+
This mobile company is changing wireless for GOOD - here is how
Via T-Mobile

Project 10 Million

True

The holiday season is a great time to spread kindness to loved ones and strangers alike. That’s not just common sense, it’s science. Research suggests that people are happier when they can see their generosity making a positive impact on someone else. You don’t need to give a huge amount, either: even donating a few dollars produces a “warm glow” for the giver and helps out a person in need.

When it comes to mobilizing communities to spread kindness to one another, T-Mobile doesn’t just talk about making the world a more joyous, equitable place—they deliver when it matters most.

“We don’t wait for change, we make it,” said Brigitta Witt, T-Mobile's vice president of social impact and sustainability. “T-Mobile makes that change by focusing our efforts on three key areas. We strive to close the digital divide; promote diversity, equity, and inclusion inside and outside our walls; and build a more sustainable future.”

As we look ahead to 2022 and beyond, Witt noted that the challenges facing people and the planet cannot be solved by one company, sector, or country. But acknowledging this interconnectedness doesn’t preclude the company from giving big and taking bold steps to create a connected world where everyone can thrive.

T-Mobile's inaugural 2020 Corporate Responsibility Report details their full scope of ESG initiatives, from post-disaster aid in Puerto Rico to climate risk mitigation to programs that invest in youth entrepreneurship like the Changemaker Challenge. Here are some of the highlights that set them apart:

Bridging the Digital Divide

To ensure everyone can participate in our increasingly digital world and the 5G economy, T-Mobile launched Project 10Million, a $10.7 billion campaign to give fast, reliable internet to 10 million student households in underserved communities.

Via T-Mobile

Through this initiative, T-Mobile partners with districts like California’s 35,000-student Oakland Unified School District (OUSD) to ensure students have equitable access to the tools they need to excel in school. As one of the most diverse in the country, one-third of OUSD’s students are learning English for the first time, and almost 9 out of 10 low-income students in its K–12 schools lack home internet connections.

“This left a huge disparity between those prepared with the tools for meaningful remote learning and those without,” Witt explained.

T-Mobile and #OaklandUndivided worked together with OUSD to give hotspots and wireless devices to students. With the help of Project 10Million, Witt said OUSD improved its student connectivity rate from 12% to 98%.

OUSD is just one of the thousands of school districts T-Mobile hopes Project 10Million will reach with free or highly subsidized data plans to Bridge the Digital Divide. As of September 2021, they have connected more than 3 million K–12 students across the country.

Equity In Action

The widespread outrage surrounding the murders of unarmed Black people and subsequent protests for racial and economic justice compelled T-Mobile to use its platform and voice to drive action and expand its existing diversity and inclusion commitments. This meant rethinking Equity In Action across its entire business.

Witt noted that in response to the murder of George Floyd last year, both T-Mobile and their employees (through a matching program), donated to the NAACP’s Legal Defense Fund for a total of $550,000. Additionally, as part of a $25 million commitment that had previously been made to drive their broad diversity and inclusion work, they immediately donated to five organizations: NUL, NAN, NAACP, Rainbow PUSH Coalition, and NCBCP for a total of $1.25 million.

The donations to nationally-known organizations are just one prong of T-Mobile’s Equity In Action commitments.

Via T-Mobile

In addition to the investments they’ve already made, the company has also established new programs for their employees, customers, and communities. Their NextTech Diversity Program provides career training and placement for thousands of underrepresented candidates to take on roles as 5G network technicians, while their Lead Magenta Next program creates more opportunities for previously untapped talent and strengthens their recruiting pipeline. Witt added they also recently launched a company-wide training called One Team, Together Learning Journey, which will take all employees through an expansive multi-year experience to help them form more inclusive habits in the workplace.

Mobilize for a Thriving Planet

Witt noted that meeting these social responsibility goals isn’t possible if we don’t have a healthy, thriving planet that’s resilient in the face of a changing climate. The company is on track to meet their goal of sourcing 100% renewable energy for their total electricity usage by the end of 2021. That goal, set back in 2018 with the RE100 pledge, was an industry first.

Via T-Mobile

“We take responsibility for our environmental footprint by putting a stake in the ground to go green to preserve our planet for future generations, while also setting an example that others can follow to do the same,” Witt said.

As part of its effort to Mobilize for a Thriving Planet, T-Mobile is also keen on reducing atmospheric carbon. They set two carbon reduction targets grounded in the Science-Based Targets Initiative (SBTi), and they’re “future-proofing” network infrastructure against the effects of climate change.

