that, is she by the same father?"

"I don't understand…"

@lewky____

This guy needs a math tutor #datinglife #funnysong #tindermusical

The song is catchy, no? People loved it, but this video isn't where many first heard it, as it quickly became a meme song that people attached to their own videos, portraying conversations they've had that feel like this.

For instance, a woman who has biracial kids with two different skin tones used it to illustrate conversations she's had with people who can't seem to grasp the way genetics work and who assume her daughters must have different dads.

@rubyselena123

blows my mind people don’t understand how genetics work 😂 #ihaveonedaughtertrend #biracialkids #toddlermom #momof2

Another woman used the song to share conversations she's had with people about her background as a Nigerian and her ability to speak fluent English. She explains that English is the official language of Nigeria, but people still compliment her on how well she speaks English and assume she must have learned it elsewhere.

@cynthiadieyi

Inspired by real life events 🥰 #firstgen #expatlife #fyp #foryourpage #foryoupageofficial #explorepage #ihaveonedaughter #lipsync

There are countless videos of people sharing how their racial, ethnic, or national identities seem to confound people. One woman used the "I Have One Daughter" song to illustrate ICE harassing Puerto Ricans.

"Several incidents involving federal agents, reportedly from Homeland Security (DHS) or Immigration and Customs Enforcement (ICE), have occurred at or near the National Museum of Puerto Rican Arts and Culture in Chicago, prompting claims of intimidation," she wrote. "And this how I imagine it went."

@cartoonyourmemories

#doyouhaveanykids

(Apparently, a lot of people don't understand that Puerto Ricans are American citizens who can't be deported.)

The song has branched out to all kinds of conversations about very niche topics. For instance, here's an exchange inspired by real events between an anesthetist and a surgeon who seems to think breathing movements somehow negate complete paralysis.

@triciapendergrastmd

Inspired by real events… #ihaveonedaughter #residentphysician #anesthesiatiktok #surgery #trending #fypシ゚viral #fyp #fyppppppppppppppppppppppp

There are numerous versions of the "I Have One Daughter" song meme, and they're giving people life (while simultaneously giving them an earworm that they are almost guaranteed to be singing to themselves all week).

Lewky has created an extended version of the song, which is available on streaming music services. It just expands the confusion by listing off a bunch of celebrities who have daughters, saying those daughters don't all have the same father, as if that explains the argument being made. No, it doesn't make sense. That's the entire point.

@lewky____

I Have One Daughter Extended Version Feat Sad Alex is now out and streaming everywhere!!! Thank you @sad alex for adding her awesome vocals and writing to this song! #funnysong #comedysong #datinglife

Aren't humans just delightful?

You can follow Lewky on TikTok for more Tinder conversation tunes.

Fatherhood

Dad shares 'complaints' about his toddler's restaurant business and it's too adorable

"It's a very clean establishment, but whewww let me tell you about this owner."

Ava's Kitchen leaves a bit to be desired in the customer service department.

Toddlers can be a handful, but they're also the absolute best, with their tiny little adorableness, their burgeoning vocabulary, and their slowly evolving understanding of the world. Their imaginations are something else, and spending time in a wee one's world is always an unpredictable treat. Being the parent of a toddler is a unique joy that only lasts for a fleeting season, so you have to take full advantage of it while you can. And one dad has clearly done just that.

Christopher Kyle is father to Ava, who at 18 months old treated her dad to a meal at her sit-down restaurant. Only according to Kyle, the service left much to be desired. In a post on Instagram, Kyle shared a photo of Ava in her play kitchen while he sat waiting for his food in a tiny chair at a tiny table.

The father/customer wrote:

"So I tried to support another Black Owned Business for lunch today. It's called Ava's Kitchen, just opened end of April. It's a very clean establishment, but whewww let me tell you about this owner.

First off, I asked why there are balloons on my chair, and it's not my birthday? She talm'bout, mind yah business; those are Mommy's.

I been waiting on my order to get done for 45 minutes, and I'm the only customer here. She was making good progress at first, then she stopped for 20 minutes to go watch Paw Patrol.

