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Heroes

These researchers used science to make laundry packs a new way.

They want you to have clean clothes. And to make the world a better place.

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Seventh Generation

For the last nine years, Kay Gebhardt has had a demanding and often unsung (at least publicly) job.

If you've ever tried to get grass stains out of your kid's jeans or little dots of salad dressing out of a treasured silk blouse, you were probably concerned about whether they'd come out — but did you give much thought to the safety of the detergent you were washing your clothes in?

Kay's given it a lot of thought.


As a scientist for Seventh Generation, she's helped create the testing methods that determine if new products meet the company's strict and ambitious safety goals.

She knows each ingredient in a given product and what it does. And if she doesn't know, she makes it her business to find out.

"Our internal standards are the highest thing we try to achieve," she said proudly. "I never have to convince my colleagues about the right thing to do."

Over the last several months, Kay and her team have worked on an ambitious new product for Seventh Generation: laundry packs.

Image by Seventh Generation.

If you don't know what laundry packs are, they're convenient little capsules of detergent that consumers can toss into the washer with their clothes.

Laundry packs promise a world with fewer moments like this.

Why is it so important to get laundry packs right?

In 2015, Consumer Reports wrote that they "strongly urge" families with small children to skip laundry packs containing liquid because of the "continued danger" they pose. One such danger?

Accidental ingestion.

It sounds kinda absurd, but curious kids sneaking into laundry cupboards, grabbing detergent packs, and trying to eat them is, unfortunately, a real thing that's happened.

Image via iStock.

In 2015, the American Association of Poison Control Centers reported that in 2014 there were 938 exposures to liquid or hybrid laundry packets that resulted in "moderate or major harm" (requiring extended treatment and resulting in permanent damage, such as loss of vision). And, sadly, four exposures to liquid or hybrid laundry packets resulted in death.

The Seventh Generation team didn't want to add to those statistics.

Seventh Generation originally started working toward a liquid formulation for their laundry packs. But after months of work and testing, it was clear there were ways they could make their laundry detergent packs safer.

So the team went back to the drawing board, and to powder packs.

In an interview, Kay explained the rationale for going back to powder:

"If a kid bites into a laundry powder pack, it quickly fills the mouth with an extremely unpleasant chalky taste. Instead of accidentally swallowing some of the detergent — which can happen with liquid formulations — kids are compelled to spit it out."

Kids may swallow some of the powder, but the idea is that, since it's not liquid, they can't swallow the whole thing. Also, they don't look like candy, so they are less likely to want to eat them.

When it came to testing their new laundry packs, Seventh Generation's goal was two-fold: meet their own internal requirements plus those of EPA's Safer Choice program.

The Environmental Protection Agency's Safer Choice label is prestigious — only 2,500 products sold in the U.S. meet its tough environmental, health, and safety standards. Seventh Generation's is one of only two laundry pack products for home use on the list.

Seventh Generation's commitment to safety goes beyond imagining worst-case scenarios.

Some companies, like Seventh Generation, research all ingredients in their products to ensure they don't hurt fish when they reach rivers and streams. Image via iStock.

There's skin testing for irritation and possible allergies (and never tested on animals).

There's research on each chemical ingredient to ensure the products won't hurt fish or aquatic organisms if they make their way into storm sewers and waterways.

There's testing to ensure the product performs well using high-efficiency, energy-conserving machines. Even the packaging is designed to have as small of an impact on the environment as possible.

Here's the result: an EPA Safer Choice Certified Product. You can relax, knowing you've made a good choice. Image via Seventh Generation.

Once a new product reaches store shelves, the long hours of testing and formulating behind the scenes are invisible to the consumer.

Some people working on these products might find that disappointing. For Kay, it's all worth it to ensure customers are getting a rigorously tested product that works well and does right by the environment.

"There are so many reasons why I stay with Seventh Generation. I’m passionate about the mission that we have, and how we are so authentic and aligned with the changes we want to see in the world. Ultimately, I want to come home to my kids and feel good about what I do. I want to say, 'Mommy makes products that do good and mommy is trying to change things.'"
Health

4 simple hacks to help you meet your healthy eating goals

Trying to eat healthier? Try these 4 totally doable tricks.

Photo by Anna Pelzer on Unsplash

Most of us want to eat healthier but need some help to make it happen.

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When it comes to choosing what to eat, we live in a uniquely challenging era. Never before have humans known more about nutrition and how to eat for optimal health, and yet we’ve never been more surrounded by distractions and temptations that derail us from making healthy choices.

