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What matters more, looks or money? Here's how men and women really judge dating profiles.

There’s a big difference in how men and women evaluate online dating profiles.

A man and woman look at online dating profiles.

If you are confused by the world of online dating, a new study gives a fascinating look into how heterosexual men and women evaluate profiles. Unfortunately, the results won’t give you hope that people on online dating apps aren’t superficial, but they show a significant difference in how men and women evaluate profiles.

Knowing how people look at you can be very helpful when writing your profile and choosing which photos to use.

The study, published in Archives of Sexual Behavior, used the latest eye-tracking technology to see what men and women focus on when looking at online dating profiles. The researchers took 20 men and women and recorded their movements with an eye-tracking camera while they viewed online dating profiles.


How do men look at online dating profiles?

Unsurprisingly, the study found that men primarily focus on a woman’s facial attractiveness and spend little time considering her occupation or income level. However, if a woman was unattractive, a man focused on her looks if she had a prestigious job or high earning potential.

“We were surprised to see that men increased their visual attention to nominally unattractive women when their (the women’s) jobs were high-status and high-paying,” Amy Lykins, a lead author of the study and an associate professor in clinical psychology at the University of New England in Maine, told PsyPost. “Normally, uninteresting information (i.e., unattractive faces in this case) wouldn’t attract much attention, but they did appear to attract more attention when the woman also had a good, high-paying job.”

online dating, men and women dating, online datingA couple on a date. via Canva

How do women look at online dating profiles?

The women in the study were much more complex than the men regarding how they looked at dating profiles. Women focused more on a man’s attractiveness after considering his income level and occupation. If a man’s profile showed that he has a lower income or a less prestigious job title, women would focus on his looks a bit longer. “Regardless of how attractive the man was (high or low), women spent more time looking at men’s faces when resources were low than high,” said Amy Lykins

Although the researchers were careful not to draw any conclusions from the results of the study, it appears that women are more generous to men with lower earning potential when they are attractive. The attitude is, “Okay, you don’t have much money, but you’re cute, so maybe we’re a match. Meanwhile, men were more generous towards women who weren't that attractive but had higher-paying jobs. The typical male attitude is, “You’re not as cute as I’d like, but you have a good job, so I guess that’ll work."

online dating, men and women dating, online datingA couple on a date. via Canva

Regarding attractiveness, the study found that both men and women paid a lot more attention to the faces of online daters than their bodies. Eighty-three percent of their time was focused on faces, regardless of whether other body parts were shown.

“We expected this,” Lykins told The Huffington Post. “I’ve found this in other eye-tracking studies I’ve conducted, even where people were barely clothed and/or even nude. People are extremely interested in faces ― even as newborns ― and that’s true for both men and women.”

The study also proved another stereotype about online dating: men are more interested in short-term relationships and women are looking for something more long-term.

The researchers found that the significant difference between how men and women look at online dating profiles is noticeable within a short period. “Within the first 10 seconds of viewing an online profile of a potential relationship partner, we can see differences in the prioritization of different types of information,” Lykins explained.

Depending on how rich or attractive you feel, the findings may be disheartening or make you want to sign up for an online dating app. Regardless, it’s good to know what the opposite sex looks for when you put yourself out there. “The findings have real-world implications for how people may want to create online dating profiles using apps such as Tinder,” Lykins told PsyPost.

Would you let your friends create a dating app profile for you?

Dating is really hard. Especially for people over the age of 30. As someone who has been through it, I can attest to it honestly feeling like a full-time job. Dating apps are time consuming—you have to create an enticing profile, choose the best pictures to represent you and make sure your intentions are clear. Usually, you're doing this for more than one dating app at a time. Forget the emotional and time investment it takes to go on the apps and find an actual date. Your thumb will get tired from all the swiping right and left. It's no wonder some people just give up.

Sha Tabb was one such woman. She decided enough was enough and deleted all of her dating apps. But then, her friends stepped in. They took matters into their own hands to find their friend, a former NFL cheerleader who now works as a traffic reporter, a date. And Tabb absolutely let them do it.


"My dating life feels non-existent," Tabb told PEOPLE in an exclusive interview. "For a while, it didn't bother me that I wasn't dating. I was on a couple of apps, I would go out on dates and then the guys would ghost me. I'm like, 'Okay, this isn't working for me. I know it's worked for many other people, but it's just not working for me.' So I took myself off of the apps."

Her friend Jacqui Duran, who had met Tabb about 11 years ago when they worked together, heard about an app called Wingman after reading a story about a woman whose mother used the app to create a profile for her. So, during her birthday dinner, Duran, along with another friend and former co-worker Sheri Ralliford, presented Tabb with the idea of allowing them to take over her dating life. Tabb agreed to let her friends do the heavy lifting of dating for a while.

sha tabb, dating, billboard

Sha Tabb's friends created a dating profile for her through the Wingman app.

