Hi, we're Upworthy, a new social media outfit with a mission: to help people find important content that is as fun to share as a FAIL video of some idiot surfing off his roof.
Let's be honest: The Internet's been overrun with inanity, and all of us are eating it up. For example, here's a scientific study we commissioned about what comprises the online world:
We can't change all that. But we believe the things that matter in the world don't have to be boring and guilt-inducing. And the addictive stuff we love doesn't have to be completely substanceless. Our core message is:
How do we get there? We're starting out with a heavy focus on curation — finding and sharing the best important stuff that the Internet generates each day. Things that hit this sweet spot:
Down the road, we'll be creating our own memes as well. For example:
The thing is, we're just getting started. We've got huge ambitions — solve all of the world's problems using social media alone, for example — but as you can see, we're not very far along yet:
Sound good? Join us now on Facebook, Twitter, Pinterest, or by electronic mail. We'll share the best stuff we find with you every day, and let you know as more and more of the site comes online. And hey, if you find stuff you think is Upworthy, tweet it to us at @upworthy.
NOTE: This is a chain letter. Share it with at least 500 friends right now or someone somewhere will get a horrible disease. (True fact.)