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Science

Starbucks plans to phase out its iconic cup, calling it a 'symbol of throwaway culture'

starbucks cups, starbucks reusable cups
Photo by Sorin Sîrbu on Unsplash

Starbucks disposable cup.

As a millennial born in 1988, it’s hard for me to think about coffee without in turn thinking about Starbucks. Since expanding nationwide in the 1990s, Starbucks has completely changed coffee culture. Some might say for better, others for worse. But a lasting change to say the least.

Even the Starbucks cups are famous. Odds are you’ve seen one in its regular white and green form (if you’re not drinking from one at this very moment, that is) or in a festive shade of red for the holiday season. Either way, it’s instantly recognizable. Or as Starbucks Chief Sustainability Officer Michael Kobori calls it, “ubiquitous.”

But in an interview with CNN Business, Kobori warns that these easily tossed disposable cups are also a “ubiquitous symbol of a throwaway society.”

With Starbucks serving around 6 billion disposable cups per year, he’s not wrong. Though the cups are recyclable, that doesn’t stop them from being thrown into landfills, if not littering the streets directly.

That’s why Kobori shares the company’s new solution: “eliminating the disposable cup” entirely by 2025.


The plan is to make the option of single-use paper or plastic cups much less attractive, similar to their swapping straws for lids with cold drinks. This includes possibly charging a small fee to use disposable cups, while experimenting with discounts and incentives to pull customers to the “green” side.

By the end of 2022, the company plans to allow customers to use their own reusable mugs, something that was temporarily suspended due to COVID-19. This time, however, being environmentally conscious might get you anywhere from 10 to 15 cents. Which any caffeine-aholic knows easily adds up day after day.
starbucksSnow White Coffee GIFGiphy

Starbucks is also considering adopting a borrow-a-mug program, where customers pay a small refundable deposit in exchange for a cup rental.

The company did a two-month beta version of the program in none other than Starbucks’ hometown of Seattle. When customers returned the cup, they not only got their $1 deposit back, they also received 10 rewards points. Though many customers have come to rely on Starbucks for its convenience, the test was positively received. Store Manager Kim Davis noted that both the baristas and customers were on board, saying that “the excitement and engagement was really high.”

There is still one major obstacle: the drive-thru window. Oh, and mobile orders. So make that two obstacles. These are simple conveniences that customers have come to expect from Starbucks. It’s a brilliant move for the business model, but makes the sustainability goal a bit more complicated. Especially considering that more than half of all sales are made by people cruising by in their cars or ordering on the app.

starbucks cupsAnne Hathaway Starbucks GIFGiphy

A few mock-up stores have been set up to test different options. One being obvious: customers simply handing over their reusable cups to the barista at the drive-thru window. Another is to have them drop off their cup at an earlier drive-thru point, so that the drink is ready once they swing around to pay. Plus premaking the drinks to then pour into the reusable cups once the driver pulls up. I can see the potential for mess with that last one, but the point is: Solutions are being tested.

As for the mobile purchases, that seems to be an especially tall order. Venti, even. But Starbucks is nothing if not innovative. On more than one occasion, the company's forward thinking has completely changed the coffee game. It made “single origin” hip, nondairy milk and plant-based food accessible, and folk jazz the official cafe sound. It certainly feels like if any single business entity can guide us as a society toward improved coffee habits, it’s the one repped by the green mermaid.

May her siren song lead us all to a better, more sustainable future.

Bri James and her messy (not dirty) home.

It’s hard to keep your home clean when you have a child, but when you have four, unless you have a live-in maid, it’s completely impossible. There is no dishwasher fast enough to keep up with the dishes in the sink and no magical point where all four children have it together enough to put their toys away.

The problem is that if you take your eyes off the prize and let a day go by without cleaning up, you’re practically drowning in chaos.

TikTok user and stay-at-home mom Bri James (aka @themessymama4) did the unthinkable and let her home go four days without tidying up and shared the incredible mess with everyone on TikTok.


"I know I'm going to get roasted," she says in the clip, "but ... this is what happens when two really lazy adults have four kids and don't clean up after themselves."

The clip shows cutlery on the floor, empty packets everywhere, dishes piled a mile-high in the sink, and clothes and toys strewn everywhere. The house looks like the parents went away on a permanent vacation and left their kids to fend for themselves.

The video was praised by a lot of parents who are tired of seeing mommy influencers with spotless homes and children in matching linen outfits. Finally, there was a mom on TikTok they could relate to.

"I'd MUCH rather see you clean your realistic house than watch another blonde clean an already clean countertop," Meghan Sanders wrote.

TikTokker Its_not_that_serious put things in perfect perspective. "Dude, at the end of the day all of their fingers and toes are attached and feeling safe and loved you’re doing fine. Someday the house will be clean," they wrote.

"Having children is mentally and physically exhausting and you don’t always have the energy to clean every day," Rose added.

But not everyone appreciated Bri's slice of reality. Some people thought that her messiness was borderline neglectful and that she was setting a terrible example for her children.

"Set a good example for your kids. Make them help," carleebocciaa wrote.

"Without children = fine, your choice. With children (especially small ones) = completely unacceptable," ACZOgirly wrote.

Shortly after posting her first video, Bri got to work on the impossible task of cleaning up the entire house. Noticeably absent from the job were her spouse and four children. She appears to clean the entire place by herself.

She showed her cleaning prowess through a series of fast-motion videos.

@themessymama4

my butt does not look flattering in these Walmart lounge pants 🤦🏼‍♀️😅

Finally, at 9:30 p.m., Bri was done with most of the job, although she still had a bit of vacuuming to do and there were still some dishes in the sink. At the end of the job, she was exhausted. But she got the job done and that’s all that matters. It’s OK to let your house fall into disarray from time to time but eventually, you have to take care of business.

@themessymama4

I'm going to bed now. 🤣🥱😴

We’ll give TikTokker Sannon Martin the final word on this story because she hits the nail on the head. “Your home is exactly like mine,” she wrote. “Some days it’s a wreck and some days it looks amazing. That’s life. You’re doing great!”


This article originally appeared on 03.05.22

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