More

'SNL' Brilliantly Skewers Sexist Super Bowl Snack Commercials With This Parody Ad

When you think of a sexist Super Bowl ad, you probably think of the over-the-top, highly sexual, objectifying ads that companies like Carls Jr. and GoDaddy often run. But those are just the most obvious culprits.

'SNL' Brilliantly Skewers Sexist Super Bowl Snack Commercials With This Parody Ad

On "Saturday Night Live," Vanessa Bayer and host J.K. Simmons took aim at the slightly more subtle sexism of game-day snack commercials.

Namely, the idea that women in commercials love nothing more than making snacks for their husbands and their husband's friends who are watching the game.


Of course, there's nothing wrong with enjoying making snacks for everyone, but it's the way these ads like to portray women that's outdated.

It's like the people behind these ads think women have nothing better to do than serve microwaved snacks to their husbands.

(Divorce him. Divorce him nowwwwww.)

And even if women did want to watch the game, advertisers seem to think football is too complicated for most women to follow.

But will she understand what a quarter is?!?! Everyone knows women can't do math!

SNL's parody of these ads features a product called the "Super Bowl Activity Pack (For Women!)" that gives all the wives trapped in their kitchens in Super Bowl commercials something to do in between feeding their hungry guys.

"For women!"

You know, I wouldn't put it past some companies to actually create a product like this. Because according to most advertisers, ALL MEN love football and ALL WOMEN can't watch it because it's too hard for their tiny brains to handle. As though there's no such thing as a woman who likes football and a man who couldn't care less.

These ads want you to think that all women prefer staying in the kitchen.

And it's totally OK if you genuinely enjoy being on snack duty, but it's so rare that we see anything other than that in these ads, and that's a problem.


I swear I've heard almost this exact bit of dialogue in a commercial before.

And, of course, despite preparing all the delicious food, women aren't supposed to eat much of it.

Because that wouldn't be ladylike. Not to mention, it might make them fat. And fat women have no place in commercials, especially Super Bowl commercials, unless they're advertising how to lose weight. At least, that's the message advertisers love to send. I'm rolling my eyes so hard you can probably hear it.

These ads aren't very kind to men, either. Men are often portrayed as being annoyed and frustrated with their clueless wives.

Because in a loving and healthy relationship, you never want your significant other to share in the activities you enjoy. Right? How weird is that!?


Isn't it kind of insulting to men for ads to imply that men need women to microwave a snack for them? I'm pretty sure most men can handle something that simple. If only advertisers had that much confidence in them.

Of course, this isn't a real ad. It's just a parody.

But keep your eyes open while you're watching commercials during any sports game, and you'll start to see these tropes being used over and over again.

What can you do to change the way advertisers sell products?

If you're on Twitter, use the hashtag #NotBuyingIt to tweet at advertisers who are using sexist and outdated gender roles to sell products. The campaign has been successful at getting advertisers to change their ways, and the more people who speak up, the sooner we'll get ads that are fairer to people of all genders.

Courtesy of FIELDTRIP
True

The COVID-19 pandemic has disproportionately affected diverse communities due largely in part to social factors such as inadequate access to housing, income, dietary options, education and employment — all of which have been shown to affect people's physical health.

Recognizing that inequity, Harlem-based chef JJ Johnson sought out to help his community maximize its health during the pandemic — one grain at a time.

Johnson manages FIELDTRIP, a health-focused restaurant that strives to bring people together through the celebration of rice, a grain found in cuisines of countless cultures.

"It was very important for me to show the world that places like Harlem want access to more health-conscious foods," Johnson said. "The people who live in Harlem should have the option to eat fresh, locally farmed and delicious food that other communities have access to."

Lack of education and access to those healthy food options is a primary driver of why 31% of adults in Harlem are struggling with obesity — the highest rate of any neighborhood in New York City and 7% higher than the average adult obesity rate across the five boroughs.

Obesity increases risk for heart disease or diabetes, which in turn leaves Harlem's residents — who are 76% Black or LatinX — at heightened risk for complications with COVID-19.

