How do you take down a $20 billion black market and save the rhinos with a 3D printer? Like this.

With rhinos on the verge of extinction, this start-up is the species' best chance of survival.

A biotech start-up named Pembient is hoping to put an end to rhino poaching in a very unconventional way.

Pembient's goal is to create artificial reproductions of wildlife products — like rhino horn and elephant ivory — in an effort to wipe out the black market.

Basically, they're giving rhino horn consumers what they want — or rather, artificial, genetically identical 3D printed versions of what they want.

Yep, they plan to do all this through 3D printing; creating a product indistinguishable from the real thing. And by "indistinguishable from the real thing," I don't just mean in appearance. I'm talking about appearance, feel, weight, right down to the genetic makeup.


It's really cool, futuristic-sounding technology that the company says they hope to be able to unveil in June this year.

See that thing in the middle? That's the “fake" one.

Source: Arvind Gupta/Twitter: "The world's first man-made rhino horn! "

By flooding the market with a genetically identical product, the black market price will drop considerably, making rhinos a less lucrative target for poachers.

"We surveyed users of rhino horn and found that 45% of them would accept using rhino horn made from a lab," said Matthew Markus, CEO of Pembient, in a press release. "In comparison, only 15% said they would use water buffalo horn, the official substitute for rhino horn."

It's great that nearly half of the people Pembient surveyed would knowingly use lab-made rhino horn, but what's even better is that if the end product is as good as they would lead everyone to believe, it could have the effect of overloading the rhino horn supply (because it'd be indistinguishable from real rhino horn) and force the market price of rhino horn down, making it less attractive to poachers.

In other words, Pembient's 3D-printed rhino horn could undercut the entire black market. This seems like a solid approach because, honestly, other anti-poaching efforts haven't worked.

Poaching might not seem like that big of a problem, but when I started digging into it, what I found was horrifying and heartbreaking.

Over the past 40 years, 95% of the world's rhino population has been lost to poaching.

Just last year, more than 1,200 rhinos were killed in South Africa. That doesn't mean much without additional context. Well, here it is: That was a record high, up by more than 20% over the previous record high (which happened to be in 2013). Also, since 2007, poaching has increased 90 times over.

Rhinos are in trouble. Big, big trouble.

Nearly every species of rhino is considered critically endangered, with some species — like the Northern white rhino having their numbers dip into the single digits. And yet they're still hunted.

As for why rhinos are poached, it has to do with the value of their horns.

Rhino horns have been valued at up to $35,000 per pound on Asia's black market. Comparatively, that means that pound for pound, it's worth as much as cocaine.

Knowing this, it's easy to understand why someone would break laws to bring down rhinos: it's big money. Big, big money.

And demand for rhino horn is boosted by the (erroneous) belief that the horn can cure cancer, strokes, and all sorts of diseases.

While it's illegal to possess rhino horn powder in a number of countries, demand still exists. In large part, the unproven belief in this brand of alternative medicine is what drives the poaching industry.

This photo shows a woman in Hanoi, Vietnam grinding a rhino horn down to powder.

This plan might be the last chance to shift momentum in the rhino trade before rhinos go extinct.

It looks like virtually every other method of reducing rhino poaching has come up short.

"Rhino ambassadors" made up of people like Vietnamese pop star Hong Nhung have gotten increasingly involved with efforts to shift public opinion on the use of rhino horn powder.

"People back home need to learn that we need to keep these animals for future generations and not let them disappear," Nhung told the Agence France-Presse.

Hong Nhung is seen here in September 2014 near a dead white rhino near Kruger National Park.

Users of rhino horn powder swear by it (despite the lack of evidence that it actually serves a medicinal purpose). This keeps demand high, and so long as that demand exists, poachers will continue to kill rhinos.

This man was protesting outside the Chinese embassy in Pretoria, South Africa, in September 2011.

So, if demand is going to stay naturally high, how do you bring it down? Raise the supply (with lab-produced horn)! If that works, the price of rhino horn will plummet, and poachers will be less and less inclined to take the risks needed to continue poaching.

When it comes to taking down a $20 billion industry like the illegal wildlife trade, all options have to be on the table, and it seems like Pembient has as good a chance as any to create real change that benefits the world's rhino population.

Heroes
Youtube

Should a man lose his home because the grass in his yard grew higher than 10 inches? The city of Dunedin, Florida seems to think so.

According to the Institute of Justice, which is representing Jim Ficken, he had a very good reason for not mowing his lawn – and tried to rectify the situation as best he could.

In 2014, Jim's mom became ill and he visited her often in South Carolina to help her out. When he was away, his grass grew too long and he was cited by a code office; he cut the grass and wasn't fined.

France has started forcing supermarkets to donate food instead of throwing it away.

But several years later, this one infraction would come back to haunt him after he left to take care of him's mom's affairs after she died. The arrangements he made to have his grass cut fell through (his friend who he asked to help him out passed away unexpectedly) and that set off a chain reaction that may result in him losing his home.