How you can help

T-Mobile is making thoughtful, meaningful investments towards its social responsibility goals, but they know engaging their communities is the best way to reach those in need.

Due to the pandemic, many are unable to afford holiday gifts for their families this year. You may be one of those people, or you may know someone who is struggling.

That’s why this December the company is partnering with Pay Away the LayAway, “an amazing organization working to make a difference for families in need by paying off their layaway balances that include gifts for their children, such as games, toys, books, backpacks, clothes, and coats,” Witt explained. “We understand how much of a financial strain the pandemic has put on families.”

T-Mobile is rallying employees and the general public to raise up to $1 million for this cause, and there’s still time to get in on the action. From now through December 14, everyone can join in donating to Pay Away the LayAway. T-Mobile is asking people to retweet the #TMobileGivesBack post to trigger a $5 donation to Pay Away the LayAway.

“Because of the way we’ve set up this campaign, one-click or tweet will help make the difference for a family this holiday season. It’s so easy! And when we all work together, we can make a bigger impact,” Witt said.

This article originally appeared on 04.15.19


On May 28, 2014, 13-year-old Athena Orchard of Leicester, England, died of bone cancer. The disease began as a tumor in her head and eventually spread to her spine and left shoulder. After her passing, Athena's parents and six siblings were completely devastated. In the days following her death, her father, Dean, had the difficult task of going through her belongings. But the spirits of the entire Orchard family got a huge boost when he uncovered a secret message written by Athena on the backside of a full-length mirror.

Keep ReadingShow less
Health

A child’s mental health concerns shouldn’t be publicized no matter who their parents are

Even politicians' children deserve privacy during a mental health crisis.

A child's mental health concerns shouldn't be publicized.

Editor's Note: If you are having thoughts about taking your own life, or know of anyone who is in need of help, the 988 Suicide & Crisis Lifeline is a United States-based suicide prevention network of over 200+ crisis centers that provides 24/7 service via a toll-free hotline with the number 9-8-8. It is available to anyone in suicidal crisis or emotional distress.


It's an unspoken rule that children of politicians should be off limits when it comes to public figure status. Kids deserve the ability to simply be kids without the media picking them apart. We saw this during Obama's presidency when people from both ends of the political spectrum come out to defend Malia and Sasha Obama's privacy and again when a reporter made a remark about Barron Trump.

This is even more important when we are talking about a child's mental health, so seeing detailed reports about Ted Cruz's 14-year-old child's private mental health crisis was offputting, to say it kindly. It feels icky for me to even put the senator's name in this article because it feels like adding to this child's exposure.

When a child is struggling with mental health concerns, the instinct should be to cocoon them in safety, not to highlight the details or speculate on the cause. Ever since the news broke about this child's mental health, social media has been abuzz, mostly attacking the parents and speculating if the child is a member of the LGBTQ community.

Keep ReadingShow less
Joy

His aunt died on Thanksgiving and his 'rap' about how the family handled it is hilarious

The 95-year-old's 'bold, creative decision' to die on Thanksgiving when the whole family was at her house led to this chaotic masterpiece.

A viral video tells a wild, oddly hilarious tale of a guy's aunt dying on Thanksgiving.

A loved one dying on a holiday isn't normally something to laugh about, but there are exceptions to every rule. This video is one of them.

TikTok user Darien (@dairy.n) shared a story about his family's Thanksgiving Day that is so gloriously bizarre and delightfully real, it's hard not to laugh, despite the fact that it's about his aunt dying. The fact that he tells the tale in the style of a "One thing about me" rap is extra hilarious, and judging by the comments of some of the 6.7 million people who've watched it, it's struck people's funny bones.

Dark humor? A little bit. But his aunt was 95 and she died of natural causes, which helps the hilarity feel not quite so inappropriate. She also apparently had a fabulous sense of humor that she used to cope with her own difficulties throughout her life, so the video is more like a fitting tribute than a what-the-heck storytelling.

Keep ReadingShow less
Gen Ishihara/Facebook

"AI art isn't cute."

Odds are you’ve probably seen those Lensa AI avatars floating around social media. You know, the app that turns even the most basic of selfies into fantasy art masterpieces? I wouldn’t be surprised if you have your own series of images filling up your photo bank right now. Who wouldn’t want to see themselves looking like a badass video game character or magical fairy alien?

While getting these images might seem like a bit of innocent, inexpensive fun, many are unaware that it comes at a heavy price to real digital artists whose work has been copied to make it happen. A now-viral Facebook and Instagram post, made by a couple of digital illustrators, explains how.

Keep ReadingShow less