Recycling can save the planet. We can do it together.
If you live in a major metropolitan area, you’ve probably complained about the fact that “garbage night” means that you’re going to have to spend at least five minutes of walking downstairs, pulling your trash, compost, and recycling bins on the curb, and then debating whether you’ll bring them back in first thing in the…
If you live in a major metropolitan area, you’ve probably complained about the fact that “garbage night” means that you’re going to have to spend at least five minutes of walking downstairs, pulling your trash, compost, and recycling bins on the curb, and then debating whether you’ll bring them back in first thing in the morning or on the way home from work.
Right now, you’re probably thinking about what a bother it might be to have to put your shoes on and leave the comfortable warmth of your living room to ensure that all your trash and recycling is gone in the morning. So here’s something to consider as you pull your slippers on: According to a new study by The Recycling Partnership, easy access to curbside recycling is a privilege a large number of Americans don’t have.
The report, published in early 2020, explains that only half of Americans have the same access to curbside recycling as they do trash. Furthermore, many people who do have access to curbside recycling services don’t use them at all, and those that do are not participating as fully as they could be. On average, that means only 32 percent of what’s recyclable in the U.S. home actually makes its way to the recycling plant. More than 20 million tons of curbside recycling are lost to landfills each year.
How is this a problem? Not to get you down just as you’re being reminded to take the recycling out, but landfill space problem is a real issue in the United States. As more and more garbage gets sent to the local dump, the space to leave it becomes rarer and rarer. Some landfills are already approaching capacity. And, according to the National Institutes of Health, not recycling puts a huge strain on non-renewable resources. When we don’t recycle paper, for instance, more wood needs to be harvested to create fresh new sheets. And when it comes to aluminum, it takes 95 percent more energy to create it from raw materials than it does to reuse recycled metals. And making metal from scrap rather than new ore uses 40 percent less water and creates more than 90 percent less mining waste.
With all that in mind, it’s clear that recycling isn’t just necessary but something we all need to engage in to continue saving the environment. But in order for recycling to thrive and expand (especially to those who don’t have access to curbside recycling), The Recycling Partnership makes clear that everyone from individuals to huge corporations need to step up and do their part to make renewing and reusing a regular and sustainable part of our lives.
“Every day we hear from citizens, communities, policy makers, corporate leaders, and other organizations who all want the same thing – a stronger recycling system,” says The Recycling Partnership’s CEO, Keefe Harrison. “It will take bold public-private partnership and leadership to make lasting improvements. Now is the time for action.”
So how can we all step up to increase our recycling power? (Hey, it’s kind of like being a superhero!) On an organizational level, it’s imperative that we push for greater support of community recycling programs in our communities. And this doesn’t mean that we just put out our bins every week. It means we need to lean on our governments for stronger policies and funding. That we demand corporations provide capital funding and technical assistance, and that recycling becomes not just an environmental but political issue when we’re choosing which elected officials to give our support.
It’s also time that we got more into recycling, too. That means making more of an effort to learn what is and isn’t accepted for recycling in your community (pro-tip: check your community’s recycling webpage) and understanding how the recycling system works so you know how we all play a role in making recycling successful. Maybe it means speaking to your family, friends, and roommates, or your colleagues at work. Maybe it’s leading a recycling initiative at work. One thing’s for certain — recycling can’t succeed without all of us working together.
And here’s what success looks like. If stakeholders from all levels of the chain participate more fully in recycling, The Recycling Partnership’s study found that expanded recycling programs could result in conserving approximately 154 million barrels of oil and reducing gas emissions by 96 million metric tons of carbon dioxide equivalent. What does that look like in terms of impact to the environment? It’s like taking more than 20 million cars off U.S. highways. And just as important: expanded recycling programs could create more than 370,000 full-time jobs, meaning more recycling would make a positive impact on both the environment and the economy.
“The state of the planet’s health demands dedicated and swift action to protect natural resources and abate climate change,” says Harrison.
From Pakistan to Tanzania, the most effective education solutions are community-led. Here’s how local leaders, in partnership with Malala Fund and supported by Pura, are mobilizing entire communities.
When asked to describe what Tanzania smells like, Grace Isekore closes her eyes and breathes in deep. For a moment, she’s somewhere else entirely. Tanzania is a rich tapestry of sights and scents, from the smell of sea mist that permeates the coastline to the earthy cardamom and cloves she cooks with in her kitchen. But when Grace emerges from her reverie, her answer is unexpected.
“Tanzania smells like peace,” she says, her eyes still closed. “I see a beautiful country where we are free to move, free to speak. And there is peace within the community.”
For Grace, that sense of peace isn’t just something she smells; it’s something she works toward every day. As a project coordinator with Pastoral Women’s Council (PWC), a women-led organization that empowers pastoralist communities in northern Tanzania, she has seen firsthand how girls flourish when they have the opportunity to attend school. Like scent, education not only connects girls to their own culture, but also helps broaden their horizons, realizing new possibilities for themselves and others. That transformation reshapes entire communities and ripples outward, with the potential to change countries and transform the world for the better.
