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No, your phone isn’t ‘listening’ to you — but it’s probably tracking you

No, your phone isn’t ‘listening’ to you — but it’s probably tracking you
Mozilla
True
Firefox

When I found out I was pregnant in October 2018, I had planned to keep the news a secret from family for a little while — but my phone seemed to have other ideas.

Within just a few hours of finding out the news, I was being bombarded with ads for baby gear, baby clothes and diapers on Facebook, Instagram and pretty much any other site I visited — be it my phone or on my computer.

Good thing my family wasn't looking over my shoulder while I was on my phone or my secret would have been ruined.

I'm certainly not alone in feeling like online ads can read your mind.

When I started asking around, it seemed like everyone had their own similar story: Brian Kelleher told me that when he and his wife met, they started getting ads for wedding rings and bridal shops within just a few weeks. Tech blogger Snezhina Piskov told me that she started getting ads for pocket projectors after discussing them in Messenger with her colleagues. Meanwhile Lauren Foley, a writer, told me she started getting ads for Happy Socks after seeing one of their shops when she got off the bus one day.

When online advertising seems to know us this well, it begs the question: are our phones listening to us?


Mozilla

"There is a common myth that companies like Facebook are using the microphone on your device to passively listen to all your conversations," says Marshall Erwin, Senior Director of Trust and Security at Mozilla and cybersecurity expert who worked for Congress during the Snowden disclosures in 2013. "This isn't the case."

However, your phone — just like your computer — is collecting your personal data.

It's collecting this data with cookies and other web trackers embedded in the sites you visit, with the data you provide freely when you create social media profiles, use apps or buy things online, with your location data, and with your device ID.

"Your phone is the most complete surveillance device invented by mankind," says Bruce Schneier, adjunct lecturer in public policy at the Harvard Kennedy School and renowned security technologist. "It knows where you live, it knows where you work, it knows when you wake up and when you go to sleep. It knows who you sleep with. It knows you better than your spouse."

"Surveillance is the business model of the internet," he adds.

For example, Schneier tells me, "the fact that we are talking is recorded somewhere and we actually don't know which of our cell phone companies is selling that data. We don't know which apps on our phone are grabbing that data and using it."

Pretty much everything we do on our computers or our phones — which, remember, are mini-computers we carry around all day — produces personal data.

Our data is often then bought, sold, and correlated against other data to create a profile of who we are. That profile is in turn targeted in a variety of ways.

For example, internet advertisers, Erwin explains, can use it "to anticipate and target ads related to what you are thinking and talking about, without actually having to listen to your conversations."

For example, a shoe manufacturer could use your data to target you simply because you're in your 30s and you seem interested in sports. But they might also target you because you googled running trails or you recently visited a running hobbyist website. Meanwhile, a politician might use it to target you because you are white and live in a battle-ground state.

It's easy to use (or misuse) your data.

Mozilla

"Data is what powers a lot of misinformation because it is easier to influence people with malicious messages if those messages are highly targeted towards susceptible groups or populations," explains Erwin.

He continues, "Our data can be misused in discriminatory advertising, where job or housing ads are targeted to only certain racial groups, in violation of people's basic rights."

Personal data can also be targeted by malicious actors, especially when the apps on our phone aren't secure. For example, the app TikTok had vulnerabilities that allowed hackers to manipulate and retrieve user personal information.

So what can you do to protect yourself?

Well, the bad news is that there's no way to fully protect your data.

"Your data isn't under your control," says Schneier, "Your email is held by Google, your photos are held by someone else, your files are on some company's hard drive and your financial purchases are held by credit card companies. Your data is not yours anymore."

"That's the baseline," he continues. "There's largely nothing you can do about it."

But you can take steps to limit the collection of your data.

1. Turn on your privacy controls.

"A lot of tech companies provide ways for people to enhance their privacy and to decrease the amount of data collected about them," explains Erwin. "These privacy settings are often off by default, however, and need users to turn them on."

2. Use a browser that turns those privacy protections by default.

Mozilla protects users' data by turning on privacy features by default in the Firefox browser.