Paw Patrol Dog GIF by Xbox Giphy

Overall the customer service could be better, but the cook is a cutie; so I'll give her another chance. Let's not give up on Black businesses so fast after one mistake. 💕"

People absolutely loved this dad's humor and clearly stellar parenting skills. Anyone who has sat through a tea party—or any activity with the wee ones—knows that for all of its cuteness, toddler play is an exercise in patience and endurance.

Upworthy shared Kyle's story on our Instagram page and our readers did not disappoint.

Some played right along with the game:

"Starting a restaurant is tough.. give her a chance ❤️❤️"

"I mean, she started a restaurant during a global pandemic, give her a break 😂"

"Is she taking reservations?"

Fans of Paw Patrol had some words:

"Paw Patrol is a must watch so 🤷🏾♀️😂"

"I died at Paw Patrol 🤣🤣🤣 that's my show though. I don't have kids I just watch it just because lmao."

"Paw Patrol break is mandatory. Too cute! ♥️"

Others just gushed over the entire scene:

"Love EVERYTHING about this!! The adorable owner, the customer's humor and the incredible love."

"That's the cutest restaurant owner I've ever seen. The dad's face is priceless! 😂👍❤️"

"LoL the story is funny & beautiful!!! This warms my heart!! This babygirl will grow up to have such a healthy look at men (in any capacity) as long as she & her Daddy keep such a beautiful bond!! Happy Father's Day (early) Keep encouraging her to do her thing and her confidence will continue to soar!! I just love this!! 😍😍😍"

Since that post went viral, Ava and her dad have had some other creative adventures, including building things at Home Depot's free kids weekend workshop:

Will Ava be a restaurant owner, a carpenter, or something totally different when she grows up? Who knows, but with her dad's support, no doubt she'll build success wherever she ends up.

This article originally appeared five years ago and has been updated.

Pop Culture

Woman's cheeky PSA to swap sports metaphors for makeup lingo at work has other women applauding

"The deal's not over before we apply the setting spray" needs to be said in offices immediately.

@arikraemerhq/TikTok

Can we please normalize this??

Anyone who’s worked in an office setting knows that corporate lingo and sports jargon go hand-in-hand. In fact, the two are intertwined within history, but that’s another story. But while there’s nothing wrong with “knocking it out of the park” or “being a team player,” what if workplace language took a more feminine turn?

This was the thought experiment that began after Ari Kraemer, a 32-year-old sales and marketing professional from Minnesota, began quite literally flipping the workplace script by injecting makeup and beauty metaphors into the conversation. Honestly, it’s something Elle Woods would be so proud of.

In Kraemer's first video, posted in May, she says things like, "I know we want to move forward with this, but are we adding the foundation before the primer here?" and, "I'm seeing buying signals here too, but the deal's not over until we add our setting spray," which beauty aficionados will immediately understand.

@arikraemerhq We’re gonna need a full beat to win this pitch
♬ original sound - Ari Kraemer

If you need a translation, Kraemer is basically suggesting that someone is getting ahead of themselves in the first statement, and that the “deal” isn’t over until a final, cementing action is taken in the second. So maybe like, “You’re stepping up to the plate without a bat” and, “The game’s not over until the clock reaches 0:00”? I don’t know…I’m not a sports person!

Kraemer’s silly-but-smart video quickly went viral and got such positive feedback.

"Great analysis of how gendered language is," one person shared.

Another said, “As someone who works at Ulta corporate, I’m using all of these.”

Similarly, another added, “I work in cosmetic science. I’m going to legit start using these at work.”

And of course, people were inspired to contribute their own suggestions.

"We're aiming for a natural glow, not a full beat."

"I think we're veering on blush blindness with this. Let's scale back."

“Great initial idea, needs a blending shade.”

“You’re trying to add lashes before the glue is tacky.”

"The client wants Charlotte Tilbury quality on an NYX budget."

Following her viral success, Kraemer has posted quite a few more of these bad boys. Including one below where we really get to see makeup and sports metaphors go head-to-head…ultimately coalescing in the most wholesome way.

And to think, this all started after going to a work summit where the speaker constantly used sports metaphors, leaving Kraemer and a female colleague feeling isolated. "It kept distracting from his point," she said in an interview with BuzzFeed. "My female colleague and I joked about it, and I thought, Why not flip the script? Why do we always default to sports and war when talking about business?"

