+
upworthy
Pop Culture

Kroger's new holiday ad is an unexpected tearjerker

So much emotion packed into just a few seconds.

kroger, kroger commercial. kroger holiday commercial
Kroger/Youtube

Kroger's new commercial has viewers in tears

Look, we know that commercials often take aim at our emotions. But certain commercials transcend clever marketing strategy and become something so much more human.

Apparently, a Kroger holiday ad, titled “Cuisine Exchange,” is one of those commercials.

“Cuisine Exchange” tells the story of a childless couple who choose to become hosts for foreign exchange students.

Ed Sheeran’s “Photograph” plays in the background as their first student arrives— a young girl from Mexico named Valentina. The couple cook Valentina pozole, a Mexican stew, which instantly makes her feel more at home.


During Valentina’s stay, the household enjoys hot cocoa with marshmallows, chili peppers (with plenty of milk nearby in case of emergency) and tamales before she returns to Mexico.

More visits follow, and with them more comfort meals: a Japanese student with soba noodles, another from Denmark with aebleskiver, a classic Christmas treat, and a kid from Italy making panettone, just to name a few.

Photographs pile onto the fridge as the years go by. And now we see the wife, with a few more wrinkles and gray hairs, yearning to see those students once again.

This prompts the husband to surprise her with truly the most thoughtful gift. As they sit by the fire, a Christmas tree twinkling beside them, suddenly there’s a knock at the door. When the wife goes to open it, she is greeted by all the exchange students they’ve ever hosted, and they all share a feast of all their favorite meals.

The ad ends with an undeniably fitting tagline: “Food connects us all.”

Reactions to the ad have been emotional to say the least, but positive nonetheless.

“Not a Kroger ad making me SOB??? I’m going to bed. 😭,” one viewer wrote on X.

“cried over a Kroger ad it’s time to pack it up everybody,” another added.

Meanwhile on Youtube, several folks who had been hosts to exchange students noted how spot on the commercial was.

“This hits home,” one person wrote. “We had seven exchange students between when I was 5 and 19. Two of them stayed for an extra year and one of them even went to a college two hours away. I learned so much about them and their cultures and we always tried to make food from their home.”

Of course, this isn’t the first time Korger unleashed a holiday ad tearjerker. Just last year, the grocery brand had viewers sobbing with its “Magical Cookbook” spot, which wove similar themes of food bringing us back to precious memories.

Sometimes, it doesn’t take much to get us into our feels. Even something as simple as a quick commercial can remind us of how beautiful life really is. And that’s fine—we could all use a good cry now and then.

Family

Mom calls out teacher who gave her son a 'zero' grade for not providing class with supplies

Her viral video sparked a debate as to whether or not providing school supplies should be mandatory for parents.

@shanittanicole/TikTok

A zero grade for not providing school supplies?

The debate as to whether or not parents should supply classroom supplies is not new. But as prices continue to rise, parents are growing more baffled as to how they can be expected by teachers to provide all the various glue sticks, colored pencils, rulers and other various items the incoming students might need.

What’s even more perplexing, however, is penalizing the children of parents who won’t (or can’t) provide them.

This was the case for Shanitta Nicole, who discovered her son received a zero grade in his new school for not bringing school supplies for the entire classroom.
Keep ReadingShow less

A group of men look at paperwork.

The massive changes to the American workplace caused by the COVID-19 pandemic invited many to reconsider their professional lives. This reevaluation has led people to push for improved work-life balance, and many now are looking for work to provide a greater sense of meaning and purpose.

When the world returned to work after COVID, many believed they deserved to be treated better by their employers. This resulted in many taking a break from the workforce or changing professions altogether. It also helped usher in a more comfortable culture for calling out companies that don’t treat their employees respectfully.

Recently, a group of thousands came together on Reddit to expose the common mistruths that people often hear at the workplace. It all started when a Redditor named PretenstoKnow asked: "What's the most common lie employers tell their employees?" And over 2,600 people responded.

Keep ReadingShow less

A pitbull stares at the window, looking for the mailman.


Dogs are naturally driven by a sense of purpose and a need for belonging, which are all part of their instinctual pack behavior. When a dog has a job to do, it taps into its needs for structure, purpose, and the feeling of contributing to its pack, which in a domestic setting translates to its human family.

But let’s be honest: In a traditional domestic setting, dogs have fewer chores they can do as they would on a farm or as part of a rescue unit. A doggy mom in Vancouver Island, Canada had fun with her dog’s purposeful uselessness by sharing the 5 “chores” her pitbull-Lab mix does around the house.

Keep ReadingShow less
Photo Credit: William Fortunado via Canva

Amanda Seals breaks down history of DAP handshake

We've all seen people do it. Anywhere from basketball players on television to kids meeting up at the skating rink. Even former president Barack Obama when greeting a mixed group of men gave "DAP" to the Black men in the group, yet switched to a firm handshake when greeting the other men.

It was almost like watching the president code switch, but with body language, in a move that many Black Americans recognize as a gesture of acceptance and comradery. But did you know that there's an actual history behind the DAP that has nothing to do with looking cool? Social justice educator and actress, Amanda Seales, recently re-shared a clip from "The Real" where she was diving into the history of the handshake.

Seales, who has a master's degree in African American Studies from Columbia University, was also admittedly surprised when she learned there was a deeper meaning to the gesture.

Keep ReadingShow less
Health

Neuroscientist reveals perfect amount of time to spend on social media for your mental health

Over several weeks, the participants felt less loneliness, depression and anxiety.

@rachelle_summers/TikTok

Anyone can use this checklist.

There are pretty clear cut guidelines on how much screen time kids should have, but for adults…not so much. And perhaps it’s this lack of clarity that leaves people to go on full blown digital detoxes or get off social media entirely.

And while there is certainly a case to be made for that decision, for many of us, that isn’t quite feasible—especially in certain lines of work.

Luckily, according to neuroscientist Rachelle Summers, there is a way we can still be on social media, without being subjected to its negative side effects.
Keep ReadingShow less
Photo by Kats Weil on Unsplash

Ready for a refreshingly wholesome story?

The stereotypical image we get of bachelor parties is a booze-filled evening of depravity and bad choices. Followed of course by a massive hangover…and some regrets.

And granted, there are plenty of viral videos to show that this is sometimes the case. But there are also plenty of grooms who don’t see it as their “last night as a free man.” On the contrary, they see it as an opportunity to simply celebrate the next chapter with close friends.

Case and point: a husband-to-be named Luke, who apparently couldn’t stop “gushing” about his bride, Sam. This, according to a woman also named Sam, who happened to be at the bar Luke was having his bachelor party at.
Keep ReadingShow less