"For example, our Enhanced Tracking Protection feature prevents third parties from tracking you and building a profile of your activity from the websites you visit," says Erwin. "And our DNS over HTTPS (DoH) feature protects that same data from people spying in the middle of the network, encrypting DNS traffic and ensuring it is only disclosed to parties with strong privacy practices."

3. Use private browsing.

Private browsing — or incognito mode — allow you to browse the web without saving your browsing history. How? They automatically clear cookies and your cache, making it a little harder to track you and target you with ads.

If you use Firefox, you can also use enhanced tracking protection, which blocks a number of trackers before they're even placed on your device in the first place.

4. Avoid public WiFi.

Public wifi networks are less secure and it's easier for your data to be hacked.

5. Use a VPN.

The Mozilla VPN is available on Windows and Android devices and it will help keep you safe online by protecting your data, IP address and location. It also encrypts your activity and communications.

6. Adjust your phone settings

Watch this video for tips on how to do that:

Data Detox: Smartphones | Firefoxwww.youtube.com

True


Life can be bleak, so we’re going to be celebrating the small joys while we can—whether that’s asweet snack that boosts your mood (courtesy of our friends atAll In), or a spontaneous moment between strangers that's so joyful it restores your faith in the algorithm (even if only for a second). These momentary mood boosters are everywhere you look—you just have to be able to find them underneath all the noise. And that’s where we come in.

Consider this weekly web series your cheat sheet to the best of the Internet—not just random memes to make you laugh, but examples of people truly finding something extraordinary in the mundane. Each Friday we'll be delivering five pieces of media that allow you to stop for a second, take a breath, and feel just a little bit brighter among the daily stress. (Think of us as your chronically online bestie who knows exactly how to make you smile, exactly when you need it the most.)

Ready to smile? Here we go.

1. The best travel buddy surprise 

@tarareynolds03

Surprising Grandson with going on vacation with him.

♬ original sound - Tara Leanne Reynolds
This sweet grandson thought he was just heading out on vacation—until he spotted a very familiar face at the airport. The moment he sees Grandma standing there, his jaw literally drops. He sets his backpack down and then runs straight into her arms for the biggest hug. "Oh my God! You're coming with us to Jamaica, right?!" he asks her, already smiling from ear to ear. It's the kind of unscripted joy that makes you want to call your own grandma to say hi—and other TikTokers are having all the feels in the comments section: "This brought me to tears," says user KE. "I would kill to go on another vacation with my grandma again. She passed in February. Take so many pictures!"

2. Saying 'thank you' to a very special teacher 

Last week, we shared a question on Upworthy’s Instagram that sparked an outpouring of heartfelt responses:
“If you could say thank you to one person right now, who would it be, and why?”

For Kate Delisle, a teacher in North Andover, Massachusetts, the answer came instantly: her longtime colleague and teaching assistant, Jeanne Donovan.

“Jeanne has been by my side for seventeen years,” Kate shared. “Next year, we’ll have to split our program — and we won’t be working together anymore.” In her message, Kate described Jeanne as more than just a coworker. She’s supportive, empathetic, and “my right arm — someone who lights up every room she enters. I’m privileged to know her and consider her family.”

To celebrate that incredible bond, our friends at All In recently paid a surprise visit to Kate and Jeanne at their school — letting Jeanne know just how deeply appreciated she is by her colleagues and students alike. And get this: Jeanne is *so* beloved that Kate's parents, kids, sister, and husband all came to the surprise to honor her alongside everyone else. A true tear-jerker and a must-watch.

