Struggling bookstore owner makes heartfelt plea online and within days was flooded with support
Nobody wanted to see the charming bookstore go out of business.

People love their independent bookstores.
Maybe this is just the nerdy bookworm in me, but it feels particularly heartbreaking to see a bookstore struggling. There are few commercial places in this world that hold so much inspiration, knowledge, whimsy and quaintness all rolled into one.
Independent bookstores have their own unique magic on top of that—providing their neighborhoods with a specially curated wonderland available nowhere else in quite the same way. To have that snatched away due to financial hardship is just…devastating.
This was the dire situation that England-based bookstore owner Sapphire Bates found herself in. Her shop, Book Bodega, endured an abysmal winter with very few sales. A photo Bates posted to Twitter on Feb 25 showed the shop completely empty—and on a weekend afternoon, no less.
Book Bodega needed to make £800 ($956) in three days just to pay the bills and keep its doors open. Knowing that wouldn’t happen without some kind of miracle, Bates made one last ditch effort of reaching out online. Little did she know just how many people would rush in to show support.
Using the hashtag #BookTwitter, Bates wrote, “We need your help! I run Book Bodega, an Indy bookshop in Ramsgate. Winter is killing us, it’s soo quiet & we need to make £800 by Tuesday to pay our bills. This is my current view = no customers. Please shop with us and help us stay open!”
#BookTwitter we need your help! I run Book Bodega, an Indy bookshop in Ramsgate. Winter is killing us, it’s soo quiet & we need to make £800 by Tuesday to pay our bills. This is my current view = no customers 🥹. Please shop with us and help us stay open!https://t.co/zeYYTLM7Qz pic.twitter.com/wNuUqjEqML
— Sapphire Bates (@sapphirejbates) February 25, 2023
It wasn't long before the post went viral, spreading like digital wildfire throughout Twitter as people began advocating for Book Bodega.
"Instead of buying books from Amazon, let's buy from an indy book store and keep the economy more local! Here's a book shop that needs support!" one user wrote.
Authors began sharing Bates’ post on their own platforms, along with several other celebrities.
"Your shop looks beautiful! And this post gave me the perfect excuse to order a book from you for my sister," author Hazel Gaynor wrote.
"Good luck! Your shop looks amazing and you all clearly have brilliant taste in books. We need you!" tweeted film producer Paul Fischer, along with a photo showing he had four Book Bodega items in his cart.
"No better time or place to order your next book," added Tim Burgess, lead singer of the rock band The Charlatans.
Adam Kay, author of “Undoctored” and “This is Going to Hurt,” even offered to stop by and do an event.
I’ll come by and do an event for you later this year if that helps? DM me if so.
— Adam Kay (@amateuradam) February 25, 2023
Eventually, one Twitter user named Jamil Qureshi offered to pay the full amount, which Bates was thrilled by but felt was too big an offer.
However, in an interview with Insider, Bates shared that she and Qureshi were able to reach an agreement—Qureshi would donate £1,000 ($1,119), a third of which would go towards a profit for the store and the rest of which would pay for books for customers who can’t afford them, so they can still shop for their favorite titles. Sounds like the ultimate win-win-win, if you ask me.
On Feb 28, Bates announced to Twitter that Mission: Save Book Bodega was a glorious success.
Again, using the hashtag #BookTwitter, Bates wrote, "I just paid our bills that were due thank you SO much for your support, this has given me faith that we can do this."#BookTwitter I just paid our bills that were due 🥹🥹🥹💛💛 thank you SO much for your support, this has given me faith that we can do this 💪🏼 . pic.twitter.com/laYw7zhd2b
— Sapphire Bates (@sapphirejbates) February 28, 2023
For Bates, the lesson of this situation has been two-fold. First, the internet can help people show up for one another in big ways.
"[I] didn't really expect anything to come from it. That was in my head, the best-case scenario—never in a million years would I have guessed it would be seen by 6.1 million people," she told Insider.