Wingman App

In February, the friends created Tabb's profile on Wingman, hoping to find their friend love. Some time later, Wingman CEO Tina Wilson found Tabb's profile and had the team turn it into a 48-foot billboard in Times Square. The billboard was installed on May 3 and will run until June 19. Wilson explained to PEOPLE that Tabb's story "goes to show you can be beautiful inside and out, and a professional cheerleader even, and still struggle to find the right partner."

It is absolutely bonkers to imagine what it must be like to have your dating profile broadcast in Times Square of all places. Tabb is taking it all in stride so far.

"I've done modeling in the past, so I've had my face on things, but normally I'm promoting other things for people or other products. Now, I'm promoting myself," she said.

This is all so amazing, but where did Wingman even come from? The dating app was created by Tina Wilson at a time when she was single and her friends were all pretty much married. A self-professed "cupid," Wilson wanted to put her skills to good use. "The ability to help our friends find someone is a very deep-seated instinct for many, many people and I wanted to create a constructive outlet for that desire," she says on her website.

sha tabb, dating profile, billboard, wingman

Sha Tabb has a profile on Wingman, where her friends are trying to find her a date.

Wingman App

And that's what Wingman is—you put your friends in control of your love life (but only if you trust them of course!). They're completely in control, they write your profile and tell people why they should date you. And then, they get to decide who you end up going out on dates with.

"Wingman lets those that know you best, choose who you should date," according to the company's website. Additionally, the app "aims to bring friends closer and redefine the online dating game" by allowing friends to create profiles rather than the single person themself.

Tabb has no doubts that her friends will choose someone great for her—their friendship is strong enough that she believes they know who she should date. "They're completely being my wing women and my matchmakers," she said.

Here's hoping that her friends find her someone (or multiple someones) who's a perfect match.

Cat-lovers dating app makes Shark Tank debut.

Single feline lovers rejoice! There's now a way to dismantle anti-cat misconceptions and help you find the purr-fect match, all in one dating app. It's a glorious way to celebrate National Cat Day.


Tabby Dates, the "cat person's dating app," is dedicated to "building relationships so cats and cat-lovers can live healthier, longer and more joyous lives together with the humans who love them." While using the app, cat-lovers can not only plan a "cat-focused date," they can also learn about new cat products and treats.

Seriously, I might have to break up with my boyfriend to try this out.


In an interview with the New York Post, co-founders-slash-sisters Leigh and Casey Isaacson revealed that Tabby Dates was born out of the "romantic woes" of poor Casey, whose relationship was cut short due to her having a dog. So the sisters came up with the idea to "cut to the chase with something that really matters most." Leigh added that "pets matter so much more than what a lot of other niche dating apps offer."

Like most online dating apps, you start by creating a profile, where you'd add a picture of yourself and your cat. You'd be able to find someone with or without a cat, but needless to say, anyone on Tabby Dates is pro-kitty. From there you also get deals from pet companies, the scoop on cat-friendly locations and you can RSVP to cat events. Yes, dreams really do come true.

Contemporary dating is difficult. Add to that, finding out your suitor is allergic, or even worse, not a "cat-person" is pretty discouraging. And according to a study posted by The Conversation, the stigma is still out there, as it "suggested that some heterosexual women 'found the men holding cats to be less dateable,' as opposed to men with dogs." That's right, dudes with cats might deal with more pet prejudice than their female counterparts.

Nathan Kehn, pet influencer and brand manager for Tabby Dates, brings up a good argument in favor of feline loyalty in a statement on the dating app's website: "People always give people with cats a bad name. Calling them crazy cat ladies because they are so dedicated to their cats. Honestly, I would love to find someone who is as dedicated in a relationship as cat owners are to their cats."

Something tells me that Nathan has no problems in the dating world, if this picture is any indicator.

Oh, and in case any dog people are feeling left out by reading this article, fear not! The Tabby Dates team have also created a dog-centric dating app called … wait for it … Dig Dates. The knack for puns this group has is just paw-some.

If you, your date or your cat are looking for something fun to do tonight, watch Tabby Dates' debut on ABC's Shark Tank. It's truly a victory for love of all kinds.

'I’m a little person who joined Tinder as a social experiment. It’s been ridiculous.'

The objectification is rampant. The fetishists are persistent. But sometimes, you meet someone nice.

Warning: Some language in this piece is NSFW. Because this is an article about being a woman on Tinder. And, well, ugh. You know.