3. The proudest big brother

@caylaleighbrown This is the original video, He also said it looks like Mike Wazowski after we got done crying LOL #fyp #infertility #infertilityjourney #twins #twinpregnancy #ultrasound #pregnancyafterinfertility #pregnancyannouncement #twinannouncement #twinsies #twinmom ♬ original sound - Cayla Brown ✨ WDW

Grab your tissues for this one. After eight long years of hoping for another baby, TikTok user Cayla Lee Brown surprises her stepson Caleb with a sonogram photo—and his reaction is nothing short of beautiful. When Caleb realizes not only that he's going to be a big brother but that twin siblings are on the way, his eyes well up and he whispers "We're having twins?!" Cue the heart explosion. In a follow-up video, Cayla shares something that makes this news extra special: Caleb isn't actually her biological child, and although she considers Caleb her son she wasn't sure she'd be able to have biological children at all. "[Caleb] was my gift and I was blessed with two more," she explains. This video is the best reminder that love makes a family, and sometimes the best surprises take a little time.

4. Overly excited dogs 

@puppylovestoplay6 Part23: When they hear a word they like#dog#funny#funnyanimals#funnypets#animals #dogsofttiktok #pet #foryou #longervideos#foryou#fyp #funnyvideo ♬ original sound - Puppylovestoplay

This feel-good compilation is basically a highlight reel of dogs at their happiest: realizing they’re about to go on a walk. From excited tail wags to full-body zoomies, every pup in this video gives a masterclass in unfiltered enthusiasm. One especially clever owner even uses sign language to say “walk,” just to see if their dog picks up on it—and spoiler: the reaction is still pure chaos (the joyful kind). These dogs just know, and they are ready (read: unhinged.) Truly a reminder that the simplest things—in this case, some fresh air and a little adventure—are what spark the most joy.

5.Bunny ASMR

@megancottone The way she munched down the carrot ribbon #bunnies ♬ Married Life (From "Up") - Gina Luciani

If you've had a stressful day, allow this floofy little friend to press the reset button on your brain. TikTok creator @megancottone gives us a full 60 seconds of bunny bliss: one ridiculously adorable rabbit, some deliciously crunchy snacks, and the kind of soft background music that makes your heart rate drop in the best way. The gentle munching noises? Therapeutic. The fuzzy face and floppy ears? Instant joy. It’s like nature’s version of white noise—but cuter. Honestly, someone get this bunny a wellness podcast deal.

For even more “extra”-ordinary moments, come find us on social media (@upworthy) or on upworthy.com!

For scrumptious snacks that add an extra boost of joy to your day, be sure to check out All In.

Pop Culture

25 long-forgotten everyday items that only your grandparents would recognize

We're not talking rotary phones. These legit feel like they're from another world.

Get ready to go full throttle down memory lane.

Time passes and things change, not just in the broad collective strokes of how we approach health, family, love, and work, but even in how we navigate day-to-day life. Especially when it comes to convenience. Objects that seemed cutting edge back in the day now seem like arduous relics. Seriously, can you imagine going back to a time when Alexa didn’t play your morning jams and read off our to-do list for the day? No thank you!

On that note, someone recently asked, "What were some everyday objects from your youth or your parents/grandparents’ youth that an adult today wouldn’t know about?” Elaborating further, they added, “I’m not talking about a rotary telephone or the milk man coming by the door. I’m talking about ubiquitous things no one can even remember.”

While answers varied, one prevailing theme was the amount of effort required by so many of these everyday objects. And yet, that was their charm—forcing folks to be a bit more in the moment. Similarly, just the way some things were made to last longer, have better quality, etc. is a stark contrast to the mass production single-use mentality we have now. Even still, I think some of these items we’re more than glad to be rid of (see # 3)

Without further ado, here are some of those long gone objects:

1. "Mascara that came in a little box, like eyeshadow. There was also a little brush that came with it."


2. "Cream rinse. After shampooing, you'd put a capful of cream rinse in a glass of water and pour the whole thing over your hair to detangle. That was before we had conditioners."

- YouTubewww.youtube.com

3. "Belted maxi pads."
@sunnyperiod low key want to get my hands on a vintage sanitary belt 👀 #periodtok #blackhistorymonth #pads #marykenner ♬ original sound - Sunny

“Don't forget the incinerettes on the ladies room wall to burn those suckers. That was free at least,” someone added.

4. "Sardine cans that came with a key to open them."