In a subsequent interview with Newsweek, she added that, "Traditional sports metaphors feel overused, and they exclude those of us who do not follow sports.” She believes her videos “resonated because so many women want to show up in ways that reflect their authentic experience.”

@arikraemerhq Replying to @anna f curtis • skincare stuff more requests from the comments and a few originals #corporatehumor #womeninbusiness #worklife ♬ original sound - Ari Kraemer

And for those who would like to infuse a bit more beauty gab into the workplace to give it a true glow-up, Kraemer even wrote a book, titled Touching Up, compiling some of her most beloved makeup-inspired phrases. The book, of course, is an unapologetic hot pink. Again, so Elle Woods-coded. Love to see it.

Photo Credit: Erik Bowker, Denver Zoo Conservation Alliance

A howler monkey naps on the back of a capybara.

One never knows when or how they will meet their BFF, but where better than the Tropical Discovery indoor rainforest at the Denver Zoo? It just so happened that a six-year-old capybara named Rebecca and a 16-year-old howler monkey called Baya, both needed a little sisterhood in a "pen packed with boys" as they were put together as part of the Conservation Alliance.

On the Denver Zoo's Facebook page, they share a cuddly picture of the besties and write, "You're welcome for the cuteness overload."

One Facebook commenter jokes, "Someone is definitely going to start making capybara-monkey plush animal sets now. And I’ll bet 'monkey-riding-a capybara' will become a motif in children’s pajamas. Just wait for it."

Another has actually met the pair. "We saw Rebecca giving Baya a piggyback ride one day! So funny!"

This commenter gives insight as to just how unique this paring is. "I studied wild (mantled) howler monkeys in Costa Rica, and the interesting thing about this is that howlers are some of the most anti-social monkeys. Even living in troops, they have < 3 min. of direct social interaction with one another a day. They spend all their time eating and sleeping--not cuddling, And they are some of the most averse monkeys to coming down to the ground, doing it only in the most dire of emergencies. So seeing one on the ground and cuddling with a capybara is quite unusual!"

howler monkey, zoo, monkey, trees, baby monkey Howler monkey holds their baby in a tree. baby commons.wikimedia.org

National Geographic somewhat backs up this claim. They also report that these are the loudest of monkeys (hence the name) and that they don't often interact with others below the treetops. "They are at home in the forest, they hardly ever leave the treetops. They don't move very far each day, feeding leisurely at the very top of the forest canopy. Howlers mainly eat leaves, as well as fruits, nuts, and flowers. Howler monkeys get almost all the water they need from the food they eat. One of the few times they can be spotted on the ground, however, is during very dry spells when they need to find extra water."

As for the capybara, the San Diego Zoo's website asks, "Is it a beaver without a tail? A hairy pig without a snout? No, it’s a capybara, the largest rodent in the world! At only two feet tall, they add, "Originally thought to be a pig of some sort, we now know that the capybara is a rodent, closely related to cavies and guinea pigs."

capybara, rodent, animals, big teeth, zoo A capybara yawns in the wild. Yawning Capybara (Hydrochoerus hydrochaeris) | Cotsworld www.flickr.com

In an article for Axios Denver, writer Alayna Alvarez shares that, although the two cuties are South American, they most likely would not have met in the outside world. Alvarez spoke with Jessica Newell, the Denver Zoo's assistant Tropical Discovery curator, who says that it's the older monkey who seeks comfort in the larger capybara. "Rebecca's pretty calm, and Baya's able to go to her for comfort and support …They are very content with each other."

She also explains the timeline of their friendship. Baya is a single monkey-mom with three sons who came to Denver a few months back from the Florida Brevard Zoo. Rebecca has been in Denver a few years and came "with her mate Roy."

In just a few days, there are already tens of thousands of Insta-likes and tons of comments. Many ask questions, which are answered on the Denver Zoo Insta page. One asks, "Omg, do they live in the same enclosure?" A person answers, "Yes! They share a habitat with Rebecca's Cappy husband Roy and Baya's sons, (I don't recall their names.)

Another shares, "Capybaras are nature's universal moms. Every animal wants to get some of that nurturing love." This Instagrammer summed up the beautiful friendship, quipping, " "It's her emotional support capybara."