'SNL' Brilliantly Skewers Sexist Super Bowl Snack Commercials With This Parody Ad

When you think of a sexist Super Bowl ad, you probably think of the over-the-top, highly sexual, objectifying ads that companies like Carls Jr. and GoDaddy often run. But those are just the most obvious culprits.

On "Saturday Night Live," Vanessa Bayer and host J.K. Simmons took aim at the slightly more subtle sexism of game-day snack commercials.

Namely, the idea that women in commercials love nothing more than making snacks for their husbands and their husband's friends who are watching the game.


Of course, there's nothing wrong with enjoying making snacks for everyone, but it's the way these ads like to portray women that's outdated.

It's like the people behind these ads think women have nothing better to do than serve microwaved snacks to their husbands.

(Divorce him. Divorce him nowwwwww.)

And even if women did want to watch the game, advertisers seem to think football is too complicated for most women to follow.

But will she understand what a quarter is?!?! Everyone knows women can't do math!

SNL's parody of these ads features a product called the "Super Bowl Activity Pack (For Women!)" that gives all the wives trapped in their kitchens in Super Bowl commercials something to do in between feeding their hungry guys.

"For women!"

You know, I wouldn't put it past some companies to actually create a product like this. Because according to most advertisers, ALL MEN love football and ALL WOMEN can't watch it because it's too hard for their tiny brains to handle. As though there's no such thing as a woman who likes football and a man who couldn't care less.

These ads want you to think that all women prefer staying in the kitchen.

And it's totally OK if you genuinely enjoy being on snack duty, but it's so rare that we see anything other than that in these ads, and that's a problem.


I swear I've heard almost this exact bit of dialogue in a commercial before.

And, of course, despite preparing all the delicious food, women aren't supposed to eat much of it.

Because that wouldn't be ladylike. Not to mention, it might make them fat. And fat women have no place in commercials, especially Super Bowl commercials, unless they're advertising how to lose weight. At least, that's the message advertisers love to send. I'm rolling my eyes so hard you can probably hear it.

These ads aren't very kind to men, either. Men are often portrayed as being annoyed and frustrated with their clueless wives.

Because in a loving and healthy relationship, you never want your significant other to share in the activities you enjoy. Right? How weird is that!?


Isn't it kind of insulting to men for ads to imply that men need women to microwave a snack for them? I'm pretty sure most men can handle something that simple. If only advertisers had that much confidence in them.

Of course, this isn't a real ad. It's just a parody.

But keep your eyes open while you're watching commercials during any sports game, and you'll start to see these tropes being used over and over again.

What can you do to change the way advertisers sell products?

If you're on Twitter, use the hashtag #NotBuyingIt to tweet at advertisers who are using sexist and outdated gender roles to sell products. The campaign has been successful at getting advertisers to change their ways, and the more people who speak up, the sooner we'll get ads that are fairer to people of all genders.

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Courtesy of Macy's

In many ways, 18-year-old Idaho native, Hank Cazier, is like any other teenager you've met. He loves chocolate, pop music, and playing games with his family. He has lofty dreams of modeling for a major clothing company one day. But one thing that sets him apart may also jeopardize his future is his recent battle against a brain tumor.

Cazier was diagnosed in 2015. When he had surgery to remove the tumor, he received trauma to his brain and lost some of his motor functionality. He's been in physical, occupational, and speech therapy ever since. The experience impacted Cazier's confidence and self-esteem, so he's been looking for a way to build himself back up again.

"I wanted to do something that helped me look forward to the future," he says.

Enter Make-A-Wish, a nonprofit organization that grants wishes for children battling critical illnesses, providing them a chance to make the impossible possible. The organization partnered with Macy's to raise awareness and help make those wishes a reality. The hope is that the "wish effect" will improve their quality of life and empower them with the strength they need to overcome these illnesses and look towards the future. That was a particularly big deal for Cazier, who had been feeling like so many of his wishes weren't going to be possible because of his critical illness.

"In the beginning, it was hard to accept that it would be improbable for me to accomplish my previous goals because my illness took away so many of my physical abilities," says Cazier. His wish of becoming a model also seemed out of reach.

But Macy's and Make-A-Wish didn't see it like that. Once they learned about Cazier's wish, they knew he had to make it come true by inviting him to be part of the magical Macy's holiday shoot in New York.

Courtesy of Macy's

Make-A-Wish can't fulfill children's wishes without the generosity of donors and partners like Macy's. In fact, since 2003, Macy's has given more than $122 million to Make-A-Wish and impacted the lives of more than 2.9 million people.

Cazier's wish experience was beyond what he could've imagined, and it filled him with so much joy and confidence. "It is like waking up and discovering that you have super powers. It feels amazing!" he exclaims.

One of the best parts about the day for him was the kindness everyone who helped make it happen showed him.

"The employees of Macy's and Make-A-Wish made me feel welcome, warm, and cared for," he says. "I am truly grateful that even though they were busy doing their jobs, they were able to show kindness and compassion towards me in all of the little details."

He also got to spend part of the shoot outdoors, which, as someone who loves climbing, hiking, and scuba-diving but has trouble doing those activities now, was very welcome.

Courtesy of Macy's

Overall, Cazier feels he grew a lot during his modeling wish and is now emboldened to work towards a better quality of life. "I want to acquire skills that help me continue to improve in these circumstances," he says.

You can change the lives of more kids like Cazier just by writing a letter to Santa and dropping it in the big red letterbox at Macy's (you can also write and submit one online). For every letter received before Dec. 24, 2019, Macy's will donate $1 to Make-A-Wish, up to $1 million. By writing a letter to Santa, you can help a child replace fear with confidence, sadness with joy, and anxiety with hope.

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