- YouTubewww.youtube.com

5. "TVs or radios that you had to wait for them to 'warm up' for a few seconds before they worked. And who remembers color bars'? When the station would just show colored bars for a minute to give you time to adjust the color on your set?"
6. "A booklet to keep S&H Green Stamps or Blue Chip Stamps."

- YouTubeyoutube.com

7. “Clamp-on steel kids’ roller skates.”

roller skates, vintage, old, metal, steel, Remember these?i.ebayimg.com

8. "Imagine, if you will, a world where you drive into a gas station, and a man in uniform comes out and asks what octane you want. Then, he proceeds to open the hood and check your oil level and radiator fluid. After, he washes ALL the car windows, takes your money, and thanks you for stopping by."

- YouTubewww.youtube.com

9. "The first time Catholic girls were allowed to wear 'stockings' was during their Confirmation. It was a rite of passage, and mine was in 1968. The stockings were scratchy, thigh-high things held up by these weird garter belts with rubbery clips."

- YouTubewww.youtube.com

10. "Paregoric. It was given to us kids who had diarrhea. It was opium! You won't see that in medicine cabinets anymore."
11. "Darning needles and darning yarn. In the 1960s (more or less), it was still worthwhile to darn socks. But by the 1980s, socks were cheap enough that darning was mostly a thing of the past. Maybe it's just me, though. Does anyone still darn socks?"

- YouTubewww.youtube.com

12. "A mangle ironing machine."

- YouTubewww.youtube.com

13."Mercury oral thermometers. Had a fever? Your thermometer was made of glass and filled with mercury. Yes, that mercury. The temperature would lock in, so you'd have to shake the thermometer before using it. Every now and again, one would drop and shatter, so you'd have a few drops of liquid mercury to play with! What kid doesn't want to play with mercury? I wish I were kidding. Fun times!"
14. "The little plastic piece you put in the hole on a 45 record that would make it fit and play on the record player."

- YouTubewww.youtube.com

15. "A tabletop clamp-on meat grinder."
16. "Colored toilet paper."

gen x, boomer, vintage items, vintage makeup, vintage clothes, history, cool history, fun history, ask reddit, ask old peopleAn example of vintage colored toilet paper. preview.redd.it

17. "My grandmother had a telephone desk, similar to a school desk. It had a chair and a small table where the large, heavy rotary desk phone sat, and on the side was a wire rack for the directory and Yellow Pages."

gen x, boomer, vintage items, vintage makeup, vintage clothes, history, cool history, fun history, ask reddit, ask old peopleThis could still be useful. i.ebayimg.com

18. "McDonald's french fries used to be cooked in beef tallow. The taste was phenomenally good and nothing like the bland ones of today."

- YouTubewww.youtube.com

19. "Crank handles to start tractors. There were no push buttons back then."

- YouTubewww.youtube.com

20. "Toothpaste came in a can! It looked like a 1930s-era whiskey flask and contained pumice powder and flavoring. You'd open the lid, wet your toothbrush, rub it in the powder, and brush your teeth. Then, you'd just repeat the processes as needed."
@jasminechiswell Swatching 100 years of TOOTHPASTE!! 😲Ommgggg why do they still smell like that?!!! 😳 Also what happened to the 30s 😳😲
♬ original sound - Jasmine Chiswell
21.“The little triangle window on a car we called the 'windbreaker'--you had to open that so you could put your window down while driving so there wasn't as much noise. A/C was not standard. Also, curb indicators on cars.”

- YouTubewww.youtube.com

22.“Pantyhose in eggs.”

(This is in reference to the distinctive plastic egg-shaped container in which L'eggs pantyhose were sold.)

- YouTubewww.youtube.com

23. “One thing that was often seen back in my youth and for a year I also had them but I haven't seen for a couple of decades are metal heel plates (also known as ‘taps’) to prevent boot and shoe heels from wearing down.
@elliot_duprey Quick lil tip and how-to! And no, they dont actually make the “tap” sound. Also, cobblers have benches. #mensfashion #fashiontiktok #tipsandtricks #fashionhacks #cobbler #secondhand ♬ Storytelling - Adriel
24. “Hershey's chocolate bars used to come in foil. Peeling it off was satisfying.”