Different scents, different approaches, and communities driving change
Spices in Tanzania. Captured by James Roh for Pura
For Grace and others around the world, education is freedom, as well as a pathway to a stronger community. Rooted in that shared belief, Pura, a home fragrance company, was inspired to build on their four-year partnership with Malala Fund to create something truly unique: a fragrance collection that connects people through scent to communities in Tanzania, Nigeria, Pakistan, and Brazil, where barriers to girls’ education are among the highest.
Using ingredients from each region, the new Pura x Malala Fund Collection uses scent to transport people to these regions directly. “Future in Bloom,” for example, invokes Pakistan’s lush valleys through notes of jasmine, cedarwood, and mango; while Tanzania’s fragrance, “Heart on Fire,” evokes the spirit and joyfulness of the girls who live there through cardamom, lemon, and green tea.
The new Collection honors the work Malala Fund does every day, partnering with locally-led organizations in these four countries to ensure every girl can access and complete 12 years of education. Each scent celebrates the joy, tenacity, and courage of the women and girls driving change on the ground, while also augmenting Pura’s annual grant to Malala Fund by donating eight percent of net revenue from the Pura x Malala Fund Collection to Malala Fund directly.
Just as each country’s scent is unique, so too are their needs related to education. But with support from Malala Fund and Pura, local leaders are coming up with creative ways to mobilize entire communities (parents, teachers, elders, and the students themselves, in their pursuit of solutions, understanding that educating girls helps everyone thrive. Here’s how their efforts are creating real, durable impact in Tanzania and Pakistan, and creating a ripple effect that changes the world for the better.
Parent-teacher associations help Maasai girls and their communities in Tanzania problem-solve
A girl’s school in Tanzania. Captured by James Roh for Pura
Northern Tanzania, Grace’s home, is home to pastoralist communities like the Maasai, a nomadic people who have moved with the seasons to nurture the land and care for their livestock for centuries. The nomadic nature of this lifestyle creates significant and unique barriers to girls’ education. Longstanding gender roles have enabled Maasai to survive in the harsh environment and have placed great value on both women and men. Over time, as nomadic life has been threatened by the privatization of land and stationary education models have been implemented, the reality of pastoralist livelihood has shifted and introduced new complexities. Now, the sheer distance to schools is both a practical challenge and one that often comes with danger from the landscape, predators, and potential exposure to assault along the journey. Girls shoulder the responsibility of household chores and there is often cultural pressure around early marriage – both leading to boys’ education being prioritized over girls’.
“There are very, very good [pastoralist] cultural practices, which are passed from generation to generation,” says Janet Kimori, an English teacher at Lekule Girls Secondary School in Longido, Tanzania. But when cultural practices act as educational barriers, “you have to sit down and look for where you are going to assist. As a school, as an individual, the school administration—all of us will chip in and know how we are going to deal with this problem.”
PWC works to ensure girls are able to exercise their right to an education while also preserving pastoralist culture. One successful approach, the organization found, has been the formation of Parent Teacher Associations (PTAs), created with help from Malala Fund. In PTA meetings, students, parents, teachers, elders, and government officials meet, discuss educational barriers, and come up with community-led solutions that preserve and honor their culture while advancing educational outcomes.
PTA meeting in Tanzania. Captured by James Roh for Pura
One recent PTA meeting highlights how these community-led solutions are often the most effective. At Lekule Girls Secondary School, the lack of fresh water forces girls to walk long distances to collect water for the school’s kitchen during the school day, and these long journeys not only disrupt class time but can leave girls vulnerable to sexual assault in isolated areas. Through facilitated discussion, PTA members landed on a solution: installing a borehole to pipe in fresh water to the school. Reliable access to water creates a better learning environment for the girls, but it also benefits the community at large, as local governments are then more likely to invest in health clinics and other community resources nearby.
With a solution in place, the PTA was then able to discuss ideas and map out a course of action. The women would raise money for the cost of the borehole, while the men would recruit workers to dig the hole and lay the pipe. Together, they would ask government officials to match their investment.
The benefits of PTA meetings within the pastoralist communities are undeniable. “The girls are talking and addressing issues in a confident way, and parents feel they are part of the resource team to solve challenges happening at school,” Grace says. One unexpected benefit: The larger cultural impact these PTA meetings have created. Thanks to the success of PTAs within pastoralist communities, the models are now being endorsed on a national level, and schools across Tanzania are starting to use them to solve problems in their own communities. When a community creates opportunities for girls to learn, everyone benefits.
Safe spaces in rural Pakistan help students and their parents connect, then drive change
Safe space for girls meeting in Pakistan. Captured by Insiya Syed.
A continent away in Pakistan, the country’s northernmost region of Gilgit-Baltistan seems like a land untouched by time. The region’s looming mountains, snow-capped peaks, lush valleys and crystalline lakes draw nature lovers and landscape photographers from around the world, but living among this kind of breathtaking scenery has its drawbacks. Schools in the region are few and far between, and the area’s harsh climate often makes roads inaccessible for travel. Poverty and gender-based discrimination are additional obstacles, making school even further out of reach, and girls are affected disproportionately. Going up against these barriers requires a persistent, quiet strength that’s found in the women who live there and reflected in Pakistan’s signature scent.
