Marketing professor says there's one key secret to landing jobs you apply for
Scott Galloway says it's all about being social.
The key to landing a job through networking, according to a marketing professor.
Finding a new job is a nightmare scenario these days. With most people blindly applying for jobs online and submitting them into the ether, there is no guarantee of hearing a "yes" or "no" answer—and even less probability of actually landing the ones applied for.
But according to Scott Galloway, a marketing professor at New York University's Stern School of Business, there is one key thing that has been proven to help people obtain employment.
"Google puts out a job opening, they get 200 CVs within like eight minutes," Galloway said during an interview on Shane Smith’s Vice News podcast. "They limit it down to the 20 most qualified. Seventy percent of the time, the person they pick is someone who has an internal advocate."
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Galloway explains that it comes down to networking and making connections with people (i.e. being social in and outside the workplace) that ultimately can help you land a job.
"The way you [achieve professional success] as a young person is you go out, you make friends, you drink, and at every possible opportunity, you help that person out," he said. "You want to be placed in rooms of opportunities when you’re not physically there."
Although it may not lead to instant payoff, maintaining strong social connections and continuing to foster relationships before, during, and after your job search can ultimately pay off. Galloway also explained why it works with an example from high school days.
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"The most successful people in high school aren’t the best looking [or] the best athletes, they’re the ones that like other people the most," he said. "The kid who says, 'Hey, you know, great game, Brett,' or 'Wow, way to go on the basketball team, Lisa.' The person who shows the most goodwill and like toward other people is the most popular, successful person in high school.”
Ultimately, being referred to a job by a current employee is a more successful strategy than applying to a role without any connection. Nearly 40 percent of hires actually come from employee referrals, despite only 7 percent of applicants coming from referrals, a study from Jobvite found.
And according to data from Pinpoint ATS (applicant tracking software), candidates that are referred are seven times more likely to be hired than ones applying via job boards.
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How to make connections while job hunting
Galloway has three tips to help you connect with people during your job search:
Tip #1: Be as social as possible
"When you're hunting for a job in general, is to be as social as possible," he said. "Go out. Meet as many people as possible. Have fun. Make as many contacts as possible and let people know that you're looking. Most hiring managers have figured out, interviews are f***ing useless. So it's about reference hiring. To a certain extent, networking and looking for a job is a popularity contest. And how do you become most popular and put yourself in a room of opportunities even when you're not physically in it? You like as many other people as possible, you're as social as possible."
Tip #2: Don't be afraid to ask for help
Galloway also adds that it's important to not let your ego get in the way of asking for help. Reaching out will only help you, and is not a sign of weakness.
Tip #3: Be proactive and disciplined
"Make a list of what you're going to do," he said. "Make a list of this many emails, go on LinkedIn, contact this many people. Success in anything is a small series of disciplined efforts everyday."