- YouTubewww.youtube.com

Last but not least…

25. “Jelly-jar drinking glasses with cartoon characters on them.”

gen x, boomer, vintage items, vintage makeup, vintage clothes, history, cool history, fun history, ask reddit, ask old peopleThese need to come back. i.etsystatic.com

This article originally appeared in April
Canva Photos

A viral TikTok argues that women don't want to give up the joy of their own personal peace and freedom for anyone.

There's been a lot of discourse on the state of modern dating and a lot of theories on why it seems harder than ever for people to find connection with romantic partners. Could it be that the achievement and education gaps between men and women are altering the dynamics? Have social media and dating apps broken our brains and hearts? Do we all have unrealistic expectations and unlimited options, leading to never feeling satisfied with anything or anyone?

Those are all intriguing options, but an alternate theory has recently arisen that's quickly gaining steam: Maybe being single isn't as lonely as we think. Maybe being single is actually freaking awesome.

A guy on TikTok who goes by Get To the Point Bro shared a hilarious monologue on why women who have been single for a long time "don't want to date anymore." Women say he absolutely nailed it.

the office, andy bernard, dating, relationships, dating advice, single, romance, loveThe Frenchman's monologue was absolutely spot onGiphy

At first, it might seem like he's poking fun, either at single women or at the men who can't seem to win them over. But not so! What he's done is perfectly captured the joy many people find in being single and, frankly, able to do whatever the hell they want.

"Some women have been single for so long they don't date anymore, they grant you access to their peaceful little empire like a reluctant queen handing you a visitor's badge," he says. "You text her good morning and she's already annoyed, like 'Why are you disturbing the sacred silence of my personal growth journey?'"

He goes on, "Bro she's been sleeping diagonally in her bed for three years, she's not giving up that territory because you opened the door and paid for coffee."

"You plan a cute date, she's thinking 'That sounds nice but also I could stay home, deep clean my apartment, do a 12 steps skincare routine, order sushi and not have to listen to a man breathe.'"

"You try to check in emotionally, 'How are you feeling?' She's feeling fantastic because you're not here."

"You're not competing with other guys. There are no other guys. You're competing with her weighted blanket, her peace, her cat named Chairman Meow, and the simple joy of not having to share her fries."

These are just a few of the best lines from the nearly 2-minute rant, all delivered in the most amazing French accent you can imagine. Please, enjoy:


@gettothepointbro

DATING A GIRL WHO IS USED TO BE ALONE CAN BE VERY HARD .

The best thing about the video is the discussion in the comments. Women want to know how this man got access to this top-secret information. The rant is so eerily, frighteningly accurate that women are convinced this French guy is living in their heads. That, or someone's secretly leaking intel.

"dammit. somebody call a meeting of the council. he knows too much."

"I dont often offer this compliment to the male species but you explained it better than I ever could."

"Alright, who’s told him this info??? So exposed right now"

"The joy of sleeping diagonally across my bed cannot be fully explained."

"This is the most accurate profiling I’ve ever heard. You absolutely ailed it."

Clearly, we've tapped into a real phenomenon here.

@gettothepointbro

CAN YOU RELATE LADIES ? THAT’S WHY WE LOVE YOU ❤️

The truth is that many people—both men and women—are disillusioned with the sad state of the dating scene these days. App burnout is a real thing, and meeting new people in real life is a ton of work. So, it's no surprise that more and more people are just choosing to stay single and enjoy all the perks that come along with it. This is a stark change, especially for women.

According to FiveThirtyEight, "Women were also more likely than men to say that they weren’t dating because they have other priorities right now." Priorities like travel, career, friendship, and even just self-care—all things that wind up taking a backseat when people get involved in relationships. It wasn't too long ago that women of a certain age that were still single were called "spinsters," but that word has lost a significant amount of power. This new generation of women aren't embarrassed or ashamed to be single; they're loving it for exactly all the reasons this video describes.

This article originally appeared in April.

A photo collage from the movie Ferris Bueller's Day Off.