Saheli Circles are how local leaders in Gilgit-Baltistan are bridging the gap between girls and education. An Urdu term for “female friend,” Saheli Circles are after-school safe spaces where girls explore subjects like art and climate change, while also developing skills that help them manage emotions, set goals, and build positive relationships. Girls study in groups, visit the library, play sports, and tackle filmmaking and photography projects, all designed to develop self confidence and teach the girls how to advocate for issues that matter to them. But the work doesn’t stop there.
“What we’re trying to achieve here will only be impactful if it trickles down to the home environment and the school environment,” says Marvi Sumro, founder and program director of Innovate, Educate, and Inspire Pakistan (IEI), the local organization that developed the Saheli Circles model and partnered with Malala Fund in 2021 to make it a reality. Ever since, Saheli Circles have grown to involve teachers, elders, and parents to encourage relationship building that’s essential for young girls and adolescents. “Our spaces can give mothers and daughters an opportunity to interact a little differently—do an art activity, or have a cup of tea together, or some good conversation,” Marvi says.
The relationship building is what makes the biggest positive impact throughout the community. Recently, one Saheli Circle was able to bring together parents, teachers, and administrators to advocate for better education at their local school, and together they convinced the department of education to hire a science teacher. Another Saheli Circle organized a fund where members of the community can contribute monthly to pay for uniforms, books, and other school expenses for the girls in their village, eliminating those small, hidden costs that are often a barrier to education for many. A third Saheli Circle was able to produce a short film about how gender-based household chores can take away valuable study time from girls, leaving them at a disadvantage. “The girls put the film together and showed it to the mothers, and the response from the mothers was just beautiful,” Marvi says.
Girls smiling in Pakistan. Captured by Insiya Syed.
The education and relationship building that the girls receive in Saheli Circles connects them to larger opportunities and economic freedom that are not possible in their hometown. “For girls in Gilgit-Baltistan, education is extremely important because of the fact that we’re so far away from where the economy is, where the opportunity is. Education becomes this bridge for us, for our girls, to access all the opportunity and economy that exists in [larger cities].”
From rural Tanzania to remote Pakistan, local organizations prove every day that prioritizing girls’ education benefits everyone. Communities that lift up girls are able to secure resources like clean water and well-staffed schools, as well as build stronger relationships.
These outcomes are only possible because of the women and girls who work tirelessly in these regions to overcome barriers and drive progress. The Pura x Malala Fund Collection is a way to honor them, celebrate their achievements, and unite people the world over around a shared belief that education is freedom. Like scent, that belief can build, travel, and has the possibility to transform the world.
Experience the Pura x Malala Fund Collection here, and connect with the stories of real girls leading change across the globe.
Today, it’s more important than ever to protect our planet and conserve our resources. And if you’ve been thinking that you’d like to do more for the earth, you’re not alone. According to a recent survey of 2,000 Americans by The Recycling Partnership, eight out of ten believe that we’re not doing enough to combat…
Today, it’s more important than ever to protect our planet and conserve our resources. And if you’ve been thinking that you’d like to do more for the earth, you’re not alone. According to a recent survey of 2,000 Americans by The Recycling Partnership, eight out of ten believe that we’re not doing enough to combat wastefulness. More than a quarter of these same people said that they’d prefer to spend their money with companies that allow them to make sustainable choices. And nearly 50 percent of people said they wouldn’t shop with a brand that they knew wasn’t working towards protecting the environment, lowering its carbon footprint, and protecting human health as it pushes towards innovation.
If you’re reading this, you’re likely among the many, many Americans who want a brighter, greener future for all. It’s also likely that you already separate your recycling and bring reusable bags with you to the grocery store. So what next? It’s time to think critically about how you can utilize your buying power in a way that benefits not only the planet but the communities that you live and work in.
This is sometimes hard to do. The Recycling Partnership reports that the cost of creating new plastic is at an all time low. Your voice and your buying power can encourage companies to use recycled content and make their products more sustainable. It’s up to us to show companies that while cost is a factor in what we choose to buy, it’s just as important that the products and packages we bring into our homes are reducing stress on the environment.
Looking to up your sustainability game? Then ask yourself three questions when you’re ready to scan your items at the self-checkout line or click “buy” on the cart you’ve lovingly curated from the comfort of your own bedroom:
Is this product reusable, recyclable, or compostable?
Is this product made from recycled content?
Do I know how to make sure this product is recycled or composted?
These questions can’t be applied to all products, of course, but their role is to give you pause before you purchase. Just enough time to decide what effect your buy could have on the planet. Many of your favorite products have admirable sustainability goals, but as you make more and more of these decisions, more of the brands you love will have no choice but to hear your voice and make changes that will help all of us be happier, safer, and sustainably moving towards a better future.
