Would you be freaked out to find a soda full of dirt? Well, imagine how the farmer felt when he saw his land full of soda, so to speak.
Update: Oxfam has announced that the more than 225,000 signatures to their petition convinced Coca-Cola to commit to taking responsibility for their supply chain's effects on communities' land. Wow, this stuff works! And it'll make excellent leverage to pressure Pepsi to do the same.