How Some Tweets Sparked A Movement That Launched An App That Might Just End Sexism In Advertising

To anyone who says social media can’t be a powerful agent of change, I have just one thing to say: I'm #NotBuyingIt.

Check out the huge impact social media has already made in the world of advertising, and take a look at the links below the video to find out how easy it is for you to make a difference with just a click of a button.


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The best part is, the campaign was so successful during the 2012 and 2013 Super Bowls that it's been turned into an app, which you can download from iTunes.

Tweet with me during Super Bowl XLVIII using #NotBuyingIt and #MediaWeLike to call out the very worst and best in Super Bowl advertising.

Photo courtesy of Capital One
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Growing up in Virginia, Dominique Meeks Gombe idolized her family physician — a young Black woman who inspired Meeks Gombe to pursue her passion for chemistry.

While Meeks Gombe began her career working in an environmental chemistry lab, after observing multiple inefficient processes in and around the lab, she took the initiative to teach herself to code in order to automate and streamline those issues.

That sparked her love for coding and imminent career shift. Now a software engineer at Capital One, Meeks Gombe wants to be a similar role model to her childhood mentor and encourage girls to pursue any career they desire.

"I'm so passionate about technology because that's where the world is going," Meeks Gombe said. "All of today's problems will be solved using technology. So it's very important for me, as a Black woman, to be at the proverbial table with my unique perspective."

Since 2019, she and her fellow Capital One associates have partnered with the Capital One Coders program and Girls For A Change to teach coding fundamentals to middle school girls.

The nonprofit's mission is aimed at empowering Black girls in Central Virginia. The organization focuses on designing, leading, funding and implementing social change projects that tackle issues girls face in their own neighborhoods.

Girls For a Change is one of many local nonprofits that receive support from the Capital One Impact Initiative, which strives to close gaps in equity while helping people gain better access to economic and social opportunities. The initial $200 million, five-year national commitment aims to support growth in underserved communities as well as advance socioeconomic mobility.

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Photo by Gaelle Marcel on Unsplash

As it turns out, underdog stories can have cats as the main character.

Purrington Cat Lounge, where "adoptable cats roam freely and await your visit" and patrons can pay a small entry fee for the chance to sip coffee alongside feline friends, boasted legendary adoption rates since its conception in January 2015.


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