Members of 'forgotten' Gen X are sharing what it was like growing up in the coolest generation
via New Wave Tag Game / Twitter

Sandwiched between the much larger Baby Boomer and Millennial generations, Gen X is often left out of the intergenerational conversation. However, given the fact that Gen Xers are best known for shrugging off most things with a "whatever," most of us probably don't mind.

(Editor's Note: This article is written by a card-carrying member of Gen X, born in 1977.)

People born between 1965 and 1980 have a unique perspective on life because they bridge the divide between the old world of analog and the digital revolution.

We're the last generation that knows how to use a rotary phone and the first that dated people by meeting them on American Online. And we remember a world where there were actually music videos on MTV.

Gen Xers also grew up during a distinct period in history. We're the first generation in America who feared they wouldn't do as well as their parents. The AIDS epidemic made sex and relationships serious, life-or-death topics and we grew up during one of the most violent eras in American history.

We are also known as the "least parented generation in history." Many of us were born during the divorce boom of the '70s and '80s, a time when both parents worked, but there weren't as many daycare resources. So, a lot of Gen Xers were latchkey kids who came home to empty houses and took care of themselves.

Gen X also grew up during an incredible time for entertainment. We saw the first "Star Wars" trilogy, "E.T.: The Extra-Terrestrial," and the "Indiana Jones" films on the big screen or at drive-ins, not on Netflix. We also got to grow up during the greatest era of pop stars being entertained by the likes of Prince, Madonna, and Michael Jackson.

So, if you're a member of Gen X, you know there's a lot to feel nostalgic about.

Twitter user New Wave Tag Game, gave people born into the "forgotten generation" an excuse to share what it was like #GrowingUpGenX by starting the hashtag on Twitter.

The technology was much different.

Everything for us was Swatch-styled.

Music was "free" but it wasn't on Spotify.

Let's just say that school was really different.

We've done pretty well at raising ourselves.

Does Amazon have an international food court? Didn't think so.

Life as a kid was a lot different.

Admit it, Gen X grew up with much better music than Millenials or Gen Y. Boomers are the only generation that may have had it better.

Gen X may be the coolest generation because we've side-stepped the Boomer/Millenial conflict with style.

This guy sums up what it was like to grow up Gen X best.

Images provided by Pacifico

Making waves in the best way


At last, summer is here. And for many people, that means it's time for heading to the beach and maybe even catching some waves. Surfing is a quintessential summertime activity for those who live in coastal communities—it’s not only really fun and challenging, it’s also a great way to celebrate Mother Nature’s beauty. Even after a wipeout, the cool water mixed with warm sunshine offers a certain kind of euphoria. Or, you know, just hanging back on the sand is plenty fun too. Simply being outdoors near the ocean is its own reward.

pacifico quiksilver beach cleanupLet’s protect the places where outdoor adventure happensAll photos provided by Pacifico

However, it's well known that our beautiful beaches are suffering the consequences of overcrowding, pollution and littering. What was once a way of playing in nature is now slowly destroying it. And of course, this affects beachgoers everywhere. The sad truth is—without taking action to preserve all the natural joys the earth provides, we will eventually lose them.

But there is hope. Two popular brands that both have roots in surf culture have teamed up to help make trips to the beach a more sustainable pastime. The best part? You don’t have to know how to hang ten in order to participate.

Pacifico®, a pilsner-style lager originally brought to the U.S. by surfers, and Quiksilver, an iconic apparel company loved by both surfers and beach goers alike, have created a brand-new range of clothing and accessories with sustainability in mind.

Take a look below. These threads are great for all kinds of fun in the sun, without compromising the environment.

pacifico quicksilver beach cleanupsReady to make some waves

The collection launches on July 5 and includes tees and woven shirts, boardshorts, hats, flip-flops and a special beach towel and tote bag. The unique collaboration features the vibrant, colorful designs that are the hallmark of Quiksilver combined with Pacifico elements, created to make a positive impact.

Each item has been thoughtfully curated to minimize an environmental footprint and protect the outdoors. The hats, for example, are made from NetPlus® by Bureo®, a raw material created from South American recycled fishing nets. Additionally, the board shorts are made from recycled plastic bottles, and tees are made with 100% organic cotton. Pretty rad stuff, to put it in surfer lingo.

The prices on these pieces are equally rad, ranging from $28 flip-flops to $60 boardshorts.

In keeping with the sustainable ethos and protecting the places we play, Pacifico and Quiksilver will celebrate the products’ launch by hosting two beach cleanups. The first is on July 5 at Sunset Point in Malibu, California, from 4-5:30pm, and the second is on July 9th at Deerfield Beach in Florida from 8:30 – 10:30am.

pacifico quicksilver clothing lineCleaning up and looking good while doing it

Theses beach cleanups are open to anyone over the age of 21 who’s ready to have some fun while taking care of nature’s playground.

Those who can’t make it to the beach (bummer, dude) don’t have to miss out on all the fun. The new collection will be available on July 5th at www.quiksilver.com/mens-collab-pacifico. And even if you don’t surf, never plan to surf, have no desire to even be near a surfboard, rest assured, the apparel is still cool. Plus sustainable choices are always good fashion.

Our planet provides us with an endless supply of beauty and adventure. But without more mindful actions from humanity, its natural wonders will eventually diminish. Fortunately Pacifico and Quiksilver are making it easier than ever for people to enjoy the great outdoors without jeopardizing it. That’s a wave worth riding.

This article originally appeared on 09.06.17

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