It's really interesting what nearly 35 years does to the lens of perspective. When my friend invited me to join her family for their once-a-month movie night, she asked which John Hughes movie she should show her 14-year-old twins. The answer was obvious. It had to be something fun, school-related, and iconic. Ferris Bueller's Day Off seemed to be the perfect choice as we Gen X-ers loved it when we were exactly their age in 1986.

The fraternal twins (one boy, one girl) sat down on a rare early Saturday evening when neither had dance practice or a sleepover. We gathered in our comfy clothes, popped some popcorn, and hit "rent now."

They were excited by the opening scene, where an adorable Matthew Broderick (doesn't matter what generation one is, he transcends them all) is pretending to be sick in bed with worrying parents. His sister Jeanie is suspicious and exhausted by his antics, but Ferris prevails. He then proceeds to give a brilliant monologue about eating life up and living in the moment. His now-famous line, Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it,” is still plastered in quote books and on Bumble profiles.

The twins seemed inspired, and one of them actually teared up in the first five minutes.

The opening scene from Ferris Bueller's Day Off.www.youtube.com, Paramount Pictures, Film Studies Fundamntals

Spoilers ahead: the movie is pretty simple. Ferris is a super cool high school kid with a beautiful girlfriend, Sloane, played by Mia Sara. His best friend is a depressed hypochondriac named Cameron, who is played to perfection by Alan Ruck. Ferris skips school a lot (nine times!) and grabs each day by the neck. There are themes of Hedonism, Nihilism, and Taoism, but neither of the twins mentioned that.

The first thing both kids DID bring up (after being delighted by the shower monologue) was how privileged the characters were. Affluent Chicago suburbs, after all, was the setting John Hughes knew best. They also noted, as many have over the years, that Ferris seemed rather selfish and insensitive to what others in his life wanted and needed.

Ferris Bueller, 80s movies, Gen X, Gen ZA Ferris Buellers Day Off Film GIFGiphy Paramount Pictures

There have been many conversations over the years about Cameron being the true hero of the film. He has a story arc, unlike Ferris, that is unwavering. He's sad, but pushes through it and even gets the guts up to stand up to his father after a Ferrari incident.

In fact, there was a theory that Ferris was a figment of Cameron's imagination—a Fight Club scenario, if you will. Robert Vaux writes on CBR, "The theory holds that the entire day is a fantasy taking place in Cameron's head while he lies sick in bed. His sickness actually supports the theory: once Ferris comes over, it vanishes, and Cameron plunges energetically, if reluctantly, into the events of the day. According to the theory, it's because there are no events of the day. He's still sick at home, and the whole thing is a daydream."

cameron, ferris bueller's day off, 80s movies, john hughes, gen x, gen zCameron GIF in Ferris Buellers Day Off 80SGiphy, Paramount Pictures

I fully expected the twins to have similar thoughts. If not the Fight Club part, at least the idea that Cameron was the true protagonist. But what they (both of them) said instead was shocking. "No," the daughter told me. "I mean, I liked Ferris and I loved Cameron. But it's Jeanie who's the hero here."

Jeanie, the sister mentioned earlier, was played with pure rage by Jennifer Grey. She spends most of the movie attempting to narc on Ferris rather than enjoying her own beautiful day. She is angry and determined until…she meets a "bad boy" at the county jail, played complete with bloodshot eyes by Charlie Sheen.

Taken aback, their mom pushed back. "Jeanie, the sister? Why?"

The son answers, "She just changes the most. She starts out, like, having it in for Ferris. Really, having it in for EVERYONE. And then she just like figures it out." The daughter adds, "Yeah, in the end she was rooting for Ferris. She came the farthest from where she started and she's the one who kinda saved him."

Jennifer Grey meets Charlie Sheen in Ferris Bueller's Day Off.www.youtube.com, Paramount Pictures, Tvoldy23

Gobsmacked, I turned to Reddit for more answers. In the subreddit r/movies, someone recently posted, "Something I noticed about Ferris Bueller's Day Off." They then proceed to drive the Cameron theory forward. "At the start of the film, Cameron is in bed sickly and not really confident in himself, but as the movie progresses, he starts to get more confidence, and by the end, he gains the courage to stand up to his father."

