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wedding

"I now pronounce you, in debt. You may kiss the bride."

In 1964, Paul McCartney of the Beatles famously sang, “I don’t care too much for money, money can’t buy me love.” While Mr. McCartney’s sentiments were definitely a major foreshadowing of the hippie, free-love movement that was to come in the ‘60s, it appears as though he was also onto a big truth that wouldn’t be proven for another 50 years.

Seven years ago, researchers Hugo M. Mialon and Andrew Francis-Tan from Emory University embarked on the first study to determine whether spending a lot on a wedding or engagement ring meant a marriage would succeed or fail.

The pair wanted to see if the wedding industry was being honest when it came to claims that the more money a couple spends, the more likely they are to stay together.

“The wedding industry has consistently sought to link wedding spending with long-lasting marriages. This paper is the first to examine this relationship statistically,” the researchers wrote.

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