Some people might be able to decide “I’m going to eat healthier!” and do so without any problem, but those folks are unicorns. Most of us know what we should do, but need a little help making it happen—like some simple hacks, tips and tricks for avoiding pitfalls on the road to healthier eating.

While recognizing that what works for one person may not work for another, here are some helpful habits and approaches that might help you move closer to your healthy eating goals.

man pulling chip out of a chip bagOur mouths loves chips. Our bodies not so much.Photo by Bermix Studio on Unsplash

Goal: Snack on less junk food

Tip: Focus your willpower on the grocery store, not your home

Willpower is a limited commodity for most of us, and it is no match for a bag of potato chips sitting on top of the fridge. It’s just a fact. Channeling your willpower at the grocery store can save you from having to fight that battle at home. If you don’t bring chips into your house in the first place, you’ll find it a lot easier to reach for something healthier.

The key to successful shopping trips is to always go to the store with a specific list and a full stomach—you’ll feel much less tempted to buy the junky snack foods if you’re already satiated. Also, finding healthier alternatives that will still satisfy your cravings for salty or crunchy, or fatty foods helps. Sugar snap peas have a surprisingly satisfying crunch, apples and nut butter hit that sweet-and-salty craving, etc.

slice of cakeYou can eat well without giving up sweets completely.Photo by Caitlyn de Wild on Unsplash

Goal: Eat less sugar

Tip: Instead of “deprive,” think “delay” or “decrease and delight”

Sugar is a tricky one. Some people find it easier to cut out added sugars altogether, but that can create an all-or-nothing mindset that all too often results in “all.” Eating more whole foods and less processed foods can help us cut out a lot of ancillary sugar, but we still live in a world with birthday cakes and dessert courses.

One approach to dessert temptation is to delay instead of deprive. Tell yourself you can have any sweet you want…tomorrow. This mental trick flips the “I’ll just indulge today and start eating healthier tomorrow” idea on its head. It’s a lot easier to resist something you know you can have tomorrow than to say no to something you think you’ll never get to have again.

Another approach when you really want to enjoy a dessert at that moment is to decrease the amount and really truly savor it. Eat each bite slowly, delighting in the full taste and satisfaction of it. As soon as that delight starts to diminish, even a little, stop eating. You’ve gotten what you wanted out of it. You don’t have to finish it. (After all, you can always have more tomorrow!)

colorful fresh food on a plateA naturally colorful meal is a healthy meal.Photo by Anna Pelzer on Unsplash

Goal: Eat healthier meals

Tip: Focus on fresh foods and plan meals ahead of time

Meal planning is easier than ever before. The internet is filled with countless tools—everything from recipes to shopping lists to meal planning apps—and it’s as awesome as it is overwhelming.

Planning ahead takes the guesswork and decision fatigue out of cooking, preventing the inevitable “Let’s just order a pizza.” You can have a repeating 3-week or 4-week menu of your favorite meals so you never have to think about what you’re going to eat, or you can meal plan once a week to try new recipes and keep things fresh.

It might help to designate one day a week to “shop and chop”—getting and prepping the ingredients for the week’s meals so they’re ready to go in your fridge or freezer.

woman holding blueberries in her handsOrganic foods are better for the Earth and for us.Photo by andrew welch on Unsplash

Goal: Eat more organic/humanely raised food

Tip: Utilize the “dirty dozen” and “clean 15” lists to prioritize

Many people choose organic because they want to avoid pesticides and other potentially harmful chemicals. Organic food is also better for the planet, and according to the Mayo Clinic, studies have shown that organic produce is higher in certain nutrients.

Most people don’t buy everything organic, but there are some foods that should take priority over others. Each year, researchers from the Environmental Working Group (EWG) analyze thousands of samples of dozens of fruits and vegetables. From this data, they create a list of the “Dirty Dozen” and “Clean 15” fruits and vegetables, indicating what produce has the most and least pesticide residue. These lists give people a good place to start focusing their transition to more organic foods.

To make organic eating even simpler, you can shop O Organics® at your local Albertsons or Safeway stores. The O Organics brand offers a wide range of affordable USDA-certified organic products in every aisle. If you’re focusing on fresh foods, O Organics produce is always grown without synthetic pesticides, is farmed to conserve biodiversity, and is always non-GMO. All animal-based O Organics products are certified humane as well. Even switching part of your grocery list to organic can make a positive impact on the planet and the people you feed.

Healthy eating habits don’t have to be all or nothing, and they don’t have to be complicated. A few simple mindset changes at home and habit changes at the grocery store can make a big difference.

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