A Redditor replies with this thoughtful answer: "I've heard it called a flat character arc when the protagonist doesn't change but is instead the catalyst for those around them to change. It's hard to pull off but is often the most satisfying kind of character. Ted Lasso (especially in season one) is a good example."

Others echo that idea, offering up characters like Forrest Gump and The Dude from The Big Lebowski. They stayed exactly the same while the world or others in their lives changed around them. It's described on a YouTube clip as "The moment you realize the main character is not actually the main character."

The movie Ferris Bueller's Day Off is dissected. www.youtube.com, Paramount Pictures, CinemaStix

This would give credence to the twins' opinion. But I'd never heard anyone choose Jeanie before, and they weren't swayed by Grey's performance in Dirty Dancing because they haven't seen it yet. When pressed one more time, their answer didn't change. "No doubt, it's the sister. She should have a spinoff." Their mom was so proud and we all totally agree.

People with dementia can roam freely in a dementia village.

Living with dementia is not easy, nor is living with someone living with dementia. No matter how much caregivers may want to keep a loved one with dementia in their home, it's not always feasible. But moving them into a traditional care facility isn't always ideal, either.

That's where a "dementia village" comes in as an alternative. Instead of trying to fit a person with dementia into a living situation that either isn't designed for them or is overly focused on their limitations, a dementia village is an environment designed specifically to help people with severe dementia feel safe and free and live as normal a life as possible.

dementia, dementia care, alzheimer's disease, dementia village, memory carePeople with dementia tend to remember distant memories and forget recent ones.Photo credit: Canva

The Hogeweyk was the world's first dementia village, founded in 2009. Since then, the idea has been replicated in dozens of locations all over the world. The concept is quite simple: A full, self-contained neighborhood where people with dementia can walk around freely without fear of getting lost, where everyone from shopkeepers to restaurant servers to salon workers are trained in dementia care, and where people who are losing their memory to dementia diseases are treated as people who still have aspirations.

Eloy van Hal, one of the founders of the Hogeweyk, explained to Vox how the guiding principle of the village is "normalcy." Traditional nursing homes keep all residents under one roof, and they are subject to whatever program the institution provides for them. In the Hogeweyk, people live in small groups of six or seven in apartments with furnishings like they'd have at home. Distinct landmarks in the public space help residents know where they are, and putting a theater, grocery store, barber shop, etc. in separate buildings encourage movement through the neighborhood.

"It's about choice, choice, choice, where you want to be during the whole day and with whom," said van Hal. The idea is to balance safe design with controlled risk, allowing for as much of a normal life as possible.

- YouTubewww.youtube.com

The one downside to the village concept, of course, is cost. Without adequate funding assistance from governments, living in a dementia village can be prohibitively expensive.

Does it really make a difference for residents, though? Has it been proven that outcomes are better than traditional care models? With dozens of villages now being used around the world, research is ongoing but the data from the Hogeweyk is promising. People in the comments of Vox's by Design video shared how such facilities have been life-changing for their loved ones and how traditional care doesn't always meet the needs of people with dementia.

"My grandmother had dementia and when her caretaker who was my grandfather (her husband) passed unexpectedly we had to scramble to get her into a memory care facility in the US. The first place she was in temporarily was so sad, I could see her spirit drain but after about a year we were able to get her into a "village" and the quality of life difference is nothing short of ASTOUNDING! She could function in a way that was familiar and comfortable to her and not be in a foreign hospital setting. The abrupt change from a home where they are familiar, to a clinical setting must be very disorienting and upsetting to these people. That side of my family had mental health issues and memory loss starts early, so I know it will happen to me to some extent and I only hope I can have people take care of me as well as in this Hogeweyk."