If you're a woman and a little person on Tinder, there are plenty of people happy to make your acquaintance — on very ... particular terms.

Laura Cooper, a health care worker and aspiring stand-up comedian, has been on Tinder since last spring. She's 4 feet, 2 inches tall, with a desert-dry sense of humor and a hilariously depressing Instagram feed — aptly named "Laura vs. Tinder" — on which she documents her "Groundhog Day"-like adventures on the dating app.


"They don't say the terrible things right off the bat," she says. "It usually takes them a few back-and-forths, and then they’ll tell me they have a fantasy about me."

Laura Cooper. Photo used with permission.

Cooper signed up for Tinder partly out of boredom, partly as a sort of "social experiment."

"Growing up, I was in kind of the nerdy group, and none of us dated, and in college, I didn’t really," she explains.

Though she didn't foreclose the possibility of meeting someone, she held her expectations in check, having heard dozens of horror stories from friends.

Of course, she doesn't speak for all little people, and hers is just one experience. But for better or worse, she's definitely learned a thing or two. All of it interesting — not all of it super great. And yet, some of it mildly (OK, extremely mildly) redeeming.

1. You are a "bucket list" item.

The way Cooper has decided to use Tinder is equal parts admirable and a nightmare worse than the one where robots are eating your dog: She always swipes right to match. She estimates she's matched with over 3,000 people in her hometown of Cincinnati and that roughly 170% of them send messages that are the dating app equivalent of a low, rumbling fart.

"Everyone has fantasized about banging a little person," Cooper says. If it's an exaggeration, it's not much of one, as evidenced by a quick glance at the kinds of messages she receives.

"I was going to make a joke about how my penis would be a significant percentage of your height," wrote one potential suitor, stopping himself before he said the very thing he obviously implied — and also, let's face it, kind of did say — apparently in a heroic act of herculean restraint.

Not every guy who contacts her is such a master of subtlety. "I bet my dicks [sic] half the size of your body," said someone else, very originally.

"Is my cock longer than your arms?" penned another Shakespeare.

Some men are even more ... direct, like the dude who made a bizarre reference to a specific snow removal tool when he told her he wanted, "to get a scoop shovel and tear into [her] sweet midget ass." Others try really cool awesome unique puns, like the wordsmith who said he was "trying to come over for a LITTLE ... or a SHORT period of time." Or the gentleman who posed the brilliant rhetorical question that speaks to the heart-core of every little woman's lived experience: "Riding dick is better, no?"

Cooper finds the barrage of objectifying messages partly funny, partly pathetic. For a group of strange men ostensibly trying to win her interest, she explains, these dudes could not be doing it more wrongly.

"I would caution people from treating other people like inanimate objects. I’m kind of me first and my disability second," Cooper says, "so it’s weird when my disability is all that people see. I think people need to remember that it’s a human on the other side."

2. There is virtually nothing you can say to turn off really persistent fetishists.

For guys who have made it their mission to find a little person, any little person, to have sex with, the specifics of what that might entail don't seem to matter, no matter how bizarre — much to Cooper's endless amusement.

A post shared by Laura (@lauravstinder) on

"One guy asked me what I liked to do for fun, and I said, 'Make nail clipping mosaics and earwax candles.' And he didn’t even blink at that. He was just like, 'Oh, that’s cool,'" she recalls.

Like mosquitoes, indictments of Trump administration officials, and seasons of "The Big Bang Theory," these horny dudes just keep coming.

3. Except for maybe one thing.

While people with disproportionate dwarfism are a large, diverse group who experience the full human range of health outcomes, certain medical problems have a nasty habit of cropping up at the most inopportune times. Many of Cooper's friends have endured surgeries their entire lives. Cooper herself has been lucky — until one day she wasn't.

"My colon exploded," she says.

Cooper needed an emergency procedure that landed her in the hospital for a month. For the most part, she passed the time resting, recuperating, and enjoying the free incapacitating drugs. Until she got bored.

"I logged onto Tinder once when I was in the hospital," she says. "And he asked me how I was doing. I think my response was, 'I'm hooked up to eight bags of IV fluids and I have a huge gash on my stomach, how are you?'"

This, apparently, was a bridge too far for her anonymous admirer's delicate male sensibilities.

"He unmatched."

4. Men aren't immune from the weirdness.

Cooper started her feed with encouragement (and occasional contributions) from her friends who are little people, many of whom have similar dating app stories. And it's not just the women who get bizarre messages.

"Some of the guys get creepy stuff too," she says. While milder than the requests for driveway-clearing-after-a-Nor'easter-style sex and literal dick-measuring messages, "I've always wanted to hook up with a short man" turns out to be the far more polite but no less objectifying female version of same.