Second, she thinks that her miraculous rebound shows just how important it is to support small businesses.
"Please continue to support independents when you can," she said. "They will definitely appreciate it."




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It's a choice.
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All of this will be ours one day. Yay.
Elderly woman with white hair on phone, sharing a story about a dead person her child has never met.
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TV for waking. TV for sleep.
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Mom is totally humiliated after her kindergartner tells the teacher what she does for work
She was clearly mortified.
A mom is embarrassed by her child.
One of the great joys and stresses of parenting is that you never know what will come out of your child’s mouth. When you have young, inquisitive kids, they can say really inappropriate things to people without realizing they were being rude or possibly offensive. TikTok influencer Aurora McCausland (@auroramccausland), known for her DIY cleaning tips, recently told a funny story on the platform about how her son believes she makes a living. The problem was that she heard about it from her child's teacher.
Mom is embarrassed by her child
“The other day, I went and picked my five year old up from school and when I get to his classroom his teacher pulls me inside and says, ‘Hey, today he wanted to tell us about what Mommy does for work and said that Mommy makes videos in her bedroom but only when I'm [he’s] not at home,” McCausland recalled.
Given her body language while telling the story, McCausland was clearly mortified after hearing what her child said to his teacher. It makes it look like she may be posting videos to adult sites while her child is at school, which most people wouldn’t want their son’s teacher to know about.
The good news is that another teacher was there to clarify the young boy's comments by adding, “I think she makes TikTok videos.” The uncomfortable situation was a great invitation to chat with her son about what she does for a living. “So I have to have a conversation with my son about how he tells people what I do for work,” she finished her video.
The funny video went viral, earning over 1.7 million views on TikTok, and inspired many people to share the times when their children had funny ways of explaining their careers. The commenters were a great reminder to parents everywhere that if your child says something embarrassing, it's ok, just about everyone has been through it.
Moms share their most embarrassing moments
A lot of parents spoke up in the comments to show McCausland that she's not the only one to feel embarrassed in front of her child's teacher.
"My son told everyone that we were homeless (because we don’t own our home, we rent)," KBR wrote.
"I work in ortho.. my daughter told her teacher I steal people's knees bc she heard me talking to my husband about a knee replacement," Aingeal wrote.
"My son told a teacher we were living in our car over the summer. Camping. We went camping," Kera wrote.
"In kinder, my son thought Red Bull was alcohol and told his teacher I liked to have beer on the way to school," Ashley wrote.
My niece told her teacher her mom and dad work at the wh*re house. They work at the courthouse," Ellis wrote.
"My husband works as a table games dealer at a casino. Kindergartener, 'Daddy's a Dealer!' We now start every school year clearly stating he works at the casino," CMAC
"My son said we lived in a crack house…There’s a tiny chip in the wall from the doorknob," KNWerner wrote.
"My dad is a hospice chaplain and officiates a lot of funerals. My son and nephew were asked by their preschool teacher if their papa was retired or had a job. They told her his job was to kill people," Tiffyd wrote.
"My son said "my dad left me and I'm all alone" to a random person at the zoo. My husband was just at work," Shelby.
"I am now in my 70s. In my gradeschool, during the McCarthy era, I told my teacher my dad was a communist. He was an economist," Crackerbelly wrote.
"In Kindergarten, my daughter told her teacher that mommy drinks and drives all the time. Coffee. From Starbucks," Jessica wrote.
"Well I once told my kindergarden teacher a man climbs over our fence to visit my mom when her husband is not home... It was a handy man who came to fix gates when they were stuck," Annie wrote.
Ultimately, McCausland’s story is a fun reminder of how children see things through their own unique lens and, with total innocence, can say some of the funniest things. It’s also a great warning to parents everywhere: if you aren’t clear with your kids about what you do for a living, you may be setting yourself up for a very embarrassing misunderstanding. So, even if you think they know what you do ask them as see what they say, you could save yourself from a lot of embarrassment.
This article originally appeared last year and has been updated.