"I've worked in a nursing home through high school and college. While I can't say it was the worst place for dementia patients, it certainly did not work well for all of them. One patient once tried to wedge herself through the door begging to go outside with me and I even had patients confide in me that they hated being institutionalized, they missed being able to live a normal life, being part of a real community, and being able to come and go as they pleased. This concept is probably the closest thing possible to a normal life a dementia patient could ever have."

dementia, dementia care, alzheimer's disease, dementia village, memory careAll the workers in a dementia village are trained in memory care.Photo credit: Canva

"A relative of mine used to get aggressive, violent and angry when she would encounter a locked door in the institution she was in. She couldn't understand why there would be a locked room in what she understood to be 'her home', this would take a lot of calming down and management, only for her to discover another locked door, and kick off again. I love these village based models as they allow autonomy for residents, and have an individual experience. Just because someone has a brain disease doesn't mean they aren't entitled to the very best care. I hope the govt spends far more on these establishments in the future."

"As he said at the end, people with dementia are still people—even if there is proven to be no benefits to this model over a care home, I would much prefer to have dignity in my final days than live in a clinical trap. Love all the incredible ideas the Netherlands come up with."

Dementia care is something Americans are going to have to look at closely. According to The Alzheimer's Association, the number of people living with Alzheimer's is set to nearly double from seven million to 13 million by the year 2050. As more of our elders require full-time care, the more we'll have to consider prioritizing putting resources into things like dementia villages.

Everyone deserves safety and a good quality of life. The Hogeweyk is a great example of what it looks like to view people with dementia as people first and to care for them accordingly.

This article originally appeared in April.

Relaxed008/YouTube

UPS driver invited to family's cookout.

Family cookouts are the ultimate get-together. Good food, good people, and good quality time together. Invites are usually extended to close friends and kin—but one family extended the invite to a UPS driver (and total stranger) working a shift on a holiday weekend, proving community and hospitality are still alive and well.

TikToker @1fanto shared a touching video with his followers from Easter weekend where his family invited a UPS driver making rounds in their neighborhood to come to their cookout and 'make a plate.'

"Everybody family around here 😭," he captioned the video. "Everybody invited to the cookout.😂"

@1fanto

Everybody family around here 😭 #easter #cookout #wherethefunction

In the video, the UPS driver is seen standing in the family's driveway, and a group of cookout attendees warmly welcome him to join them. The uncle of @1fanto says to the driver, "You've been working hard all day man, you can go on in there!" He calls out for a woman named Stephanie to "take care of him!"

The UPS driver walks up the driveway, and they encourage him to go inside and get his fill as he enters the garage. After securing a plate of food and a drink, the driver walks back outside to mingle with guests, shaking hands with the uncle who invited him.

"You good?" the uncle asks, and the driver responds, "Yeah I'm good. They hooked me up. Thank you so much. Appreciate y'all for inviting me out." On his way back to his truck, the uncle encourages the driver to invite other workers to stop by as well.

@1fanto

Explaination to last video! Thank yall for the support really appreciate it. Yall are invited to the next cookout 🤝. #easter #cookout #fyp #upsdriver #invitedtothecookout

In a follow up video, @1fanto explained more about how the invite went down. He shares that the UPS driver was driving by the family's house on the Saturday before Easter, and at the time the family was enjoying a big fish fry cookout together. His uncle flagged the driver down, and he pulled over.

He shares that his uncle told the driver, "Go inside and get you a plate!" The driver asked him, "Are you sure?" But he reassured him, adding that the family made sure to ask the driver what he wanted and didn't want on his plate to "make sure he was good and got everything he needed".

"I saw it had a positive impact. That's what my family do. That's not something that we just do for social media," @1fanto shared. "That's something that we do on a regular basis that doesn't just happen when the camera's on. It happens when the camera's off, too. We're all equal. We all bleed the same."

Viewers had lots of positive things to say in the comment section.

"I am a UPS driver and that makes our day. People showing love to us"

"Your family represents the best of America🫶🏼 Your uncle is now all of our uncle."

"Working the holidays suck. But they made that man’s entire day. Love it."

"I love when people are nice for no reason. You’re so real ♥️thank you for being so kind."

This article originally appeared in April.