And as much as it's purported to be the Obvious Ultimate Fantasy of Every Man™ to be approached by horny, anonymous women on a daily basis, shockingly, it can be a bit of a mood killer when said women view you as "a dwarf-shaped sex toy."

"The guys are like, 'Mmm, no.'" Cooper says.

5. People expect you to be grateful for the attention, and you can get suspended — or even banned — for disabusing them of that notion.

When confronted with a stream of holy-crap-did-he-just-say-that-gah-of-course-he-just-did, Cooper is faced with two choices: She can either slink away meekly into the digital ether and ignore him, or she can use her wicked sense of humor to engage in hand-to-hand combat.

Unsurprisingly, she often chooses the latter.

A post shared by Laura (@lauravstinder) on

Her retorts have a tendency to surprise and confound her hopeful paramours, many of whom, she suspects, run crying to Tinder's invisible referees like a toddler who had his binky swiped. Rejection, it seems, wasn't part of their plan.

"I've been under review like six times," she says. "I log in, and I see that [red] screen, and I’m like, 'Aw, come on!'"

The suspensions can last anywhere from a few days to several weeks. Though she has no way of knowing for sure, Cooper suspects her jousting would be tolerated in a woman of average height, one who they haven't pegged as "desperate."

"It's usually when I turn them down that they unmatch and report me," she says sarcastically. "Because, you know, I’m not allowed to say 'no.'"

Meanwhile, the dudes who report her are allowed to continue bumping around Tinder despite the crude, objectifying, Axe-body-spray-tinged nonsense they vomit.

6. Cooper's experience is both the same shit every woman has to put up with on dating apps — and also completely 100% not.

Photo by Laura Cooper/Tinder.

Reading just a few of Cooper's messages pretty well illustrates the particular joy of navigating Tinder as an out and proud little person. Still, a quick glance at the Instagram account Tinder Nightmares suggests that women of all heights, sizes, religions, colors, and United MileagePlus Premiere statuses are subjected to horrifically gross man-bile on a minute-ly basis. Do people in Cooper's position really have it worse?

For perspective, I managed to track down former Tinder user and non-little person, Michelle D (name abridged to protect her privacy,) a health care worker based abroad. Michelle tells me she "almost never [got] very forward/over-sexualized messages" when she was on the app and regards her Tinder experience as generally "excellent." I showed her Cooper's Instagram feed. Her reaction was about as measured as you might expect:

"Fuuuck."

The messages were a shock. And Michelle says she rarely, if ever, got anything like them. Still, she explains that some of the behavior Cooper experiences in the app simply migrated to her real-life meetings with Tinder matches — often in uncomfortable, occasionally scary, ways.

"I feel that men can sometimes be less respectful because it's a Tinder hookup," Michelle explains. "Like they're more likely to push more outlandish or even risky sex stuff."

In that sense, Cooper's experience is less an aberration than one extreme end of a spectrum. An objectifying, dark-carnival, creepy spectrum.

7. Tinder's not all nightmarish dystopian hellscape — you can actually meet some nice people.

Miraculously, Cooper managed to weed through the pile of sentient phalluses with faces attached to snag a few dates with some actual human men, who, as it turns out, were kinda cool.

Photo by Leon Neal/Getty Images.

"They just had interests and were easy to talk to. And they enjoyed my Tinder posts [on Instagram] too. They both followed me on it." She's also made a few Facebook and Instagram friends through the app. They continue to trade jokes and conversation, none of it about relative body part size or sex acts involving snow shovels.

Cooper especially likes to use Tinder when she travels. For the most part, she says, no matter where she goes, it's the same shit, different city. With one exception.

"Seattle was not bad," she says. "'Cause I think there are smarter people there. People that actually wanted to hang out or [have] real conversations with proper grammar and good spelling. It was refreshing. Like they were very clearly interested in me as a human."

8. But you always wonder what people's true intentions are.

A few positive experiences haven't been quite enough to restore her faith in Tinderkind. These days, Cooper can't help but approach new matches on the app with a certain wariness.

"I think I am going to always wonder if someone secretly has a fetish and just doesn’t say it," she admits. "So even if someone is decent, I tend to think, 'You’re not really decent.'"

The hospital stay was nearly a turning point for Cooper. Hopped up on pain medication and IV fluids, she was "too confused" to swipe in any direction. Yet, as she lay in bed by herself, counting down the hours, she found herself missing Tinder. The game. The trolling. The human connection — even the kind that involves pontificating on the similarities between "ur asshole and a 9-volt battery."

As it turned out, the feeling was mutual.

When she finally got home, she turned on her phone, only to find hundreds of messages waiting for her.

"It was just funny. It was like, 'Oh. They missed me.'"