The 69-year-old retiree now faces a $29,833.50 fine plus interest. Watch the video to find out just what Jim is having to deal with.

Mow Your Lawn or Lose Your House! www.youtube.com

Cities

The world officially loves Michelle Obama.

The former first lady has overtaken the number one spot in a poll of the world's most admired women. Conducted by online research firm YouGov, the study uses international polling tools to survey people in countries around the world about who they most admire.

In the men's category, Bill Gates took the top spot, followed by Barack Obama and Jackie Chan.

In the women's category, Michelle Obama came first, followed by Oprah Winfrey and Angelina Jolie. Obama pushed Jolie out of the number one spot she claimed last year.

Unsurprising, really, because what's not to love about Michelle Obama? She is smart, kind, funny, accomplished, a great dancer, a devoted wife and mother, and an all-around, genuinely good person.

She has remained dignified and strong in the face of rabid masses of so-called Americans who spent eight years and beyond insisting that she's a man disguised as a woman. She's endured non-stop racist memes and terrifying threats to her family. She has received far more than her fair share of cruelty, and always takes the high road. She's the one who coined, "When they go low, we go high," after all.

She came from humble beginnings and remains down to earth despite becoming a familiar face around the world. She's not much older than me, but I still want to be like Michelle Obama when I grow up.

Her memoir, Becoming, may end up being the best-selling memoir of all time, having already sold 10 million copies—a clear sign that people can't get enough Michelle, because there's no such thing as too much Michelle.

Don't like Michelle Obama? Don't care. Those of us who love her will fly our MO flags high and without apology, paying no mind to folks with cold, dead hearts who don't know a gem of a human being when they see one. There is nothing any hater can say or do to make us admire this undeniably admirable woman any less.

When it seems like the world has lost its mind—which is how it feels most days these days—I'm just going to keep coming back to this study as evidence that hope for humanity is not lost.

Here. Enjoy some real-life Michelle on Jimmy Kimmel. (GAH. WHY IS SHE SO CUTE AND AWESOME. I can't even handle it.)

Michelle & Barack Obama are Boring Now www.youtube.com

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via EarthFix / Flickr

What will future generations never believe that we tolerated in 2019?

Dolphin and orca captivity, for sure. They'll probably shake their heads at how people died because they couldn't afford healthcare. And, they'll be completely mystified at the amount of food some people waste while others go starving.

According to Biological Diversity, "An estimated 40 percent of the food produced in the United States is wasted every year, costing households, businesses and farms about $218 billion annually."

There are so many things wrong with this.

First of all it's a waste of money for the households who throw out good food. Second, it's a waste of all of the resources that went into growing the food, including the animals who gave their lives for the meal. Third, there's something very wrong with throwing out food when one in eight Americans struggle with hunger.

Supermarkets are just as guilty of this unnecessary waste as consumers. About 10% of all food waste are supermarket products thrown out before they've reached their expiration date.

Three years ago, France took big steps to combat food waste by making a law that bans grocery stores from throwing away edible food.According to the new ordinance, stores can be fined for up to $4,500 for each infraction.

Previously, the French threw out 7.1 million tons of food. Sixty-seven percent of which was tossed by consumers, 15% by restaurants, and 11% by grocery stores.

This has created a network of over 5,000 charities that accept the food from supermarkets and donate them to charity. The law also struck down agreements between supermarkets and manufacturers that prohibited the stores from donating food to charities.

"There was one food manufacturer that was not authorized to donate the sandwiches it made for a particular supermarket brand. But now, we get 30,000 sandwiches a month from them — sandwiches that used to be thrown away," Jacques Bailet, head of the French network of food banks known as Banques Alimentaires, told NPR.

It's expected that similar laws may spread through Europe, but people are a lot less confident at it happening in the United States. The USDA believes that the biggest barrier to such a program would be cost to the charities and or supermarkets.

"The logistics of getting safe, wholesome, edible food from anywhere to people that can use it is really difficult," the organization said according to Gizmodo. "If you're having to set up a really expensive system to recover marginal amounts of food, that's not good for anybody."

Plus, the idea may seem a little too "socialist" for the average American's appetite.

"The French version is quite socialist, but I would say in a great way because you're providing a way where they [supermarkets] have to do the beneficial things not only for the environment, but from an ethical standpoint of getting healthy food to those who need it and minimizing some of the harmful greenhouse gas emissions that come when food ends up in a landfill," Jonathan Bloom, the author of American Wasteland, told NPR.

However, just because something may be socialist doesn't mean it's wrong. The greater wrong is the insane waste of money, damage to the environment, and devastation caused by hunger that can easily be avoided.

Planet

The world is dark and full of terrors, but every once in a while it graces us with something to warm our icy-cold hearts. And that is what we have today, with a single dad who went viral on Twitter after his daughter posted the photos he sent her when trying to pick out and outfit for his date. You love to see it.




After seeing these heartwarming pics, people on Twitter started suggesting this adorable man date their moms. It was essentially a mom and date matchmaking frenzy.

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