To anyone who says social media can’t be a powerful agent of change, I have just one thing to say: I'm #NotBuyingIt.

Check out the huge impact social media has already made in the world of advertising, and take a look at the links below the video to find out how easy it is for you to make a difference with just a click of a button.


The best part is, the campaign was so successful during the 2012 and 2013 Super Bowls that it's been turned into an app, which you can download from iTunes.

Tweet with me during Super Bowl XLVIII using #NotBuyingIt and #MediaWeLike to call out the very worst and best in Super Bowl advertising.

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