Keep Reading Show less

Eight months into the coronavirus pandemic, many of us are feeling the weight of it growing heavier and heavier. We miss normal life. We miss our friends. We miss travel. We miss not having to mentally measure six feet everywhere we go.

Maybe that's what was on Edmund O'Leary's mind when he tweeted on Friday. Or maybe he had some personal issues or challenges he was dealing with. After all, it's not like people didn't struggle pre-COVID. Now, we just have the added stress of a pandemic on top of our normal mental and emotional upheavals.

Whatever it was, Edmund decided to reach out to Twitter and share what he was feeling.

"I am not ok," he wrote. "Feeling rock bottom. Please take a few seconds to say hello if you see this tweet. Thank you."

O'Leary didn't have a huge Twitter following, but somehow his tweet started getting around quickly. Response after response started flowing in from all over the world, even from some famous folks. Thousands of people seemed to resonate with Edmund's sweet and honest call for help and rallied to send him support and good cheer.

Keep Reading Show less
Photo by Tim Mossholder on Unsplash
True

Glenda moved to Houston from Ohio just before the pandemic hit. She didn't know that COVID-19-related delays would make it difficult to get her Texas driver's license and apply for unemployment benefits. She quickly found herself in an impossible situation — stranded in a strange place without money for food, gas, or a job to provide what she needed.

Alone, hungry, and scared, Glenda dialed 2-1-1 for help. The person on the other end of the line directed her to the Houston-based nonprofit Bread of Life, founded by St. John's United Methodist pastors Rudy and Juanita Rasmus.

For nearly 30 years, Bread of Life has been at the forefront of HIV/AIDS prevention, eliminating food insecurity, providing permanent housing to formerly homeless individuals and disaster relief.

Glenda sat in her car for 20 minutes outside of the building, trying to muster up the courage to get out and ask for help. She'd never been in this situation before, and she was terrified.

When she finally got out, she encountered Eva Thibaudeau, who happened to be walking down the street at the exact same time. Thibaudeau is the CEO of Temenos CDC, a nonprofit multi-unit housing development also founded by the Rasmuses, with a mission to serve Midtown Houston's homeless population.

Keep Reading Show less

The subject of late-term abortions has been brought up repeatedly during this election season, with President Trump making the outrageous claim that Democrats are in favor of executing babies.

This message grossly misrepresents what late-term abortion actually is, as well as what pro-choice advocates are actually "in favor of." No one is in favor of someone having a specific medical procedure—that would require being involved in someone's individual medical care—but rather they are in favor of keeping the government out of decisions about specific medical procedures.

Pete Buttigieg, who has become a media surrogate for the Biden campaign—and quite an effective one at that—addressed this issue in a Fox News town hall when he was on the campaign trail himself. When Chris Wallace asked him directly about late-term abortions, Buttigieg answered Wallace's questions is the best way possible.

"Do you believe, at any point in pregnancy, whether it's at six weeks or eight weeks or 24 weeks or whenever, that there should be any limit on a woman's right to have an abortion?" Wallace asked.

Keep Reading Show less

When it comes to the topic of race, we all have questions. And sometimes, it honestly can be embarrassing to ask perfectly well-intentioned questions lest someone accuse you of being ignorant, or worse, racist, for simply admitting you don't know the answer.

America has a complicated history with race. For as long as we've been a country, our culture, politics and commerce have been structured in a way to deny our nation's past crimes, minimize the structural and systemic racism that still exists and make the entire discussion one that most people would rather simply not have.

For example, have you ever wondered what's really behind the term Black Pride? Is it an uplifting phrase for the Black community or a divisive term? Most people instinctively put the term "White Pride" in a negative context. Is there such a thing as non-racist, racial pride for white people? And while we're at it, what about Asian people, Native Americans, and so on?

Yes, a lot of people raise these questions with bad intent. But if you've ever genuinely wanted an answer, either for yourself or so that you best know how to handle the question when talking to someone with racist views, writer/director Michael McWhorter put together a short, simple and irrefutable video clip explaining why "White Pride" isn't a real thing, why "Black Pride" is and all the little details in between.


Keep Reading Show less