An entrepreneurial Ph.D candidate sheds light on how technology helps her grow her small business
Pita and David in front of their mobile plant shop
If there is a positive connection between mental health and caring for plants, Lupita Ríos is determined to make it her life’s work to share it with the world.
Ríos owns Dallas-based Pita’s Planters, a small business offering handmade planters, vases, art, bouquet preservation. Her love of vegetation can be traced back to where she spent her childhood—in the jungles of Guatemala—but it wasn’t until Ríos began struggling with panic attacks after college that she realized how healing plants can be.
During a particularly anxious period in her life, the only thing that brought her comfort was a plant she’d inherited from a co-worker. “Every day I would come into work and see some new growth or a new little leaf, and I would just feel so excited … it was like this little seed of light for me during a time when I was not feeling much joy,” said Ríos.
Pita in her plant shop https://www.pitasplanters.com
So she did what made sense: she kept growing plants, eventually learning how to create pots from recycled materials. During the pandemic, she and her husband opened a mobile plant store, which allowed her to share her passion with people in the community. What began as a meditative hobby quickly turned into a booming business, and Ríos, who is also working towards a Ph.D in Neuroscience, found herself overwhelmed with the things that come with being a small business owner (like keeping up with voice messages!).
“I learn as I go,” said Ríos, mentioning that one of the rookie decisions she made as a first-time business owner was to list her cell phone number under the business as the official contact number. “I quickly learned that was not a good idea! I got calls from customers left and right because the business grew so quickly.”
A friend suggested leveraging technology to keep Ríos’ sanity intact. She enrolled in Verizon Small Business Digital Ready, a free online program that offers small businesses nationwide access to over 50 expert courses and grant funding opportunities. The program includes resources created by small business owners for small business owners, covering topics such as marketing, financial planning, social media management, and more. For Ríos, this was the answer to juggling school and business without dropping any balls while the business continues to grow.
Taking control of her mobile plan was the first step in streamlining—and leveling up!—the business. Verizon’s My Biz Plan allowed her select and pay for only what she needed the One Talk App allowed her to reclaim her cell phone for personal use, and Verizon Business Assistant, a GenAI-powered text messaging solution , has been an enormous time-saver. Verizon Business’ 2025 State of Small Business Survey revealed 38% of SMBs are currently using AI–Lupita is one of many using it to help. Instead of spending precious time replying to every DM inquiring about the hours of her shop or troubleshooting a repotted plant’s wilting leaves, business owners like Ríos can set up, customize, and train a virtual assistant to field these questions.
“I didn't even realize I needed this in my life, but Verizon was like, we work with a lot of small businesses and we have a lot of tools that help set your business up so that I can focus on the products, on the marketing, on everything else. And I know that Verizon's got me covered in other ways where I don't have to think about it so much. It is so nice to have someone looking out for you and saying, ‘Yeah, you're busy. We got you covered here. We can take care of this."’
Verizon is committed to reaching one million small businesses with the resources they need to be successful by 2030—with over 450,000 small businesses like Pita’s Planters already using Digital Ready to help their businesses thrive.
Pita and David at their brick and mortar shophttps://www.pitasplanters.com
As for Ríos’ plans for after she receives her doctorate in Neuroscience? She wants to become a professor and continue growing her plant business.“Honestly, there’s nothing quite like having someone walk in who says they’ve never owned a plant before,” said Ríos. “Let me start your plant journey…within a few weeks, you’ll have a jungle in your house.”
Do you own a small business? Verizon offers over $1M in small business grants every year! Complete an application for the Verizon Small Business Digital Readyportal between May 1, 2025, and 11:59 pm PT on June 30, 2025, to be eligible for the application process for a $10,000 grant consideration.
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Reddit tried an experiment to curb hate speech. The results are fascinating.
In 2015, Reddit decided to run some of the haters out of town.
Image by Rebecca Eisenberg/Upworthy.
The "homepage of the Internet," known for its wholesale embrace of free debate, banned several of its most notorious forums, including r/coontown, a hub for white supremacist jokes and propaganda, and r/fatpeoplehate, a board on which users heaped abuse on photos of fat people.
Critics accused the site of axing the subreddits for the "wrong" reasons — demonizing unpalatable speech rather than incitement to violence. Others worried the ban would be ineffective. Wouldn't the trolls just spew their hate elsewhere on the site?
Thanks to a group of Georgia Tech researchers, we now have evidence that the ban worked.
Their paper, "You Can’t Stay Here: The Efficacy of Reddit’s 2015 Ban Examined Through Hate Speech," found that not only did banning the forums prompt a large portion of its most dedicated users to leave the site entirely, the redditors who did stay "drastically [decreased] their hate speech usage."
The researchers analyzed over 650 million submissions and comments posted to the site between January and December 2015. After arriving at a definition for "hate speech," which they determined by pulling memes and phrases common to the two shuttered forums, they observed an 80% drop in racist and fat-phobic speech from the users who migrated to other subreddits after the ban. 20-40% of accounts that frequently posted to either r/coontown or r/fatpeoplehate became inactive or were deleted in that same period.
"Through the banning of subreddits which engaged in racism and fat-shaming, Reddit was able to reduce the prevalence of such behavior on the site," the paper's authors concluded.
The researchers have a few theories about why the ban may have worked.
Those who migrated to other subreddits, they speculate, became beholden to existing community norms that restricted their ability to speak hate freely.
Reddit co-founder and executive chairman Alexis Ohanian. Photo by Jerod Harris/Getty Images.
They also cite Reddit's effective removal of copycat forums (r/fatpeoplehate2, r/wedislikefatpeople, etc.) before they could reach critical mass.
Creating secure online spaces is a difficult problem. This new research provides at least one possible solution.
Any attempt to moderate an open web forum, the researchers argue, will inevitably have to balance protecting free expression with the right of people to exist on the internet without fear of abuse. A June Pew research poll found that 1 in 4 black Americans reported having been harassed online because of their race, compared with 3% of white Americans.
"The empirical work in this paper suggests that when narrowly applied to small, specific groups, banning deviant hate groups can work to reduce and contain the behavior," the authors wrote.
For vulnerable people who, like most, are living increasingly online lives, it's a small measure of relief.
Correction 9/13/17: This story was updated to identify Alexis Ohanian as Reddit's co-founder and executive chairman, not CEO.