Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs
A pet behaviorist explains why this trend is actually purrfect enrichment.
Cat owners everywhere are shocked to see how much their feline love a simple $2 concrete slab.
If you’ve traipsed through @CatTok over the past few days, you’ve undoubtedly come across various videos of cat parents bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That’s it.
Seriously, folks are going in droves to Home Depot to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:
@shecatcalls PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her 😂 Can anyone else relate? 🤦♀️ Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights #cats #cattok #sillycat #funny #meow ♬ Cute - In Music
@renusdelph I bought concrete slabs for my cats #cat #catsoftiktok #orangecat #orangecatbehavior #catlovers #viralcats #funnycat ♬ original sound - Renus Delph
@mrmilothechonk I should have bought 3 😂 #foryou #foryoupage #cats #catsoftiktok #viral ♬ Almost forgot that this was the whole point - Take my Hand Instrumental - AntonioVivald
The trend seems like it could have been ignited by this orange tabby (named Kurt) below, who loved rolling around on the sidewalk, thus inspiring his owner Abram Engle to see if he'd enjoy a concrete slab just as much. Spoiler alert: he did.
@abrameng Kurt was conking the crete
♬ original sound - Abram Engle
There have been as many theories as to why kitties go gaga for concrete as there are toy mice under the couch (meaning, a lot). But below, pet behaviorist Dr. Annie gives a few of her hunches as to what's driving this phenomeownon…though she adds the caveat that there haven’t yet been any official studies on it. So it's all based on her educated guesses.
@annieknowsanimals why do cats like concrete? 🤔 here are my thoughts on the latest cat enrichment #trend! vc: @aero.mace #catbehavior #catsoftiktok #cat #cats ♬ original sound - Dr. Annie | pet behaviorist
“First, I think cats are enjoying the concrete slab being brought into their homes because they are new and kind of out of place. There’s probably nothing quite like them already in the home environment,” Dr. Annie says.
This might initially sound counterintuitive, since it’s generally accepted that cats thrive on routine. While this may be true, as Dr. Annie has discussed in previous videos, their "predatory and territorial nature” makes them "sensitive to novelty.” When a toy seems static, it no longer mimics actual live prey, and therefore does not stimulate kitty as it would in nature. Same goes for cat beds and scratching posts, as they’re used to exploring and monitoring their environment. When something “new” appears in their territory, they are very motivated to interact with it.
@annieknowsanimals Replying to @joshtmeadows let’s explain why cats are so sensitive to “new” stuff! @Abram Engle ♬ original sound - Dr. Annie | pet behaviorist
Second, Dr. Annie surmises that the concrete’s porous surface makes it really great for holding onto the cat's scent, which is a key factor in marking a kitty's territory. Again, cat’s really like knowing (or in this case, smelling) what’s theirs. In many videos, you can see cat’s actively rubbing their cheek glands on the slab, Dr. Annie notes.
Also, and probably more of a no-brainer, the concrete surface is very, very fun for scratching! And while we all might know that cats enjoy the tactile pleasure of using their claws, having a part of their environment that they have control over is very fulfilling for their mental health.
Lastly, Dr. Annie confirms what many cat parents assumed, which is that temperature plays a huge role in making the concrete slab cat-friendly. Cats like warmth because they have a higher body temperature, and evolved from creatures that live in warmer climates (like topical jungles, African plains, etc.). If they are seeking a way to raise their temperature—especially in air conditioned homes—a concrete slab that’s been soaking up the sun is a great way to do so.
Thank you Dr. Annie for that fascinating deep dive. Those all seem like pretty solid theories. And while we might not ever get actual studies on this, there’s yet another fact that becomes abundantly clear: cat parents will go above and beyond to make their fur babies happy. Even if that means taking on a job in construction for free concrete.
For even more fantastic cat facts, give Dr. Annie a follow on TikTok.
Reddit tried an experiment to curb hate speech. The results are fascinating.
In 2015, Reddit decided to run some of the haters out of town.
Image by Rebecca Eisenberg/Upworthy.
The "homepage of the Internet," known for its wholesale embrace of free debate, banned several of its most notorious forums, including r/coontown, a hub for white supremacist jokes and propaganda, and r/fatpeoplehate, a board on which users heaped abuse on photos of fat people.
Critics accused the site of axing the subreddits for the "wrong" reasons — demonizing unpalatable speech rather than incitement to violence. Others worried the ban would be ineffective. Wouldn't the trolls just spew their hate elsewhere on the site?
Thanks to a group of Georgia Tech researchers, we now have evidence that the ban worked.
Their paper, "You Can’t Stay Here: The Efficacy of Reddit’s 2015 Ban Examined Through Hate Speech," found that not only did banning the forums prompt a large portion of its most dedicated users to leave the site entirely, the redditors who did stay "drastically [decreased] their hate speech usage."
The researchers analyzed over 650 million submissions and comments posted to the site between January and December 2015. After arriving at a definition for "hate speech," which they determined by pulling memes and phrases common to the two shuttered forums, they observed an 80% drop in racist and fat-phobic speech from the users who migrated to other subreddits after the ban. 20-40% of accounts that frequently posted to either r/coontown or r/fatpeoplehate became inactive or were deleted in that same period.
"Through the banning of subreddits which engaged in racism and fat-shaming, Reddit was able to reduce the prevalence of such behavior on the site," the paper's authors concluded.
The researchers have a few theories about why the ban may have worked.
Those who migrated to other subreddits, they speculate, became beholden to existing community norms that restricted their ability to speak hate freely.
Reddit co-founder and executive chairman Alexis Ohanian. Photo by Jerod Harris/Getty Images.
They also cite Reddit's effective removal of copycat forums (r/fatpeoplehate2, r/wedislikefatpeople, etc.) before they could reach critical mass.
Creating secure online spaces is a difficult problem. This new research provides at least one possible solution.
Any attempt to moderate an open web forum, the researchers argue, will inevitably have to balance protecting free expression with the right of people to exist on the internet without fear of abuse. A June Pew research poll found that 1 in 4 black Americans reported having been harassed online because of their race, compared with 3% of white Americans.
"The empirical work in this paper suggests that when narrowly applied to small, specific groups, banning deviant hate groups can work to reduce and contain the behavior," the authors wrote.
For vulnerable people who, like most, are living increasingly online lives, it's a small measure of relief.
Correction 9/13/17: This story was updated to identify Alexis Ohanian as Reddit's co-founder and executive chairman, not CEO.