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When it comes to viewing cherry blossoms, timing is everything.

Get the timing of your viewing party wrong, and all you'll see in the park are little red buds — or worse, a ground littered with the pink "snow" of fallen petals.

But get it right, and well ... just take a look.


Image by Kazuhiro Nogi/AFP/Getty Images.

Cherry blossoms bloom all over the world every spring.

If you live in Vancouver, Canada, Washington, D.C., or one of these other cities, you can see them right now at the end of March. (Go! Quickly!)

But in Japan, cherry blossoms are an even bigger deal. Their arrival generates national celebration.

The soft pink blooms, called sakura by the Japanese, only live for about 10 days every year. In Tokyo, their annual bloom usually occurs around the end of March, signaling the official start of spring.

Image by Junko Kimura/Getty Images.

Watching sakura blooms — often in the company of good friends and good food — is called hanami. And the Japanese take it very, very seriously.

During the 10- to 14-day period, hundreds of thousands of people flock to parks and gardens to enjoy picnics and gatherings and bask in the brief beauty of these bountiful blossoms.

Image by Junko Kimura/Getty Images.

Some dress up for the occasion.

Image by Yoshikazu Tsuno/AFP/Getty Images.

Others create art in honor of the season.

Sakura is one of the most popular symbols in Japanese culture, immortalized in art, stories, and this festive ice sculpture. Image by Yoshikazu Tsuno/AFP/Getty Images.

The hanami tradition is said to have begun during Japan's Nara period, when aristocrats would pass time in the spring admiring ume (plum) blossoms.

Over time, people began to associate hanami more with sakura blossoms, making springtime offerings to the Shinto spirits within the cherry trees in hopes of a good harvest to come.

These cats aren't part of a traditional offering, unless your religion is Instagram. Image by Junko Kimura/Getty Images.

In later years, Emperor Saga would hold feasts for his imperial court under the sakura blooms, drinking sake and listening to sakura-inspired poetry.

By the start of the Edo period, all levels of Japanese society were celebrating cherry blossom season.

Image by Chris McGrath/Getty Images.

Modern hanami parties don't have to happen during the day. Evening gatherings — when the blossom-laden branches are lit by lanterns or soft candlelight — are also very popular (and pretty magical).

Image by Chris McGrath/Getty Images.

Because even on a rainy evening, sakura blossoms put on a show.

Image by Chris McGrath/Getty Images.

Though, to be fair, it can get a little crowded.

In 2015, a record 19.73 million overseas tourists visited cherry blossom hotspots in at least 18 Japanese cities.

Image by Chris McGrath/Getty Images.

Demand for space is so high, some companies wanting to throw hanami parties might send employees down hours before to reserve a spot.

Image by Chris McGrath/Getty Images.

One of the reasons cherry blossoms draw so much attention in Japanese culture is their natural impermanence.

Like all flowers, cherry blossoms are doomed to wither eventually. In Japanese culture this is seen as a metaphor for the ephemerality of life, an idea embodied in the unique concept of mono no aware.

Image by Koichi Kamoshida/Getty Images.

"Mono no aware" loosely translates to English as "an empathy toward things." It's an acknowledgement that all things in life (even life itself) are temporary.

If this realization makes you sad, that's OK. It is supposed to. Part of mono no aware is acknowledging the soft sadness that comes along with our lives. For the sakura blossoms to bloom, they must also die. It is meant to be a wistful sadness, not an overwhelming one.

Image by Kazuhiro Nogi/AFP/Getty Images.

I like to think of mono no aware, and sakura blossoms in general, as a reminder for all of us to be fully present in life's moments as they happen.

To savor the beautiful, the sad, and the fleeting — as both we and they will eventually float away.

"The cure for / this raucous world ... / late cherry blossoms"17th century Japanese poet Kobayashi Issa

Pop Culture

She bought the perfect wedding dress that went viral on TikTok. It was only $3.75.

Lynch is part of a growing crowd of newlyweds going against the regular wedding tradition of spending loads of money.

Making a priceless memory.

At first glance, one might think that Jillian Lynch wore a traditional (read: expensive) dress to her wedding. After all, it did look glamorous on her. But this 32-year-old bride has a secret superpower: thrifting.

Lynch posted her bargain hunt on TikTok, sharing that she had been perusing thrift shops in Ohio for four days in a row, with the actual ceremony being only a month away. Lynch then displays an elegant ivory-colored Camila Coelho dress. Fitting perfectly, still brand new and with the tags on it, no less.

You can find that exact same dress on Revolve for $220. Lynch bought it for only $3.75.
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Images provided by Pacifico

Making waves in the best way

True

At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17


Being married is like being half of a two-headed monster. It's impossible to avoid regular disagreements when you're bound to another person for the rest of your life. Even the perfect marriage (if there was such a thing) would have its daily frustrations. Funnily enough, most fights aren't caused by big decisions but the simple, day-to-day questions, such as "What do you want for dinner?"; "Are we free Friday night?"; and "What movie do you want to see?"

Here are some hilarious tweets that just about every married couple will understand.

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