+
Identity

Victoria's Secret responds to viral song that's critical of how it caters to body stereotypes

One song could literally change how Victoria's Secret does business.

Victoria Secret; Victoria Secret song; body positivity

Victoria's Secret responds to viral song.

By now you may have heard the song "Victoria's Secret" by Jax, who wrote the song for a young teen girl she babysits after the girl tried on bathing suits at the famous clothing store chain.

The teen's experience was less than ideal, as she was brought to tears over mean comments about her body from other girls. In response, Jax quickly cranked out a song about what she considers the potential self-esteem harm caused by the lingerie giant and uploaded it to TikTok where it went crazy viral with more than 39 million views. It has become such a cultural phenomenon, that it even crossed over from TikTok to the Billboard charts. So, it's no surprise that the song caught the attention of Victoria's Secret PINK CEO Amy Hauk.


Girls and women have been perusing the racks of Victoria's Secret for decades. The yearly fashion show that depicted tall, thin models donning enormous angel wings was something to look forward to for millions of people. But for others, it was a reminder that their body type didn't fit the mold of what was deemed "beautiful" by one company's standards. That insecurity-inducing impact in advertising is exactly what the song is about and why it resonated with so many people online.

Recreation of Victoria's Secret's letter

Canva

The virility of the catchy summer bop is what catapulted the song to the attention of Hauk, who then reached out to Jax about finding a way to be more inclusive. In response, Jax turned to her 11 million followers to encourage them to put their suggestions in her comments.

Jax said in the video, "I don't feel comfortable speaking on behalf of an entire generation in a manipulative, non-inclusive marketing culture." The songwriter went on to say, "Since Victoria's Secret is paying attention to my account, I'm asking anyone who feels like they never had a voice, or ever had a say in the matter to comment on this video." She tells her followers to let the company know what they "need to feel safe and represented, and comfortable and beautiful in today's society."

@jaxwritessongs

My response to Victoria’s Secret. The floor is yours…. #victoriassecret #inclusivity #speakyourmind

The women did not disappoint. They came in, flooding Jax's comments section with suggestions on what they'd like to see. Shoelover99 commented, "We want REAL WOMEN! scars, stretch marks, tattoos, we want ALL WOMEN to feel beautiful in the product & with size inclusive."

TikTok user Heysquirrelfriend said, "How about the "older" ladies in the world? We like to feel loved and accepted too! Because our age is over 50 doesn't mean we don't feel young inside."

The overall comments section was filled with women asking for inclusivity in sizes. I'm not sure if it's Jax's song, the comments section or something that has been in the works, but a press release went out announcing more inclusive bra sizes by partnering with Elomi, an inclusive lingerie company. It includes band sizes from 34 to 46 and cups from DD to O. With this very new development, it certainly seems as if the brand is paying attention to the desires of the people wearing its products. Women everywhere are hoping the new blip of inclusivity from the brand isn't short-lived.

All illustrations are provided by Soosh and used with permission.

I have plenty of space.

This article originally appeared on 04.09.16


It's hard to truly describe the amazing bond between dads and their daughters.

Being a dad is an amazing job no matter the gender of the tiny humans we're raising. But there's something unique about the bond between fathers and daughters.

Most dads know what it's like to struggle with braiding hair, but we also know that bonding time provides immense value to our daughters. In fact, studies have shown that women with actively involved fathers are more confident and more successful in school and business.

Keep ReadingShow less
Identity

This blind chef wore a body cam to show how she prepares dazzling dishes.

How do blind people cook? This "Masterchef" winner leans into her senses.

Image pulled from YouTube video.

Christine Ha competes on "Masterchef."

This article originally appeared on 05.26.17


There is one question chef Christine Ha fields more than any other.

But it's got nothing to do with being a "Masterchef" champion, New York Times bestselling author, and acclaimed TV host and cooking instructor.

The question: "How do you cook while blind?"

Keep ReadingShow less
Family

Two couples move in together with their kids to create one big, loving 'polyfamory'

They are using their unique family arrangement to help people better understand polyamory.

The Hartless and Rodgers families post together


Polyamory, a lifestyle where people have multiple romantic or sexual partners, is more prevalent in America than most people think. According to a study published in Frontiers in Psychology, one in nine Americans have been in a polyamorous relationship, and one in six say they would like to try one.

However popular the idea is, polyamory is misunderstood by a large swath of the public and is often seen as deviant. However, those who practice it view polyamory as a healthy lifestyle with several benefits.

Taya Hartless, 28, and Alysia Rogers, 34, along with their husbands Sean, 46, and Tyler, 35, are in a polyamorous relationship and have no problem sharing their lifestyle with the public on social media. Even though they risk stigmatization for being open about their non-traditional relationships, they are sharing it with the world to make it a safer place for “poly” folks like themselves.

Keep ReadingShow less

Gordon Ramsay at play... work.

This article originally appeared on 04.22.15


Gordon Ramsay is not exactly known for being nice.

Or patient.

Or nurturing.

On his competition show "Hell's Kitchen," he belittles cooks who can't keep up. If people come to him with their problems, he berates them. If someone is struggling to get something right in the kitchen, he curses them out.

Keep ReadingShow less

This article originally appeared on 01.27.20


From 1940 to 1945, an estimated 1.3 million people were deported to Auschwitz, the largest complex of Nazi concentration camps. More than four out of five of those people—at least 1.1 million people—were murdered there.

On January 27, 1945, Soviet forces liberated the final prisoners from these camps—7,000 people, most of whom were sick or dying. Those of us with a decent public education are familiar with at least a few names of Nazi extermination facilities—Auschwitz, Dachau, Bergen-Belsen—but these are merely a few of the thousands (yes, thousands) of concentration camps, sub camps, and ghettos spread across Europe where Jews and other targets of Hitler's regime were persecuted, tortured, and killed by the millions.

Keep ReadingShow less
Health

What I realized about feminism after my male friend was disgusted by tampons at a party.

"After all these years, my friend has probably forgotten, but I never have."

Photo by Josefin on Unsplash

It’s okay men. You don’t have to be afraid.

This article originally appeared on 08.12.16


Years ago, a friend went to a party, and something bothered him enough to rant to me about it later.

And it bothered me that he was so incensed about it, but I couldn't put my finger on why. It seemed so petty for him to be upset, and even more so for me to be annoyed with him.

Recently, something reminded me of that scenario, and it made more sense. I'll explain.

Keep ReadingShow less